GITNUXREPORT 2025

Marketing In The Entertainment Industry Statistics

Social media dominates entertainment marketing; boosts engagement, discovery, and sales.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of entertainment consumers say they discover new content through social media platforms

Statistic 2

Video content on entertainment brand websites experiences 157% more traffic than static content

Statistic 3

65% of consumers say they discover new music through YouTube

Statistic 4

60% of teens use TikTok to find entertainment recommendations

Statistic 5

65% of entertainment consumers prefer streaming services with personalized recommendations

Statistic 6

60% of entertainment content is now consumed via mobile devices

Statistic 7

45% of consumers cite social proof (reviews, testimonials) as influencing their entertainment choices

Statistic 8

48% of music streams originate from shared social media links

Statistic 9

120 million people watched a trailer on social media before the release of a blockbuster film in 2023

Statistic 10

33% of consumers use social media to discover new entertainment content weekly

Statistic 11

84% of consumers watch trailers and promotional videos shared on social media before attending an event

Statistic 12

80% of movie marketers prioritize social media advertising for promotional campaigns

Statistic 13

78% of entertainment companies use data analytics to optimize marketing strategies

Statistic 14

55% of digital marketing budgets in entertainment are allocated to social media advertising

Statistic 15

72% of entertainment brands say interactive marketing campaigns increase audience engagement

Statistic 16

85% of music marketers believe TikTok is essential for music promotion

Statistic 17

63% of ticket purchases for live entertainment are influenced by social media marketing campaigns

Statistic 18

70% of entertainment brands increased their use of user-generated content in 2023

Statistic 19

43% of audience growth in entertainment streaming services is driven by targeted digital ads

Statistic 20

44% of entertainment marketers consider personalized email marketing as their most effective channel

Statistic 21

78% of entertainment campaigns that use data-driven insights report higher ROI

Statistic 22

69% of entertainment companies increased their investment in digital marketing in 2023

Statistic 23

83% of entertainment marketers feel that video content is essential for engagement

Statistic 24

55% of consumers find personalized ads more convincing when promoted through social media

Statistic 25

45% of live event ticket sales are attributed to social media advertising campaigns

Statistic 26

72% of marketers agree that user-generated content can significantly enhance brand credibility in entertainment

Statistic 27

58% of entertainment companies leverage cultural moments (like holidays or trending topics) for marketing campaigns

Statistic 28

The use of AR and VR in entertainment marketing increased by 35% in 2023

Statistic 29

35% of entertainment brands now deploy AI-driven chatbots for customer engagement

Statistic 30

52% of entertainment industry marketers plan to increase influencer collaborations in 2024

Statistic 31

45% of consumers say they are more likely to watch a movie if their favorite influencer promotes it

Statistic 32

68% of consumers follow entertainment brands on at least one social media platform

Statistic 33

58% of entertainment marketers see influencer collaborations as highly effective for reaching niche audiences

Statistic 34

55% of consumers are more likely to watch a show if it’s promoted through meme marketing

Statistic 35

75% of marketers in entertainment say social media engagement directly correlates with ticket sales

Statistic 36

62% of consumers say social media influences their decision to attend live events

Statistic 37

53% of users say they are more likely to attend a live concert promoted through social media

Statistic 38

49% of brands report increased engagement after incorporating TikTok challenges into their campaigns

Statistic 39

26% of online music streams happen within the first week of a new release, mainly driven by social media buzz

Statistic 40

67% of entertainment brands plan to increase investment in influencer marketing in the next year

Statistic 41

50% of brands report that live streaming boosts audience engagement by over 30%

Statistic 42

47% of viewers say they are more likely to watch content recommended by friends on social media

Statistic 43

41% of viewers prefer behind-the-scenes content shared via social media

Statistic 44

64% of entertainment consumers use multiple devices simultaneously when consuming content

Statistic 45

50% of movie-goers say they rely on reviews and ratings visible on social media platforms

Statistic 46

81% of viewers use social media to discuss entertainment content in real-time

Statistic 47

40% of consumers watch trailers or teasers shared on Instagram Stories

Statistic 48

71% of fans follow multiple entertainment brands or personalities on social media to stay updated

Statistic 49

74% of entertainment consumers say they are more likely to watch content that offers interactive elements online

Statistic 50

49% of viewers share entertainment content with friends via social media at least weekly

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Sources

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Key Highlights

70% of entertainment consumers say they discover new content through social media platforms
80% of movie marketers prioritize social media advertising for promotional campaigns
Video content on entertainment brand websites experiences 157% more traffic than static content
65% of consumers say they discover new music through YouTube
52% of entertainment industry marketers plan to increase influencer collaborations in 2024
60% of teens use TikTok to find entertainment recommendations
45% of consumers say they are more likely to watch a movie if their favorite influencer promotes it
78% of entertainment companies use data analytics to optimize marketing strategies
55% of digital marketing budgets in entertainment are allocated to social media advertising
47% of viewers say they are more likely to watch content recommended by friends on social media
65% of entertainment consumers prefer streaming services with personalized recommendations
The use of AR and VR in entertainment marketing increased by 35% in 2023
72% of entertainment brands say interactive marketing campaigns increase audience engagement

In an era where social media drives discovery and engagement, entertainment marketing is evolving rapidly—leveraging data analytics, influencer collaborations, and immersive content to capture the attention of billions worldwide.

