GITNUXREPORT 2025

Marketing In The Cybersecurity Industry Statistics

Cybersecurity marketing thrives via content, social media, webinars, targeting, and branding efforts.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

66% of cybersecurity companies use chatbots to engage prospects and customers on their websites

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45% of cybersecurity firms use webinars as a primary marketing channel

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50% of cybersecurity content is consumed on mobile devices

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68% of cybersecurity marketers leverage video content in their campaigns

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47% of cybersecurity companies include case studies in their marketing collateral

Statistic 6

65% of decision-makers prefer to receive technical content via downloadable whitepapers and eBooks

Statistic 7

71% of cybersecurity companies see webinars as an effective way to generate leads

Statistic 8

72% of cybersecurity firms develop comprehensive content calendars to streamline marketing efforts

Statistic 9

49% of cybersecurity developers participate in marketing activities like hosting webinars or writing blogs

Statistic 10

75% of cybersecurity vendors invest in long-term content strategies to build authority

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61% of marketing content in cybersecurity is now video-based

Statistic 12

58% of cybersecurity marketing teams plan to expand their focus on customer success stories in 2024

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53% of cybersecurity companies report increased engagement after implementing interactive content

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65% of cybersecurity firms find that customer testimonials and case studies greatly influence buying decisions

Statistic 15

42% of cybersecurity companies plan to increase their investment in influencer partnerships in 2024

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69% of cybersecurity industry marketers believe thought leadership helps build brand trust

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74% of cybersecurity firms believe branding is crucial to differentiate themselves in a crowded market

Statistic 18

81% of cybersecurity companies consider social proof (reviews, testimonials) essential for trust-building

Statistic 19

48% of cybersecurity marketers state that customer education campaigns help in reducing churn

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43% of cybersecurity marketers believe brand storytelling significantly influences purchasing decisions

Statistic 21

77% of cybersecurity vendors believe that trust-building through consistent branding impacts sales positively

Statistic 22

49% of cybersecurity firms allocate budget specifically for brand awareness campaigns

Statistic 23

58% of cybersecurity marketing strategies involve collaboration with tech influencers and analysts

Statistic 24

52% of cybersecurity vendors plan to increase investment in employee advocacy programs for brand promotion

Statistic 25

75% of cybersecurity companies prioritize content marketing to educate their customers

Statistic 26

62% of cybersecurity marketers report a positive ROI from social media campaigns

Statistic 27

58% of cybersecurity companies increase their marketing budgets annually

Statistic 28

33% of cybersecurity professionals say that content personalization improves lead conversion

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70% of cybersecurity companies attend at least 3 industry conferences per year for marketing

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48% of cybersecurity marketing teams allocate a significant portion of their budget to SEO

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54% of cybersecurity vendors report that influencer marketing helps increase brand awareness

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81% of cybersecurity enterprises use targeted email marketing campaigns

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40% of cybersecurity marketers believe AI and automation will significantly transform their marketing strategies within the next 5 years

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60% of cybersecurity marketing efforts focus on educating prospects about emerging threats

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78% of cybersecurity companies use LinkedIn as their primary social platform for marketing

Statistic 36

52% of cybersecurity marketers plan to increase investments in content marketing platforms in 2024

Statistic 37

64% of cybersecurity marketers report that personalized email campaigns perform better than generic ones

Statistic 38

46% of cybersecurity marketers utilize account-based marketing (ABM) strategies

Statistic 39

54% of cybersecurity marketing efforts are targeted toward small-to-medium-sized enterprises

Statistic 40

59% of cybersecurity teams allocate a portion of their budget to competitive analysis to inform marketing messaging

Statistic 41

55% of B2B cybersecurity marketing budgets are devoted to online paid advertising

Statistic 42

36% of cybersecurity product launches are accompanied by targeted marketing campaigns

Statistic 43

70% of cybersecurity marketing professionals see a rise in demand for educational content to address complex security topics

Statistic 44

44% of cybersecurity marketing budgets go toward developing and maintaining websites

