GITNUXREPORT 2025

Hair Salon Industry Statistics

Global industry valued at $85.3 billion with US salons generating over $46 billion.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The average haircut price in the U.S. is approximately $28, with coloring services averaging $65

Statistic 2

On average, women spend about 7 minutes per visit at a salon, while men spend around 5 minutes

Statistic 3

About 60% of salon clients book appointments online, indicating a shift towards digital booking

Statistic 4

Approximately 70% of customers prefer using loyalty programs when visiting salons

Statistic 5

The average length of a haircut appointment is about 45 minutes

Statistic 6

The average sales per customer in hair salons is approximately $40, depending on services rendered

Statistic 7

80% of hair salons report that customer retention is their biggest challenge

Statistic 8

The average number of services purchased per salon visit is around 1.7, with some customers opting for multiple treatments

Statistic 9

The majority of new salon clients come from referrals, accounting for approximately 70% of new business

Statistic 10

The average tip given to stylists is about 15% of the total bill, which significantly impacts their income

Statistic 11

Millennials and Gen Z are driving a 25% increase in demand for bold hair colors and creative styling

Statistic 12

The top reason clients choose a particular salon is due to reputation and reviews, with over 65% citing reviews as influential

Statistic 13

Approximately 70% of salon clients prefer scheduling appointments via mobile apps, demonstrating the importance of digital integration

Statistic 14

The average annual expenditure on hair care products per consumer in the U.S. is about $40, with a growing trend towards premium and organic products

Statistic 15

Nearly 50% of salon customers use subscription-based or membership models for regular service discounts

Statistic 16

The use of augmented reality (AR) technology for virtual hair try-ons has increased by 60% during recent years, enhancing customer experience

Statistic 17

The average number of salon visits per year per person in the U.S. is approximately 4, primarily for haircuts, coloring, and treatments

Statistic 18

The top three factors influencing customer loyalty are service quality, price, and staff friendliness, with service quality being the most critical

Statistic 19

Customer satisfaction rates in hair salons are around 82%, with high ratings correlating with repeat business

Statistic 20

The average length of a professional hair treatment session is about 90 minutes, depending on the service

Statistic 21

The average number of services purchased per visit has increased over the past five years, reflecting customer desire for comprehensive beauty care

Statistic 22

The majority of salon clients are women, representing around 85% of all customers

Statistic 23

The number of licensed cosmetologists in the U.S. has grown by 12% over the past decade

Statistic 24

The average employment wage for cosmetologists is around $13.50 per hour in the U.S.

Statistic 25

Approximately 55% of salon owners are women, highlighting the gender dynamics in ownership

Statistic 26

Over 60% of salon owners invest in staff ongoing training and education annually, aiming to improve service quality

Statistic 27

Around 40% of salons report difficulty recruiting skilled stylists, leading to industry labor shortages

Statistic 28

The ethnic and multicultural salon segment accounts for roughly 25% of the total hair salon industry revenue, highlighting a significant demographic focus

Statistic 29

The industry employs over 700,000 professionals in the United States, including hairstylists, colorists, and estheticians, indicating significant employment

Statistic 30

The global hair care market was valued at approximately $85.3 billion in 2021

Statistic 31

The United States hair salon industry generates over $46 billion annually

Statistic 32

There are approximately 80,000 hair salons operating across the United States

Statistic 33

The average annual revenue per hair salon in the U.S. is about $250,000

Statistic 34

The hair extension segment is projected to grow at a CAGR of 8.4% from 2022 to 2028

Statistic 35

The demand for organic and natural hair products has increased by over 20% annually in recent years

Statistic 36

Men’s grooming segment is expected to grow at a CAGR of 4.3% from 2022 to 2027

Statistic 37

The use of social media marketing in salons increased by 35% during the COVID-19 pandemic

Statistic 38

The number of standalone hair salons has decreased slightly as the number of salon chains has increased, indicating industry consolidation

Statistic 39

The annual growth rate of the U.S. hair salon industry is approximately 2.1%

Statistic 40

The professional hair color segment holds about 35% of the total hair care market share

Statistic 41

The COVID-19 pandemic caused a temporary decline of approximately 30% in salon revenue globally, with a slow recovery trend observed afterward

