GITNUXREPORT 2025

Marketing In The Hotel Industry Statistics

Personalized digital marketing boosts hotel bookings, guest engagement, and loyalty.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

52% of hotel guests use social media to share their experiences during their stay

Statistic 2

The average open rate for hotel email campaigns is approximately 20%

Statistic 3

63% of hotel businesses plan to increase their social media advertising budget in 2023

Statistic 4

55% of hotel guests want to receive promotional offers via SMS during their stay

Statistic 5

Chatbots are used by 50% of hotels to enhance guest engagement and streamline customer service

Statistic 6

Hotel brands with active social media engagement see a 30% higher guest satisfaction rate

Statistic 7

65% of hotel bookings are made within 24 hours of planning, emphasizing the importance of real-time marketing and offers

Statistic 8

Video marketing generates 54% more engagement than static content in hotel digital campaigns

Statistic 9

48% of hotels use data analytics to tailor their marketing strategies

Statistic 10

Hotels that integrate online booking engines with marketing automation see a 25% increase in conversion rates

Statistic 11

During major events, hotel marketing campaigns often see a 70% uplift in engagement, highlighting the effectiveness of targeted marketing

Statistic 12

Click-through rates on hotel email campaigns are highest during weekdays, with a peak on Tuesday at 22%

Statistic 13

On average, hotel websites with integrated chat support see a 30% higher conversion rate

Statistic 14

45% of hotel marketing professionals cite brand reputation management as their top priority

Statistic 15

78% of hotel guests rely on mobile apps for check-in and service requests

Statistic 16

Hotels that run seasonal marketing campaigns experience a 15-20% increase in occupancy during promotional periods

Statistic 17

48% of hotel guests share their experiences on social media, which can be leveraged in marketing campaigns

Statistic 18

85% of hotel bookings are influenced by online reviews and ratings

Statistic 19

Mobile devices account for 60% of all hotel website traffic

Statistic 20

45% of hotel marketing budgets are allocated to digital channels

Statistic 21

73% of hotel marketers consider influencer marketing effective in reaching new audiences

Statistic 22

Email marketing has an average ROI of 4,400% for hotels

Statistic 23

Hotels that use video marketing see a 66% increase in direct bookings

Statistic 24

78% of travelers say that photos influence their hotel choice more than descriptions

Statistic 25

65% of hotel customers prefer making reservations via mobile apps over desktop

Statistic 26

80% of hotel marketing professionals believe that content marketing is vital for brand differentiation

Statistic 27

The global hotel digital marketing market is projected to reach $45 billion by 2026, expanding at a CAGR of 12%

Statistic 28

60% of Airbnb guests say they are more likely to book with hosts who actively market on social media

Statistic 29

User-generated content (UGC) increases hotel conversion rates by 25%

Statistic 30

Hotels that optimize their Google My Business profile see a 50% increase in direct local searches

Statistic 31

Implementing a multi-channel marketing strategy increases hotel booking conversions by 35%

Statistic 32

The average click-through rate (CTR) for hotel display ads is approximately 0.18%

Statistic 33

42% of hotel bookings are now influenced by online video reviews, demonstrating the shift towards visual content

Statistic 34

Social media advertising ROI for hotels has increased by 25% over the last two years

Statistic 35

40% of hotel digital advertising budgets are allocated to paid search marketing

Statistic 36

72% of travelers prefer to receive travel recommendations from hotel marketing emails

Statistic 37

62% of hotel marketing budget is spent on digital advertising, compared to 38% on traditional marketing channels

Statistic 38

Social proof via peer reviews influences 85% of hotel decisions, demonstrating the importance of review management

Statistic 39

The average return on ad spend (ROAS) for hotel digital ad campaigns is approximately $4 for every dollar spent

Statistic 40

60% of hotel visitors view online content via mobile before making a reservation, emphasizing the necessity of mobile-optimized marketing materials

Statistic 41

68% of hotel brands now feature augmented reality (AR) experiences to attract younger travelers

Statistic 42

The adoption of virtual reality (VR) tours by hotels increased by 110% in 2023, providing immersive marketing experiences

