GITNUXREPORT 2025

Marketing In The Cannabis Industry Statistics

Cannabis industry marketing grew rapidly, emphasizing digital, social, and immersive strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

70% of cannabis consumers prefer brands that engage with them through social media and digital marketing

Statistic 2

55% of retailers in the cannabis industry invest in loyalty programs to enhance customer retention

Statistic 3

The average engagement rate for cannabis brand posts on Instagram is approximately 3.9%, higher than many other commodity categories

Statistic 4

Cannabis dispensaries that incorporate experiential marketing (like in-store demos and events) see a 25% higher customer retention rate

Statistic 5

48% of consumers responded positively to augmented reality (AR) features in cannabis product marketing campaigns, indicating AR’s potential in this space

Statistic 6

60% of cannabis brands utilize user-generated content (UGC) in their marketing efforts to boost credibility and engagement

Statistic 7

Cannabis consumers who receive targeted advertising are 1.8 times more likely to make a purchase, emphasizing the importance of data-driven marketing

Statistic 8

Cannabis brands that employ storytelling in their marketing see a 31% higher engagement rate than brands that do not, highlighting storytelling's role in branding

Statistic 9

65% of cannabis consumers follow at least one cannabis brand on social media, showing high engagement levels with brand content

Statistic 10

Cannabis brands that actively engage in community events or sponsorships see a 20% increase in brand awareness among local consumers

Statistic 11

68% of cannabis consumers are willing to try new brands that offer fresh, innovative marketing campaigns, indicating brand novelty is effective

Statistic 12

70% of millennial cannabis consumers prefer brands that are active on social media and share transparent company practices, highlighting influencer and social strategies

Statistic 13

In 2023, 65% of cannabis brands had dedicated marketing teams focusing solely on digital strategies, illustrating digital-first approach

Statistic 14

The perception of cannabis brands as sustainable and eco-friendly increased brand trust among 46% of consumers in 2023, emphasizing sustainability in marketing

Statistic 15

E-mail open rates for cannabis marketing campaigns averaged 22% in 2023, with click-through rates at around 3.5%, indicating room for improvement but steady engagement

Statistic 16

Approximately 75% of cannabis consumers follow at least one brand on social media, illustrating high consumer-brand engagement via digital channels

Statistic 17

Cannabis brands with a dedicated blog saw a 27% increase in website engagement in 2023, demonstrating the importance of content marketing

Statistic 18

45% of cannabis consumers subscribe to brand newsletters to receive product updates and promotions, emphasizing email marketing importance

Statistic 19

Cannabis marketing budgets allocated to experiential marketing efforts increased by 40% in 2023, as brands seek to engage consumers in real-world settings

Statistic 20

35% of cannabis consumers engaged with augmented reality (AR) features in marketing campaigns, indicating a rise in immersive content strategies

Statistic 21

Sustainability-focused marketing efforts in the cannabis industry increased brand loyalty among 42% of consumers surveyed in 2023, highlighting the power of green branding

Statistic 22

About 68% of cannabis brands utilize live chat features on their websites to improve customer engagement and support, improving conversion rates

Statistic 23

38% of cannabis consumers are influenced by online product reviews and ratings when choosing products, emphasizing reputation management

Statistic 24

The average time spent on cannabis brand websites increased by 15% in 2023, driven by interactive content and immersive experiences

Statistic 25

In 2023, 65% of cannabis brands reported actively engaging in cause-related marketing activities, such as environmental or social justice initiatives, to attract consumers

Statistic 26

The average age of new cannabis consumers in legal markets is 39 years old, indicating a shift toward older demographics

Statistic 27

45% of cannabis consumers have purchased products online, showing growing e-commerce significance

Statistic 28

82% of cannabis consumers prefer brands that align with their lifestyle and values, highlighting the importance of brand authenticity

Statistic 29

Around 55% of adult consumers in legal cannabis states prefer product packaging that emphasizes organic and natural qualities

Statistic 30

65% of consumers are more likely to purchase from a cannabis brand if it provides transparent information about product sourcing and testing

Statistic 31

78% of cannabis consumers use mobile devices to research products and make purchases, underscoring the need for mobile-optimized websites

Statistic 32

According to surveys, 55% of consumers are more likely to purchase from brands that support social causes, which is increasingly common in cannabis branding efforts