Statistic 42

The global men’s grooming market is projected to reach $81.2 billion USD by 2027

Statistic 43

Hair coloring services continue to be the most popular service, accounting for nearly 45% of salon revenue

Statistic 44

The industry’s adoption of contactless payments has increased by 40% since 2020, driven by health concerns

Statistic 45

The average growth rate for salon franchises is approximately 4.5% per year, suggesting industry expansion through franchising

Statistic 46

The top three services offered by salons are haircuts, coloring, and styling, accounting for over 65% of total revenue

Statistic 47

The adoption of NFT and blockchain technology is emerging in high-end salons for secure payments and memberships

Statistic 48

The percentage of salons offering specialized services such as keratin treatments or scalp treatments has increased to around 30%, reflecting diversification in services

Statistic 49

Eco-friendly salons constitute approximately 15% of all salons in North America

Statistic 50

The use of sustainable and biodegradable packaging for hair products has increased by 18% yearly, indicating industry shifts toward environmental consciousness

Statistic 51

About 15% of salons are considered eco-friendly, focusing on sustainable practices and products, indicating growth potential

Statistic 52

The majority of salon owners (approximately 60%) are unaware of new marketing technologies, indicating a gap in digital marketing adoption

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Key Highlights

The global hair care market was valued at approximately $85.3 billion in 2021
The United States hair salon industry generates over $46 billion annually
There are approximately 80,000 hair salons operating across the United States
The average annual revenue per hair salon in the U.S. is about $250,000
The hair extension segment is projected to grow at a CAGR of 8.4% from 2022 to 2028
The majority of salon clients are women, representing around 85% of all customers
The average haircut price in the U.S. is approximately $28, with coloring services averaging $65
On average, women spend about 7 minutes per visit at a salon, while men spend around 5 minutes
The demand for organic and natural hair products has increased by over 20% annually in recent years
The number of licensed cosmetologists in the U.S. has grown by 12% over the past decade
About 60% of salon clients book appointments online, indicating a shift towards digital booking
Men’s grooming segment is expected to grow at a CAGR of 4.3% from 2022 to 2027
Approximately 70% of customers prefer using loyalty programs when visiting salons

The hair salon industry is soaring to new heights with a global market valued at over $85 billion in 2021, driven by evolving consumer preferences, technological innovations, and a dynamic landscape that balances tradition with sustainability.

Consumer Behavior and Preferences

The average haircut price in the U.S. is approximately $28, with coloring services averaging $65
On average, women spend about 7 minutes per visit at a salon, while men spend around 5 minutes
About 60% of salon clients book appointments online, indicating a shift towards digital booking
Approximately 70% of customers prefer using loyalty programs when visiting salons
The average length of a haircut appointment is about 45 minutes
The average sales per customer in hair salons is approximately $40, depending on services rendered
80% of hair salons report that customer retention is their biggest challenge
The average number of services purchased per salon visit is around 1.7, with some customers opting for multiple treatments
The majority of new salon clients come from referrals, accounting for approximately 70% of new business
The average tip given to stylists is about 15% of the total bill, which significantly impacts their income
Millennials and Gen Z are driving a 25% increase in demand for bold hair colors and creative styling
The top reason clients choose a particular salon is due to reputation and reviews, with over 65% citing reviews as influential
Approximately 70% of salon clients prefer scheduling appointments via mobile apps, demonstrating the importance of digital integration
The average annual expenditure on hair care products per consumer in the U.S. is about $40, with a growing trend towards premium and organic products
Nearly 50% of salon customers use subscription-based or membership models for regular service discounts
The use of augmented reality (AR) technology for virtual hair try-ons has increased by 60% during recent years, enhancing customer experience
The average number of salon visits per year per person in the U.S. is approximately 4, primarily for haircuts, coloring, and treatments
The top three factors influencing customer loyalty are service quality, price, and staff friendliness, with service quality being the most critical
Customer satisfaction rates in hair salons are around 82%, with high ratings correlating with repeat business
The average length of a professional hair treatment session is about 90 minutes, depending on the service
The average number of services purchased per visit has increased over the past five years, reflecting customer desire for comprehensive beauty care

Consumer Behavior and Preferences Interpretation

As the hair salon industry evolves into a digitally-savvy, loyalty-driven, and creatively colorful landscape, maintaining stellar service quality and leveraging technology like AR and online booking remain the key to turning first-time clients into lifelong fans—proving that in hair, as in business, the secret is in the details and a good review.

