GITNUXREPORT 2025

Marketing In The Shipbuilding Industry Statistics

Shipbuilding industry enhances growth via targeted digital marketing and innovative strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Approximately 70% of prospective shipbuilding clients research providers online before making contact

Statistic 2

45% of shipbuilding companies attend at least 3 industry trade shows annually for networking and marketing

Statistic 3

The average cost-per-lead for digital marketing campaigns in shipbuilding is around $150

Statistic 4

Visual content such as videos and virtual tours increase engagement rates by up to 60% in shipbuilding marketing

Statistic 5

55% of shipbuilding industry marketing professionals believe that Content Marketing has significantly improved their lead quality

Statistic 6

40% of shipbuilding companies have dedicated online client portals for marketing and customer service

Statistic 7

The number of positive online reviews for shipbuilding companies rose by 18% in 2023, boosting reputation management efforts

Statistic 8

52% of industry marketers find that trade shows still generate the highest quality leads

Statistic 9

The average bounce rate on shipbuilding industry websites is approximately 48%

Statistic 10

Content marketing led to a 20% increase in quote requests for shipbuilding companies in 2023

Statistic 11

58% of prospective clients prefer engaging with companies that showcase detailed project portfolios online

Statistic 12

The average time spent on shipbuilding project videos increased from 30 seconds in 2022 to 45 seconds in 2023

Statistic 13

33% of firms reported an increase in inbound inquiries after implementing an integrated marketing strategy

Statistic 14

44% of shipbuilding companies measure the success of their digital campaigns through lead conversion rates

Statistic 15

Customer webinars and virtual events increased engagement by 40% in 2023

Statistic 16

In 2023, 42% of shipbuilding companies sought to improve their branding through targeted marketing campaigns

Statistic 17

65% of industry marketers believe that sustainability marketing influences client decisions

Statistic 18

The use of chatbots in shipbuilding customer service grew by 35% in 2023

Statistic 19

38% of prospects prefer to interact with companies via live chat on their websites

Statistic 20

The average online engagement rate for shipbuilding social media posts increased by 15% in 2023

Statistic 21

41% of prospective buyers prefer detailed online case studies and project reports before making contact

Statistic 22

The average time to convert a lead into a customer was reduced by 15% in 2023 through targeted digital marketing efforts

Statistic 23

Digital marketing accounts for about 35% of marketing strategies in the shipbuilding industry

Statistic 24

60% of shipbuilding companies increased their marketing budgets in 2023 to focus on online presence

Statistic 25

Social media advertising in shipbuilding industry grew by 25% year-over-year in 2022

Statistic 26

The percentage of shipbuilding companies utilizing SEO strategies increased to 68% in 2023

Statistic 27

Email marketing open rates for shipbuilding companies average around 22%

Statistic 28

32% of shipbuilding industry marketing budgets are allocated to digital advertising

Statistic 29

28% of shipbuilding marketers plan to invest in AI-powered chatbots for customer engagement in 2024

Statistic 30

The use of targeted LinkedIn advertising in shipbuilding marketing increased by 30% in 2023

Statistic 31

Mobile device usage for accessing shipbuilding company websites reached 62% in 2023

Statistic 32

47% of companies incorporate customer testimonials into their digital marketing efforts

Statistic 33

23% of shipbuilding industry marketers plan to increase their video marketing spend in 2024

Statistic 34

Data-driven marketing accounted for 45% of campaign strategies in the shipbuilding industry in 2023

Statistic 35

65% of shipbuilding companies now use customer relationship management (CRM) systems to support marketing efforts

Statistic 36

40% of companies report a measurable ROI from their social media campaigns in shipbuilding

Statistic 37

The share of marketing budgets allocated to influencer collaborations increased by 13% in 2023

Statistic 38

Around 70% of shipbuilding firms update their website content quarterly to maintain engagement