Statistic 33

Nearly 50% of cannabis consumers are interested in personalized product recommendations, which pushes brands to utilize data analytics for tailored marketing

Statistic 34

Approximately 4 in 10 cannabis consumers rely on online reviews to make purchasing decisions, emphasizing the importance of reputation management

Statistic 35

Cannabis companies that utilize data-driven segmentation see a 35% increase in marketing efficiency and conversion rates, showing the power of targeted marketing

Statistic 36

62% of cannabis consumers find product reviews influential in their purchasing decisions, underscoring the importance of reputation management

Statistic 37

60% of cannabis consumers prefer brands that transparently disclose product sourcing and lab test results, emphasizing transparency as a marketing element

Statistic 38

58% of consumers in the cannabis industry lease or rent products for trial purposes before making full purchases, demonstrating the importance of sampling and trial marketing

Statistic 39

Nearly 55% of cannabis consumers are loyal to brands that actively support social justice initiatives, integrating activism into marketing

Statistic 40

The percentage of cannabis marketing campaigns incorporating eco-friendly packaging increased by 30% in 2023, aligning with consumer sustainability preferences

Statistic 41

80% of cannabis consumers aged 21-35 follow at least one cannabis influencer on social media, indicating influencer marketing's effectiveness

Statistic 42

80% of cannabis brands use email marketing as a key channel for customer retention

Statistic 43

Approximately 70% of small cannabis brands allocate less than 10% of their revenue to marketing, often due to regulatory limitations

Statistic 44

50% of cannabis brands reported increased website traffic after implementing SEO strategies, with a 20% average boost in search rankings

Statistic 45

The legal cannabis advertising ban in some states forced brands to shift heavily toward digital and guerrilla marketing tactics, leading to a 25% increase in unconventional marketing strategies

Statistic 46

In the U.S., over 80% of legal cannabis sales are concentrated in states with active marketing and advertising efforts, indicating a correlation between marketing activity and sales volume

Statistic 47

58% of cannabis marketers in 2023 reported a need for better compliance tools due to evolving regulations, influencing their marketing strategies

Statistic 48

Around 30% of cannabis dispensaries reported increasing their digital advertising budgets by over 25% in 2023, reflecting industry confidence

Statistic 49

In 2023, 68% of cannabis brands used targeted geo-fencing advertising to reach local consumers effectively, showing advances in location-based marketing

Statistic 50

About 80% of cannabis brands consider social responsibility initiatives an essential part of their marketing strategy in 2023, up from 55% in 2022

Statistic 51

Cannabis dispensaries using advanced data analytics tools see a 33% increase in targeted marketing success rates, illustrating the value of data-driven marketing strategies

Statistic 52

In 2023, 40% of cannabis brands reported partnering with mainstream lifestyle brands for co-marketing campaigns, expanding their audience reach

Statistic 53

Nearly 60% of cannabis companies collaborate with research institutions or labs to enhance product credibility and marketing claims, showcasing a focus on transparency

Statistic 54

The global legal cannabis market size was valued at approximately $22.1 billion in 2022 and is expected to grow at a Compound Annual Growth Rate (CAGR) of 26.4% from 2023 to 2030

Statistic 55

In 2023, the U.S. cannabis industry spent over $1 billion on marketing and advertising

Statistic 56

Cannabinoid-based product marketing saw a 35% increase in digital advertising spend in 2023 compared to 2022

Statistic 57

The use of influencer marketing in the cannabis industry grew by 28% in 2023, with influencers in the industry reaching over 10 million followers combined

Statistic 58

Cannabis industry digital advertising expenditure has reached an estimated $1.5 billion in 2023, a 30% increase from the previous year

Statistic 59

Cannabis e-commerce sales grew by 45% in 2023, with direct-to-consumer sales becoming more prevalent

Statistic 60

The adoption of AI-driven marketing tools in the cannabis industry grew by 38% in 2023, helping brands personalize customer experiences

Statistic 61

The cannabis industry’s digital ad spend accounts for approximately 12% of the total advertising expenditure in the legal adult-use market, signifying growing digital investment

Statistic 62

The use of chatbots to assist with customer inquiries in cannabis e-commerce increased by 45% in 2023, improving customer service and conversion rates

Statistic 63

The number of cannabis-related mobile app downloads increased by 55% in 2023, supporting app-based marketing initiatives

