GITNUXREPORT 2025

Hospitality Industry Statistics

Global hospitality market to reach over $1.1 trillion by 2027.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Millennials now account for approximately 40% of hotel bookings globally

Statistic 2

The average age of hotel guests is rising, with the 60+ demographic making up nearly 30% of guests in 2023

Statistic 3

The global hospitality industry is expected to reach a market size of $1,159 billion by 2027

Statistic 4

The average daily rate (ADR) for hotels worldwide increased by 4.3% in 2023

Statistic 5

The shared economy in hospitality (like Airbnb) generated over $38 billion globally in 2022

Statistic 6

The global spa industry revenue was $119 billion in 2022

Statistic 7

Hotel loyalty program members tend to spend 37% more than non-members

Statistic 8

The COVID-19 pandemic caused a 66% decline in revenue in the global hospitality industry during 2020

Statistic 9

The luxury hotel segment accounts for approximately 20% of the global hospitality market revenue

Statistic 10

In 2023, the Asia-Pacific region had the highest average daily rates at $156, compared to North America at $132

Statistic 11

Airbnb's global revenue in 2022 was approximately $8.4 billion

Statistic 12

The global food and beverage revenue in hotels accounts for about 41% of total hospitality industry revenue

Statistic 13

In 2023, the top five countries for hotel revenue are USA, China, UAE, UK, and France, with the US generating the highest revenue

Statistic 14

Hotel revenue per available room (RevPAR) increased by 6.5% globally in 2023

Statistic 15

Hospitality industry gross income from Internet bookings is about 55% of total bookings in 2023

Statistic 16

The average daily expenditure per guest is $172 in 2023, up 8% from 2020

Statistic 17

Airbnb hosts earned over $10 billion globally in 2022, with the platform doubling their revenue since 2018

Statistic 18

The share of hotel revenue derived from ancillary services (like spa, dining, and activities) is approximately 35%

Statistic 19

The global hotel occupancy rate was 65.3% in 2023

Statistic 20

56% of hotel bookings are made via online travel agencies (OTAs)

Statistic 21

The hospitality industry directly employs over 128 million people worldwide

Statistic 22

The Asia-Pacific region is the fastest-growing hospitality market with a CAGR of 7.8% from 2022 to 2027

Statistic 23

The mobile booking share in hospitality reached 70% in 2023

Statistic 24

Guest satisfaction levels in the hospitality industry have increased by 10% over the last five years

Statistic 25

The concept of bleisure travel (business + leisure) accounts for about 36% of all business trips

Statistic 26

The average hotel room cleaning cost has increased by 12% since 2020 due to enhanced sanitation protocols

Statistic 27

The global online travel booking market size was valued at $750 billion in 2022 and is projected to reach $1.2 trillion by 2027

Statistic 28

The global conference and event hospitality sector is expected to grow at a CAGR of 6.5% from 2023 to 2028

Statistic 29

The average hotel staff turnover rate is approximately 37%, leading to ongoing recruitment and training costs

Statistic 30

Digital reviews impact 85% of travelers' booking decisions, emphasizing the importance of online reputation management

Statistic 31

The average occupancy rate for hotels in Europe was 72% in 2023, above the global average

Statistic 32

In 2022, global hotel group loyalty programs accounted for over 800 million members worldwide

Statistic 33

The global luxury travel market is forecasted to grow at a CAGR of 5.4% from 2023 to 2030, reaching $1.6 trillion

Statistic 34

The prevalence of multilingual staff in hotels has increased by 22% in the last five years to improve guest experience

Statistic 35

The global hospitality industry is expected to grow at a CAGR of 7% from 2023 to 2028

Statistic 36

The number of boutique hotels worldwide increased by 12% in 2022, reflecting the growing demand for unique accommodations

Statistic 37

The global hotel guest satisfaction score increased to 83% in 2023 from 78% in 2020, indicating improving service quality

Statistic 38

The hospitality industry's digital marketing ad spend increased by 20% in 2023, reaching over $10 billion globally

Statistic 39

Approximately 57% of travelers are more likely to book hotels with eco-friendly initiatives

Statistic 40

Sustainability initiatives lead to a 15% increase in repeat bookings, according to recent industry surveys

Statistic 41

Hotels that implement eco-certifications see a 14% increase in bookings compared to non-certified hotels

Statistic 42

The hotel industry’s carbon footprint has declined by 9% over the past five years due to sustainability practices

Statistic 43

Approximately 80% of hotel guests carry smartphones during their stay

Statistic 44

The use of artificial intelligence in hospitality is expected to grow at a CAGR of 45% from 2023 to 2030

Statistic 45

Digital check-in and check-out have increased guest satisfaction scores by up to 20%

Statistic 46

The hotel industry is investing more than $15 billion annually in digital transformation initiatives as of 2023