Statistic 39

38% of shipbuilding companies utilize virtual reality (VR) technology in marketing presentations

Statistic 40

18% of marketing teams in the industry outsource content creation to specialized agencies

Statistic 41

The use of multilingual marketing content increased by 22% in 2023 to reach global clients

Statistic 42

The trend of personalized email campaigns increased by 25% among shipbuilding marketers in 2023

Statistic 43

The industry's adoption of analytics tools for marketing grew by 30% in 2023

Statistic 44

Over 50% of shipbuilding marketers now use AI for marketing personalization and automation

Statistic 45

22% of shipbuilding companies leverage big data to optimize their marketing campaigns

Statistic 46

The percentage of online interaction occurring via mobile devices in shipbuilding marketing hit 65% in 2023

Statistic 47

61% of shipbuilding industry marketers plan to increase their investment in online video content in 2024

Statistic 48

The use of programmatic advertising in shipbuilding increased by 20% in 2023

Statistic 49

55% of shipbuilding companies utilize customer reviews and testimonials as part of their online marketing strategy

Statistic 50

30% of marketing content in the shipbuilding industry is now video-based

Statistic 51

The percentage of shipbuilding companies using webinars for lead generation increased by 25% in 2023

Statistic 52

The average cost of a digital ad campaign in shipbuilding was $10,000 in 2023

Statistic 53

46% of shipbuilding companies plan to implement AR in their marketing presentations within the next year

Statistic 54

52% of shipbuilding marketers use analytics dashboards to assess their marketing performance

Statistic 55

In 2023, the percentage of companies creating customized marketing content increased to 58%

Statistic 56

29% of companies leverage influencer marketing to reach decision-makers in the shipbuilding industry

Statistic 57

The average spend on paid search advertising in shipbuilding industries was around $18,000 in 2023

Statistic 58

69% of shipbuilding companies believe that digital transformation positively impacts their marketing effectiveness

Statistic 59

33% of shipbuilding firms use gamification techniques to engage potential clients online

Statistic 60

The majority of shipbuilding industry marketing content (around 65%) is now produced in-house

Statistic 61

78% of shipbuilding companies have invested in sustainable marketing practices to promote eco-friendly initiatives

Statistic 62

The number of industry-specific marketing conferences dedicated to shipbuilding increased by 15% in 2023

Statistic 63

47% of shipbuilding firms consider brand reputation management as a key component of their marketing strategy

Statistic 64

34% of shipbuilding companies have adopted sustainability metrics as part of their marketing data

Statistic 65

The percentage of companies conducting market research annually increased to 72% in 2023

Statistic 66

The number of digital marketing certifications among shipbuilding industry marketers increased by 19% in 2023

Statistic 67

The global shipbuilding market was valued at approximately $49.2 billion in 2022

Statistic 68

The average ROI for digital marketing campaigns in shipbuilding is approximately 150%

Statistic 69

The presentation of shipbuilding projects through augmented reality (AR) solutions increased by 20% in 2023

Statistic 70

Global online searches related to innovative shipbuilding technology increased by 20% in 2023

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Sources

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Key Highlights

The global shipbuilding market was valued at approximately $49.2 billion in 2022
Digital marketing accounts for about 35% of marketing strategies in the shipbuilding industry
60% of shipbuilding companies increased their marketing budgets in 2023 to focus on online presence
Approximately 70% of prospective shipbuilding clients research providers online before making contact
Social media advertising in shipbuilding industry grew by 25% year-over-year in 2022
45% of shipbuilding companies attend at least 3 industry trade shows annually for networking and marketing
The average cost-per-lead for digital marketing campaigns in shipbuilding is around $150
Visual content such as videos and virtual tours increase engagement rates by up to 60% in shipbuilding marketing
55% of shipbuilding industry marketing professionals believe that Content Marketing has significantly improved their lead quality
The percentage of shipbuilding companies utilizing SEO strategies increased to 68% in 2023
Email marketing open rates for shipbuilding companies average around 22%
32% of shipbuilding industry marketing budgets are allocated to digital advertising
The presentation of shipbuilding projects through augmented reality (AR) solutions increased by 20% in 2023

As the global shipbuilding market reaches an estimated $49.2 billion in 2022, savvy industry players are increasingly harnessing digital marketing strategies—accounting for 35% of their efforts—to sail ahead in a competitive landscape marked by a 25% year-over-year boost in social media advertising and a growing reliance on immersive tools like virtual reality and AI-driven personalization.

