GITNUXREPORT 2025

Marketing In The High Tech Industry Statistics

High tech marketers prioritize personalization, AI, video, and omnichannel strategies effectively.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

68% of tech buyers prefer to research products online before making a purchase decision

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82% of tech buyers say personalized content greatly influences their purchasing decisions

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65% of high tech firms see significant growth in social media engagement over the past year

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55% of high tech buyers prefer engaging with brand content that includes interactive elements

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83% of tech buyers will consider a brand’s social proof before making a purchase

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54% of high tech companies see increased engagement when using augmented reality (AR) in marketing campaigns

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45% of B2B buyers find webinars more influential than whitepapers during the buying process

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69% of B2B tech buyers prefer to engage with content via mobile devices

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70% of high tech marketers report that customer feedback influences their content creation process

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78% of tech companies utilize predictive analytics to identify potential leads

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49% of tech purchasers want to receive marketing messages via SMS or messaging apps

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54% of high tech firms see a rise in customer engagement through gamification in marketing campaigns

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70% of tech companies find influencer-generated content more authentic and trustworthy

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58% of B2B tech buyers prefer personalized demo videos over static content

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73% of high tech companies prioritize content marketing to engage their audiences

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55% of high tech marketers plan to increase their digital advertising budget in 2024

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45% of B2B tech companies generate over 60% of their leads through inbound marketing tactics

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58% of high tech companies plan to adopt more video marketing content in 2024

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47% of high tech companies use influencer marketing to boost brand awareness

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72% of B2B tech marketers find account-based marketing (ABM) highly effective

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66% of tech marketers rely on data-driven personalization to improve campaign performance

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49% of high tech companies invest in web personalization tools to enhance user experience

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59% of tech marketing budgets are allocated to digital channels

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50% of technology firms target international markets to expand their customer base

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52% of high tech organizations use account-based advertising to reach key decision-makers

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62% of tech companies see increased brand awareness through content marketing efforts

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40% of high tech companies have dedicated teams solely for digital marketing and content creation

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65% of tech firms plan to implement more personalized marketing automation tools in 2024

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55% of high tech companies report increased sales due to targeted marketing campaigns

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60% of high tech companies plan to increase their use of podcast marketing

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67% of high tech companies believe social listening tools help improve their marketing strategies

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80% of B2B tech companies utilize video case studies to demonstrate product effectiveness

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45% of tech marketers plan to increase their investment in user-generated content

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54% of technology brands have improved customer trust through transparency in their marketing communications

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61% of high tech marketers report that their organization is investing more in omnichannel marketing strategies

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49% of high tech companies use virtual events to enhance lead generation efforts

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60% of high tech marketers plan to incorporate more sustainability messaging into their campaigns

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70% of tech marketers say their biggest challenge is measuring the ROI of marketing campaigns

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61% of high tech firms report increased customer retention due to targeted email marketing campaigns

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74% of high tech companies measure success through lead generation and conversions

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73% of high tech companies utilize data visualization tools to communicate complex information

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60% of high tech companies use AI-driven analytics for their marketing strategies

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48% of high tech companies are leveraging chatbots for customer engagement

Statistic 44

65% of tech firms believe AI and machine learning will transform their marketing strategies in the next five years

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Sources

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Key Highlights

73% of high tech companies prioritize content marketing to engage their audiences
68% of tech buyers prefer to research products online before making a purchase decision
55% of high tech marketers plan to increase their digital advertising budget in 2024
82% of tech buyers say personalized content greatly influences their purchasing decisions
60% of high tech companies use AI-driven analytics for their marketing strategies
45% of B2B tech companies generate over 60% of their leads through inbound marketing tactics
70% of tech marketers say their biggest challenge is measuring the ROI of marketing campaigns
65% of high tech firms see significant growth in social media engagement over the past year
58% of high tech companies plan to adopt more video marketing content in 2024
47% of high tech companies use influencer marketing to boost brand awareness
55% of high tech buyers prefer engaging with brand content that includes interactive elements
48% of high tech companies are leveraging chatbots for customer engagement
72% of B2B tech marketers find account-based marketing (ABM) highly effective

In an industry where innovation is king, high tech companies are revolutionizing their marketing strategies—prioritizing personalized, data-driven content and digital engagement to influence purchasing decisions and stay ahead in a competitive landscape.

