GITNUXREPORT 2025

Marketing In The Qsr Industry Statistics

QSR marketing heavily relies on digital, personalized, social, and innovative strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Around 65% of QSR consumers place mobile orders at least once a week

Statistic 2

80% of QSR consumers say they would order more if they received personalized promotions

Statistic 3

72% of QSR customers prefer digital coupons over paper coupons

Statistic 4

66% of QSR consumers check online reviews before ordering

Statistic 5

68% of QSR customers are more likely to revisit a brand with a highly personalized experience

Statistic 6

48% of QSR consumers follow brands on social media to receive exclusive deals

Statistic 7

52% of QSR consumers have tried new menu items based on social media promotions

Statistic 8

81% of QSRs have adopted data analytics tools for marketing insights

Statistic 9

54% of QSR customers prefer ordering through mobile apps over calling

Statistic 10

47% of consumers say that social media influences their choice of QSR

Statistic 11

59% of QSR customers have made a purchase after engaging with a brand's social media ad

Statistic 12

29% of QSR consumers prefer to order via voice commands

Statistic 13

86% of consumers are influenced by online visuals such as images and videos when choosing QSRs

Statistic 14

60% of QSR consumers want personalized marketing messages

Statistic 15

63% of QSRs invest in sustainability initiatives to appeal to eco-conscious consumers

Statistic 16

The use of loyalty apps in QSRs increased by 45% in 2022

Statistic 17

58% of QSRs reported improved customer loyalty after implementing digital ordering platforms

Statistic 18

38% of QSRs run loyalty programs that integrate social media engagement

Statistic 19

72% of QSR customers follow brands on social media for exclusive deals

Statistic 20

70% of QSR marketers consider loyalty programs as a key driver for repeat business

Statistic 21

Digital marketing accounts for approximately 70% of QSR marketing budgets

Statistic 22

55% of QSR marketing campaigns are now focused on social media advertising

Statistic 23

40% of QSR marketing campaigns now leverage influencer marketing

Statistic 24

The use of gamification in QSR marketing campaigns increased by 30% in 2022

Statistic 25

52% of QSR restaurants have increased their social media ad spend in the past year

Statistic 26

70% of QSR marketing efforts include some form of mobile advertising

Statistic 27

45% of QSR marketing budgets are dedicated to targeted digital advertisements

Statistic 28

Digital advertising accounted for nearly 65% of total marketing spend in the QSR sector in 2023

Statistic 29

About 63% of QSR brands see social media as their most effective marketing channel

Statistic 30

74% of QSRs have increased their investment in digital marketing in the past year

Statistic 31

46% of QSR marketing campaigns include video content

Statistic 32

70% of QSR marketing departments plan to increase their digital advertising budget in 2024

Statistic 33

Nearly 85% of QSR brands leverage social proof in their marketing, such as reviews and testimonials

Statistic 34

44% of QSR marketing campaigns use location-based targeting to reach local customers

Statistic 35

54% of QSRs plan to increase investment in digital advertising in 2024

Statistic 36

49% of QSR brands have increased their social media advertising budget in the past year

Statistic 37

78% of QSR chains report that digital menu boards have increased sales by an average of 15%

Statistic 38

User-generated content contributes to a 28% higher engagement rate in QSR social campaigns

Statistic 39

Email marketing open rates increased by 22% in QSR industry during 2022

Statistic 40

The average QSR spends about 12% of its revenue on marketing efforts

Statistic 41

Approximately 60% of QSR establishments utilize AI-based chatbots for customer service

Statistic 42

55% of QSR brands have integrated voice ordering technology into their apps

Statistic 43

35% of QSR marketing campaigns are now utilizing augmented reality features

Statistic 44

Mobile order and pay solutions led to a 25% reduction in wait times for QSR customers

Statistic 45

Nearly 50% of QSR chains use AI for targeted advertising

Statistic 46

65% of QSRs utilize predictive analytics to tailor marketing campaigns

Statistic 47

50% of QSR brands have adopted chatbot technology for customer service

Statistic 48

33% of QSR marketing budgets are allocated to data-driven marketing efforts

Statistic 49

53% of QSRs invest in mobile payment options to enhance customer convenience

Statistic 50

42% of QSR marketing strategies include partnerships with delivery services

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Key Highlights

Digital marketing accounts for approximately 70% of QSR marketing budgets
Around 65% of QSR consumers place mobile orders at least once a week
55% of QSR marketing campaigns are now focused on social media advertising
80% of QSR consumers say they would order more if they received personalized promotions
The use of loyalty apps in QSRs increased by 45% in 2022
40% of QSR marketing campaigns now leverage influencer marketing
72% of QSR customers prefer digital coupons over paper coupons
66% of QSR consumers check online reviews before ordering
78% of QSR chains report that digital menu boards have increased sales by an average of 15%
Approximately 60% of QSR establishments utilize AI-based chatbots for customer service
The use of gamification in QSR marketing campaigns increased by 30% in 2022
55% of QSR brands have integrated voice ordering technology into their apps
68% of QSR customers are more likely to revisit a brand with a highly personalized experience

In an industry where digital innovation now drives nearly 70% of marketing budgets, quick-service restaurants are transforming customer engagement—from personalized promotions increasing repeat visits to AI and social media strategies fueling a new era of convenience and loyalty.