Statistic 47

Mobile payment usage in hotels increased by 30% in 2023, with 65% of guests preferring contactless payments

Statistic 48

70% of hospitality companies are exploring or implementing robotics for guest service delivery as of 2023

Statistic 49

The percentage of guests requesting contactless services has risen to 58% in 2023, up from 35% in 2020

Statistic 50

Hospitality industry investment in smart hotel technology is projected to reach $22 billion by 2025

Statistic 51

40% of hotel bookings in 2023 were made via mobile devices, representing a 12% increase from the previous year

Statistic 52

Hotels with integrated technology solutions report a 25% increase in operational efficiency

Statistic 53

Approximately 63% of hotel properties worldwide have adopted some form of contactless payment or check-in system by 2023

Statistic 54

In 2022, approximately 68% of travelers preferred hotel accommodations over other types

Statistic 55

The average length of stay in hotels worldwide is about 2.5 nights in 2023

Statistic 56

Travelers aged 60+ are increasingly booking hotels and making up 25% of hotel bookings globally in 2023

Statistic 57

45% of hotel guests prefer personalized experiences during their stay

Statistic 58

30% of travelers consider wellness amenities a crucial factor when booking hotels

Statistic 59

During 2022, the top factors influencing hotel selection were price (52%), location (29%), and reviews (19%)

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Key Highlights

The global hospitality industry is expected to reach a market size of $1,159 billion by 2027
In 2022, approximately 68% of travelers preferred hotel accommodations over other types
The average daily rate (ADR) for hotels worldwide increased by 4.3% in 2023
The global hotel occupancy rate was 65.3% in 2023
Approximately 57% of travelers are more likely to book hotels with eco-friendly initiatives
The shared economy in hospitality (like Airbnb) generated over $38 billion globally in 2022
56% of hotel bookings are made via online travel agencies (OTAs)
The hospitality industry directly employs over 128 million people worldwide
Millennials now account for approximately 40% of hotel bookings globally
The average length of stay in hotels worldwide is about 2.5 nights in 2023
The Asia-Pacific region is the fastest-growing hospitality market with a CAGR of 7.8% from 2022 to 2027
The mobile booking share in hospitality reached 70% in 2023
The global spa industry revenue was $119 billion in 2022

The hospitality industry is experiencing unprecedented growth and transformation, with projections to reach over $1.1 trillion by 2027, driven by a surge in digital innovation, sustainability initiatives, and evolving traveler preferences worldwide.

Demographics

Millennials now account for approximately 40% of hotel bookings globally
The average age of hotel guests is rising, with the 60+ demographic making up nearly 30% of guests in 2023

Demographics Interpretation

As Millennials seize nearly 40% of global hotel bookings and the 60+ demographic accounts for nearly a third of guests in 2023, the hospitality industry finds itself in a fascinating balancing act—catering to the units of youthful adventure while also embracing the wisdom of experience.

Financial Performance and Revenue Insights

The global hospitality industry is expected to reach a market size of $1,159 billion by 2027
The average daily rate (ADR) for hotels worldwide increased by 4.3% in 2023
The shared economy in hospitality (like Airbnb) generated over $38 billion globally in 2022
The global spa industry revenue was $119 billion in 2022
Hotel loyalty program members tend to spend 37% more than non-members
The COVID-19 pandemic caused a 66% decline in revenue in the global hospitality industry during 2020
The luxury hotel segment accounts for approximately 20% of the global hospitality market revenue
In 2023, the Asia-Pacific region had the highest average daily rates at $156, compared to North America at $132
Airbnb's global revenue in 2022 was approximately $8.4 billion
The global food and beverage revenue in hotels accounts for about 41% of total hospitality industry revenue
In 2023, the top five countries for hotel revenue are USA, China, UAE, UK, and France, with the US generating the highest revenue
Hotel revenue per available room (RevPAR) increased by 6.5% globally in 2023
Hospitality industry gross income from Internet bookings is about 55% of total bookings in 2023
The average daily expenditure per guest is $172 in 2023, up 8% from 2020
Airbnb hosts earned over $10 billion globally in 2022, with the platform doubling their revenue since 2018
The share of hotel revenue derived from ancillary services (like spa, dining, and activities) is approximately 35%

Financial Performance and Revenue Insights Interpretation

As the global hospitality industry prepares to hit over $1.15 trillion by 2027, its resilience shines through—elevating guest experiences, boosting loyalty, and online bookings, even as the luxury segment makes up just a fifth of the market and Airbnb's revenues continue to soar in an era where shared economy giants now rake in billions.

