GITNUXREPORT 2025

Marketing In The Building Industry Statistics

Digital marketing drives growth, lead generation, and client engagement in building industry.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

53% of B2B buyers in the building industry rely heavily on online reviews

Statistic 2

48% of building industry professionals believe social proof influences purchase decisions significantly

Statistic 3

55% of clients watch project videos during their research phase

Statistic 4

63% of construction professionals say online content influences their purchasing decisions

Statistic 5

59% of clients prefer engaging with a brand on multiple digital platforms

Statistic 6

58% of clients prefer brands that regularly update their online content

Statistic 7

76% of building industry marketers say content marketing has increased their brand visibility

Statistic 8

70% of building industry marketers use social media to generate leads

Statistic 9

72% of building industry marketers use content marketing strategies

Statistic 10

80% of building industry firms plan to increase their digital advertising spend in the next year

Statistic 11

33% of marketing budgets in the building sector are allocated to digital channels

Statistic 12

39% of construction project leads originate from LinkedIn

Statistic 13

42% of building companies have implemented influencer marketing strategies

Statistic 14

65% of construction firms find online ads to be cost-effective

Statistic 15

38% of building firms use podcasts as part of their content marketing strategy

Statistic 16

60% of construction marketing efforts are focused on lead generation rather than brand awareness

Statistic 17

80% of building industry marketers plan to increase social media ad spend

Statistic 18

54% of builders utilize Google My Business to attract local clients

Statistic 19

49% of construction companies find that webinars help generate new leads

Statistic 20

22% of building industry marketers use Pinterest for visual marketing

Statistic 21

71% of construction firms incorporate customer testimonials into their digital marketing

Statistic 22

53% of building firms report that SEO improves their inbound lead volume

Statistic 23

61% of building firms see a direct increase in project inquiries after implementing digital marketing strategies

Statistic 24

78% of construction firms prioritize mobile-friendly website design to improve user engagement

Statistic 25

78% of building industry professionals believe digital marketing is essential for growth

Statistic 26

52% of potential clients start their project search online

Statistic 27

85% of construction firms have a company website

Statistic 28

60% of building industry marketers believe video marketing increases client engagement

Statistic 29

Organic search accounts for 62% of all website traffic for construction companies

Statistic 30

40% of building projects are procured through online platforms

Statistic 31

55% of construction companies leverage virtual reality tours for marketing

Statistic 32

69% of clients in the building industry say they prefer watching a project completion video before engagement

Statistic 33

45% of building companies use chatbots on their websites for lead generation

Statistic 34

54% of construction businesses report increased inquiries after enhancing their online presence

Statistic 35

91% of mobile users in the building industry use smartphones to research products and services

Statistic 36

88% of building firms consider online marketing more effective than traditional methods

Statistic 37

68% of building industry marketers use data analytics to optimize campaigns

Statistic 38

47% of building industry professionals believe user-generated content can increase trust

Statistic 39

37% of building industry websites include interactive features like calculators and surveys

Statistic 40

72% of buyers in the building sector value detailed project case studies

Statistic 41

74% of clients consult online reviews before choosing a construction contractor

Statistic 42

66% of building companies use drones to create marketing content

Statistic 43

28% of construction companies have dedicated in-house marketing teams

Statistic 44

42% of marketing in the building industry is aimed at educating prospects

Statistic 45

65% of construction companies increase their marketing budget annually

Statistic 46

Email marketing has a 4,300% return on investment in the building sector

Statistic 47

45% of building firms measure marketing ROI by lead quality and conversion rates

Statistic 48

50% of building companies plan to implement AI tools for marketing automation

Statistic 49

39% of building companies utilize augmented reality in marketing materials

Statistic 50

83% of building companies track campaign performance using analytics tools

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Sources

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Key Highlights

78% of building industry professionals believe digital marketing is essential for growth
65% of construction companies increase their marketing budget annually
52% of potential clients start their project search online
70% of building industry marketers use social media to generate leads
85% of construction firms have a company website
60% of building industry marketers believe video marketing increases client engagement
Organic search accounts for 62% of all website traffic for construction companies
40% of building projects are procured through online platforms
53% of B2B buyers in the building industry rely heavily on online reviews
Email marketing has a 4,300% return on investment in the building sector
72% of building industry marketers use content marketing strategies
48% of building industry professionals believe social proof influences purchase decisions significantly
55% of construction companies leverage virtual reality tours for marketing

In an industry where 78% of professionals recognize digital marketing as vital for growth, it’s clear that building companies harness every online tool—from social media and virtual reality to SEO and video tours—to not only showcase their projects but also to drive leads, engage clients, and stay competitive in a digital-first world.

