GITNUXREPORT 2025

Marketing In The Hair Industry Statistics

Digital influencer marketing and organic trends dominate hair industry growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

68% of consumers prefer to purchase hair products online

Statistic 2

45% of women aged 18-34 use influencer recommendations to choose hair products

Statistic 3

52% of consumers say they are more likely to buy a hair product if it’s recommended by a beauty blogger

Statistic 4

60% of hair salons report increased demand for organic and natural hair products

Statistic 5

72% of consumers trust recommendations from friends or family over advertisements for hair care products

Statistic 6

85% of salon clients book appointments online

Statistic 7

The use of personalized hair care products has increased by 43% in 2023

Statistic 8

The average consumer spends $42 per month on hair care products

Statistic 9

55% of young adults prefer eco-friendly and sustainable packaging for hair products

Statistic 10

47% of consumers use smartphone apps to find hair salons nearby

Statistic 11

Video tutorials on YouTube related to hair styling saw a 33% increase in views in 2023

Statistic 12

38% of consumers choose salon services based on online reviews

Statistic 13

64% of consumers prefer using multitasking hair products that serve multiple purposes

Statistic 14

61% of consumers look for gluten-free hair products

Statistic 15

72% of millennial consumers are influenced by brand values when purchasing hair care products

Statistic 16

The average user spends around 10 minutes daily on social media related to hair care content

Statistic 17

48% of consumers are more likely to buy hair products during special promotions or discounts

Statistic 18

70% of consumers read ingredient lists before purchasing hair products

Statistic 19

65% of consumers prefer brands that demonstrate social responsibility

Statistic 20

40% of consumers read online reviews before choosing a hair product

Statistic 21

55% of consumers are willing to pay a premium for sustainable hair products

Statistic 22

84% of consumers are influenced by visual content such as before-and-after photos

Statistic 23

76% of consumers consider packaging design when purchasing hair care products

Statistic 24

The average return rate for online hair product purchases is 3.4%, indicating high satisfaction levels

Statistic 25

69% of consumers say they would try new hair products if recommended by their stylist

Statistic 26

66% of consumers prefer to buy from brands with transparent ingredient lists

Statistic 27

59% of consumers admit to trying new hair products based on influencer reviews

Statistic 28

The use of cruelty-free certification in hair products increased by 20% in 2023

Statistic 29

The number of TikTok videos related to hair tutorials increased by 124% in 2023

Statistic 30

Digital ads for hair products achieved a click-through rate (CTR) of 2.3% in 2023

Statistic 31

Influencer campaigns in the hair industry have a ROI of $6.50 for every $1 spent

Statistic 32

The average conversion rate for online hair product ads is 2.9%

Statistic 33

Hair care brands investing in influencer marketing saw a 29% increase in sales in 2023

Statistic 34

Brands with strong social media engagement see 3.5 times higher customer loyalty

Statistic 35

The most effective marketing channels for hair brands are social media (78%) and influencer marketing (62%)

Statistic 36

50% of hair salons use digital marketing tools to attract clients

Statistic 37

The number of social media posts related to hair care tips grew by 50% in 2023

Statistic 38

Hair extensions accounted for 25% of salon revenues in North America in 2022

Statistic 39

The use of natural and organic ingredients in hair products rose by 49% in 2023

Statistic 40

The global hair care market was valued at approximately $87.9 billion in 2022

Statistic 41

The use of augmented reality (AR) for virtual hair try-ons increased by 37% in 2023

Statistic 42

The organic hair color market is projected to grow at a CAGR of 6.2% from 2023 to 2028

Statistic 43

Hair care product subscriptions grew by 38% in 2023

Statistic 44

The number of cruelty-free hair care products on the market increased by 22% in 2023

Statistic 45

The global men’s grooming market, including hair care, is expected to reach $81.2 billion by 2024

Statistic 46

Sales of sulfate-free shampoos increased by 41% in retail outlets in 2023

Statistic 47

Online hair care product searches increased by 45% during 2023

Statistic 48

Men's segment of the haircare industry is projected to grow at a CAGR of 7.5% from 2023 to 2028

Statistic 49

The fastest-growing segment in hair color is semi-permanent dyes, with a growth rate of 8.2% annually

Statistic 50

Subscription box services for hair care saw a 27% increase in subscribers in 2023

Statistic 51

The number of female hair salons has increased by 12% since 2020, indicating growth in female-focused marketing

Statistic 52

The global professional hair care market is projected to reach $27.8 billion by 2025

Statistic 53

The growth of e-commerce for hair products is expected to reach a CAGR of 9.1% between 2023 and 2028

Statistic 54

The percentage of adult men coloring their hair has increased to 27% in 2023, from 23% in 2020

Statistic 55

The number of organic and natural hair salons increased by 18% in 2023, indicating rising demand for natural styling and hair care

Statistic 56

The average price for a professional hair coloring session increased by 12% in 2023, reflecting higher service costs

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Key Highlights

The global hair care market was valued at approximately $87.9 billion in 2022
68% of consumers prefer to purchase hair products online
45% of women aged 18-34 use influencer recommendations to choose hair products
The number of TikTok videos related to hair tutorials increased by 124% in 2023
52% of consumers say they are more likely to buy a hair product if it’s recommended by a beauty blogger
60% of hair salons report increased demand for organic and natural hair products
The use of augmented reality (AR) for virtual hair try-ons increased by 37% in 2023
Hair extensions accounted for 25% of salon revenues in North America in 2022
72% of consumers trust recommendations from friends or family over advertisements for hair care products
The organic hair color market is projected to grow at a CAGR of 6.2% from 2023 to 2028
Hair care product subscriptions grew by 38% in 2023
85% of salon clients book appointments online
The use of personalized hair care products has increased by 43% in 2023

The hair industry is experiencing a digital revolution, with over 68% of consumers now preferring to shop online, influencer marketing delivering a ROI of $6.50 for every dollar spent, and social media content generating a 124% surge in hair tutorials—signaling a transformative era where innovative marketing strategies are reshaping how brands connect with beauty enthusiasts worldwide.

