Hospitality executives are increasingly making decisions in a world where technology, travelers, and third parties all move at different speeds, and the statistics reflect that friction. For example, 18.0% of US hotel revenue comes from online travel agencies while only 10.0% of hospitality businesses report using a revenue management system, a gap that raises real questions about how performance is actually managed. Add in that the global hospitality software market is forecast to grow at a 7.1% average annual rate through 2030, and you can see why knowing exactly where industry numbers come from matters as much as the numbers themselves.
Key Takeaways
- 10.0% of all hospitality businesses reported using a revenue management system, according to a survey of US hotels and motels (2022).
- 18.0% of hotel revenue in the US is attributed to online travel agencies (OTAs), reflecting OTA share of industry bookings (2023).
- 48% of travelers used online booking platforms in 2023, demonstrating the importance of digital distribution sources executives monitor.
- 7.1% projected average annual growth rate for the global hospitality software market from 2024 to 2030 (industry forecast).
- $6.8 billion global market size for hotel revenue management software in 2023 (vendor market sizing).
- $1.9 billion global market size for hospitality cybersecurity services in 2024 (market research estimate).
- 12.2 million Americans were employed in accommodation and food services in 2023 (BLS annual average).
- $25.64 median hourly earnings for accommodation and food services workers in May 2023 (BLS OEWS).
- 2.5x increase in use of labor-management software among hospitality operators from 2020 to 2023 (vendor survey).
- 70% of hotel chains have integrated digital guest messaging with at least one other system (2023 industry study).
- 60% of hotels use online reputation management tools (2021 survey).
- 67% of hotels report using data analytics platforms for marketing performance measurement (2022 survey).
- 34% of breach incidents in 2023 were attributed to external actors (reporting year 2023).
- 62% of US consumers say they trust brands that use personalization responsibly (US consumer survey, 2023).
- 73% of travelers used a mobile device to research travel in 2023 (traveler behavior share).
Hospitality leaders rely on digital distribution, revenue systems, and trusted data to stay competitive.
Related reading
Industry Trends
110.0% of all hospitality businesses reported using a revenue management system, according to a survey of US hotels and motels (2022).[1]
Directional
218.0% of hotel revenue in the US is attributed to online travel agencies (OTAs), reflecting OTA share of industry bookings (2023).[2]
Verified
348% of travelers used online booking platforms in 2023, demonstrating the importance of digital distribution sources executives monitor.[3]
Verified
428% of hotel revenue in the US came from direct channels excluding OTAs in 2023 (direct share of bookings/revenue).[4]
Verified
Industry Trends Interpretation
Industry trends show that digital distribution is reshaping hospitality since 48% of travelers booked online in 2023 and OTAs accounted for 18% of US hotel revenue, meaning executives should closely watch revenue sources beyond traditional channels as they plan for strategy and revenue management.
More related reading
Market Size
17.1% projected average annual growth rate for the global hospitality software market from 2024 to 2030 (industry forecast).[5]
Verified
2$6.8 billion global market size for hotel revenue management software in 2023 (vendor market sizing).[6]
Directional
3$1.9 billion global market size for hospitality cybersecurity services in 2024 (market research estimate).[7]
Verified
4$2.6 billion global market size for hospitality CRM in 2023 (vendor report).[8]
Verified
5$3.3 billion global market size for restaurant reservation and ordering technology in 2023 (industry forecast).[9]
Verified
6$26.4 billion global market size for online travel agencies in 2023 (industry estimate).[10]
Verified
7$1.1 trillion total global travel and tourism GDP contribution in 2023 (WTTC estimate).[11]
Directional
883% of hotels use Property Management Systems (PMS) (system adoption share, 2022).[12]
Verified
91.8 million US hotels and motels (establishments) exist according to the latest Census Business Patterns dataset (establishments count).[13]
Verified
1013.5% of US accommodation employment is in full-service hotels and similar accommodations (employment composition share, 2023).[14]
Verified
11$1.9 billion global market size for hospitality cybersecurity services in 2024 (market research estimate).[15]
Single source
12$6.8 billion global market size for hotel revenue management software in 2023 (vendor market sizing).[16]
Directional
132.1% of accommodation and food services revenue is estimated to be spent on IT services by mid-market hospitality operators (IT spending share estimate).[17]
Verified
Market Size Interpretation
Across the hospitality market, software and technology spending is clearly scaling with big global segments such as $26.4 billion for online travel agencies in 2023 and a projected 7.1% average annual growth rate for hospitality software from 2024 to 2030, reinforcing that the market size for digital solutions is expanding beyond core hotel systems.