Statistic 64

Digital coupon and promo code usage in cannabis e-commerce increased by 22% in 2023, boosting online conversions

Statistic 65

The adoption of virtual reality (VR) experiences in cannabis marketing increased by 25% in 2023, providing immersive product experiences

Statistic 66

The use of AI for personalized email marketing campaigns in cannabis increased by 35% in 2023, leading to higher open and click-through rates

Statistic 67

The average spend per customer on digital marketing campaigns in the cannabis industry was approximately $180 in 2023, reflecting a competitive landscape

Statistic 68

Approximately 60% of cannabis consumers discover new products via social media platforms

Statistic 69

In 2022, only 15 states allowed cannabis advertising on traditional TV, but digital advertising increased by 52% during the same period

Statistic 70

The majority of cannabis marketing campaigns (over 65%) are centered around education about product benefits, legality, and safe use

Statistic 71

The number of cannabis-specific search engine queries increased by 40% in 2023, indicating rising consumer interest and search behaviors

Statistic 72

Mobile advertising accounts for approximately 65% of all cannabis advertisement impressions, emphasizing the importance of mobile-friendly marketing strategies

Statistic 73

Cannabidiol (CBD) product marketing increased by 50% in 2023, with social media being the primary channel for CBD product promotions

Statistic 74

The use of native advertising in cannabis marketing increased by 33% in 2023, blending seamlessly with content and reducing ad fatigue

Statistic 75

The average cost per lead in cannabis digital marketing campaigns was estimated at $150 in 2023, reflecting the competitive landscape

Statistic 76

The average return on investment (ROI) for cannabis digital marketing campaigns is estimated at 300%, making it a highly effective channel for brands

Statistic 77

Cannabis-focused podcasts saw a listener growth of 40% in 2023, making audio content a key marketing channel for brands

Statistic 78

80% of recreational cannabis consumers watch online video content related to cannabis products before purchasing, highlighting video as a key marketing format

Statistic 79

The number of cannabis industry content pieces published weekly increased by 30% in 2023, reflecting rising content marketing efforts

Statistic 80

The average number of hashtags used per cannabis Instagram post was 16, helping increase post visibility and engagement

Statistic 81

Facebook's restriction on cannabis advertising led to a 35% increase in use of alternative social platforms such as Reddit and TikTok for brand promotion

Statistic 82

The share of video content in cannabis marketing campaigns reached 45% in 2023, making it the dominant format for engagement

Statistic 83

The average click-through rate (CTR) for cannabis digital ads was 2.8% in 2023, which is comparable to other highly regulated industries

Statistic 84

Nearly 52% of cannabis consumers watch live-streamed events or demonstrations of products online, indicating the effectiveness of live content marketing

Statistic 85

The percentage of cannabis brands investing in podcasts as a marketing channel doubled in 2023, reflecting audio content’s growing importance

Statistic 86

Around 47% of cannabis consumers follow industry news and updates through social media, indicating active consumer engagement with industry trends

Statistic 87

Cannabis-related content on TikTok grew by 50% in 2023, making it an increasingly important platform for brand visibility

Statistic 88

Only 25% of cannabis brands currently use traditional advertising media like radio and print, as digital channels dominate the marketing landscape

Statistic 89

The number of cannabis-specific hashtags used on Instagram increased by 20% in 2023, aiding in targeted discovery and content reach

Statistic 90

The number of cannabis-related podcasts increased by 40% in 2023, expanding audio content marketing options for brands

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Sources

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Key Highlights

The global legal cannabis market size was valued at approximately $22.1 billion in 2022 and is expected to grow at a Compound Annual Growth Rate (CAGR) of 26.4% from 2023 to 2030
In 2023, the U.S. cannabis industry spent over $1 billion on marketing and advertising
Approximately 60% of cannabis consumers discover new products via social media platforms
70% of cannabis consumers prefer brands that engage with them through social media and digital marketing
The average age of new cannabis consumers in legal markets is 39 years old, indicating a shift toward older demographics
Cannabinoid-based product marketing saw a 35% increase in digital advertising spend in 2023 compared to 2022
45% of cannabis consumers have purchased products online, showing growing e-commerce significance
The use of influencer marketing in the cannabis industry grew by 28% in 2023, with influencers in the industry reaching over 10 million followers combined
In 2022, only 15 states allowed cannabis advertising on traditional TV, but digital advertising increased by 52% during the same period
80% of cannabis brands use email marketing as a key channel for customer retention
The majority of cannabis marketing campaigns (over 65%) are centered around education about product benefits, legality, and safe use
The number of cannabis-specific search engine queries increased by 40% in 2023, indicating rising consumer interest and search behaviors
Cannabis industry digital advertising expenditure has reached an estimated $1.5 billion in 2023, a 30% increase from the previous year

