GITNUXREPORT 2025

Marketing In The Logistics Industry Statistics

Logistics marketing heavily relies on digital tools, data, and personalized content strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

60% of logistics businesses have increased their digital marketing budget in the past year

Statistic 2

51% of logistics companies allocate part of their budget to digital advertising

Statistic 3

66% of logistics companies plan to increase investment in digital marketing tools next year

Statistic 4

63% of logistics marketers use data analytics to refine their campaigns

Statistic 5

54% of logistics firms see the importance of data privacy in marketing communications

Statistic 6

36% of logistics marketers utilize geometric targeting methods

Statistic 7

68% of logistics companies rely on analytics dashboards for marketing decision-making

Statistic 8

44% of logistics organizations use artificial intelligence for predictive analytics in marketing

Statistic 9

58% of logistics marketers use competitive analysis to shape campaigns

Statistic 10

57% of logistics companies focus on customer experience improvement via marketing

Statistic 11

65% of logistics marketers prioritize content marketing to engage clients

Statistic 12

45% of logistics firms use video marketing to showcase services

Statistic 13

52% of logistics companies say their website is their primary marketing tool

Statistic 14

70% of logistics marketers see lead generation as their main goal

Statistic 15

35% of logistics companies plan to invest more in email marketing strategies

Statistic 16

50% of logistics companies consider mobile marketing essential

Statistic 17

40% of logistics marketers report increased effectiveness with personalized marketing

Statistic 18

58% of logistics firms actively use search engine optimization (SEO)

Statistic 19

46% of logistics companies see content marketing as their top strategy for brand awareness

Statistic 20

38% of logistics firms utilize podcasts for marketing communication

Statistic 21

61% of logistics companies report increased inbound leads from content marketing

Statistic 22

44% of logistics organizations use webinars as a marketing tool

Statistic 23

59% of logistics marketers believe that customer testimonials improve conversions

Statistic 24

65% of logistics companies believe digital presence impacts customer acquisition

Statistic 25

47% of logistics organizations use loyalty programs as part of their marketing strategy

Statistic 26

49% of logistics marketers report higher conversion rates with retargeting campaigns

Statistic 27

53% of logistics firms favor user-generated content for trust-building

Statistic 28

72% of logistics companies leverage email newsletters for customer retention

Statistic 29

50% of logistics firms believe sustainability branding improves market positioning

Statistic 30

43% of logistics companies use storytelling as a marketing technique

Statistic 31

55% of logistics organizations consider omnichannel marketing crucial

Statistic 32

48% of logistics organizations use targeted advertising on industry-specific platforms

Statistic 33

66% of logistics marketing budgets are allocated to digital content

Statistic 34

69% of logistics organizations believe integrated marketing strategies enhance customer loyalty

Statistic 35

48% of logistics firms track their marketing ROI

Statistic 36

54% of logistics marketers measure success through customer engagement metrics

Statistic 37

78% of logistics companies leverage social media for marketing purposes

Statistic 38

42% of logistics businesses rely on influencer marketing to boost credibility

Statistic 39

37% of logistics firms find influencer collaborations effective for brand building

Statistic 40

80% of logistics companies see social proof as critical in marketing

Statistic 41

60% of logistics marketers find influencer partnerships effective for reaching niche markets

Statistic 42

55% of logistics companies participate in industry trade shows for marketing

Statistic 43

33% of logistics companies are exploring AI tools for marketing automation

Statistic 44

29% of logistics marketers plan to adopt chatbots for customer engagement

Statistic 45

67% of logistics businesses are increasing their use of automation in marketing processes

Statistic 46

29% of logistics marketers plan to implement augmented reality features for marketing

Statistic 47

32% of logistics marketers are experimenting with voice search optimization

Statistic 48

30% of logistics organizations are using blockchain technology for marketing transparency

Statistic 49

41% of logistics firms incorporate virtual reality in marketing demos

Statistic 50

29% of logistics companies plan to adopt virtual assistants for customer communication

Statistic 51

39% of logistics marketers see partnerships with tech firms as beneficial for marketing

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Key Highlights

78% of logistics companies leverage social media for marketing purposes
65% of logistics marketers prioritize content marketing to engage clients
45% of logistics firms use video marketing to showcase services
52% of logistics companies say their website is their primary marketing tool
60% of logistics businesses have increased their digital marketing budget in the past year
70% of logistics marketers see lead generation as their main goal
35% of logistics companies plan to invest more in email marketing strategies
48% of logistics firms track their marketing ROI
55% of logistics companies participate in industry trade shows for marketing
42% of logistics businesses rely on influencer marketing to boost credibility
63% of logistics marketers use data analytics to refine their campaigns
50% of logistics companies consider mobile marketing essential
40% of logistics marketers report increased effectiveness with personalized marketing

In a rapidly evolving digital landscape, logistics companies are ramping up their marketing strategies— with 78% leveraging social media, 65% prioritizing content marketing, and over half increasing their marketing budgets—demonstrating a dynamic shift towards innovative, data-driven approaches to attract, engage, and retain clients.

Budgeting, Investment, and Partnership Strategies

60% of logistics businesses have increased their digital marketing budget in the past year
51% of logistics companies allocate part of their budget to digital advertising
66% of logistics companies plan to increase investment in digital marketing tools next year

Budgeting, Investment, and Partnership Strategies Interpretation

With over half of logistics companies boosting their digital marketing efforts and many planning further investment, the industry is clearly shifting gears from traditional routes to a data-driven freight, signaling that in the race for efficiency and market share, digital is the new cargo.

