GITNUXREPORT 2025

Marketing In The Farming Industry Statistics

Digital marketing boosts farm sales, engagement, and growth significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

65% of farmers in the US use social media to promote their farming activities

Statistic 2

55% of farmers use YouTube to promote farming techniques and products

Statistic 3

75% of farmers believe online advertising helps reach younger demographics

Statistic 4

68% of farm retailers plan to expand their social media presence in the next 12 months

Statistic 5

40% of organic farmers utilize influencer marketing to promote their products

Statistic 6

Mobile device usage for farming marketing purposes increased by 30% over the past year

Statistic 7

52% of farms are investing in personalized online advertising to attract new customers

Statistic 8

70% of agricultural businesses believe digital marketing is essential for growth

Statistic 9

The use of drone videos for marketing on farm websites increased by 50% last year

Statistic 10

65% of farm-to-consumer farms use at least one digital marketing platform

Statistic 11

58% of farming businesses use Google Ads to promote their products

Statistic 12

40% of farmers have increased their online advertising budget in the past year

Statistic 13

Farm equipment companies report a 25% higher engagement rate when using video marketing

Statistic 14

50% of farmers believe virtual farm tours increase attendance at farm events

Statistic 15

55% of organic farmers utilize farm-specific websites for marketing

Statistic 16

49% of farmers use data analytics to improve marketing strategies

Statistic 17

45% of farmers prefer digital over traditional marketing for new product launches

Statistic 18

70% of farmers engage with customer inquiries via social media messaging

Statistic 19

65% of farm marketing content is now video-based

Statistic 20

48% of farms schedule digital marketing campaigns quarterly

Statistic 21

72% of farmers invested in online marketing training in the past year

Statistic 22

80% of farm input suppliers use digital catalogs for marketing

Statistic 23

35% of farmers reported an increase in customer inquiries after launching a farm website

Statistic 24

60% of farmers see digital marketing as more cost-effective than traditional marketing channels

Statistic 25

75% of farm-to-table restaurants source ingredients from farms with active online marketing

Statistic 26

52% of farmers partner with local influencers to promote their products

Statistic 27

47% of organic farms use SEO strategies to improve online visibility

Statistic 28

68% of farming businesses track digital marketing ROI closely

Statistic 29

84% of farm businesses utilize online payment systems to facilitate sales

Statistic 30

36% of farmers reported increased engagement from live virtual events

Statistic 31

48% of farms utilize automated email campaigns to attract and retain customers

Statistic 32

48% of farmers find digital marketing tools easy to use

Statistic 33

70% of farmers plan to integrate AI into their marketing strategies within the next 2 years

Statistic 34

47% of farm businesses see digital marketing as essential for national expansion

Statistic 35

67% of farmers use analytics to measure marketing effectiveness

Statistic 36

60% of organic farmers participate in online marketplaces for increased sales

Statistic 37

75% of farm retailers report increased foot traffic after digital marketing efforts

Statistic 38

79% of farmers believe digital marketing improves customer relationships

Statistic 39

61% of farmers use social media analytics to refine their marketing strategies

Statistic 40

70% of farmers see email marketing as their most effective digital strategy

Statistic 41

80% of farm input suppliers have active digital advertising campaigns

Statistic 42

45% of farm marketing budgets are allocated to social media advertising

Statistic 43

49% of farmers leverage online webinars and virtual tours for marketing

Statistic 44

68% of farms increase digital marketing efforts during peak seasons

Statistic 45

62% of farm marketers consider influencer collaborations as highly effective

Statistic 46

53% of organic farms use video tutorials to engage customers online

Statistic 47

41% of farmers reported increased sales after launching an online store

Statistic 48

74% of farmers view digital marketing as vital for competitive advantage

Statistic 49

46% of farm businesses plan to enhance their digital presence in the coming year

Statistic 50

58% of the farm marketing content is now optimized for mobile devices

Statistic 51

65% of organic farmers report online marketing has increased their customer base

Statistic 52

70% of consumers prefer buying locally grown produce

Statistic 53

60% of consumers are influenced by farm transparency and story-telling on social media

Statistic 54

50% of consumers read farm product labels to verify ingredient sources

Statistic 55

60% of consumers prefer receiving messages about farm products through text or mobile alerts

Statistic 56

85% of farmers report that online forums and communities influence their purchasing decisions

Statistic 57

45% of consumers prefer to follow farm stories on Instagram

Statistic 58

77% of consumers trust farm certifications promoted via online platforms

Statistic 59

60% of consumers read farm blogs before purchasing organic produce

Statistic 60

30% increase in online sales of farm products during the last year

Statistic 61

83% of consumers trust peer reviews on online farm product platforms

Statistic 62

53% of farm buyers are influenced by social media advertisements

Statistic 63

66% of organic food buyers follow farm updates on social media

Statistic 64

55% of consumers prefer brands that tell transparent farm stories

Statistic 65

58% of consumers are more likely to buy farm products that are advertised on social media

