GITNUXREPORT 2025

Marketing In The Commercial Industry Statistics

Effective marketing in industry relies on social media, personalized content, and video engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

76% of consumers say they are more likely to trust a brand with a strong social media presence

Statistic 2

Video content is expected to account for 82% of all consumer internet traffic by 2023

Statistic 3

54% of consumers want to see more video content from brands they support

Statistic 4

Mobile devices account for approximately 69% of global internet traffic

Statistic 5

80% of social media users prefer to connect with brands via social platforms

Statistic 6

78% of consumers say that personally relevant content increases their purchase likelihood

Statistic 7

81% of consumers research online before making a purchase

Statistic 8

75% of users never scroll past the first page of search engines

Statistic 9

50% of consumers say they are more likely to buy from a brand that provides personalized experiences

Statistic 10

68% of consumers are more likely to buy from brands that use personalized content

Statistic 11

92% of mobile users access digital content on their devices daily

Statistic 12

Social media ads influence 75% of consumers’ purchasing decisions

Statistic 13

65% of consumers prefer messaging apps over email for communication with brands

Statistic 14

70% of shoppers say that customer reviews influence their buying decision

Statistic 15

Voice search queries are expected to make up 50% of all searches by 2024

Statistic 16

58% of consumers feel companies have an obligation to provide personalized experiences

Statistic 17

85% of consumers trust online reviews as much as personal recommendations

Statistic 18

73% of consumers say they prefer brands that use social media to interact directly

Statistic 19

55% of consumers interact more with brands that customize their messaging based on their preferences

Statistic 20

70% of brands say that content marketing increases engagement with their audiences

Statistic 21

84% of B2B marketers say brand awareness is their top goal for content marketing

Statistic 22

Brands that use omnichannel marketing see retention rates as high as 89%

Statistic 23

74% of marketers say targeted personalization increases customer engagement

Statistic 24

Customer retention strategies can increase profits by 25% to 95%, depending on the industry

Statistic 25

60% of marketers say that their most successful campaigns leverage data and analytics

Statistic 26

In 2023, social media ad spend is expected to reach $230 billion globally

Statistic 27

The average attention span for digital ads is 8 seconds, highlighting the importance of impactful messaging

Statistic 28

The global digital advertising spending is projected to surpass $600 billion by 2024

Statistic 29

Video ads increase brand recall by 89%, compared to static ads

Statistic 30

The average user is exposed to over 5,000 ads daily, emphasizing the need for creative and targeted campaigns

Statistic 31

Podcast advertising revenue is projected to reach $2 billion in 2023, showing growth in audio content marketing

Statistic 32

The average cost per click (CPC) in Google Ads across industries is $2.69, with variations depending on the sector

Statistic 33

Businesses that blog generate 67% more leads than those that do not

Statistic 34

Personalized marketing emails improve click-through rates by an average of 14% and conversions by 10%

Statistic 35

Email marketing has an average ROI of 4200%, meaning that for every dollar spent, $42 is earned

Statistic 36

Influencer marketing spend is projected to reach $21.1 billion in 2023

Statistic 37

Search engine optimization (SEO) leads have a 14.6% close rate, compared to 1.7% for outbound leads

Statistic 38

Content marketing costs 62% less than outbound marketing and generates more leads

Statistic 39

50% of B2C companies plan to increase their investment in video marketing in 2023

Statistic 40

54% of marketers say that video marketing offers the highest ROI compared to other content types

Statistic 41

83% of marketers report that social media marketing helps increase inbound traffic

Statistic 42

65% of brands plan to increase their use of influencer marketing in the next year

Statistic 43

69% of marketers say that quality content is the most effective way to generate traffic

Statistic 44

Augmented reality (AR) marketing adoption increased by 37% in 2022

Statistic 45

86% of marketers say they are using or plan to use AI tools in their marketing strategies in the next year

Statistic 46

72% of marketers believe that data-driven marketing provides a competitive advantage

Statistic 47

The use of chatbots in marketing increased by 92% in 2022, enhancing customer service and engagement

Statistic 48

Over 60% of marketers use marketing automation tools to improve efficiency

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Sources

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Trust Badges - Publications that have cited our reports

Key Highlights

76% of consumers say they are more likely to trust a brand with a strong social media presence
Businesses that blog generate 67% more leads than those that do not
Video content is expected to account for 82% of all consumer internet traffic by 2023
70% of brands say that content marketing increases engagement with their audiences
84% of B2B marketers say brand awareness is their top goal for content marketing
Personalized marketing emails improve click-through rates by an average of 14% and conversions by 10%
54% of consumers want to see more video content from brands they support
Mobile devices account for approximately 69% of global internet traffic
80% of social media users prefer to connect with brands via social platforms
78% of consumers say that personally relevant content increases their purchase likelihood
Email marketing has an average ROI of 4200%, meaning that for every dollar spent, $42 is earned
60% of marketers say that their most successful campaigns leverage data and analytics
Influencer marketing spend is projected to reach $21.1 billion in 2023

In an era where 76% of consumers trust brands with a strong social media presence and video content is set to dominate 82% of internet traffic by 2023, mastering marketing in the commercial industry has never been more critical or more data-driven.