Data Analytics

63% of logistics marketers use data analytics to refine their campaigns
54% of logistics firms see the importance of data privacy in marketing communications
36% of logistics marketers utilize geometric targeting methods
68% of logistics companies rely on analytics dashboards for marketing decision-making
44% of logistics organizations use artificial intelligence for predictive analytics in marketing

Data Analytics Interpretation

With a striking 68% reliance on analytics dashboards and nearly half embracing AI-driven predictive insights, the logistics industry is racing toward smarter, data-ized marketing—proving that in a world driven by numbers, those who harness data will map the fastest route to success.

Data Analytics, Measurement, and ROI

58% of logistics marketers use competitive analysis to shape campaigns
57% of logistics companies focus on customer experience improvement via marketing

Data Analytics, Measurement, and ROI Interpretation

With over half of logistics marketers leveraging competitive analysis and customer experience in their strategies, the industry is clearly shifting gears from mere movement to mastering the art of moving customers—and competitors—more effectively.

Digital Marketing Strategies and Content Marketing

65% of logistics marketers prioritize content marketing to engage clients
45% of logistics firms use video marketing to showcase services
52% of logistics companies say their website is their primary marketing tool
70% of logistics marketers see lead generation as their main goal
35% of logistics companies plan to invest more in email marketing strategies
50% of logistics companies consider mobile marketing essential
40% of logistics marketers report increased effectiveness with personalized marketing
58% of logistics firms actively use search engine optimization (SEO)
46% of logistics companies see content marketing as their top strategy for brand awareness
38% of logistics firms utilize podcasts for marketing communication
61% of logistics companies report increased inbound leads from content marketing
44% of logistics organizations use webinars as a marketing tool
59% of logistics marketers believe that customer testimonials improve conversions
65% of logistics companies believe digital presence impacts customer acquisition
47% of logistics organizations use loyalty programs as part of their marketing strategy
49% of logistics marketers report higher conversion rates with retargeting campaigns
53% of logistics firms favor user-generated content for trust-building
72% of logistics companies leverage email newsletters for customer retention
50% of logistics firms believe sustainability branding improves market positioning
43% of logistics companies use storytelling as a marketing technique
55% of logistics organizations consider omnichannel marketing crucial
48% of logistics organizations use targeted advertising on industry-specific platforms
66% of logistics marketing budgets are allocated to digital content

Digital Marketing Strategies and Content Marketing Interpretation

With over 66% of logistics companies channeling more than half of their marketing budgets into digital content, it's clear that in the industry where timing and trust are everything, a well-crafted online presence—be it through videos, personalized content, or SEO—is no longer optional but essential for navigating the route to customer acquisition and retention.

Measurement, ROI

69% of logistics organizations believe integrated marketing strategies enhance customer loyalty

Measurement, ROI Interpretation

With 69% of logistics companies betting on integrated marketing strategies to boost customer loyalty, it's clear that in this industry, connecting the dots isn’t just good business—it's a matter of securing the loyalty of clients who rely on your consistency as much as your delivery timelines.

Measurement, and ROI

48% of logistics firms track their marketing ROI
54% of logistics marketers measure success through customer engagement metrics

Measurement, and ROI Interpretation

With only 48% of logistics firms tracking their marketing ROI and 54% relying on customer engagement metrics to gauge success, the industry risks navigating a tangled route where half the fleet may be running on intuition rather than data-driven directions.

Social Media

78% of logistics companies leverage social media for marketing purposes

Social Media Interpretation

With 78% of logistics companies harnessing social media, it’s clear that even in a traditionally concrete world, digital roads are the fastest route to reach customers and stay ahead in the race.

Social Media, Influencer, and Community Engagement

42% of logistics businesses rely on influencer marketing to boost credibility
37% of logistics firms find influencer collaborations effective for brand building
80% of logistics companies see social proof as critical in marketing
60% of logistics marketers find influencer partnerships effective for reaching niche markets

Social Media, Influencer, and Community Engagement Interpretation

These statistics reveal that as logistics companies recognize the power of social proof and influencer partnerships—especially for niche audiences—embracing influencer marketing has shifted from a peripheral tactic to a strategic imperative for building credibility and competitive edge in a traditionally conservative industry.

Technology Adoption and Innovation

55% of logistics companies participate in industry trade shows for marketing
33% of logistics companies are exploring AI tools for marketing automation
29% of logistics marketers plan to adopt chatbots for customer engagement
67% of logistics businesses are increasing their use of automation in marketing processes
29% of logistics marketers plan to implement augmented reality features for marketing
32% of logistics marketers are experimenting with voice search optimization
30% of logistics organizations are using blockchain technology for marketing transparency
41% of logistics firms incorporate virtual reality in marketing demos
29% of logistics companies plan to adopt virtual assistants for customer communication
39% of logistics marketers see partnerships with tech firms as beneficial for marketing

Technology Adoption and Innovation Interpretation

In a logistics industry racing to innovate, companies are embracing everything from AI and chatbots to augmented reality and blockchain—proving that in the fast lane of marketing, staying still is the real risk.