Statistic 43

55% of hotel marketers plan to incorporate more artificial intelligence solutions into their marketing strategies in 2024

Statistic 44

40% of hotel bookings come from repeat customers, illustrating the importance of loyalty programs and targeted marketing

Statistic 45

72% of hotel guests say that loyalty programs influence their decision to return

Statistic 46

Hotel loyalty programs that include social media engagement increase customer lifetime value by 15%

Statistic 47

Hotel brands that utilize loyalty apps see a 20% increase in repeat bookings

Statistic 48

Hotels utilizing loyalty points for marketing promotions see a 10% increase in guest retention

Statistic 49

70% of hotel travelers prefer personalized marketing messages based on their previous booking history

Statistic 50

Personalization in hotel marketing can increase conversion rates by up to 20%

Statistic 51

36% of hotel marketers report using AI-powered chatbots to enhance customer service and marketing

Statistic 52

50% of hotel guests want to receive personalized offers based on their browsing behavior

Statistic 53

Hotels that utilize CRM systems for targeted campaigns achieve a 15% higher revenue per booking

Statistic 54

80% of hotel guests are more likely to return if they received personalized communication during their stay

Statistic 55

User engagement with hotel mobile apps increases by 35% when push notifications are personalized

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Sources

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Key Highlights

70% of hotel travelers prefer personalized marketing messages based on their previous booking history
85% of hotel bookings are influenced by online reviews and ratings
Mobile devices account for 60% of all hotel website traffic
52% of hotel guests use social media to share their experiences during their stay
45% of hotel marketing budgets are allocated to digital channels
73% of hotel marketers consider influencer marketing effective in reaching new audiences
Email marketing has an average ROI of 4,400% for hotels
Hotels that use video marketing see a 66% increase in direct bookings
78% of travelers say that photos influence their hotel choice more than descriptions
The average open rate for hotel email campaigns is approximately 20%
40% of hotel bookings come from repeat customers, illustrating the importance of loyalty programs and targeted marketing
63% of hotel businesses plan to increase their social media advertising budget in 2023
Personalization in hotel marketing can increase conversion rates by up to 20%

Did you know that 80% of hotel guests are more likely to return when they receive personalized communication, highlighting the transformative power of digital marketing in the hotel industry?

Customer Engagement and Social Media

52% of hotel guests use social media to share their experiences during their stay
The average open rate for hotel email campaigns is approximately 20%
63% of hotel businesses plan to increase their social media advertising budget in 2023
55% of hotel guests want to receive promotional offers via SMS during their stay
Chatbots are used by 50% of hotels to enhance guest engagement and streamline customer service
Hotel brands with active social media engagement see a 30% higher guest satisfaction rate
65% of hotel bookings are made within 24 hours of planning, emphasizing the importance of real-time marketing and offers
Video marketing generates 54% more engagement than static content in hotel digital campaigns
48% of hotels use data analytics to tailor their marketing strategies
Hotels that integrate online booking engines with marketing automation see a 25% increase in conversion rates
During major events, hotel marketing campaigns often see a 70% uplift in engagement, highlighting the effectiveness of targeted marketing
Click-through rates on hotel email campaigns are highest during weekdays, with a peak on Tuesday at 22%
On average, hotel websites with integrated chat support see a 30% higher conversion rate
45% of hotel marketing professionals cite brand reputation management as their top priority
78% of hotel guests rely on mobile apps for check-in and service requests
Hotels that run seasonal marketing campaigns experience a 15-20% increase in occupancy during promotional periods
48% of hotel guests share their experiences on social media, which can be leveraged in marketing campaigns

Customer Engagement and Social Media Interpretation

As hotel marketers increasingly leverage social media, chatbots, and targeted campaigns—bolstered by data analytics and real-time offers—they're not just filling beds but also bedding down guest satisfaction, proving that in the digital age, a seamless, share-worthy experience is the ultimate key to booking success.

