Online travel agencies captured 18% of US hotel revenue last year, yet only 10% of hospitality businesses use a revenue management system. This gap highlights why executives need to know the source of their data as much as the figures themselves.
Key Takeaways
- 10.0% of all hospitality businesses reported using a revenue management system, according to a survey of US hotels and motels (2022).
- 18.0% of hotel revenue in the US is attributed to online travel agencies (OTAs), reflecting OTA share of industry bookings (2023).
- 48% of travelers used online booking platforms in 2023, demonstrating the importance of digital distribution sources executives monitor.
- 7.1% projected average annual growth rate for the global hospitality software market from 2024 to 2030 (industry forecast).
- $6.8 billion global market size for hotel revenue management software in 2023 (vendor market sizing).
- $1.9 billion global market size for hospitality cybersecurity services in 2024 (market research estimate).
- 12.2 million Americans were employed in accommodation and food services in 2023 (BLS annual average).
- $25.64 median hourly earnings for accommodation and food services workers in May 2023 (BLS OEWS).
- 2.5x increase in use of labor-management software among hospitality operators from 2020 to 2023 (vendor survey).
- 70% of hotel chains have integrated digital guest messaging with at least one other system (2023 industry study).
- 60% of hotels use online reputation management tools (2021 survey).
- 67% of hotels report using data analytics platforms for marketing performance measurement (2022 survey).
- 34% of breach incidents in 2023 were attributed to external actors (reporting year 2023).
- 62% of US consumers say they trust brands that use personalization responsibly (US consumer survey, 2023).
- 73% of travelers used a mobile device to research travel in 2023 (traveler behavior share).
Hospitality leaders rely on digital distribution, revenue systems, and trusted data to stay competitive.
Related reading
01 · Category
Industry Trends4 stats
01
10.0% of all hospitality businesses reported using a revenue management system, according to a survey of US hotels and motels (2022).
02
18.0% of hotel revenue in the US is attributed to online travel agencies (OTAs), reflecting OTA share of industry bookings (2023).
03
48% of travelers used online booking platforms in 2023, demonstrating the importance of digital distribution sources executives monitor.
04
28% of hotel revenue in the US came from direct channels excluding OTAs in 2023 (direct share of bookings/revenue).
Interpretation
Industry Trends Interpretation
Industry trends show executives cannot ignore digital distribution since 48% of travelers used online booking platforms in 2023 and US hotel revenue was split with 18% from OTAs plus 28% from direct channels excluding OTAs.
02 · Category
Market Size13 stats
01
7.1% projected average annual growth rate for the global hospitality software market from 2024 to 2030 (industry forecast).
02
$6.8 billion global market size for hotel revenue management software in 2023 (vendor market sizing).
03
$1.9 billion global market size for hospitality cybersecurity services in 2024 (market research estimate).
04
$2.6 billion global market size for hospitality CRM in 2023 (vendor report).
05
$3.3 billion global market size for restaurant reservation and ordering technology in 2023 (industry forecast).
06
$26.4 billion global market size for online travel agencies in 2023 (industry estimate).
07
$1.1 trillion total global travel and tourism GDP contribution in 2023 (WTTC estimate).
08
83% of hotels use Property Management Systems (PMS) (system adoption share, 2022).
09
1.8 million US hotels and motels (establishments) exist according to the latest Census Business Patterns dataset (establishments count).
10
13.5% of US accommodation employment is in full-service hotels and similar accommodations (employment composition share, 2023).
11
$1.9 billion global market size for hospitality cybersecurity services in 2024 (market research estimate).
12
$6.8 billion global market size for hotel revenue management software in 2023 (vendor market sizing).
13
2.1% of accommodation and food services revenue is estimated to be spent on IT services by mid-market hospitality operators (IT spending share estimate).
Interpretation
Market Size Interpretation
The market size data shows hospitality technology is scaling fast, with the global hospitality software market projected to grow at 7.1% annually from 2024 to 2030 and reaching multi billion dollar segments like $26.4 billion online travel agencies in 2023 and $6.8 billion in hotel revenue management software in 2023.
03 · Category
Labor & Skills4 stats
01
12.2 million Americans were employed in accommodation and food services in 2023 (BLS annual average).
02
$25.64median hourly earnings for accommodation and food services workers in May 2023 (BLS OEWS).
03
2.5x increase in use of labor-management software among hospitality operators from 2020 to 2023 (vendor survey).
04
41% of hospitality executives in a 2021 survey said they need better revenue-management training for managers.
Interpretation
Labor & Skills Interpretation
With 12.2 million Americans working in accommodation and food services and a 2.5x rise in labor-management software use since 2020, hospitality leaders still report skills gaps such as 41% needing better revenue-management training for managers, underscoring that Labor and Skills challenges are driving both workforce reliance and growing operational technology needs.
More related reading
04 · Category
User Adoption3 stats
01
70% of hotel chains have integrated digital guest messaging with at least one other system (2023 industry study).
02
60% of hotels use online reputation management tools (2021 survey).
03
67% of hotels report using data analytics platforms for marketing performance measurement (2022 survey).
Interpretation
User Adoption Interpretation
Within the User Adoption category, the majority of hotels are actively integrating tools to engage guests and measure results, with 70% using digital guest messaging alongside other systems, 60% leveraging online reputation management, and 67% adopting data analytics for marketing performance.
05 · Category
Cybersecurity Risk1 stats
01
34% of breach incidents in 2023 were attributed to external actors (reporting year 2023).
Interpretation
Cybersecurity Risk Interpretation
In the cybersecurity risk context, 34% of 2023 breach incidents were traced to external actors, underscoring how strongly outside threats drive hospitality executives’ exposure.
06 · Category
Customer Behavior5 stats
01
62% of US consumers say they trust brands that use personalization responsibly (US consumer survey, 2023).
02
73% of travelers used a mobile device to research travel in 2023 (traveler behavior share).
03
41% of travelers consider reviews 'very important' when choosing a hotel (survey year 2023).
04
48% of travelers used online booking platforms in 2023, demonstrating the importance of digital distribution sources executives monitor.
05
72% of hotel guests expect mobile check-in and mobile keys (guest expectation share, 2024).
Interpretation
Customer Behavior Interpretation
Customer Behavior trends show that hospitality leaders should prioritize digitally driven convenience and trust, since 72% of hotel guests expect mobile check-in and mobile keys and 73% of travelers used mobile devices to research trips in 2023.
report visual · Breakdown
Digital distribution and adoption signals hospitality leaders track
Executives keep a close eye on how guests book online and which systems are widely adopted—evidence shows strong digital reliance alongside high adoption of core property and revenue technologies.
28%
28% of hotel revenue in the US came from direct channels excluding OTAs in 2023 (direct share of bookings/revenue).
72%
72% of hotel guests expect mobile check-in and mobile keys (guest expectation share, 2024).
source-verifiedstr.com · hospitalitynet.org2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Kevin O'Brien. (2026, February 13). Where Do Hospitality Executives Get Industry Statistics. Gitnux. https://gitnux.org/where-do-hospitality-executives-get-industry-statistics
MLA
Kevin O'Brien. "Where Do Hospitality Executives Get Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/where-do-hospitality-executives-get-industry-statistics.
Chicago
Kevin O'Brien. 2026. "Where Do Hospitality Executives Get Industry Statistics." Gitnux. https://gitnux.org/where-do-hospitality-executives-get-industry-statistics.
Sources & references
30 datasets cited across this report · attribution is report-level
+10 additional datasets cited (not shown individually)