GITNUXREPORT 2025

Marketing In The Music Industry Statistics

Digital marketing revolutionizes music discovery, fan engagement, and artist success globally.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

75% of independent artists report that digital marketing significantly increased their reach and sales

Statistic 2

70% of artists claim social media marketing has helped them grow their fan base

Statistic 3

55% of major labels spend over $1 million annually on digital advertising campaigns

Statistic 4

48% of artists have increased their revenue from online merchandise sales through social media

Statistic 5

65% of independent artists rely primarily on digital marketing to reach new audiences

Statistic 6

67% of music consumers say personalized recommendations influence their purchasing decisions

Statistic 7

40% of music fans say they trust influencer recommendations more than traditional advertising

Statistic 8

66% of consumers read reviews or comments on music releases before buying or streaming

Statistic 9

52% of global music revenue is now generated via digital streaming

Statistic 10

44% of music listeners use playlists curated by algorithms

Statistic 11

80% of music fans consume content via mobile devices

Statistic 12

90% of music video views happen on YouTube

Statistic 13

85% of music marketing budgets are allocated to digital channels

Statistic 14

74% of music fans prefer to watch music videos online rather than on TV

Statistic 15

82% of music fans use multiple digital devices to listen to music

Statistic 16

31% of consumers use augmented reality (AR) or virtual reality (VR) features related to music

Statistic 17

80% of new music releases are promoted through digital marketing channels

Statistic 18

91% of music consumers discover new artists via social media platforms

Statistic 19

63% of music fans use YouTube as their primary platform for music discovery

Statistic 20

50% of Spotify users discover new music through playlists

Statistic 21

78% of new artist fans are acquired through digital channels within the first year of release

Statistic 22

53% of fans discover new music via social media ads

Statistic 23

68% of consumers say they have used a music streaming service to find new podcasts or audio content

Statistic 24

85% of music fans follow at least one artist or band on social media

Statistic 25

60% of consumers prefer visual content (videos/images) over text when engaging with music marketing

Statistic 26

72% of consumers follow artists on social media to get exclusive content

Statistic 27

36% of music marketers report using TikTok as their primary platform for campaigns

Statistic 28

65% of music marketers agree that live streaming boosts engagement and sales

Statistic 29

58% of music marketers say user-generated content significantly influences their campaigns

Statistic 30

42% of music consumers say they’re more likely to buy merchandise after engaging with an artist’s social media post

Statistic 31

43% of artists report that TikTok has helped them achieve viral success

Statistic 32

61% of music festival or concert-goers use mobile apps for event updates and content

Statistic 33

69% of consumers say they are more likely to attend a concert after engaging with artist content on social media

Statistic 34

57% of music marketers use data analytics to personalize campaign strategies

Statistic 35

76% of music consumers follow at least one artist or band on more than one social media platform

Statistic 36

73% of music industry professionals believe influencer marketing will grow in prominence

Statistic 37

89% of music marketing campaigns include some form of social media engagement

Statistic 38

47% of music listeners prefer engaging with artists via direct messaging on social platforms

Statistic 39

49% of consumers discover new music through family or friends’ social shares

Statistic 40

54% of music marketers say TikTok has been their most successful platform for engagement

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

91% of music consumers discover new artists via social media platforms
63% of music fans use YouTube as their primary platform for music discovery
75% of independent artists report that digital marketing significantly increased their reach and sales
85% of music fans follow at least one artist or band on social media
67% of music consumers say personalized recommendations influence their purchasing decisions
52% of global music revenue is now generated via digital streaming
44% of music listeners use playlists curated by algorithms
70% of artists claim social media marketing has helped them grow their fan base
55% of major labels spend over $1 million annually on digital advertising campaigns
80% of music fans consume content via mobile devices
60% of consumers prefer visual content (videos/images) over text when engaging with music marketing
50% of Spotify users discover new music through playlists
72% of consumers follow artists on social media to get exclusive content

With over 91% of music lovers discovering new artists via social media and digital channels now generating 52% of global music revenue, the landscape of music marketing has undergone a seismic shift—making digital savvy essential for artists and labels alike.