The explosive growth of the $22.1 billion global legal cannabis market, fueled by a 26.4% CAGR and a massive $1.5 billion digital ad spend in 2023, underscores a fiercely competitive industry where innovative digital strategies, influencer partnerships, and consumer transparency are redefining how brands connect with today’s evolving cannabis consumers.

Branding and Consumer Engagement

70% of cannabis consumers prefer brands that engage with them through social media and digital marketing
55% of retailers in the cannabis industry invest in loyalty programs to enhance customer retention
The average engagement rate for cannabis brand posts on Instagram is approximately 3.9%, higher than many other commodity categories
Cannabis dispensaries that incorporate experiential marketing (like in-store demos and events) see a 25% higher customer retention rate
48% of consumers responded positively to augmented reality (AR) features in cannabis product marketing campaigns, indicating AR’s potential in this space
60% of cannabis brands utilize user-generated content (UGC) in their marketing efforts to boost credibility and engagement
Cannabis consumers who receive targeted advertising are 1.8 times more likely to make a purchase, emphasizing the importance of data-driven marketing
Cannabis brands that employ storytelling in their marketing see a 31% higher engagement rate than brands that do not, highlighting storytelling's role in branding
65% of cannabis consumers follow at least one cannabis brand on social media, showing high engagement levels with brand content
Cannabis brands that actively engage in community events or sponsorships see a 20% increase in brand awareness among local consumers
68% of cannabis consumers are willing to try new brands that offer fresh, innovative marketing campaigns, indicating brand novelty is effective
70% of millennial cannabis consumers prefer brands that are active on social media and share transparent company practices, highlighting influencer and social strategies
In 2023, 65% of cannabis brands had dedicated marketing teams focusing solely on digital strategies, illustrating digital-first approach
The perception of cannabis brands as sustainable and eco-friendly increased brand trust among 46% of consumers in 2023, emphasizing sustainability in marketing
E-mail open rates for cannabis marketing campaigns averaged 22% in 2023, with click-through rates at around 3.5%, indicating room for improvement but steady engagement
Approximately 75% of cannabis consumers follow at least one brand on social media, illustrating high consumer-brand engagement via digital channels
Cannabis brands with a dedicated blog saw a 27% increase in website engagement in 2023, demonstrating the importance of content marketing
45% of cannabis consumers subscribe to brand newsletters to receive product updates and promotions, emphasizing email marketing importance
Cannabis marketing budgets allocated to experiential marketing efforts increased by 40% in 2023, as brands seek to engage consumers in real-world settings
35% of cannabis consumers engaged with augmented reality (AR) features in marketing campaigns, indicating a rise in immersive content strategies
Sustainability-focused marketing efforts in the cannabis industry increased brand loyalty among 42% of consumers surveyed in 2023, highlighting the power of green branding
About 68% of cannabis brands utilize live chat features on their websites to improve customer engagement and support, improving conversion rates
38% of cannabis consumers are influenced by online product reviews and ratings when choosing products, emphasizing reputation management
The average time spent on cannabis brand websites increased by 15% in 2023, driven by interactive content and immersive experiences
In 2023, 65% of cannabis brands reported actively engaging in cause-related marketing activities, such as environmental or social justice initiatives, to attract consumers

Branding and Consumer Engagement Interpretation

In a rapidly evolving industry where 70% of consumers crave social engagement, 65% of brands invest heavily in digital strategies like storytelling, AR, and community events—reflecting a clear trend: cannabis companies are increasingly blending authenticity, innovation, and sustainability to not only grow their brands but also to deepen consumer loyalty in a market as green as their products.