Consumer Behavior and Preferences

Around 65% of QSR consumers place mobile orders at least once a week
80% of QSR consumers say they would order more if they received personalized promotions
72% of QSR customers prefer digital coupons over paper coupons
66% of QSR consumers check online reviews before ordering
68% of QSR customers are more likely to revisit a brand with a highly personalized experience
48% of QSR consumers follow brands on social media to receive exclusive deals
52% of QSR consumers have tried new menu items based on social media promotions
81% of QSRs have adopted data analytics tools for marketing insights
54% of QSR customers prefer ordering through mobile apps over calling
47% of consumers say that social media influences their choice of QSR
59% of QSR customers have made a purchase after engaging with a brand's social media ad
29% of QSR consumers prefer to order via voice commands
86% of consumers are influenced by online visuals such as images and videos when choosing QSRs
60% of QSR consumers want personalized marketing messages
63% of QSRs invest in sustainability initiatives to appeal to eco-conscious consumers

Consumer Behavior and Preferences Interpretation

In an era where digital impressions drive dine-in decisions, QSRs recognizing the power of personalized promotions, online reviews, and social media engagement are not just adapting—they're hungry for a competitive edge in the fast-paced world of quick service.

Customer Engagement and Loyalty

The use of loyalty apps in QSRs increased by 45% in 2022
58% of QSRs reported improved customer loyalty after implementing digital ordering platforms
38% of QSRs run loyalty programs that integrate social media engagement
72% of QSR customers follow brands on social media for exclusive deals
70% of QSR marketers consider loyalty programs as a key driver for repeat business

Customer Engagement and Loyalty Interpretation

With loyalty apps soaring by 45% and over half of QSRs seeing enhanced customer allegiance through digital platforms, it's clear that in the fast-food race, engaging customers online is now as crucial as the fries themselves.

Digital Marketing Strategies and Campaigns

Digital marketing accounts for approximately 70% of QSR marketing budgets
55% of QSR marketing campaigns are now focused on social media advertising
40% of QSR marketing campaigns now leverage influencer marketing
The use of gamification in QSR marketing campaigns increased by 30% in 2022
52% of QSR restaurants have increased their social media ad spend in the past year
70% of QSR marketing efforts include some form of mobile advertising
45% of QSR marketing budgets are dedicated to targeted digital advertisements
Digital advertising accounted for nearly 65% of total marketing spend in the QSR sector in 2023
About 63% of QSR brands see social media as their most effective marketing channel
74% of QSRs have increased their investment in digital marketing in the past year
46% of QSR marketing campaigns include video content
70% of QSR marketing departments plan to increase their digital advertising budget in 2024
Nearly 85% of QSR brands leverage social proof in their marketing, such as reviews and testimonials
44% of QSR marketing campaigns use location-based targeting to reach local customers
54% of QSRs plan to increase investment in digital advertising in 2024
49% of QSR brands have increased their social media advertising budget in the past year

Digital Marketing Strategies and Campaigns Interpretation

With digital marketing now commanding the lion's share of QSR budgets—over 70%—and social media reigning as the most effective channel for 63% of brands, it’s clear that quick-service restaurants are increasingly serving up their menu of marketing efforts with a hefty side of bytes, likes, and localized targeting to satisfy today's digitally hungry consumers.

Performance Metrics and Investment

78% of QSR chains report that digital menu boards have increased sales by an average of 15%
User-generated content contributes to a 28% higher engagement rate in QSR social campaigns
Email marketing open rates increased by 22% in QSR industry during 2022
The average QSR spends about 12% of its revenue on marketing efforts

Performance Metrics and Investment Interpretation

As quick-service restaurants increasingly invest in digital menus, user-generated content, and targeted email campaigns—spending an average of 12% of revenue—they're not just serving up faster food but also fueling a 15% sales boost and a 28% surge in social media engagement, proving that in the race for customer attention, smart marketing is now as vital as the chicken nuggets.

Technology Adoption and Tools

Approximately 60% of QSR establishments utilize AI-based chatbots for customer service
55% of QSR brands have integrated voice ordering technology into their apps
35% of QSR marketing campaigns are now utilizing augmented reality features
Mobile order and pay solutions led to a 25% reduction in wait times for QSR customers
Nearly 50% of QSR chains use AI for targeted advertising
65% of QSRs utilize predictive analytics to tailor marketing campaigns
50% of QSR brands have adopted chatbot technology for customer service
33% of QSR marketing budgets are allocated to data-driven marketing efforts
53% of QSRs invest in mobile payment options to enhance customer convenience
42% of QSR marketing strategies include partnerships with delivery services

Technology Adoption and Tools Interpretation

In a fast-food world where AI, AR, and predictive analytics are now as common as fries and ketchup, QSR brands are proving that serving up technology-driven customer experiences is no longer optional but essential to stay ahead in the digital dine-in race.