GITNUXREPORT 2025

Marketing In The Event Industry Statistics

Social media, email, video, personalization drive successful event marketing strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

54% of event marketers use data analytics to measure campaign success

Statistic 2

The average ROI for email marketing campaigns in the event industry is $42 for every $1 spent

Statistic 3

Data-driven marketing can improve event marketing ROI by up to 20%

Statistic 4

62% of event organizers use survey feedback to shape future marketing strategies

Statistic 5

YouTube ads for event promotion yield an average click-through rate of 0.56%

Statistic 6

35% of corporate event marketers measure success based solely on attendance numbers

Statistic 7

89% of event marketers agree that analytics data helps improve future campaigns

Statistic 8

28% of marketers say they have seen higher conversion rates from retargeting campaigns for events

Statistic 9

73% of event marketers believe that social media listening helps tailor their messaging

Statistic 10

84% of event marketers track engagement metrics to evaluate campaign success

Statistic 11

68% of event marketers say that targeted advertising improves attendee quality

Statistic 12

78% of event organizers plan to enhance their data privacy measures due to increased digital marketing activities

Statistic 13

59% of event marketers believe that better analytics lead to happier stakeholders and clients

Statistic 14

89% of event professionals agree that data-driven insights improve the overall attendee experience

Statistic 15

77% of event marketers incorporate analytics dashboards to monitor campaigns in real time

Statistic 16

84% of event marketers track sentiment analysis to gauge audience response

Statistic 17

70% of event marketing success is attributed to a well-defined target audience

Statistic 18

70% of event marketers believe that social media is their most effective marketing channel

Statistic 19

65% of event organizers use email marketing to promote their events

Statistic 20

Video marketing increases event registration by up to 30%

Statistic 21

48% of event marketers say that influencer marketing is effective for boosting event visibility

Statistic 22

64% of event organizers leverage SEO strategies for their event websites

Statistic 23

Content marketing results in 3 times more leads for event marketers compared to traditional methods

Statistic 24

Social media advertising accounts for 45% of total digital event marketing budgets

Statistic 25

69% of event marketers utilize paid social media promotion to increase reach

Statistic 26

52% of event organizers said virtual event marketing was more important during the COVID-19 pandemic

Statistic 27

30% of event marketers report that influencer partnerships boost event attendance

Statistic 28

60% of event registration is completed via mobile devices

Statistic 29

88% of event marketers believe that visual content is essential for social media engagement

Statistic 30

72% of audiences prefer live streams over pre-recorded videos for event content

Statistic 31

Event hashtags increase social media engagement by up to 20 times

Statistic 32

Email open rates for event invitations average around 23%

Statistic 33

45% of event marketers utilize retargeting ads to boost registration and attendance

Statistic 34

65% of event marketers agree that social proof influences attendee decision-making

Statistic 35

TikTok has seen a 150% increase in event-related content in the past year

Statistic 36

55% of attendees are more likely to visit an event if they see recommendations from friends or colleagues

Statistic 37

70% of event marketers plan to enhance their digital marketing channels in 2024

Statistic 38

48% of Millennials prefer attending events promoted through social media

Statistic 39

96% of event brands use Facebook for event promotion

Statistic 40

Virtual event marketing budgets increased by 40% during the pandemic

Statistic 41

80% of event marketers find content sharing via social media to be an effective engagement tactic

Statistic 42

Event ticket sales driven by digital marketing campaigns increased by 25% year-over-year

Statistic 43

60% of event organizers believe that content marketing is essential for audience retention

Statistic 44

Gamification techniques in event marketing boost attendee engagement levels by over 50%

Statistic 45

45% of event advocates cite social media as their primary channel to share event experiences

Statistic 46

Mobile push notifications result in 2.5 times higher event engagement rates

Statistic 47

78% of small to midsize businesses plan to invest more in digital marketing for events in 2024

Statistic 48

85% of event marketing professionals say partnerships and sponsorships are key to successful campaigns