Statistic 45

68% of cybersecurity marketers use customer segmentation to tailor their messaging

Statistic 46

74% of cybersecurity vendors emphasize thought leadership as a key to attracting high-quality leads

Statistic 47

65% of marketers believe that aligning marketing and sales efforts enhances overall campaign success in cybersecurity

Statistic 48

60% of cybersecurity marketers focus on brand differentiation through innovative marketing tactics

Statistic 49

49% of cybersecurity firms have a dedicated content marketing team

Statistic 50

55% of cybersecurity companies measure the success of their marketing campaigns through web traffic and lead generation

Statistic 51

39% of cybersecurity marketers report difficulty in measuring the effectiveness of their campaigns

Statistic 52

53% of cybersecurity marketers use data analytics tools to refine their marketing strategies

Statistic 53

55% of cybersecurity companies track engagement metrics like click-through rates to improve campaign performance

Statistic 54

63% of cybersecurity organizations track KPIs related to customer acquisition costs

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

75% of cybersecurity companies prioritize content marketing to educate their customers
62% of cybersecurity marketers report a positive ROI from social media campaigns
58% of cybersecurity companies increase their marketing budgets annually
45% of cybersecurity firms use webinars as a primary marketing channel
33% of cybersecurity professionals say that content personalization improves lead conversion
70% of cybersecurity companies attend at least 3 industry conferences per year for marketing
48% of cybersecurity marketing teams allocate a significant portion of their budget to SEO
54% of cybersecurity vendors report that influencer marketing helps increase brand awareness
55% of cybersecurity companies measure the success of their marketing campaigns through web traffic and lead generation
81% of cybersecurity enterprises use targeted email marketing campaigns
40% of cybersecurity marketers believe AI and automation will significantly transform their marketing strategies within the next 5 years
65% of cybersecurity firms find that customer testimonials and case studies greatly influence buying decisions
50% of cybersecurity content is consumed on mobile devices

In a fiercely competitive cybersecurity landscape, where 75% of companies focus on content marketing and 62% see a positive ROI from social media, effective marketing strategies are transforming how vendors build trust, educate prospects, and stand out in a crowded industry.

Adoption of Technologies and Tools

66% of cybersecurity companies use chatbots to engage prospects and customers on their websites

Adoption of Technologies and Tools Interpretation

With 66% of cybersecurity firms deploying chatbots to engage prospects and customers, it's clear that even in a field rooted in digital defense, the frontline now often involves a quick-witted virtual assistant rather than a human—highlighting the evolving nature of customer interaction in the cybersecurity industry.

Content Marketing and Engagement Tactics

45% of cybersecurity firms use webinars as a primary marketing channel
50% of cybersecurity content is consumed on mobile devices
68% of cybersecurity marketers leverage video content in their campaigns
47% of cybersecurity companies include case studies in their marketing collateral
65% of decision-makers prefer to receive technical content via downloadable whitepapers and eBooks
71% of cybersecurity companies see webinars as an effective way to generate leads
72% of cybersecurity firms develop comprehensive content calendars to streamline marketing efforts
49% of cybersecurity developers participate in marketing activities like hosting webinars or writing blogs
75% of cybersecurity vendors invest in long-term content strategies to build authority
61% of marketing content in cybersecurity is now video-based
58% of cybersecurity marketing teams plan to expand their focus on customer success stories in 2024
53% of cybersecurity companies report increased engagement after implementing interactive content

Content Marketing and Engagement Tactics Interpretation

In a cybersecurity landscape where nearly three-quarters of firms turn to webinars and video to combat information overload, it's clear that strategic, mobile-friendly, and story-driven content is the key to not just engaging decision-makers but also establishing lasting authority in a rapidly evolving digital battleground.