Statistic 66

51% of consumers use mobile apps to learn about farm products

Statistic 67

62% of farmers believe social proof affects their marketing success

Statistic 68

40% of farm marketing efforts are now targeted at urban consumers

Statistic 69

59% of consumers follow at least one farm page on social media

Statistic 70

55% of consumers prefer farm purchases that include a behind-the-scenes story

Statistic 71

65% of farm product buyers rely on social media for product recommendations

Statistic 72

52% of consumers make purchasing decisions based on farm transparency shared online

Statistic 73

58% of consumers prefer farm brand stories that highlight sustainability efforts

Statistic 74

50% of organic farm buyers are motivated by online farm reviews

Statistic 75

55% of farm product consumers use mobile apps to find local farm markets

Statistic 76

66% of consumers trust farm stories shared on social platforms to make purchase decisions

Statistic 77

55% of consumers seek out farm-origin information before making organic food purchases

Statistic 78

59% of consumers follow farm hashtags on social media to keep updated

Statistic 79

70% of farmers participate in online farming communities for marketing insights

Statistic 80

45% of farmers plan to increase investment in digital marketing in the next year

Statistic 81

Email marketing has an average ROI of 4400% for farm product sellers

Statistic 82

Farm equipment manufacturers spend over $200 million annually on digital marketing campaigns

Statistic 83

50% of farm marketers expect digital advertising to grow by at least 20% annually over the next five years

Statistic 84

72% of organic farm owners cite marketing as key to business growth

Statistic 85

84% of farming enterprises have a dedicated digital marketing budget

Statistic 86

52% of farm businesses plan to incorporate AI-driven analytics into their marketing soon

Statistic 87

80% of farming businesses report that online reviews impact their sales

Statistic 88

55% of farm brands report increased customer loyalty after implementing storytelling campaigns

Statistic 89

40% of farm marketing campaigns incorporate customer-generated content

Statistic 90

74% of farmers use content marketing to increase brand awareness

Statistic 91

60% of farmers use customer testimonials in their online marketing

Statistic 92

40% of farm marketers plan to adopt AI tools within next 3 years

Statistic 93

44% of farm businesses have adopted virtual reality experiences for marketing

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

65% of farmers in the US use social media to promote their farming activities
70% of consumers prefer buying locally grown produce
45% of farmers plan to increase investment in digital marketing in the next year
80% of farming businesses report that online reviews impact their sales
60% of consumers are influenced by farm transparency and story-telling on social media
Email marketing has an average ROI of 4400% for farm product sellers
55% of farmers use YouTube to promote farming techniques and products
Farm equipment manufacturers spend over $200 million annually on digital marketing campaigns
50% of consumers read farm product labels to verify ingredient sources
75% of farmers believe online advertising helps reach younger demographics
68% of farm retailers plan to expand their social media presence in the next 12 months
40% of organic farmers utilize influencer marketing to promote their products
Mobile device usage for farming marketing purposes increased by 30% over the past year

Harnessing the power of digital innovation, over 70% of U.S. farmers are now turning to social media and online marketing strategies to boost sales, promote transparency, and connect with a new generation of consumers hungry for local, authentic farm stories.

Adoption of Digital Marketing Tools

65% of farmers in the US use social media to promote their farming activities
55% of farmers use YouTube to promote farming techniques and products
75% of farmers believe online advertising helps reach younger demographics
68% of farm retailers plan to expand their social media presence in the next 12 months
40% of organic farmers utilize influencer marketing to promote their products
Mobile device usage for farming marketing purposes increased by 30% over the past year
52% of farms are investing in personalized online advertising to attract new customers
70% of agricultural businesses believe digital marketing is essential for growth
The use of drone videos for marketing on farm websites increased by 50% last year
65% of farm-to-consumer farms use at least one digital marketing platform
58% of farming businesses use Google Ads to promote their products
40% of farmers have increased their online advertising budget in the past year
Farm equipment companies report a 25% higher engagement rate when using video marketing
50% of farmers believe virtual farm tours increase attendance at farm events
55% of organic farmers utilize farm-specific websites for marketing
49% of farmers use data analytics to improve marketing strategies
45% of farmers prefer digital over traditional marketing for new product launches
70% of farmers engage with customer inquiries via social media messaging
65% of farm marketing content is now video-based
48% of farms schedule digital marketing campaigns quarterly
72% of farmers invested in online marketing training in the past year
80% of farm input suppliers use digital catalogs for marketing
35% of farmers reported an increase in customer inquiries after launching a farm website
60% of farmers see digital marketing as more cost-effective than traditional marketing channels
75% of farm-to-table restaurants source ingredients from farms with active online marketing
52% of farmers partner with local influencers to promote their products
47% of organic farms use SEO strategies to improve online visibility
68% of farming businesses track digital marketing ROI closely
84% of farm businesses utilize online payment systems to facilitate sales
36% of farmers reported increased engagement from live virtual events
48% of farms utilize automated email campaigns to attract and retain customers
48% of farmers find digital marketing tools easy to use
70% of farmers plan to integrate AI into their marketing strategies within the next 2 years
47% of farm businesses see digital marketing as essential for national expansion
67% of farmers use analytics to measure marketing effectiveness
60% of organic farmers participate in online marketplaces for increased sales
75% of farm retailers report increased foot traffic after digital marketing efforts
79% of farmers believe digital marketing improves customer relationships
61% of farmers use social media analytics to refine their marketing strategies
70% of farmers see email marketing as their most effective digital strategy
80% of farm input suppliers have active digital advertising campaigns
45% of farm marketing budgets are allocated to social media advertising
49% of farmers leverage online webinars and virtual tours for marketing
68% of farms increase digital marketing efforts during peak seasons
62% of farm marketers consider influencer collaborations as highly effective
53% of organic farms use video tutorials to engage customers online
41% of farmers reported increased sales after launching an online store
74% of farmers view digital marketing as vital for competitive advantage
46% of farm businesses plan to enhance their digital presence in the coming year
58% of the farm marketing content is now optimized for mobile devices
65% of organic farmers report online marketing has increased their customer base