Consumer Behavior

53% of B2B buyers in the building industry rely heavily on online reviews
48% of building industry professionals believe social proof influences purchase decisions significantly
55% of clients watch project videos during their research phase
63% of construction professionals say online content influences their purchasing decisions
59% of clients prefer engaging with a brand on multiple digital platforms

Consumer Behavior Interpretation

In an industry where construction quality is paramount, it's clear that building trust online—through reviews, videos, and multi-platform engagement—is no longer optional but essential for turning digital browsers into concrete clients.

Content Creation and Engagement

58% of clients prefer brands that regularly update their online content
76% of building industry marketers say content marketing has increased their brand visibility

Content Creation and Engagement Interpretation

With 58% of clients favoring brands that keep their online content fresh and 76% of marketers noting increased visibility from content marketing, it's clear that in the building industry, staying online isn't just a trend — it's the foundation for constructing lasting client connections.

Digital Marketing Strategies and Tactics

70% of building industry marketers use social media to generate leads
72% of building industry marketers use content marketing strategies
80% of building industry firms plan to increase their digital advertising spend in the next year
33% of marketing budgets in the building sector are allocated to digital channels
39% of construction project leads originate from LinkedIn
42% of building companies have implemented influencer marketing strategies
65% of construction firms find online ads to be cost-effective
38% of building firms use podcasts as part of their content marketing strategy
60% of construction marketing efforts are focused on lead generation rather than brand awareness
80% of building industry marketers plan to increase social media ad spend
54% of builders utilize Google My Business to attract local clients
49% of construction companies find that webinars help generate new leads
22% of building industry marketers use Pinterest for visual marketing
71% of construction firms incorporate customer testimonials into their digital marketing
53% of building firms report that SEO improves their inbound lead volume
61% of building firms see a direct increase in project inquiries after implementing digital marketing strategies
78% of construction firms prioritize mobile-friendly website design to improve user engagement

Digital Marketing Strategies and Tactics Interpretation

As the building industry constructs its future on a digital foundation—with 80% boosting ad spend, over half relying on SEO and customer testimonials, and nearly two-thirds emphasizing mobile optimization—it's clear that digital marketing isn't just a blueprint for growth; it's the cornerstone of today's competitive construction landscape.

Market Adoption and Consumer Behavior

78% of building industry professionals believe digital marketing is essential for growth
52% of potential clients start their project search online
85% of construction firms have a company website
60% of building industry marketers believe video marketing increases client engagement
Organic search accounts for 62% of all website traffic for construction companies
40% of building projects are procured through online platforms
55% of construction companies leverage virtual reality tours for marketing
69% of clients in the building industry say they prefer watching a project completion video before engagement
45% of building companies use chatbots on their websites for lead generation
54% of construction businesses report increased inquiries after enhancing their online presence
91% of mobile users in the building industry use smartphones to research products and services
88% of building firms consider online marketing more effective than traditional methods
68% of building industry marketers use data analytics to optimize campaigns
47% of building industry professionals believe user-generated content can increase trust
37% of building industry websites include interactive features like calculators and surveys
72% of buyers in the building sector value detailed project case studies
74% of clients consult online reviews before choosing a construction contractor
66% of building companies use drones to create marketing content
28% of construction companies have dedicated in-house marketing teams
42% of marketing in the building industry is aimed at educating prospects

Market Adoption and Consumer Behavior Interpretation

In an industry where 78% of professionals see digital marketing as essential and 91% of mobile users research via smartphones, it's clear that building a strong online presence—complete with virtual reality tours, drone footage, and engaging content—is no longer optional but foundational to constructing trust, capturing leads, and ultimately, erecting successful projects.

Performance Metrics and ROI

65% of construction companies increase their marketing budget annually
Email marketing has a 4,300% return on investment in the building sector
45% of building firms measure marketing ROI by lead quality and conversion rates

Performance Metrics and ROI Interpretation

With 65% of construction companies boosting their marketing budgets annually and email marketing boasting a staggering 4,300% ROI, it's clear that in the building industry, mixing bricks with clever marketing now builds more than just structures—it constructs brand value, especially when nearly half of firms measure success by lead quality and conversions.

Technology Adoption and Innovation

50% of building companies plan to implement AI tools for marketing automation
39% of building companies utilize augmented reality in marketing materials
83% of building companies track campaign performance using analytics tools

Technology Adoption and Innovation Interpretation

With half of building companies gearing up to automate marketing with AI, nearly four in ten showcasing augmented reality, and a commanding 83% tracking campaign success, the industry's construction of modern marketing strategies is no longer just brick and mortar but a digital edifice built on innovation and data-driven insight.