Industry Demographics and Workforce

The majority of salon clients are women, representing around 85% of all customers
The number of licensed cosmetologists in the U.S. has grown by 12% over the past decade
The average employment wage for cosmetologists is around $13.50 per hour in the U.S.
Approximately 55% of salon owners are women, highlighting the gender dynamics in ownership
Over 60% of salon owners invest in staff ongoing training and education annually, aiming to improve service quality
Around 40% of salons report difficulty recruiting skilled stylists, leading to industry labor shortages
The ethnic and multicultural salon segment accounts for roughly 25% of the total hair salon industry revenue, highlighting a significant demographic focus
The industry employs over 700,000 professionals in the United States, including hairstylists, colorists, and estheticians, indicating significant employment

Industry Demographics and Workforce Interpretation

Despite a booming industry that employs over 700,000 professionals—including a growing number of licensed cosmetologists and historically female-dominated ownership—persistent labor shortages and modest wages underscore that beauty industry growth is as much about resilience and reinvestment as it is about superficial shine.

Market Size and Growth Trends

The global hair care market was valued at approximately $85.3 billion in 2021
The United States hair salon industry generates over $46 billion annually
There are approximately 80,000 hair salons operating across the United States
The average annual revenue per hair salon in the U.S. is about $250,000
The hair extension segment is projected to grow at a CAGR of 8.4% from 2022 to 2028
The demand for organic and natural hair products has increased by over 20% annually in recent years
Men’s grooming segment is expected to grow at a CAGR of 4.3% from 2022 to 2027
The use of social media marketing in salons increased by 35% during the COVID-19 pandemic
The number of standalone hair salons has decreased slightly as the number of salon chains has increased, indicating industry consolidation
The annual growth rate of the U.S. hair salon industry is approximately 2.1%
The professional hair color segment holds about 35% of the total hair care market share
The COVID-19 pandemic caused a temporary decline of approximately 30% in salon revenue globally, with a slow recovery trend observed afterward
The global men’s grooming market is projected to reach $81.2 billion USD by 2027
Hair coloring services continue to be the most popular service, accounting for nearly 45% of salon revenue
The industry’s adoption of contactless payments has increased by 40% since 2020, driven by health concerns
The average growth rate for salon franchises is approximately 4.5% per year, suggesting industry expansion through franchising

Market Size and Growth Trends Interpretation

With a global valuation surpassing $85 billion and a steady 2.1% growth rate driven by evolving trends like organic products, men's grooming, and social media marketing, the hair salon industry is increasingly consolidating—highlighting that in a business where style is everything, adaptation remains the ultimate coiffure.

Service Offerings and Innovation

The top three services offered by salons are haircuts, coloring, and styling, accounting for over 65% of total revenue
The adoption of NFT and blockchain technology is emerging in high-end salons for secure payments and memberships
The percentage of salons offering specialized services such as keratin treatments or scalp treatments has increased to around 30%, reflecting diversification in services

Service Offerings and Innovation Interpretation

As salons craft their revenue cut, diversify their offerings, and embrace cutting-edge blockchain tech, they’re not just trimming costs but also weaving secure, high-end experiences that underline the industry’s stylish shift from mere grooming to a sophisticated fusion of beauty and innovation.

Sustainability and Technology Adoption

Eco-friendly salons constitute approximately 15% of all salons in North America
The use of sustainable and biodegradable packaging for hair products has increased by 18% yearly, indicating industry shifts toward environmental consciousness
About 15% of salons are considered eco-friendly, focusing on sustainable practices and products, indicating growth potential
The majority of salon owners (approximately 60%) are unaware of new marketing technologies, indicating a gap in digital marketing adoption

Sustainability and Technology Adoption Interpretation

While a growing 15% of North American salons embrace eco-friendly practices, the industry's reluctance to adopt new marketing technologies—exhibited by 60% of owners remaining unaware—suggests that sustainability gains may be undermined by an untapped potential for digital innovation.