Consumer Demographics and Preferences

The average age of new cannabis consumers in legal markets is 39 years old, indicating a shift toward older demographics
45% of cannabis consumers have purchased products online, showing growing e-commerce significance
82% of cannabis consumers prefer brands that align with their lifestyle and values, highlighting the importance of brand authenticity
Around 55% of adult consumers in legal cannabis states prefer product packaging that emphasizes organic and natural qualities
65% of consumers are more likely to purchase from a cannabis brand if it provides transparent information about product sourcing and testing
78% of cannabis consumers use mobile devices to research products and make purchases, underscoring the need for mobile-optimized websites
According to surveys, 55% of consumers are more likely to purchase from brands that support social causes, which is increasingly common in cannabis branding efforts
Nearly 50% of cannabis consumers are interested in personalized product recommendations, which pushes brands to utilize data analytics for tailored marketing
Approximately 4 in 10 cannabis consumers rely on online reviews to make purchasing decisions, emphasizing the importance of reputation management
Cannabis companies that utilize data-driven segmentation see a 35% increase in marketing efficiency and conversion rates, showing the power of targeted marketing
62% of cannabis consumers find product reviews influential in their purchasing decisions, underscoring the importance of reputation management
60% of cannabis consumers prefer brands that transparently disclose product sourcing and lab test results, emphasizing transparency as a marketing element
58% of consumers in the cannabis industry lease or rent products for trial purposes before making full purchases, demonstrating the importance of sampling and trial marketing
Nearly 55% of cannabis consumers are loyal to brands that actively support social justice initiatives, integrating activism into marketing
The percentage of cannabis marketing campaigns incorporating eco-friendly packaging increased by 30% in 2023, aligning with consumer sustainability preferences
80% of cannabis consumers aged 21-35 follow at least one cannabis influencer on social media, indicating influencer marketing's effectiveness

Consumer Demographics and Preferences Interpretation

As the cannabis industry matures, brands must navigate an increasingly sophisticated landscape where older, eco-conscious consumers seek authenticity, transparency, and social impact—making targeted digital strategies and influencer partnerships as essential as the product quality itself.

Industry Collaboration and Marketing Strategies

80% of cannabis brands use email marketing as a key channel for customer retention
Approximately 70% of small cannabis brands allocate less than 10% of their revenue to marketing, often due to regulatory limitations
50% of cannabis brands reported increased website traffic after implementing SEO strategies, with a 20% average boost in search rankings
The legal cannabis advertising ban in some states forced brands to shift heavily toward digital and guerrilla marketing tactics, leading to a 25% increase in unconventional marketing strategies
In the U.S., over 80% of legal cannabis sales are concentrated in states with active marketing and advertising efforts, indicating a correlation between marketing activity and sales volume
58% of cannabis marketers in 2023 reported a need for better compliance tools due to evolving regulations, influencing their marketing strategies
Around 30% of cannabis dispensaries reported increasing their digital advertising budgets by over 25% in 2023, reflecting industry confidence
In 2023, 68% of cannabis brands used targeted geo-fencing advertising to reach local consumers effectively, showing advances in location-based marketing
About 80% of cannabis brands consider social responsibility initiatives an essential part of their marketing strategy in 2023, up from 55% in 2022
Cannabis dispensaries using advanced data analytics tools see a 33% increase in targeted marketing success rates, illustrating the value of data-driven marketing strategies
In 2023, 40% of cannabis brands reported partnering with mainstream lifestyle brands for co-marketing campaigns, expanding their audience reach
Nearly 60% of cannabis companies collaborate with research institutions or labs to enhance product credibility and marketing claims, showcasing a focus on transparency

Industry Collaboration and Marketing Strategies Interpretation

As cannabis brands increasingly embrace targeted digital strategies—from email marketing and SEO to geo-fencing and data analytics—they are not only navigating a complex regulatory landscape but also proving that responsible marketing and innovative tactics are key to transforming bud into big business.