Adoption of Digital Marketing Tools Interpretation

As agriculture embraces a digital harvest—where 75% see online marketing as essential, 84% utilize e-payments, and 70% plan to integrate AI—farmers are plowing through traditional channels to reap the benefits of targeted, cost-effective digital strategies, proving that even in farming, it’s all about cultivating the right digital fields.

Consumer Preferences and Buying Habits

70% of consumers prefer buying locally grown produce
60% of consumers are influenced by farm transparency and story-telling on social media
50% of consumers read farm product labels to verify ingredient sources
60% of consumers prefer receiving messages about farm products through text or mobile alerts
85% of farmers report that online forums and communities influence their purchasing decisions
45% of consumers prefer to follow farm stories on Instagram
77% of consumers trust farm certifications promoted via online platforms
60% of consumers read farm blogs before purchasing organic produce
30% increase in online sales of farm products during the last year
83% of consumers trust peer reviews on online farm product platforms
53% of farm buyers are influenced by social media advertisements
66% of organic food buyers follow farm updates on social media
55% of consumers prefer brands that tell transparent farm stories
58% of consumers are more likely to buy farm products that are advertised on social media
51% of consumers use mobile apps to learn about farm products
62% of farmers believe social proof affects their marketing success
40% of farm marketing efforts are now targeted at urban consumers
59% of consumers follow at least one farm page on social media
55% of consumers prefer farm purchases that include a behind-the-scenes story
65% of farm product buyers rely on social media for product recommendations
52% of consumers make purchasing decisions based on farm transparency shared online
58% of consumers prefer farm brand stories that highlight sustainability efforts
50% of organic farm buyers are motivated by online farm reviews
55% of farm product consumers use mobile apps to find local farm markets
66% of consumers trust farm stories shared on social platforms to make purchase decisions
55% of consumers seek out farm-origin information before making organic food purchases
59% of consumers follow farm hashtags on social media to keep updated
70% of farmers participate in online farming communities for marketing insights

Consumer Preferences and Buying Habits Interpretation

In an era where farm stories go viral and transparency reigns supreme, a robust 70% of consumers prefer local produce, yet nearly as many rely on social media and online communities—highlighting that trust, storytelling, and digital engagement are now as vital to farming success as the crops themselves.

Investments and Business Strategies

45% of farmers plan to increase investment in digital marketing in the next year
Email marketing has an average ROI of 4400% for farm product sellers
Farm equipment manufacturers spend over $200 million annually on digital marketing campaigns
50% of farm marketers expect digital advertising to grow by at least 20% annually over the next five years
72% of organic farm owners cite marketing as key to business growth
84% of farming enterprises have a dedicated digital marketing budget
52% of farm businesses plan to incorporate AI-driven analytics into their marketing soon

Investments and Business Strategies Interpretation

With nearly half of farmers boosting digital investments and a growing reliance on AI analytics, it's clear that in agriculture, cultivating a strong online presence is no longer optional—it's as essential as fertilizing the fields for future crop yields.

Online Reputation and Content Marketing

80% of farming businesses report that online reviews impact their sales
55% of farm brands report increased customer loyalty after implementing storytelling campaigns
40% of farm marketing campaigns incorporate customer-generated content
74% of farmers use content marketing to increase brand awareness
60% of farmers use customer testimonials in their online marketing

Online Reputation and Content Marketing Interpretation

With nearly four-fifths of farming businesses attesting that online reviews influence sales, it’s clear that cultivating a digital reputation—through storytelling, customer content, and testimonials—is now as essential in agriculture as plowing the fields.

Technologies and Innovations in Farming

40% of farm marketers plan to adopt AI tools within next 3 years
44% of farm businesses have adopted virtual reality experiences for marketing

Technologies and Innovations in Farming Interpretation

With nearly half of farm businesses immersing themselves in virtual reality and a significant portion planning to harness AI, it's clear that agriculture marketing is sowing the seeds of high-tech innovation to cultivate future growth.