GITNUXREPORT 2025

Marketing In The Dental Industry Statistics

Dental marketing thrives online; 70% use social media, ROI surpasses 300%.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of dental practices now use social media platforms for marketing purposes

Statistic 2

Dental marketing spending increased by 35% over the past three years

Statistic 3

68% of dental practices invest in local SEO to attract nearby patients

Statistic 4

45% of new dental patients come from referral campaigns driven by online marketing efforts

Statistic 5

65% of dental practices have a dedicated marketing budget

Statistic 6

Influencer marketing in the dental industry has grown by 25% in the last year

Statistic 7

Search engine optimization (SEO) generates over 50% of total website traffic for dental practices

Statistic 8

Facebook is used by 70% of dental practices for targeted advertising

Statistic 9

Among dental practices, 48% consider online marketing a primary method for patient acquisition

Statistic 10

More than 60% of practices utilize content marketing strategies such as blogs and videos

Statistic 11

85% of dental marketers believe that local SEO is the most effective marketing tactic

Statistic 12

Dental practices that use video marketing see up to a 50% higher engagement rate

Statistic 13

85% of dental practices have a dedicated staff member or team for marketing activities

Statistic 14

Dental practices that implement a comprehensive online marketing plan see a 60% increase in patient inquiries

Statistic 15

45% of all dental marketing leads come from social media channels

Statistic 16

62% of dental practices plan to expand their digital marketing budgets in the next year

Statistic 17

70% of dental marketers believe that automation tools are essential for scaling their marketing efforts

Statistic 18

66% of dental practices plan to increase their marketing spend over the next year

Statistic 19

80% of dental practices plan to increase their investment in content marketing in the next year

Statistic 20

60% of dental practices report that patient reviews significantly impact their new patient acquisition

Statistic 21

42% of dental patients found their provider through online reviews

Statistic 22

75% of dental practices utilize Google My Business profiles to enhance online presence

Statistic 23

Dental practices utilizing Google reviews see a 25% rise in new patient inquiries

Statistic 24

47% of patients choose a dental practice based on a website’s design and ease of navigation

Statistic 25

65% of dental patients are more likely to choose a lab with an active online presence

Statistic 26

77% of dental practices utilize online review management tools to monitor and enhance their reputation

Statistic 27

Online videos are shared 60% more often than other types of content in the dental industry

Statistic 28

91% of dental practices prioritize their online presence as a critical marketing strategy

Statistic 29

80% of patients research dental providers online before booking an appointment

Statistic 30

55% of patients prefer booking dental appointments through online platforms or websites

Statistic 31

Video marketing is used by 55% of dental practices to educate and engage patients

Statistic 32

Mobile-friendly websites increase appointment bookings by up to 40%

Statistic 33

83% of dental patients expect their provider to have an active online presence

Statistic 34

Dental practice websites with patient testimonials see a 15% increase in appointment bookings

Statistic 35

Email open rates for dental marketing campaigns average around 23%

Statistic 36

52% of patients prefer to receive appointment reminders via text message

Statistic 37

59% of dental practices believe that digital marketing helps build better patient relationships

Statistic 38

58% of dental practices see social media as an essential tool for patient engagement

Statistic 39

Online scheduling systems increase patient satisfaction scores by 20%

Statistic 40

50% of patients follow their dental practice on social media, which correlates with higher patient loyalty

Statistic 41

90% of dental patients would recommend their provider to others if they had a positive digital experience

Statistic 42

Dental practices using personalized marketing campaigns see a 40% higher patient retention rate

Statistic 43

66% of patients are influenced by social proof, such as reviews and testimonials, in choosing a dental provider

Statistic 44

92% of patients believe that digital reviews and online presence influence their choice of dentist

Statistic 45

50% of dental practices report a positive impact on patient satisfaction after investing in digital marketing

Statistic 46

78% of new dental patients use online reviews as a key part of their decision-making process

Statistic 47

65% of patients broadcast positive experiences on social media, increasing the dental practice’s visibility

Statistic 48

Email marketing has a 42:1 ROI for dental practices

Statistic 49

30% of dental practices report that Google Ads campaigns directly resulted in new patient bookings

Statistic 50

The average dental practice spends approximately $10,000 annually on marketing

Statistic 51

Content marketing costs for dental practices are 60% lower than traditional advertising methods

Statistic 52

70% of dental practices report that investing in online advertising has increased their patient volume

Statistic 53

55% of dental practices believe that online advertising has a better ROI than traditional print marketing

Statistic 54

The average ROI for Google Ads in dentistry is estimated at 300%, making it a highly effective advertising platform

Statistic 55

The average CPC (cost per click) for dental Google Ads campaigns is around $2.50

Statistic 56

The average click-through rate for dental Google Ads is approximately 3.5%

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Key Highlights

70% of dental practices now use social media platforms for marketing purposes
80% of patients research dental providers online before booking an appointment
60% of dental practices report that patient reviews significantly impact their new patient acquisition
55% of patients prefer booking dental appointments through online platforms or websites
Dental marketing spending increased by 35% over the past three years
68% of dental practices invest in local SEO to attract nearby patients
Email marketing has a 42:1 ROI for dental practices
42% of dental patients found their provider through online reviews
75% of dental practices utilize Google My Business profiles to enhance online presence
45% of new dental patients come from referral campaigns driven by online marketing efforts
Video marketing is used by 55% of dental practices to educate and engage patients
Mobile-friendly websites increase appointment bookings by up to 40%
65% of dental practices have a dedicated marketing budget

With over 70% of dental practices harnessing social media and digital marketing efforts driving a 300% ROI on platforms like Google Ads, it’s clear that mastering online strategies is now the key to thriving in the competitive dental industry.