Statistic 49

52% of event marketers are increasing investments in branded content for events

Statistic 50

40% of attendees use their smartphones to share live updates during events

Statistic 51

70% of marketers report that video testimonials significantly influence attendee decisions

Statistic 52

60% of event marketing strategies include influencer participation

Statistic 53

72% of event marketers believe that user-generated content (UGC) enhances authenticity and trust

Statistic 54

85% of event registrations come from targeted digital ads

Statistic 55

55% of event marketers forecast increasing their TikTok marketing efforts

Statistic 56

63% of event organizers report that social media influencers have a positive impact on their event campaigns

Statistic 57

77% of event attendees prefer visual content over plain text when engaging with event information

Statistic 58

34% of event marketers use podcasts as part of their overall marketing strategy

Statistic 59

65% of event marketing budgets are now allocated to digital channels

Statistic 60

58% of attendees say they are more likely to attend an event if they see behind-the-scenes content

Statistic 61

24% of event organizers report that SMS marketing has increased their attendance rates

Statistic 62

81% of event attendees use social media during events to document their experience

Statistic 63

70% of event marketers report a positive ROI from influencer collaborations in their campaigns

Statistic 64

57% of event organizers are increasing their investment in content marketing to boost engagement

Statistic 65

62% of event marketers prioritize mobile-first strategies in their marketing plans

Statistic 66

45% of event marketers say video content is their top content type for social media promotion

Statistic 67

59% of event attendees are influenced by peer reviews and testimonials in their decision to participate

Statistic 68

76% of event brands see increased brand awareness from social media campaigns

Statistic 69

64% of event organizers integrate live polling during events to boost engagement

Statistic 70

38% of event marketers link their campaigns with loyalty programs to enhance attendee retention

Statistic 71

45% of event marketers see measurable success using user-generated content in their campaigns

Statistic 72

67% of event marketers report that social media contests and giveaways increase engagement rates

Statistic 73

35% of event marketers plan to incorporate more cross-channel marketing efforts in 2024

Statistic 74

71% of event marketers see social media as a primary driver of event engagement

Statistic 75

54% of event marketers believe that live content creation boosts real-time engagement

Statistic 76

56% of event organizers report that digital signage enhances on-site engagement

Statistic 77

63% of event marketers use storytelling techniques in their campaigns to increase emotional connection

Statistic 78

54% of event marketing budgets are allocated to content creation, including videos, blogs, and live streams

Statistic 79

57% of organizers plan to develop more strategic partnerships for co-marketing efforts

Statistic 80

51% of event attendees engage with event content via social media before, during, and after events

Statistic 81

89% of event marketers agree that integrating multiple digital channels increases overall campaign effectiveness

Statistic 82

80% of event attendees find personalized content to be more engaging

Statistic 83

Personalization in event marketing can increase attendee engagement rates by 40%

Statistic 84

The average click-through rate for personalization in event emails is 2.5 times higher than generic emails

Statistic 85

66% of event marketers plan to improve their data collection methods to enhance personalization

Statistic 86

49% of event attendees say exclusive content or experiences motivate their participation

Statistic 87

48% of event marketers report that personalized email reminders increase registration conversions

Statistic 88

75% of event marketers target niche audiences to improve campaign relevance

Statistic 89

77% of event organizers use CRM data to personalize marketing messages

Statistic 90

42% of event organizers plan to implement more eco-friendly marketing practices

Statistic 91

Over 55% of event marketers plan to invest in sustainability-focused marketing strategies in 2024

Statistic 92

44% of event marketers believe that sustainability initiatives positively impact brand perception

Statistic 93

53% of event organizers consider sustainability metrics as critical for reporting and future planning

Statistic 94

52% of event organizers believe that social responsibility initiatives influence attendee satisfaction

Statistic 95

68% of event professionals prioritize sustainable practices in their marketing activities

Statistic 96

50% of event marketers incorporate sustainability metrics into their reporting

Statistic 97

Mobile apps used for event management are adopted by 55% of event marketers

Statistic 98

75% of event marketers plan to increase their digital marketing spend in 2024

Statistic 99

50% of event marketers plan to incorporate AI-driven tools in their marketing strategies