Consumer Behavior and Preferences

76% of consumers say they are more likely to trust a brand with a strong social media presence
Video content is expected to account for 82% of all consumer internet traffic by 2023
54% of consumers want to see more video content from brands they support
Mobile devices account for approximately 69% of global internet traffic
80% of social media users prefer to connect with brands via social platforms
78% of consumers say that personally relevant content increases their purchase likelihood
81% of consumers research online before making a purchase
75% of users never scroll past the first page of search engines
50% of consumers say they are more likely to buy from a brand that provides personalized experiences
68% of consumers are more likely to buy from brands that use personalized content
92% of mobile users access digital content on their devices daily
Social media ads influence 75% of consumers’ purchasing decisions
65% of consumers prefer messaging apps over email for communication with brands
70% of shoppers say that customer reviews influence their buying decision
Voice search queries are expected to make up 50% of all searches by 2024
58% of consumers feel companies have an obligation to provide personalized experiences
85% of consumers trust online reviews as much as personal recommendations
73% of consumers say they prefer brands that use social media to interact directly
55% of consumers interact more with brands that customize their messaging based on their preferences

Consumer Behavior and Preferences Interpretation

In an era where 76% of consumers trust brands with a robust social media presence, 82% anticipate video content to dominate online traffic, and personalized interactions—ranging from tailored messages to curated reviews—significantly sway purchasing decisions, businesses must prioritize authentic, engaging, and mobile-friendly digital strategies or risk becoming invisible on the first page of consumer minds.

Customer Engagement and Trust Factors

70% of brands say that content marketing increases engagement with their audiences
84% of B2B marketers say brand awareness is their top goal for content marketing
Brands that use omnichannel marketing see retention rates as high as 89%
74% of marketers say targeted personalization increases customer engagement
Customer retention strategies can increase profits by 25% to 95%, depending on the industry

Customer Engagement and Trust Factors Interpretation

In an industry where 70% of brands credit content marketing for boosting engagement and 84% prioritize brand awareness, embracing omnichannel and personalized strategies isn't just smart—it's essential for turning viewers into loyal customers and profits into sustained growth.

Digital Advertising and Performance Metrics

60% of marketers say that their most successful campaigns leverage data and analytics
In 2023, social media ad spend is expected to reach $230 billion globally
The average attention span for digital ads is 8 seconds, highlighting the importance of impactful messaging
The global digital advertising spending is projected to surpass $600 billion by 2024
Video ads increase brand recall by 89%, compared to static ads
The average user is exposed to over 5,000 ads daily, emphasizing the need for creative and targeted campaigns
Podcast advertising revenue is projected to reach $2 billion in 2023, showing growth in audio content marketing
The average cost per click (CPC) in Google Ads across industries is $2.69, with variations depending on the sector

Digital Advertising and Performance Metrics Interpretation

In a landscape where data-driven strategies fuel success, social media spending soars past $230 billion, digital ads battle for fleeting eight-second attention spans, and with over 5,000 daily impressions per user, marketers must craft compelling, targeted messages—especially as video boosts brand recall by 89%—to stand out in a rapidly expanding, billion-dollar audio and digital advertising arena that will surpass $600 billion by 2024.

Digital Marketing Strategies and Content Formats

Businesses that blog generate 67% more leads than those that do not
Personalized marketing emails improve click-through rates by an average of 14% and conversions by 10%
Email marketing has an average ROI of 4200%, meaning that for every dollar spent, $42 is earned
Influencer marketing spend is projected to reach $21.1 billion in 2023
Search engine optimization (SEO) leads have a 14.6% close rate, compared to 1.7% for outbound leads
Content marketing costs 62% less than outbound marketing and generates more leads
50% of B2C companies plan to increase their investment in video marketing in 2023
54% of marketers say that video marketing offers the highest ROI compared to other content types
83% of marketers report that social media marketing helps increase inbound traffic
65% of brands plan to increase their use of influencer marketing in the next year
69% of marketers say that quality content is the most effective way to generate traffic

Digital Marketing Strategies and Content Formats Interpretation

In an era where content is king and personalized strategies reign supreme, savvy businesses leveraging blogs, SEO, and influencer marketing are not just boosting leads and ROI—they're transforming their impact into a powerhouse advantage, proving that in commercial marketing, quality and innovation are the real currency of success.

Technology Adoption and Innovation in Marketing

Augmented reality (AR) marketing adoption increased by 37% in 2022
86% of marketers say they are using or plan to use AI tools in their marketing strategies in the next year
72% of marketers believe that data-driven marketing provides a competitive advantage
The use of chatbots in marketing increased by 92% in 2022, enhancing customer service and engagement
Over 60% of marketers use marketing automation tools to improve efficiency

Technology Adoption and Innovation in Marketing Interpretation

With AR surging 37%, AI becoming a near-universal tool, chatbots multiplying by 92%, and data-driven marketing deemed a clear edge, it's evident that in the commercial industry, staying ahead now hinges on turning innovative technology into everyday strategy—before competitors leave you in the digital dust.