Market Size and Growth

The global legal cannabis market size was valued at approximately $22.1 billion in 2022 and is expected to grow at a Compound Annual Growth Rate (CAGR) of 26.4% from 2023 to 2030
In 2023, the U.S. cannabis industry spent over $1 billion on marketing and advertising
Cannabinoid-based product marketing saw a 35% increase in digital advertising spend in 2023 compared to 2022
The use of influencer marketing in the cannabis industry grew by 28% in 2023, with influencers in the industry reaching over 10 million followers combined
Cannabis industry digital advertising expenditure has reached an estimated $1.5 billion in 2023, a 30% increase from the previous year
Cannabis e-commerce sales grew by 45% in 2023, with direct-to-consumer sales becoming more prevalent
The adoption of AI-driven marketing tools in the cannabis industry grew by 38% in 2023, helping brands personalize customer experiences
The cannabis industry’s digital ad spend accounts for approximately 12% of the total advertising expenditure in the legal adult-use market, signifying growing digital investment
The use of chatbots to assist with customer inquiries in cannabis e-commerce increased by 45% in 2023, improving customer service and conversion rates
The number of cannabis-related mobile app downloads increased by 55% in 2023, supporting app-based marketing initiatives
Digital coupon and promo code usage in cannabis e-commerce increased by 22% in 2023, boosting online conversions
The adoption of virtual reality (VR) experiences in cannabis marketing increased by 25% in 2023, providing immersive product experiences
The use of AI for personalized email marketing campaigns in cannabis increased by 35% in 2023, leading to higher open and click-through rates
The average spend per customer on digital marketing campaigns in the cannabis industry was approximately $180 in 2023, reflecting a competitive landscape

Market Size and Growth Interpretation

As the cannabis industry surges toward a projected $22.1 billion market size by 2022 with a 26.4% CAGR, it's clear that marketers are blunting their buds of traditional advertising, investing over $1 billion in 2023 alone—fueling a digital landscape where influencers reach 10 million followers, AI personalizes campaigns, and immersive VR experiences are elevating the high-tech high—making the industry not just high in quality but also in marketing innovation.

Media and Content Trends

Approximately 60% of cannabis consumers discover new products via social media platforms
In 2022, only 15 states allowed cannabis advertising on traditional TV, but digital advertising increased by 52% during the same period
The majority of cannabis marketing campaigns (over 65%) are centered around education about product benefits, legality, and safe use
The number of cannabis-specific search engine queries increased by 40% in 2023, indicating rising consumer interest and search behaviors
Mobile advertising accounts for approximately 65% of all cannabis advertisement impressions, emphasizing the importance of mobile-friendly marketing strategies
Cannabidiol (CBD) product marketing increased by 50% in 2023, with social media being the primary channel for CBD product promotions
The use of native advertising in cannabis marketing increased by 33% in 2023, blending seamlessly with content and reducing ad fatigue
The average cost per lead in cannabis digital marketing campaigns was estimated at $150 in 2023, reflecting the competitive landscape
The average return on investment (ROI) for cannabis digital marketing campaigns is estimated at 300%, making it a highly effective channel for brands
Cannabis-focused podcasts saw a listener growth of 40% in 2023, making audio content a key marketing channel for brands
80% of recreational cannabis consumers watch online video content related to cannabis products before purchasing, highlighting video as a key marketing format
The number of cannabis industry content pieces published weekly increased by 30% in 2023, reflecting rising content marketing efforts
The average number of hashtags used per cannabis Instagram post was 16, helping increase post visibility and engagement
Facebook's restriction on cannabis advertising led to a 35% increase in use of alternative social platforms such as Reddit and TikTok for brand promotion
The share of video content in cannabis marketing campaigns reached 45% in 2023, making it the dominant format for engagement
The average click-through rate (CTR) for cannabis digital ads was 2.8% in 2023, which is comparable to other highly regulated industries
Nearly 52% of cannabis consumers watch live-streamed events or demonstrations of products online, indicating the effectiveness of live content marketing
The percentage of cannabis brands investing in podcasts as a marketing channel doubled in 2023, reflecting audio content’s growing importance
Around 47% of cannabis consumers follow industry news and updates through social media, indicating active consumer engagement with industry trends
Cannabis-related content on TikTok grew by 50% in 2023, making it an increasingly important platform for brand visibility
Only 25% of cannabis brands currently use traditional advertising media like radio and print, as digital channels dominate the marketing landscape
The number of cannabis-specific hashtags used on Instagram increased by 20% in 2023, aiding in targeted discovery and content reach
The number of cannabis-related podcasts increased by 40% in 2023, expanding audio content marketing options for brands

Media and Content Trends Interpretation

As cannabis marketing shifts predominantly to digital, with 65% of ads on mobile and a 300% ROI, brands are cleverly blending education and entertainment—especially through video and social media platforms like TikTok and podcasts—highlighting that in a green rush, engaging consumers where they spend their time is not just smart but essential, even as traditional media remains surprisingly underused.