Digital Marketing Adoption and Strategy

70% of dental practices now use social media platforms for marketing purposes
Dental marketing spending increased by 35% over the past three years
68% of dental practices invest in local SEO to attract nearby patients
45% of new dental patients come from referral campaigns driven by online marketing efforts
65% of dental practices have a dedicated marketing budget
Influencer marketing in the dental industry has grown by 25% in the last year
Search engine optimization (SEO) generates over 50% of total website traffic for dental practices
Facebook is used by 70% of dental practices for targeted advertising
Among dental practices, 48% consider online marketing a primary method for patient acquisition
More than 60% of practices utilize content marketing strategies such as blogs and videos
85% of dental marketers believe that local SEO is the most effective marketing tactic
Dental practices that use video marketing see up to a 50% higher engagement rate
85% of dental practices have a dedicated staff member or team for marketing activities
Dental practices that implement a comprehensive online marketing plan see a 60% increase in patient inquiries
45% of all dental marketing leads come from social media channels
62% of dental practices plan to expand their digital marketing budgets in the next year
70% of dental marketers believe that automation tools are essential for scaling their marketing efforts

Digital Marketing Adoption and Strategy Interpretation

With 70% of dental practices embracing social media and over half relying on SEO and content marketing, it’s clear that the industry’s shift toward digital is less of a cavity and more of a routine check — essential for filling the gaps between drill and patient.

Future Trends and Investment Plans

66% of dental practices plan to increase their marketing spend over the next year
80% of dental practices plan to increase their investment in content marketing in the next year

Future Trends and Investment Plans Interpretation

With 66% of dental practices set to boost overall marketing budgets and 80% focusing on content marketing, it's clear that the industry recognizes that a well-crafted smile isn’t just about teeth—it's about making your practice stand out in a crowded digital world.

Online Presence and Reputation Management

60% of dental practices report that patient reviews significantly impact their new patient acquisition
42% of dental patients found their provider through online reviews
75% of dental practices utilize Google My Business profiles to enhance online presence
Dental practices utilizing Google reviews see a 25% rise in new patient inquiries
47% of patients choose a dental practice based on a website’s design and ease of navigation
65% of dental patients are more likely to choose a lab with an active online presence
77% of dental practices utilize online review management tools to monitor and enhance their reputation
Online videos are shared 60% more often than other types of content in the dental industry
91% of dental practices prioritize their online presence as a critical marketing strategy

Online Presence and Reputation Management Interpretation

With nearly all dental practices recognizing that a sparkling online reputation—bolstered by reviews, websites, and videos—can significantly fill their waiting rooms, it's clear that in today's digital age, a strong online presence isn't just an option; it's the root canal of effective marketing.

Patient Engagement and Preferences

80% of patients research dental providers online before booking an appointment
55% of patients prefer booking dental appointments through online platforms or websites
Video marketing is used by 55% of dental practices to educate and engage patients
Mobile-friendly websites increase appointment bookings by up to 40%
83% of dental patients expect their provider to have an active online presence
Dental practice websites with patient testimonials see a 15% increase in appointment bookings
Email open rates for dental marketing campaigns average around 23%
52% of patients prefer to receive appointment reminders via text message
59% of dental practices believe that digital marketing helps build better patient relationships
58% of dental practices see social media as an essential tool for patient engagement
Online scheduling systems increase patient satisfaction scores by 20%
50% of patients follow their dental practice on social media, which correlates with higher patient loyalty
90% of dental patients would recommend their provider to others if they had a positive digital experience
Dental practices using personalized marketing campaigns see a 40% higher patient retention rate
66% of patients are influenced by social proof, such as reviews and testimonials, in choosing a dental provider
92% of patients believe that digital reviews and online presence influence their choice of dentist
50% of dental practices report a positive impact on patient satisfaction after investing in digital marketing
78% of new dental patients use online reviews as a key part of their decision-making process
65% of patients broadcast positive experiences on social media, increasing the dental practice’s visibility

Patient Engagement and Preferences Interpretation

In an era where 80% of patients vet their dentists online, practices leveraging digital marketing—from mobile-friendly websites and engaging videos to authentic testimonials and active social media—are not only capturing more appointment bookings but also transforming patient loyalty into a digital referral powerhouse.

Return on Investment and Performance Metrics

Email marketing has a 42:1 ROI for dental practices
30% of dental practices report that Google Ads campaigns directly resulted in new patient bookings
The average dental practice spends approximately $10,000 annually on marketing
Content marketing costs for dental practices are 60% lower than traditional advertising methods
70% of dental practices report that investing in online advertising has increased their patient volume
55% of dental practices believe that online advertising has a better ROI than traditional print marketing
The average ROI for Google Ads in dentistry is estimated at 300%, making it a highly effective advertising platform
The average CPC (cost per click) for dental Google Ads campaigns is around $2.50
The average click-through rate for dental Google Ads is approximately 3.5%

Return on Investment and Performance Metrics Interpretation

With a staggering 42:1 ROI on email marketing and Google Ads delivering an impressive 300% return, dental practices should be brushing up their digital strategy—because in the race for new patients, online advertising isn't just a choice; it's the cavity-free cure.