Digital Marketing and Online Influence

85% of hotel bookings are influenced by online reviews and ratings
Mobile devices account for 60% of all hotel website traffic
45% of hotel marketing budgets are allocated to digital channels
73% of hotel marketers consider influencer marketing effective in reaching new audiences
Email marketing has an average ROI of 4,400% for hotels
Hotels that use video marketing see a 66% increase in direct bookings
78% of travelers say that photos influence their hotel choice more than descriptions
65% of hotel customers prefer making reservations via mobile apps over desktop
80% of hotel marketing professionals believe that content marketing is vital for brand differentiation
The global hotel digital marketing market is projected to reach $45 billion by 2026, expanding at a CAGR of 12%
60% of Airbnb guests say they are more likely to book with hosts who actively market on social media
User-generated content (UGC) increases hotel conversion rates by 25%
Hotels that optimize their Google My Business profile see a 50% increase in direct local searches
Implementing a multi-channel marketing strategy increases hotel booking conversions by 35%
The average click-through rate (CTR) for hotel display ads is approximately 0.18%
42% of hotel bookings are now influenced by online video reviews, demonstrating the shift towards visual content
Social media advertising ROI for hotels has increased by 25% over the last two years
40% of hotel digital advertising budgets are allocated to paid search marketing
72% of travelers prefer to receive travel recommendations from hotel marketing emails
62% of hotel marketing budget is spent on digital advertising, compared to 38% on traditional marketing channels
Social proof via peer reviews influences 85% of hotel decisions, demonstrating the importance of review management
The average return on ad spend (ROAS) for hotel digital ad campaigns is approximately $4 for every dollar spent
60% of hotel visitors view online content via mobile before making a reservation, emphasizing the necessity of mobile-optimized marketing materials

Digital Marketing and Online Influence Interpretation

With 85% of hotel bookings swayed by online reviews and 60% of traffic driven through mobile devices, it's clear that in the digital age, a hotel’s success depends less on brick-and-mortar grandeur and more on its ability to craft a compelling online presence that turns reviews, visuals, and social media activity into unforgettable guest experiences—and profitable ones at that.

Emerging Technologies and Innovations

68% of hotel brands now feature augmented reality (AR) experiences to attract younger travelers
The adoption of virtual reality (VR) tours by hotels increased by 110% in 2023, providing immersive marketing experiences
55% of hotel marketers plan to incorporate more artificial intelligence solutions into their marketing strategies in 2024

Emerging Technologies and Innovations Interpretation

As hotel marketers increasingly embrace AR, VR, and AI—at rates soaring from immersive tours to nearly two-thirds of brands—it's clear that the industry is checking into the digital upgrade counter, transforming guest engagement from static brochures to interactive experiences with a wink and a pixel.

Loyalty Programs and Repeat Business

40% of hotel bookings come from repeat customers, illustrating the importance of loyalty programs and targeted marketing
72% of hotel guests say that loyalty programs influence their decision to return
Hotel loyalty programs that include social media engagement increase customer lifetime value by 15%
Hotel brands that utilize loyalty apps see a 20% increase in repeat bookings
Hotels utilizing loyalty points for marketing promotions see a 10% increase in guest retention

Loyalty Programs and Repeat Business Interpretation

With nearly half of bookings fueled by repeat guests and loyalty programs, hotels' savvy use of social media, apps, and promotional points isn’t just fluffy perks—it's the secret sauce for turning satisfied guests into lifelong patrons.

Personalization and Customer Experience

70% of hotel travelers prefer personalized marketing messages based on their previous booking history
Personalization in hotel marketing can increase conversion rates by up to 20%
36% of hotel marketers report using AI-powered chatbots to enhance customer service and marketing
50% of hotel guests want to receive personalized offers based on their browsing behavior
Hotels that utilize CRM systems for targeted campaigns achieve a 15% higher revenue per booking
80% of hotel guests are more likely to return if they received personalized communication during their stay
User engagement with hotel mobile apps increases by 35% when push notifications are personalized

Personalization and Customer Experience Interpretation

In the fiercely competitive hotel industry, personalization—driven by data and AI—has become the key to turning casual guests into loyal patrons, with tailored messages and offers boosting conversion rates, revenue, and guest satisfaction across the board.