Customer Engagement and Lead Conversion

Approximately 70% of prospective shipbuilding clients research providers online before making contact
45% of shipbuilding companies attend at least 3 industry trade shows annually for networking and marketing
The average cost-per-lead for digital marketing campaigns in shipbuilding is around $150
Visual content such as videos and virtual tours increase engagement rates by up to 60% in shipbuilding marketing
55% of shipbuilding industry marketing professionals believe that Content Marketing has significantly improved their lead quality
40% of shipbuilding companies have dedicated online client portals for marketing and customer service
The number of positive online reviews for shipbuilding companies rose by 18% in 2023, boosting reputation management efforts
52% of industry marketers find that trade shows still generate the highest quality leads
The average bounce rate on shipbuilding industry websites is approximately 48%
Content marketing led to a 20% increase in quote requests for shipbuilding companies in 2023
58% of prospective clients prefer engaging with companies that showcase detailed project portfolios online
The average time spent on shipbuilding project videos increased from 30 seconds in 2022 to 45 seconds in 2023
33% of firms reported an increase in inbound inquiries after implementing an integrated marketing strategy
44% of shipbuilding companies measure the success of their digital campaigns through lead conversion rates
Customer webinars and virtual events increased engagement by 40% in 2023
In 2023, 42% of shipbuilding companies sought to improve their branding through targeted marketing campaigns
65% of industry marketers believe that sustainability marketing influences client decisions
The use of chatbots in shipbuilding customer service grew by 35% in 2023
38% of prospects prefer to interact with companies via live chat on their websites
The average online engagement rate for shipbuilding social media posts increased by 15% in 2023
41% of prospective buyers prefer detailed online case studies and project reports before making contact
The average time to convert a lead into a customer was reduced by 15% in 2023 through targeted digital marketing efforts

Customer Engagement and Lead Conversion Interpretation

In a fiercely competitive and digitally driven industry, shipbuilders sailing into the 2023 waters find that online research, engaging visual content, and targeted marketing not only boost lead quality and engagement but also chart a course for faster conversions, proving that even in the world of steel and data, a ship’s success depends heavily on navigating modern marketing currents.