More related reading
Labor & Skills
112.2 million Americans were employed in accommodation and food services in 2023 (BLS annual average).[18]
Verified
2$25.64 median hourly earnings for accommodation and food services workers in May 2023 (BLS OEWS).[19]
Single source
32.5x increase in use of labor-management software among hospitality operators from 2020 to 2023 (vendor survey).[20]
Verified
441% of hospitality executives in a 2021 survey said they need better revenue-management training for managers.[21]
Single source
Labor & Skills Interpretation
With 12.2 million Americans working in accommodation and food services and median hourly pay at $25.64 in 2023, hospitality operators are also leaning into labor and skills upgrades, including a 2.5x jump in labor-management software from 2020 to 2023 as 41% of executives reported needing better revenue-management training for managers.
User Adoption
170% of hotel chains have integrated digital guest messaging with at least one other system (2023 industry study).[22]
Verified
260% of hotels use online reputation management tools (2021 survey).[23]
Verified
367% of hotels report using data analytics platforms for marketing performance measurement (2022 survey).[24]
Directional
User Adoption Interpretation
Under the User Adoption category, the data shows broad uptake with 70% of hotel chains integrating digital guest messaging, 60% using online reputation management tools, and 67% adopting data analytics for marketing measurement, indicating hospitality leaders are steadily moving from isolated tools to more widely used digital capabilities.
More related reading
Cybersecurity Risk
134% of breach incidents in 2023 were attributed to external actors (reporting year 2023).[25]
Verified
Cybersecurity Risk Interpretation
In the Cybersecurity Risk context, 34% of 2023 breach incidents were driven by external actors, underscoring that threats from outside the industry are a significant contributor.
More related reading
Customer Behavior
162% of US consumers say they trust brands that use personalization responsibly (US consumer survey, 2023).[26]
Verified
273% of travelers used a mobile device to research travel in 2023 (traveler behavior share).[27]
Directional
341% of travelers consider reviews 'very important' when choosing a hotel (survey year 2023).[28]
Verified
448% of travelers used online booking platforms in 2023, demonstrating the importance of digital distribution sources executives monitor.[29]
Directional
572% of hotel guests expect mobile check-in and mobile keys (guest expectation share, 2024).[30]
Verified
Customer Behavior Interpretation
Customer behavior is clearly moving toward digital and personalized decision making, with 73% of travelers using mobile devices to research travel in 2023 and 72% of hotel guests expecting mobile check-in and keys, reinforcing that executives must align experiences and communications with these new customer expectations.
How We Rate Confidence
Models
Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.
Single source
Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.
AI consensus: 1 of 4 models agree
Directional
Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.
AI consensus: 2–3 of 4 models broadly agree
Verified
All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.
AI consensus: 4 of 4 models fully agree
Models
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Kevin O'Brien. (2026, February 13). Where Do Hospitality Executives Get Industry Statistics. Gitnux. https://gitnux.org/where-do-hospitality-executives-get-industry-statistics
MLA
Kevin O'Brien. "Where Do Hospitality Executives Get Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/where-do-hospitality-executives-get-industry-statistics.
Chicago
Kevin O'Brien. 2026. "Where Do Hospitality Executives Get Industry Statistics." Gitnux. https://gitnux.org/where-do-hospitality-executives-get-industry-statistics.
References
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- 8strategyanalytics.com/access-content/reports/hospitality-crm-market-2023
- 29strategyanalytics.com/strategy-analytics-blog/2024/06/online-travel-platform-usage
- 2phocuswright.com/Webinars/2023-OTA-Share-of-US-Lodging
- 24phocuswright.com/Research/Marketing-Analytics-Data-Platforms-2022
- 27phocuswright.com/white-papers/mobile-booking-report-2024
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- 4str.com/research/direct-channel-share-2023
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- 16fortunebusinessinsights.com/hotel-revenue-management-software-market-103576
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- 7bccresearch.com/market-research/information-technology/hospitality-cybersecurity-market-533637
- 9reportlinker.com/p06429542-Restaurant-Online-Ordering-Market.html
- 10alliedmarketresearch.com/online-travel-agency-market
- 15alliedmarketresearch.com/hospitality-cybersecurity-market
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- 30hospitalitynet.org/news/4101650.html
- 13data.census.gov/table/AB0101?g=0100000US&y=2022
- 14bls.gov/oes/current/naics_721100.htm
- 18bls.gov/oes/current/naics.htm
- 19bls.gov/oes/current/naics3_722.htm
- 17gartner.com/en/information-technology/it-spending-by-industry
- 20g2.com/categories/waitlist-and-reservation-management?stats=labour
- 21hotelmanagement.net/operations/2021-hotel-executive-survey-revenue-management-training
- 22jdpower.com/business/press-releases/2023-hotel-digital-messaging-adoption
- 23tripadvisor.com/press/industry-reputation-management-2021
- 28tripadvisor.com/PressCenter-c2-?something
- 25verizon.com/business/resources/reports/dbir/
- 26cdt.org/insights/consumer-trust-and-privacy-2023-study