Statistic 100

40% of event marketers believe augmented reality (AR) will significantly impact event marketing in the next five years

Statistic 101

65% of event marketers believe that automation tools help streamline their marketing efforts

Statistic 102

The use of augmented reality in event marketing can increase attendee engagement by up to 60%

Statistic 103

50% of event marketers plan to utilize chatbots for customer service and engagement in 2024

Statistic 104

46% of event marketing content is now optimized for voice search

Statistic 105

54% of event marketers cite lack of budget as the main barrier to executing advanced digital strategies

Statistic 106

42% of event marketers plan to increase their investment in virtual event platforms

Statistic 107

49% of event organizers say that AR/VR experiences increase attendee engagement

Statistic 108

The global events industry is expected to grow at a CAGR of 11% through 2027, driven largely by digital marketing adoption

Statistic 109

37% of event organizers use chatbots to handle common attendee inquiries

Statistic 110

81% of event organizers plan to utilize more AI-powered marketing tools in 2024

Statistic 111

50% of event marketing efforts now include virtual reality experiences

Statistic 112

85% of digital advertising budgets for events are allocated to programmatic advertising

Statistic 113

42% of event marketers use virtual reality to create immersive attendee experiences

Statistic 114

60% of organizations plan to increase investment in new marketing technologies in 2024

Statistic 115

42% of event organizers invest in blockchain technology for secure ticketing

Statistic 116

69% of event marketers see virtual and hybrid events as key to expanding their reach

Statistic 117

43% of event marketers expect AI to automate routine tasks and improve efficiency

Statistic 118

55% of event marketers believe that emerging technologies will reshape the event industry by 2025

Statistic 119

64% of event professionals believe that innovation in marketing strategies leads to higher event attendance

Slide 1 of 119

Sources

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Key Highlights

70% of event marketers believe that social media is their most effective marketing channel
65% of event organizers use email marketing to promote their events
Video marketing increases event registration by up to 30%
80% of event attendees find personalized content to be more engaging
Mobile apps used for event management are adopted by 55% of event marketers
48% of event marketers say that influencer marketing is effective for boosting event visibility
64% of event organizers leverage SEO strategies for their event websites
75% of event marketers plan to increase their digital marketing spend in 2024
Content marketing results in 3 times more leads for event marketers compared to traditional methods
54% of event marketers use data analytics to measure campaign success
Social media advertising accounts for 45% of total digital event marketing budgets
69% of event marketers utilize paid social media promotion to increase reach
52% of event organizers said virtual event marketing was more important during the COVID-19 pandemic

In an industry where digital strategies now drive over 85% of marketing efforts, mastering the art of online engagement has become essential, as recent statistics reveal that social media, personalized content, and innovative technologies are transforming event marketing from mere promotion to immersive attendee experiences.

Data Utilization and Analytics

54% of event marketers use data analytics to measure campaign success
The average ROI for email marketing campaigns in the event industry is $42 for every $1 spent
Data-driven marketing can improve event marketing ROI by up to 20%
62% of event organizers use survey feedback to shape future marketing strategies
YouTube ads for event promotion yield an average click-through rate of 0.56%
35% of corporate event marketers measure success based solely on attendance numbers
89% of event marketers agree that analytics data helps improve future campaigns
28% of marketers say they have seen higher conversion rates from retargeting campaigns for events
73% of event marketers believe that social media listening helps tailor their messaging
84% of event marketers track engagement metrics to evaluate campaign success
68% of event marketers say that targeted advertising improves attendee quality
78% of event organizers plan to enhance their data privacy measures due to increased digital marketing activities
59% of event marketers believe that better analytics lead to happier stakeholders and clients
89% of event professionals agree that data-driven insights improve the overall attendee experience
77% of event marketers incorporate analytics dashboards to monitor campaigns in real time
84% of event marketers track sentiment analysis to gauge audience response
70% of event marketing success is attributed to a well-defined target audience

Data Utilization and Analytics Interpretation

As event marketers increasingly harness data—from ROI and attendance metrics to sentiment analysis and retargeting—to fine-tune campaigns, it's clear that while clicks and likes may still be modest (YouTube ads at 0.56%), the real event success story lies in turning insights into immersive experiences and happy stakeholders, proving that in the digital age, knowing your audience is the primary ticket to ROI.