Buyer Preferences and Engagement

68% of tech buyers prefer to research products online before making a purchase decision
82% of tech buyers say personalized content greatly influences their purchasing decisions
65% of high tech firms see significant growth in social media engagement over the past year
55% of high tech buyers prefer engaging with brand content that includes interactive elements
83% of tech buyers will consider a brand’s social proof before making a purchase
54% of high tech companies see increased engagement when using augmented reality (AR) in marketing campaigns
45% of B2B buyers find webinars more influential than whitepapers during the buying process
69% of B2B tech buyers prefer to engage with content via mobile devices
70% of high tech marketers report that customer feedback influences their content creation process
78% of tech companies utilize predictive analytics to identify potential leads
49% of tech purchasers want to receive marketing messages via SMS or messaging apps
54% of high tech firms see a rise in customer engagement through gamification in marketing campaigns
70% of tech companies find influencer-generated content more authentic and trustworthy
58% of B2B tech buyers prefer personalized demo videos over static content

Buyer Preferences and Engagement Interpretation

In the ever-evolving high-tech landscape, where 68% research online before purchase and 82% crave personalized content, it's clear that winning the digital race demands engagement that's interactive, data-driven, and persuasive—proving that in tech marketing, authenticity, customization, and innovative storytelling aren't just trends—they're essential for turning browsers into buyers.

Market Trends and Strategies

73% of high tech companies prioritize content marketing to engage their audiences
55% of high tech marketers plan to increase their digital advertising budget in 2024
45% of B2B tech companies generate over 60% of their leads through inbound marketing tactics
58% of high tech companies plan to adopt more video marketing content in 2024
47% of high tech companies use influencer marketing to boost brand awareness
72% of B2B tech marketers find account-based marketing (ABM) highly effective
66% of tech marketers rely on data-driven personalization to improve campaign performance
49% of high tech companies invest in web personalization tools to enhance user experience
59% of tech marketing budgets are allocated to digital channels
50% of technology firms target international markets to expand their customer base
52% of high tech organizations use account-based advertising to reach key decision-makers
62% of tech companies see increased brand awareness through content marketing efforts
40% of high tech companies have dedicated teams solely for digital marketing and content creation
65% of tech firms plan to implement more personalized marketing automation tools in 2024
55% of high tech companies report increased sales due to targeted marketing campaigns
60% of high tech companies plan to increase their use of podcast marketing
67% of high tech companies believe social listening tools help improve their marketing strategies
80% of B2B tech companies utilize video case studies to demonstrate product effectiveness
45% of tech marketers plan to increase their investment in user-generated content
54% of technology brands have improved customer trust through transparency in their marketing communications
61% of high tech marketers report that their organization is investing more in omnichannel marketing strategies
49% of high tech companies use virtual events to enhance lead generation efforts
60% of high tech marketers plan to incorporate more sustainability messaging into their campaigns

Market Trends and Strategies Interpretation

In a high-stakes game where 73% of tech firms leverage content marketing and over 80% showcase their success stories via video, it's clear that in the digital age, high tech companies are dialing up personalization and multimedia strategies—proving that in a world of data-driven, omnichannel communication, the future belongs to those who blend innovation with transparency and a dash of influencer charm.

Performance Metrics and Business Impact

70% of tech marketers say their biggest challenge is measuring the ROI of marketing campaigns
61% of high tech firms report increased customer retention due to targeted email marketing campaigns
74% of high tech companies measure success through lead generation and conversions
73% of high tech companies utilize data visualization tools to communicate complex information

Performance Metrics and Business Impact Interpretation

Despite 70% of tech marketers struggling to quantify ROI, the industry’s heavy reliance on targeted emails, lead metrics, and data visualization underscores a savvy pursuit of clarity amid complexity.

Technological Adoption and Innovations

60% of high tech companies use AI-driven analytics for their marketing strategies
48% of high tech companies are leveraging chatbots for customer engagement
65% of tech firms believe AI and machine learning will transform their marketing strategies in the next five years

Technological Adoption and Innovations Interpretation

With 60% of high-tech companies harnessing AI analytics, nearly half deploying chatbots, and 65% eyeing transformative changes within five years, it's clear that in tech marketing, automation isn't just an upgrade—it's the new core engine for staying ahead in a rapidly evolving digital landscape.