Consumer Preferences and Behaviors

68% of consumers prefer to purchase hair products online
45% of women aged 18-34 use influencer recommendations to choose hair products
52% of consumers say they are more likely to buy a hair product if it’s recommended by a beauty blogger
60% of hair salons report increased demand for organic and natural hair products
72% of consumers trust recommendations from friends or family over advertisements for hair care products
85% of salon clients book appointments online
The use of personalized hair care products has increased by 43% in 2023
The average consumer spends $42 per month on hair care products
55% of young adults prefer eco-friendly and sustainable packaging for hair products
47% of consumers use smartphone apps to find hair salons nearby
Video tutorials on YouTube related to hair styling saw a 33% increase in views in 2023
38% of consumers choose salon services based on online reviews
64% of consumers prefer using multitasking hair products that serve multiple purposes
61% of consumers look for gluten-free hair products
72% of millennial consumers are influenced by brand values when purchasing hair care products
The average user spends around 10 minutes daily on social media related to hair care content
48% of consumers are more likely to buy hair products during special promotions or discounts
70% of consumers read ingredient lists before purchasing hair products
65% of consumers prefer brands that demonstrate social responsibility
40% of consumers read online reviews before choosing a hair product
55% of consumers are willing to pay a premium for sustainable hair products
84% of consumers are influenced by visual content such as before-and-after photos
76% of consumers consider packaging design when purchasing hair care products
The average return rate for online hair product purchases is 3.4%, indicating high satisfaction levels
69% of consumers say they would try new hair products if recommended by their stylist
66% of consumers prefer to buy from brands with transparent ingredient lists
59% of consumers admit to trying new hair products based on influencer reviews
The use of cruelty-free certification in hair products increased by 20% in 2023

Consumer Preferences and Behaviors Interpretation

In an era where online influence reigns supreme and sustainability dissolves barriers, the hair industry's shifting landscape reveals that while 68% of consumers prefer shopping for hair care online, over 70% trust stylist recommendations and influencer reviews—and with 85% of salon bookings happening digitally, it's clear that embracing transparency, eco-friendliness, and engaging visual content isn't just trendy but essential for brands aiming to style their way into consumer loyalty.

Digital Marketing and Social Media Influence

The number of TikTok videos related to hair tutorials increased by 124% in 2023
Digital ads for hair products achieved a click-through rate (CTR) of 2.3% in 2023
Influencer campaigns in the hair industry have a ROI of $6.50 for every $1 spent
The average conversion rate for online hair product ads is 2.9%
Hair care brands investing in influencer marketing saw a 29% increase in sales in 2023
Brands with strong social media engagement see 3.5 times higher customer loyalty
The most effective marketing channels for hair brands are social media (78%) and influencer marketing (62%)
50% of hair salons use digital marketing tools to attract clients
The number of social media posts related to hair care tips grew by 50% in 2023

Digital Marketing and Social Media Influence Interpretation

As hair brands weave their marketing strategies through a growing digital tapestry—with TikTok tutorials surging by 124%, influencer campaigns delivering a staggering $6.50 ROI per dollar spent, and social media engagement boosting customer loyalty by 3.5 times—it's clear that in 2023, the hair industry has become as much about digital strands as traditional strands.

Industry Segments, Sales Channels, and Market Dynamics

Hair extensions accounted for 25% of salon revenues in North America in 2022
The use of natural and organic ingredients in hair products rose by 49% in 2023

Industry Segments, Sales Channels, and Market Dynamics Interpretation

With hair extensions powering a quarter of salon revenues in North America and a soaring 49% jump in natural product use, the industry is weaving together glamour and authenticity—proof that consumers want both beauty and integrity in their hair care routines.

Market Size and Growth Trends

The global hair care market was valued at approximately $87.9 billion in 2022
The use of augmented reality (AR) for virtual hair try-ons increased by 37% in 2023
The organic hair color market is projected to grow at a CAGR of 6.2% from 2023 to 2028
Hair care product subscriptions grew by 38% in 2023
The number of cruelty-free hair care products on the market increased by 22% in 2023
The global men’s grooming market, including hair care, is expected to reach $81.2 billion by 2024
Sales of sulfate-free shampoos increased by 41% in retail outlets in 2023
Online hair care product searches increased by 45% during 2023
Men's segment of the haircare industry is projected to grow at a CAGR of 7.5% from 2023 to 2028
The fastest-growing segment in hair color is semi-permanent dyes, with a growth rate of 8.2% annually
Subscription box services for hair care saw a 27% increase in subscribers in 2023
The number of female hair salons has increased by 12% since 2020, indicating growth in female-focused marketing
The global professional hair care market is projected to reach $27.8 billion by 2025
The growth of e-commerce for hair products is expected to reach a CAGR of 9.1% between 2023 and 2028
The percentage of adult men coloring their hair has increased to 27% in 2023, from 23% in 2020
The number of organic and natural hair salons increased by 18% in 2023, indicating rising demand for natural styling and hair care
The average price for a professional hair coloring session increased by 12% in 2023, reflecting higher service costs

Market Size and Growth Trends Interpretation

As hair consumers increasingly embrace sustainable, tech-savvy, and personalized options—evidenced by a booming $87.9 billion global market, a 45% surge in online searches, and a 37% leap in AR virtual try-ons—the industry is not only coloring outside the lines but also shaping a more natural, cruelty-free, and subscription-driven future where men and women alike are redefining what it means to care for their crowning glories.