Digital Engagement Strategies

70% of event marketers believe that social media is their most effective marketing channel
65% of event organizers use email marketing to promote their events
Video marketing increases event registration by up to 30%
48% of event marketers say that influencer marketing is effective for boosting event visibility
64% of event organizers leverage SEO strategies for their event websites
Content marketing results in 3 times more leads for event marketers compared to traditional methods
Social media advertising accounts for 45% of total digital event marketing budgets
69% of event marketers utilize paid social media promotion to increase reach
52% of event organizers said virtual event marketing was more important during the COVID-19 pandemic
30% of event marketers report that influencer partnerships boost event attendance
60% of event registration is completed via mobile devices
88% of event marketers believe that visual content is essential for social media engagement
72% of audiences prefer live streams over pre-recorded videos for event content
Event hashtags increase social media engagement by up to 20 times
Email open rates for event invitations average around 23%
45% of event marketers utilize retargeting ads to boost registration and attendance
65% of event marketers agree that social proof influences attendee decision-making
TikTok has seen a 150% increase in event-related content in the past year
55% of attendees are more likely to visit an event if they see recommendations from friends or colleagues
70% of event marketers plan to enhance their digital marketing channels in 2024
48% of Millennials prefer attending events promoted through social media
96% of event brands use Facebook for event promotion
Virtual event marketing budgets increased by 40% during the pandemic
80% of event marketers find content sharing via social media to be an effective engagement tactic
Event ticket sales driven by digital marketing campaigns increased by 25% year-over-year
60% of event organizers believe that content marketing is essential for audience retention
Gamification techniques in event marketing boost attendee engagement levels by over 50%
45% of event advocates cite social media as their primary channel to share event experiences
Mobile push notifications result in 2.5 times higher event engagement rates
78% of small to midsize businesses plan to invest more in digital marketing for events in 2024
85% of event marketing professionals say partnerships and sponsorships are key to successful campaigns
52% of event marketers are increasing investments in branded content for events
40% of attendees use their smartphones to share live updates during events
70% of marketers report that video testimonials significantly influence attendee decisions
60% of event marketing strategies include influencer participation
72% of event marketers believe that user-generated content (UGC) enhances authenticity and trust
85% of event registrations come from targeted digital ads
55% of event marketers forecast increasing their TikTok marketing efforts
63% of event organizers report that social media influencers have a positive impact on their event campaigns
77% of event attendees prefer visual content over plain text when engaging with event information
34% of event marketers use podcasts as part of their overall marketing strategy
65% of event marketing budgets are now allocated to digital channels
58% of attendees say they are more likely to attend an event if they see behind-the-scenes content
24% of event organizers report that SMS marketing has increased their attendance rates
81% of event attendees use social media during events to document their experience
70% of event marketers report a positive ROI from influencer collaborations in their campaigns
57% of event organizers are increasing their investment in content marketing to boost engagement
62% of event marketers prioritize mobile-first strategies in their marketing plans
45% of event marketers say video content is their top content type for social media promotion
59% of event attendees are influenced by peer reviews and testimonials in their decision to participate
76% of event brands see increased brand awareness from social media campaigns
64% of event organizers integrate live polling during events to boost engagement
38% of event marketers link their campaigns with loyalty programs to enhance attendee retention
45% of event marketers see measurable success using user-generated content in their campaigns
67% of event marketers report that social media contests and giveaways increase engagement rates
35% of event marketers plan to incorporate more cross-channel marketing efforts in 2024
71% of event marketers see social media as a primary driver of event engagement
54% of event marketers believe that live content creation boosts real-time engagement
56% of event organizers report that digital signage enhances on-site engagement
63% of event marketers use storytelling techniques in their campaigns to increase emotional connection
54% of event marketing budgets are allocated to content creation, including videos, blogs, and live streams
57% of organizers plan to develop more strategic partnerships for co-marketing efforts
51% of event attendees engage with event content via social media before, during, and after events
89% of event marketers agree that integrating multiple digital channels increases overall campaign effectiveness

Digital Engagement Strategies Interpretation

As the data reveals, in the dynamic world of event marketing, embracing a multichannel, visually-driven, and influencer-enhanced digital strategy is no longer optional but essential for organizers aiming to turn clicks into attendees and hashtags into hype.

