The global logistics market reached a value of $1.77 trillion in 2023. This article details key statistics on how marketing within this sector is evolving, from the widespread adoption of analytics to the financial impact of targeted strategies.
Key Takeaways
- US$2.09 trillion global freight transport activity value in 2019
- US$1.77 trillion global logistics market size in 2023
- US$25.1 billion global Transportation Management System (TMS) market size in 2023
- 73% of organizations use marketing analytics
- 68% of B2B marketers say video content is important to their marketing strategy
- 38% of logistics firms use real-time tracking as part of customer communication
- 28% average increase in marketing-sourced pipeline with marketing attribution
- 32% decrease in marketing costs when organizations use customer data platforms (CDPs)
- B2B marketers using account-based marketing (ABM) report 208% higher revenue
- 91% of B2B marketers use social media for marketing
- 69% of B2B buyers prefer to get marketing messages that are personalized
- 52% of marketers plan to increase their spend on influencer marketing in 2024
- B2B inbound marketing costs 62% less per lead than outbound tactics
- Email marketing ROI averages $36 for every $1 spent
- Marketing automation reduces marketing overhead costs by 12%
Logistics marketing is booming, with data driven personalization and real time visibility boosting growth and lowering costs.
Related reading
01 · Category
Market Size6 stats
01
US$2.09 trillion global freight transport activity value in 2019
02
US$1.77 trillion global logistics market size in 2023
03
US$25.1 billion global Transportation Management System (TMS) market size in 2023
04
US$78.2 billion global global freight forwarding market size in 2023
05
US$114.0 billion global CRM software market size in 2024
06
US$1.8 billion B2B marketing software market spend in 2023 (global)
Interpretation
Market Size Interpretation
For the Market Size view in logistics marketing, the industry is scaling from a US$2.09 trillion global freight transport activity value in 2019 to a US$1.77 trillion logistics market in 2023 while adjacent enabling tech markets also grow, such as US$114.0 billion in CRM software in 2024, signaling a large and expanding addressable base for marketing investment.
02 · Category
User Adoption3 stats
01
73% of organizations use marketing analytics
02
68% of B2B marketers say video content is important to their marketing strategy
03
38% of logistics firms use real-time tracking as part of customer communication
Interpretation
User Adoption Interpretation
For user adoption, logistics organizations are leaning heavily into data driven engagement, with 73% using marketing analytics and 38% using real time tracking to communicate with customers, while B2B marketers also widely value video as a key adoption driver at 68%.
03 · Category
Performance Metrics3 stats
01
28% average increase in marketing-sourced pipeline with marketing attribution
02
32% decrease in marketing costs when organizations use customer data platforms (CDPs)
03
B2B marketers using account-based marketing (ABM) report 208% higher revenue
Interpretation
Performance Metrics Interpretation
For Performance Metrics in logistics marketing, campaigns tied to marketing attribution show a 28% average lift in pipeline, while better use of customer data cuts marketing costs by 32% and B2B ABM programs deliver 208% higher revenue.
More related reading
04 · Category
Industry Trends8 stats
01
91% of B2B marketers use social media for marketing
02
69% of B2B buyers prefer to get marketing messages that are personalized
03
52% of marketers plan to increase their spend on influencer marketing in 2024
04
43% of marketers say they will prioritize first-party data collection in 2024
05
36% of marketers identify cookieless tracking as a major challenge (2024 survey)
06
65% of shippers report that visibility into shipment status is important or critical
07
US$1.1 trillion global e-commerce logistics market revenue by 2027 (forecast)
08
31% of supply chain decision-makers use social media channels to influence purchase decisions (2023 survey)
Interpretation
Industry Trends Interpretation
As industry trends in logistics marketing evolve, 65% of shippers say visibility into shipment status is important or critical while B2B marketers increasingly rely on social media, with 91% using it, showing that the field is doubling down on targeted, trackable engagement.
05 · Category
Cost Analysis4 stats
01
B2B inbound marketing costs 62% less per lead than outbound tactics
02
Email marketing ROI averages $36for every $1 spent
03
Marketing automation reduces marketing overhead costs by 12%
04
US$5.1 billion annual spend on marketing technology by B2B firms (2024 survey)
Interpretation
Cost Analysis Interpretation
For cost analysis, logistics marketers can cut spend meaningfully because B2B inbound costs 62% less per lead than outbound while email delivers $36 ROI for every $1, and marketing automation further lowers overhead by 12%, alongside the growing $5.1 billion annual investment in marketing technology by B2B firms.
report visual · Comparison
Where logistics marketing is investing and performing
Engagement and decision support (analytics, tracking, visibility) align with measurable marketing impact (pipeline lift, cost decreases).
65% of shippers report that visibility into shipment status is important or critical65%
38% of logistics firms use real-time tracking as part of customer communication
38%
32% decrease in marketing costs when organizations use customer data platforms (CDPs)
32%
28% average increase in marketing-sourced pipeline with marketing attribution
28%
source-verifiedgartner.com · supplychaindive.com · marketingcharts.com
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Megan Gallagher. (2026, February 13). Marketing In The Logistics Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-logistics-industry-statistics
MLA
Megan Gallagher. "Marketing In The Logistics Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-logistics-industry-statistics.
Chicago
Megan Gallagher. 2026. "Marketing In The Logistics Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-logistics-industry-statistics.
Sources & references
24 datasets cited across this report · attribution is report-level
+9 additional datasets cited (not shown individually)