GITNUXREPORT 2025

Marketing In The Interior Design Industry Statistics

Digital marketing boosts interior designers' inquiries, leads, engagement, and growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of interior designers say word-of-mouth is their most effective marketing method

Statistic 2

82% of interior designers use WhatsApp for client communication

Statistic 3

38% of interior designers utilize email newsletters to keep current clients engaged

Statistic 4

39% of interior designers use AI tools for marketing and client engagement

Statistic 5

45% of interior design clients prefer virtual consultations over in-person meetings

Statistic 6

70% of interior designers believe that a strong brand identity contributes to higher client retention

Statistic 7

52% of interior designers include sustainability as part of their marketing to appeal to eco-conscious clients

Statistic 8

36% of interior designers utilize Augmented Reality (AR) apps for client presentations

Statistic 9

Pinterest drives 40% of interior design leads

Statistic 10

80% of interior designers believe content marketing helps in acquiring new clients

Statistic 11

38% of interior designers report increased client engagement through 3D rendering marketing

Statistic 12

Content marketing including blogs and newsletters generates 3 times more leads for interior designers

Statistic 13

Instagram stories are used daily by 60% of interior designers to engage followers

Statistic 14

56% of interior designers share project progress updates on social media to attract new clients

Statistic 15

55% of startups in interior design invest in branding as part of their marketing strategy

Statistic 16

70% of interior designers report that collaborative marketing with vendors boosts their reach

Statistic 17

53% of potential clients watch before-and-after videos of interior projects

Statistic 18

38% of interior designers say that video tours of completed projects increase client conversion rates

Statistic 19

75% of interior designers use social media to promote their work

Statistic 20

62% of interior design firms report that digital marketing has increased their client inquiries

Statistic 21

Email marketing has a 4200% ROI for interior designers

Statistic 22

55% of interior designers leverage paid advertising such as Google Ads or Facebook Ads

Statistic 23

Video marketing increases engagement by 80% for interior design brands

Statistic 24

40% of interior designers incorporate virtual reality (VR) tours into their marketing

Statistic 25

30% of interior design firms utilize influencer marketing

Statistic 26

58% of interior designers spend between 20-40% of their marketing budget on digital advertising

Statistic 27

35% of interior designers have increased their marketing budgets with the rise of digital marketing

Statistic 28

50% of interior designers plan to increase their social media advertising efforts in 2024

Statistic 29

66% of interior designers track their website analytics to measure marketing ROI

Statistic 30

24% of interior designers are using TikTok to reach younger audiences

Statistic 31

47% of interior designers outsource their marketing tasks to specialists

Statistic 32

71% of interior designers plan to increase investment in social proof, including reviews and testimonials, in 2024

Statistic 33

61% of interior design firms see a direct link between their marketing efforts and their project volume

Statistic 34

33% of interior designers utilize podcasts as part of their marketing strategy

Statistic 35

81% of interior designers use client testimonials on their websites to build credibility

Statistic 36

50% of interior designers have increased their marketing budget following the pandemic

Statistic 37

49% of interior design firms report that digital marketing has become their primary lead-generation source

Statistic 38

74% of interior designers believe that social media presence impacts their brand awareness

Statistic 39

42% of interior designers attend trade shows to showcase their work and gain new clients

Statistic 40

42% of interior designers see increased inquiries after participating in local community events

Statistic 41

41% of interior designers engage in partnerships with real estate agents for mutual marketing benefits

Statistic 42

55% of interior design firms increase their marketing budgets year-over-year

Statistic 43

45% of potential clients find interior designers through Instagram

Statistic 44

58% of clients choose interior designers based on online reviews

Statistic 45

70% of interior design firms have a dedicated website

Statistic 46

Luxury interior design clients are 3 times more likely to contact a designer after viewing a portfolio online

Statistic 47

50% of interior design clients search for designers on mobile devices

Statistic 48

48% of clients are influenced by a designer's online portfolio before making contact

Statistic 49

60% of interior designers use LinkedIn for networking and marketing purposes

Statistic 50

75% of potential clients filter interior design options through online reviews and ratings

Statistic 51

65% of interior design business inquiries originate from social media platforms

Statistic 52

70% of interior designers believe their online presence directly affects their revenue

Statistic 53

55% of clients prefer to research interior designers online before contacting them

Statistic 54

43% of interior designers use Google My Business to enhance local search visibility

Statistic 55

44% of interior design clients find inspiration through YouTube videos

Statistic 56

68% of interior designers believe SEO is essential for attracting new business

Statistic 57

49% of interior designers believe online presence influences their brand reputation

Statistic 58

67% of interior designers use mobile-friendly websites to attract local clients

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Key Highlights

75% of interior designers use social media to promote their work
62% of interior design firms report that digital marketing has increased their client inquiries
45% of potential clients find interior designers through Instagram
Pinterest drives 40% of interior design leads
58% of clients choose interior designers based on online reviews
80% of interior designers believe content marketing helps in acquiring new clients
70% of interior design firms have a dedicated website
Email marketing has a 4200% ROI for interior designers
55% of interior designers leverage paid advertising such as Google Ads or Facebook Ads
Luxury interior design clients are 3 times more likely to contact a designer after viewing a portfolio online
Video marketing increases engagement by 80% for interior design brands
65% of interior designers say word-of-mouth is their most effective marketing method
50% of interior design clients search for designers on mobile devices

In a rapidly evolving digital landscape, interior designers are harnessing the power of social media, virtual tours, and content marketing—driving a 62% rise in client inquiries and establishing online presence as a cornerstone of success in the interior design industry today.