Content Discovery and Consumption Trends

70% of entertainment consumers say they discover new content through social media platforms
Video content on entertainment brand websites experiences 157% more traffic than static content
65% of consumers say they discover new music through YouTube
60% of teens use TikTok to find entertainment recommendations
65% of entertainment consumers prefer streaming services with personalized recommendations
60% of entertainment content is now consumed via mobile devices
45% of consumers cite social proof (reviews, testimonials) as influencing their entertainment choices
48% of music streams originate from shared social media links
120 million people watched a trailer on social media before the release of a blockbuster film in 2023
33% of consumers use social media to discover new entertainment content weekly
84% of consumers watch trailers and promotional videos shared on social media before attending an event

Content Discovery and Consumption Trends Interpretation

In an entertainment landscape where 70% of consumers discover content on social media—driving 157% more traffic with video, and with nearly half influenced by social proof—it's clear that entertainment brands must prioritize social-savvy, mobile-first strategies and personalized experiences to capture the modern audience's fleeting attention.

Digital Marketing Strategies and Platforms

80% of movie marketers prioritize social media advertising for promotional campaigns
78% of entertainment companies use data analytics to optimize marketing strategies
55% of digital marketing budgets in entertainment are allocated to social media advertising
72% of entertainment brands say interactive marketing campaigns increase audience engagement
85% of music marketers believe TikTok is essential for music promotion
63% of ticket purchases for live entertainment are influenced by social media marketing campaigns
70% of entertainment brands increased their use of user-generated content in 2023
43% of audience growth in entertainment streaming services is driven by targeted digital ads
44% of entertainment marketers consider personalized email marketing as their most effective channel
78% of entertainment campaigns that use data-driven insights report higher ROI
69% of entertainment companies increased their investment in digital marketing in 2023
83% of entertainment marketers feel that video content is essential for engagement
55% of consumers find personalized ads more convincing when promoted through social media
45% of live event ticket sales are attributed to social media advertising campaigns
72% of marketers agree that user-generated content can significantly enhance brand credibility in entertainment
58% of entertainment companies leverage cultural moments (like holidays or trending topics) for marketing campaigns

Digital Marketing Strategies and Platforms Interpretation

In the entertainment industry’s digital epoch, savvy marketers—leaning heavily on social media, data analytics, and personalized content—are not only amplifying audience engagement and credibility but also fueling their ROI, proving that in entertainment marketing, being data-driven and authentic isn't just smart—it's essential.

Emerging Technologies in Entertainment Marketing

The use of AR and VR in entertainment marketing increased by 35% in 2023
35% of entertainment brands now deploy AI-driven chatbots for customer engagement

Emerging Technologies in Entertainment Marketing Interpretation

With a 35% surge in AR and VR use and more than a third of entertainment brands deploying AI chatbots in 2023, it's clear that the industry is embracing the digital age—making the audience both more engaged and more virtual than ever before.

Influencer and Social Media Engagement

52% of entertainment industry marketers plan to increase influencer collaborations in 2024
45% of consumers say they are more likely to watch a movie if their favorite influencer promotes it
68% of consumers follow entertainment brands on at least one social media platform
58% of entertainment marketers see influencer collaborations as highly effective for reaching niche audiences
55% of consumers are more likely to watch a show if it’s promoted through meme marketing
75% of marketers in entertainment say social media engagement directly correlates with ticket sales
62% of consumers say social media influences their decision to attend live events
53% of users say they are more likely to attend a live concert promoted through social media
49% of brands report increased engagement after incorporating TikTok challenges into their campaigns
26% of online music streams happen within the first week of a new release, mainly driven by social media buzz
67% of entertainment brands plan to increase investment in influencer marketing in the next year
50% of brands report that live streaming boosts audience engagement by over 30%

Influencer and Social Media Engagement Interpretation

As entertainment marketers double down on influencer collaborations and meme-powered promotions in 2024, it's clear that social media's role as the ticket seller—and the concert promoter of choice—has transformed audiences into active participants whose streaming and attendance decisions are increasingly influenced by digital buzz and influencer authenticity.

Viewer Preferences and Engagement Behaviors

47% of viewers say they are more likely to watch content recommended by friends on social media
41% of viewers prefer behind-the-scenes content shared via social media
64% of entertainment consumers use multiple devices simultaneously when consuming content
50% of movie-goers say they rely on reviews and ratings visible on social media platforms
81% of viewers use social media to discuss entertainment content in real-time
40% of consumers watch trailers or teasers shared on Instagram Stories
71% of fans follow multiple entertainment brands or personalities on social media to stay updated
74% of entertainment consumers say they are more likely to watch content that offers interactive elements online
49% of viewers share entertainment content with friends via social media at least weekly

Viewer Preferences and Engagement Behaviors Interpretation

In an entertainment landscape where nearly half of viewers are swayed by friends’ recommendations, behind-the-scenes peek, and real-time social chatter across multiple devices, content creators must thoughtfully weave social media interactivity and authenticity into their marketing, or risk becoming just another silent film in the age of digital dialogue.