Industry Trends and Market Dynamics

The global hotel occupancy rate was 65.3% in 2023
56% of hotel bookings are made via online travel agencies (OTAs)
The hospitality industry directly employs over 128 million people worldwide
The Asia-Pacific region is the fastest-growing hospitality market with a CAGR of 7.8% from 2022 to 2027
The mobile booking share in hospitality reached 70% in 2023
Guest satisfaction levels in the hospitality industry have increased by 10% over the last five years
The concept of bleisure travel (business + leisure) accounts for about 36% of all business trips
The average hotel room cleaning cost has increased by 12% since 2020 due to enhanced sanitation protocols
The global online travel booking market size was valued at $750 billion in 2022 and is projected to reach $1.2 trillion by 2027
The global conference and event hospitality sector is expected to grow at a CAGR of 6.5% from 2023 to 2028
The average hotel staff turnover rate is approximately 37%, leading to ongoing recruitment and training costs
Digital reviews impact 85% of travelers' booking decisions, emphasizing the importance of online reputation management
The average occupancy rate for hotels in Europe was 72% in 2023, above the global average
In 2022, global hotel group loyalty programs accounted for over 800 million members worldwide
The global luxury travel market is forecasted to grow at a CAGR of 5.4% from 2023 to 2030, reaching $1.6 trillion
The prevalence of multilingual staff in hotels has increased by 22% in the last five years to improve guest experience
The global hospitality industry is expected to grow at a CAGR of 7% from 2023 to 2028
The number of boutique hotels worldwide increased by 12% in 2022, reflecting the growing demand for unique accommodations
The global hotel guest satisfaction score increased to 83% in 2023 from 78% in 2020, indicating improving service quality
The hospitality industry's digital marketing ad spend increased by 20% in 2023, reaching over $10 billion globally

Industry Trends and Market Dynamics Interpretation

With occupancy at just over two-thirds globally, yet online bookings soaring to 70%, the hospitality industry appears to be checking in digitally more than ever—as it robustly employs 128 million staff, adapts to a rising tide of bleisure travelers, and invests heavily in digital reputation and marketing—highlighting that in the ever-competitive world of travel, guest satisfaction and online influence are the new keys to the front desk.

Sustainability and Guest Experience Enhancements

Approximately 57% of travelers are more likely to book hotels with eco-friendly initiatives
Sustainability initiatives lead to a 15% increase in repeat bookings, according to recent industry surveys
Hotels that implement eco-certifications see a 14% increase in bookings compared to non-certified hotels
The hotel industry’s carbon footprint has declined by 9% over the past five years due to sustainability practices

Sustainability and Guest Experience Enhancements Interpretation

As eco-conscious travelers increasingly prioritize sustainability, hotels that green their practices enjoy a 15% boost in repeat bookings and a 14% surge in reservations, contributing to a 9% decline in the industry's carbon footprint over five years—proof that saving the planet can also fill the rooms.

Technology and Innovation in Hospitality

Approximately 80% of hotel guests carry smartphones during their stay
The use of artificial intelligence in hospitality is expected to grow at a CAGR of 45% from 2023 to 2030
Digital check-in and check-out have increased guest satisfaction scores by up to 20%
The hotel industry is investing more than $15 billion annually in digital transformation initiatives as of 2023
Mobile payment usage in hotels increased by 30% in 2023, with 65% of guests preferring contactless payments
70% of hospitality companies are exploring or implementing robotics for guest service delivery as of 2023
The percentage of guests requesting contactless services has risen to 58% in 2023, up from 35% in 2020
Hospitality industry investment in smart hotel technology is projected to reach $22 billion by 2025
40% of hotel bookings in 2023 were made via mobile devices, representing a 12% increase from the previous year
Hotels with integrated technology solutions report a 25% increase in operational efficiency
Approximately 63% of hotel properties worldwide have adopted some form of contactless payment or check-in system by 2023

Technology and Innovation in Hospitality Interpretation

As the hospitality industry swiftly adopts digital advances—from 80% of guests carrying smartphones to a projected $22 billion investment in smart technology—it’s clear that modern travelers seek seamless, contactless experiences that elevate satisfaction and operational efficiency, transforming hotels into futuristic havens where convenience is king.

Travel Preferences and Demographics

In 2022, approximately 68% of travelers preferred hotel accommodations over other types
The average length of stay in hotels worldwide is about 2.5 nights in 2023
Travelers aged 60+ are increasingly booking hotels and making up 25% of hotel bookings globally in 2023
45% of hotel guests prefer personalized experiences during their stay
30% of travelers consider wellness amenities a crucial factor when booking hotels
During 2022, the top factors influencing hotel selection were price (52%), location (29%), and reviews (19%)

Travel Preferences and Demographics Interpretation

As the hospitality industry navigates a landscape where nearly three-quarters of travelers favor hotels, personalized and wellness-focused experiences are becoming key differentiators, even as traditional factors like price and location continue to hold sway, highlighting a shifting paradigm where guest preferences are shaping the future of lodging.