Digital Marketing Strategies and Adoption

Digital marketing accounts for about 35% of marketing strategies in the shipbuilding industry
60% of shipbuilding companies increased their marketing budgets in 2023 to focus on online presence
Social media advertising in shipbuilding industry grew by 25% year-over-year in 2022
The percentage of shipbuilding companies utilizing SEO strategies increased to 68% in 2023
Email marketing open rates for shipbuilding companies average around 22%
32% of shipbuilding industry marketing budgets are allocated to digital advertising
28% of shipbuilding marketers plan to invest in AI-powered chatbots for customer engagement in 2024
The use of targeted LinkedIn advertising in shipbuilding marketing increased by 30% in 2023
Mobile device usage for accessing shipbuilding company websites reached 62% in 2023
47% of companies incorporate customer testimonials into their digital marketing efforts
23% of shipbuilding industry marketers plan to increase their video marketing spend in 2024
Data-driven marketing accounted for 45% of campaign strategies in the shipbuilding industry in 2023
65% of shipbuilding companies now use customer relationship management (CRM) systems to support marketing efforts
40% of companies report a measurable ROI from their social media campaigns in shipbuilding
The share of marketing budgets allocated to influencer collaborations increased by 13% in 2023
Around 70% of shipbuilding firms update their website content quarterly to maintain engagement
38% of shipbuilding companies utilize virtual reality (VR) technology in marketing presentations
18% of marketing teams in the industry outsource content creation to specialized agencies
The use of multilingual marketing content increased by 22% in 2023 to reach global clients
The trend of personalized email campaigns increased by 25% among shipbuilding marketers in 2023
The industry's adoption of analytics tools for marketing grew by 30% in 2023
Over 50% of shipbuilding marketers now use AI for marketing personalization and automation
22% of shipbuilding companies leverage big data to optimize their marketing campaigns
The percentage of online interaction occurring via mobile devices in shipbuilding marketing hit 65% in 2023
61% of shipbuilding industry marketers plan to increase their investment in online video content in 2024
The use of programmatic advertising in shipbuilding increased by 20% in 2023
55% of shipbuilding companies utilize customer reviews and testimonials as part of their online marketing strategy
30% of marketing content in the shipbuilding industry is now video-based
The percentage of shipbuilding companies using webinars for lead generation increased by 25% in 2023
The average cost of a digital ad campaign in shipbuilding was $10,000 in 2023
46% of shipbuilding companies plan to implement AR in their marketing presentations within the next year
52% of shipbuilding marketers use analytics dashboards to assess their marketing performance
In 2023, the percentage of companies creating customized marketing content increased to 58%
29% of companies leverage influencer marketing to reach decision-makers in the shipbuilding industry
The average spend on paid search advertising in shipbuilding industries was around $18,000 in 2023
69% of shipbuilding companies believe that digital transformation positively impacts their marketing effectiveness
33% of shipbuilding firms use gamification techniques to engage potential clients online

Digital Marketing Strategies and Adoption Interpretation

As shipbuilding companies sail deeper into the digital age—with over 60% boosting their online budgets, nearly 70% deploying SEO, and a whopping 65% swiping through websites on mobile—it's clear that navigating the digital waters is now crucial for charting a course toward market growth and customer engagement.

Industry Insights and Trends

The majority of shipbuilding industry marketing content (around 65%) is now produced in-house
78% of shipbuilding companies have invested in sustainable marketing practices to promote eco-friendly initiatives
The number of industry-specific marketing conferences dedicated to shipbuilding increased by 15% in 2023
47% of shipbuilding firms consider brand reputation management as a key component of their marketing strategy
34% of shipbuilding companies have adopted sustainability metrics as part of their marketing data
The percentage of companies conducting market research annually increased to 72% in 2023
The number of digital marketing certifications among shipbuilding industry marketers increased by 19% in 2023

Industry Insights and Trends Interpretation

With nearly two-thirds of shipbuilding firms crafting their own marketing messages in-house and a growing emphasis on sustainability and digital prowess, the industry is navigating toward a smarter, greener, and more self-reliant future—proving that even in shipbuilding, the message is as important as the vessel.

Market Size and Valuation

The global shipbuilding market was valued at approximately $49.2 billion in 2022
The average ROI for digital marketing campaigns in shipbuilding is approximately 150%

Market Size and Valuation Interpretation

With the global shipbuilding market worth nearly $50 billion in 2022 and digital marketing boasting a 150% ROI, it's clear that savvy digital strategies are the navigational compass steering shipbuilders toward safer investments and smoother sailing in a competitive industry.

Technology and Innovation in Shipbuilding

The presentation of shipbuilding projects through augmented reality (AR) solutions increased by 20% in 2023
Global online searches related to innovative shipbuilding technology increased by 20% in 2023

Technology and Innovation in Shipbuilding Interpretation

As the shipbuilding industry navigates toward a future where AR and innovative tech are sailing at full throttle, a 20% rise in project presentations and online searches in 2023 signals that sophistication and digital waves are becoming the new anchors of the sector's growth.