Artist Marketing Strategies and Revenue

75% of independent artists report that digital marketing significantly increased their reach and sales
70% of artists claim social media marketing has helped them grow their fan base
55% of major labels spend over $1 million annually on digital advertising campaigns
48% of artists have increased their revenue from online merchandise sales through social media
65% of independent artists rely primarily on digital marketing to reach new audiences

Artist Marketing Strategies and Revenue Interpretation

These statistics underscore a seismic shift: for independent artists and major labels alike, digital marketing isn’t just a tool—it's the main stage for expanding reach, boosting revenue, and defining the future chart-toppers.

Consumer Behavior

67% of music consumers say personalized recommendations influence their purchasing decisions
40% of music fans say they trust influencer recommendations more than traditional advertising
66% of consumers read reviews or comments on music releases before buying or streaming

Consumer Behavior Interpretation

These statistics underscore that in today’s music landscape, personalized suggestions, influencer voices, and peer opinions have become the digital concert hall’s most persuasive acts—shaping buying decisions more than traditional ads ever could.

Digital Platforms and Content Consumption

52% of global music revenue is now generated via digital streaming
44% of music listeners use playlists curated by algorithms
80% of music fans consume content via mobile devices
90% of music video views happen on YouTube
85% of music marketing budgets are allocated to digital channels
74% of music fans prefer to watch music videos online rather than on TV
82% of music fans use multiple digital devices to listen to music
31% of consumers use augmented reality (AR) or virtual reality (VR) features related to music
80% of new music releases are promoted through digital marketing channels

Digital Platforms and Content Consumption Interpretation

In an industry where nearly all the notes now play through a digital symphony, embracing the virtual and mobile realm isn't just playlisting—it's the conductors' baton guiding 21st-century music marketing.

Music Discovery and Consumer Behavior

91% of music consumers discover new artists via social media platforms
63% of music fans use YouTube as their primary platform for music discovery
50% of Spotify users discover new music through playlists
78% of new artist fans are acquired through digital channels within the first year of release
53% of fans discover new music via social media ads
68% of consumers say they have used a music streaming service to find new podcasts or audio content

Music Discovery and Consumer Behavior Interpretation

In an industry where 91% of fans turn to social media and streaming platforms for new music, artists must master the digital dance — or risk being lost in the noise of a 24/7 online concert.

Social Media and User Engagement

85% of music fans follow at least one artist or band on social media
60% of consumers prefer visual content (videos/images) over text when engaging with music marketing
72% of consumers follow artists on social media to get exclusive content
36% of music marketers report using TikTok as their primary platform for campaigns
65% of music marketers agree that live streaming boosts engagement and sales
58% of music marketers say user-generated content significantly influences their campaigns
42% of music consumers say they’re more likely to buy merchandise after engaging with an artist’s social media post
43% of artists report that TikTok has helped them achieve viral success
61% of music festival or concert-goers use mobile apps for event updates and content
69% of consumers say they are more likely to attend a concert after engaging with artist content on social media
57% of music marketers use data analytics to personalize campaign strategies
76% of music consumers follow at least one artist or band on more than one social media platform
73% of music industry professionals believe influencer marketing will grow in prominence
89% of music marketing campaigns include some form of social media engagement
47% of music listeners prefer engaging with artists via direct messaging on social platforms
49% of consumers discover new music through family or friends’ social shares
54% of music marketers say TikTok has been their most successful platform for engagement

Social Media and User Engagement Interpretation

In an era where 85% of fans follow their favorites and nearly every music marketer leans on social media—especially TikTok—for viral hits and direct engagement—it's clear that in the music industry, being social isn't just optional; it's the main stage for fans' hearts and wallets.