GITNUX MARKETDATA REPORT 2024

Digital Marketing Industry Statistics [Fresh Research]

Statistic 1

"By 2026, the Digital Marketing industry is predicted to reach $807 billion, with desktop taking 31% of the ad spending share and mobile phones taking 69%"

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Statistic 2

"The global digital advertising and marketing market is estimated to grow from $350 billion in 2020 to $786.2 billion by 2026, with a compound annual growth rate of 9%."

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Statistic 3

"82% of marketers are actively investing in content marketing, with 40% of B2B marketers having a documented content marketing strategy and 69% actively investing time in SEO."

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Statistic 4

"By 2026, the Digital Marketing industry is predicted to reach $807 billion, with desktop taking 31% of the ad spending share and mobile phones taking 69%"

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Statistic 5

"The global digital advertising and marketing market is estimated to grow from $350 billion in 2020 to $786.2 billion by 2026, with a compound annual growth rate of 9%."

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Statistic 6

"68% of online experiences begin with a search engine, and 92.96% of global traffic comes from Google Search, Google Images, and Google Maps, with SEO driving 1,000%+ more traffic than organic social media."

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Statistic 7

"82% of marketers are actively investing in content marketing, with 40% of B2B marketers having a documented content marketing strategy and 69% actively investing time in SEO."

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Statistic 8

"Content marketing revenue is set to double by 2026, with 37% of industry professionals spending $10K or less, 42% of marketers planning to increase their budgets, and 61% of companies measuring ROI."

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Statistic 9

"In 2020, e-mail marketing revenue was 7.5 billion U.S. dollars, and is projected to reach 10 billion by 2023."

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Statistic 10

"Email campaigns offering coupons have a five times higher purchase rate than regular emails, and 64% of small businesses leverage email marketing to build awareness and connect with their audience"

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Statistic 11

"92% of marketers in companies with more than 100 employees in the US are expected to use social media for marketing, 67% of consumers expect brands to have a social media presence, and 37.9% of survey respondents have made a purchase after seeing a social media advertisement."

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Statistic 12

"Facebook is the most popular platform for digital marketers, with 93% of them using it, and it is responsible for 25% of all digital ad spending. There are 10 million active advertisers on Facebook, and 44% of users shop for products on Instagram weekly."

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