Personalization and Customer Experience

80% of event attendees find personalized content to be more engaging
Personalization in event marketing can increase attendee engagement rates by 40%
The average click-through rate for personalization in event emails is 2.5 times higher than generic emails
66% of event marketers plan to improve their data collection methods to enhance personalization
49% of event attendees say exclusive content or experiences motivate their participation
48% of event marketers report that personalized email reminders increase registration conversions
75% of event marketers target niche audiences to improve campaign relevance
77% of event organizers use CRM data to personalize marketing messages

Personalization and Customer Experience Interpretation

With 80% of attendees craving personalized content and 77% of organizers leveraging CRM data, it's clear that in the event industry, the future belongs to tailored experiences—because when it comes to engagement, one-size-fits-all just doesn't cut it anymore.

Sustainability and Corporate Responsibility

42% of event organizers plan to implement more eco-friendly marketing practices
Over 55% of event marketers plan to invest in sustainability-focused marketing strategies in 2024
44% of event marketers believe that sustainability initiatives positively impact brand perception
53% of event organizers consider sustainability metrics as critical for reporting and future planning
52% of event organizers believe that social responsibility initiatives influence attendee satisfaction
68% of event professionals prioritize sustainable practices in their marketing activities
50% of event marketers incorporate sustainability metrics into their reporting

Sustainability and Corporate Responsibility Interpretation

As sustainability takes center stage, over half of event marketers are not only investing in eco-friendly strategies but also recognizing that going green elevates brand perception, attendee satisfaction, and future planning—proving that in the event industry, eco-consciousness isn't just good ethics but good marketing.

Technology Adoption and Innovation

Mobile apps used for event management are adopted by 55% of event marketers
75% of event marketers plan to increase their digital marketing spend in 2024
50% of event marketers plan to incorporate AI-driven tools in their marketing strategies
40% of event marketers believe augmented reality (AR) will significantly impact event marketing in the next five years
65% of event marketers believe that automation tools help streamline their marketing efforts
The use of augmented reality in event marketing can increase attendee engagement by up to 60%
50% of event marketers plan to utilize chatbots for customer service and engagement in 2024
46% of event marketing content is now optimized for voice search
54% of event marketers cite lack of budget as the main barrier to executing advanced digital strategies
42% of event marketers plan to increase their investment in virtual event platforms
49% of event organizers say that AR/VR experiences increase attendee engagement
The global events industry is expected to grow at a CAGR of 11% through 2027, driven largely by digital marketing adoption
37% of event organizers use chatbots to handle common attendee inquiries
81% of event organizers plan to utilize more AI-powered marketing tools in 2024
50% of event marketing efforts now include virtual reality experiences
85% of digital advertising budgets for events are allocated to programmatic advertising
42% of event marketers use virtual reality to create immersive attendee experiences
60% of organizations plan to increase investment in new marketing technologies in 2024
42% of event organizers invest in blockchain technology for secure ticketing
69% of event marketers see virtual and hybrid events as key to expanding their reach
43% of event marketers expect AI to automate routine tasks and improve efficiency
55% of event marketers believe that emerging technologies will reshape the event industry by 2025
64% of event professionals believe that innovation in marketing strategies leads to higher event attendance

Technology Adoption and Innovation Interpretation

As the event industry hurtles toward a digital future with over half of marketers embracing AI, AR, and virtual realities, it’s clear that innovation—not budget constraints—is the ticket to engaging audiences and unlocking growth, even as the industry grows at an impressive 11% CAGR through 2027.