Client Engagement and Preferences

65% of interior designers say word-of-mouth is their most effective marketing method
82% of interior designers use WhatsApp for client communication
38% of interior designers utilize email newsletters to keep current clients engaged
39% of interior designers use AI tools for marketing and client engagement
45% of interior design clients prefer virtual consultations over in-person meetings
70% of interior designers believe that a strong brand identity contributes to higher client retention
52% of interior designers include sustainability as part of their marketing to appeal to eco-conscious clients
36% of interior designers utilize Augmented Reality (AR) apps for client presentations

Client Engagement and Preferences Interpretation

In an industry where word-of-mouth reigns supreme and innovation meets sustainability, interior designers are increasingly blending traditional referrals with cutting-edge tools like AI, AR, and WhatsApp to craft personalized, eco-conscious experiences that keep clients both engaged and inspired—from virtual consultations to compelling brand identities.

Content Creation and Visual Marketing

Pinterest drives 40% of interior design leads
80% of interior designers believe content marketing helps in acquiring new clients
38% of interior designers report increased client engagement through 3D rendering marketing
Content marketing including blogs and newsletters generates 3 times more leads for interior designers
Instagram stories are used daily by 60% of interior designers to engage followers
56% of interior designers share project progress updates on social media to attract new clients
55% of startups in interior design invest in branding as part of their marketing strategy
70% of interior designers report that collaborative marketing with vendors boosts their reach
53% of potential clients watch before-and-after videos of interior projects
38% of interior designers say that video tours of completed projects increase client conversion rates

Content Creation and Visual Marketing Interpretation

In the digital age of interior design, savvy professionals are levering Pinterest's 40% lead driver, Instagram stories’ daily engagement, and compelling content marketing—like 3D renderings and video tours—to transform online presence into tangible client wins, proving that in this industry, visual storytelling is as essential as a well-placed throw pillow.

Digital Marketing Strategies and Trends

75% of interior designers use social media to promote their work
62% of interior design firms report that digital marketing has increased their client inquiries
Email marketing has a 4200% ROI for interior designers
55% of interior designers leverage paid advertising such as Google Ads or Facebook Ads
Video marketing increases engagement by 80% for interior design brands
40% of interior designers incorporate virtual reality (VR) tours into their marketing
30% of interior design firms utilize influencer marketing
58% of interior designers spend between 20-40% of their marketing budget on digital advertising
35% of interior designers have increased their marketing budgets with the rise of digital marketing
50% of interior designers plan to increase their social media advertising efforts in 2024
66% of interior designers track their website analytics to measure marketing ROI
24% of interior designers are using TikTok to reach younger audiences
47% of interior designers outsource their marketing tasks to specialists
71% of interior designers plan to increase investment in social proof, including reviews and testimonials, in 2024
61% of interior design firms see a direct link between their marketing efforts and their project volume
33% of interior designers utilize podcasts as part of their marketing strategy
81% of interior designers use client testimonials on their websites to build credibility
50% of interior designers have increased their marketing budget following the pandemic
49% of interior design firms report that digital marketing has become their primary lead-generation source
74% of interior designers believe that social media presence impacts their brand awareness

Digital Marketing Strategies and Trends Interpretation

In a digital age where 75% of interior designers leverage social media and 62% report increased client inquiries thanks to online marketing, it's clear that virtual tours, influencer collaborations, and strategic ad spends—supported by a staggering 4200% ROI from email campaigns—are no longer optional but essential tools to turn clicks into high-end contracts, proving that today, interior design success is as much about pixels and testimonials as it is about paint swatches.

Industry Events, Networking, and Influences

42% of interior designers attend trade shows to showcase their work and gain new clients
42% of interior designers see increased inquiries after participating in local community events
41% of interior designers engage in partnerships with real estate agents for mutual marketing benefits
55% of interior design firms increase their marketing budgets year-over-year

Industry Events, Networking, and Influences Interpretation

With over half of interior designers boosting their marketing budgets and nearly half leveraging trade shows, community events, and strategic real estate partnerships, the industry demonstrates that investing in visibility isn't just smart—it's essential for turning stylish spaces into thriving businesses.

Online Presence and Search Behavior

45% of potential clients find interior designers through Instagram
58% of clients choose interior designers based on online reviews
70% of interior design firms have a dedicated website
Luxury interior design clients are 3 times more likely to contact a designer after viewing a portfolio online
50% of interior design clients search for designers on mobile devices
48% of clients are influenced by a designer's online portfolio before making contact
60% of interior designers use LinkedIn for networking and marketing purposes
75% of potential clients filter interior design options through online reviews and ratings
65% of interior design business inquiries originate from social media platforms
70% of interior designers believe their online presence directly affects their revenue
55% of clients prefer to research interior designers online before contacting them
43% of interior designers use Google My Business to enhance local search visibility
44% of interior design clients find inspiration through YouTube videos
68% of interior designers believe SEO is essential for attracting new business
49% of interior designers believe online presence influences their brand reputation
67% of interior designers use mobile-friendly websites to attract local clients

Online Presence and Search Behavior Interpretation

In an industry where a stunning portfolio can be a designer’s best asset, nearly three-quarters of interior designers realize that a mobile-friendly, SEO-optimized online presence—not to mention glowing reviews and an active social media footprint—is now the blueprint for turning virtual browsers into actual clients.