Influence, Branding, and Customer Relationships

65% of cybersecurity firms find that customer testimonials and case studies greatly influence buying decisions
42% of cybersecurity companies plan to increase their investment in influencer partnerships in 2024
69% of cybersecurity industry marketers believe thought leadership helps build brand trust
74% of cybersecurity firms believe branding is crucial to differentiate themselves in a crowded market
81% of cybersecurity companies consider social proof (reviews, testimonials) essential for trust-building
48% of cybersecurity marketers state that customer education campaigns help in reducing churn
43% of cybersecurity marketers believe brand storytelling significantly influences purchasing decisions
77% of cybersecurity vendors believe that trust-building through consistent branding impacts sales positively
49% of cybersecurity firms allocate budget specifically for brand awareness campaigns
58% of cybersecurity marketing strategies involve collaboration with tech influencers and analysts
52% of cybersecurity vendors plan to increase investment in employee advocacy programs for brand promotion

Influence, Branding, and Customer Relationships Interpretation

In a game where trust, storytelling, and influencer validation are kingpins, cybersecurity firms are betting big on social proof, thought leadership, and brand advocacy to stand out and secure customer loyalty in an overcrowded digital battleground.

Market Priorities and Strategies

75% of cybersecurity companies prioritize content marketing to educate their customers
62% of cybersecurity marketers report a positive ROI from social media campaigns
58% of cybersecurity companies increase their marketing budgets annually
33% of cybersecurity professionals say that content personalization improves lead conversion
70% of cybersecurity companies attend at least 3 industry conferences per year for marketing
48% of cybersecurity marketing teams allocate a significant portion of their budget to SEO
54% of cybersecurity vendors report that influencer marketing helps increase brand awareness
81% of cybersecurity enterprises use targeted email marketing campaigns
40% of cybersecurity marketers believe AI and automation will significantly transform their marketing strategies within the next 5 years
60% of cybersecurity marketing efforts focus on educating prospects about emerging threats
78% of cybersecurity companies use LinkedIn as their primary social platform for marketing
52% of cybersecurity marketers plan to increase investments in content marketing platforms in 2024
64% of cybersecurity marketers report that personalized email campaigns perform better than generic ones
46% of cybersecurity marketers utilize account-based marketing (ABM) strategies
54% of cybersecurity marketing efforts are targeted toward small-to-medium-sized enterprises
59% of cybersecurity teams allocate a portion of their budget to competitive analysis to inform marketing messaging
55% of B2B cybersecurity marketing budgets are devoted to online paid advertising
36% of cybersecurity product launches are accompanied by targeted marketing campaigns
70% of cybersecurity marketing professionals see a rise in demand for educational content to address complex security topics
44% of cybersecurity marketing budgets go toward developing and maintaining websites
68% of cybersecurity marketers use customer segmentation to tailor their messaging
74% of cybersecurity vendors emphasize thought leadership as a key to attracting high-quality leads
65% of marketers believe that aligning marketing and sales efforts enhances overall campaign success in cybersecurity
60% of cybersecurity marketers focus on brand differentiation through innovative marketing tactics
49% of cybersecurity firms have a dedicated content marketing team

Market Priorities and Strategies Interpretation

In the cybersecurity industry, where threats evolve faster than unchecked malware, 75% of firms invest in content marketing to turn complex security topics into digestible insights, while over 60% see social media and targeted email campaigns delivering positive ROI, underscoring a strategic shift towards educating prospects and differentiating brands through personalization, conferences, and influencer engagement—yet only half allocate significant budgets to content teams, revealing that even in a threat-laden landscape, marketing remains both a science and an artful pursuit.

Measurement, Analytics, and Performance Tracking

55% of cybersecurity companies measure the success of their marketing campaigns through web traffic and lead generation
39% of cybersecurity marketers report difficulty in measuring the effectiveness of their campaigns
53% of cybersecurity marketers use data analytics tools to refine their marketing strategies
55% of cybersecurity companies track engagement metrics like click-through rates to improve campaign performance
63% of cybersecurity organizations track KPIs related to customer acquisition costs

Measurement, Analytics, and Performance Tracking Interpretation

While over half of cybersecurity firms hone their marketing efforts through web traffic, lead generation, and engagement metrics, the notable 39% struggling to measure campaign effectiveness highlight the ongoing challenge of translating data into actionable security-driven storytelling.