GITNUXREPORT 2025

Marketing In The Digital Marketing Industry Statistics

Digital marketing drives engagement, leads, branding, and sales through content.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

Content marketing generates over three times as many leads as outbound marketing and costs 62% less

Statistic 2

70% of marketers say content marketing has increased their brand awareness

Statistic 3

78% of consumers say that personally relevant content increases their purchase likelihood

Statistic 4

68% of digital marketers believe content marketing increases engagement

Statistic 5

83% of marketers say that their content marketing efforts have generated new leads

Statistic 6

59% of marketers say that creating personalized content is their top priority this year

Statistic 7

87% of brands feel that long-form content is an effective way to engage their audience

Statistic 8

54% of marketers are planning to increase their budget for content marketing in 2024

Statistic 9

68% of businesses regard their blog as a critical component of their digital marketing strategy

Statistic 10

77% of marketers see positive ROI from their content marketing efforts

Statistic 11

63% of B2B marketers use content marketing as part of their overall marketing strategy

Statistic 12

81% of consumers research online before making a purchase

Statistic 13

55% of all internet users watch videos online every day

Statistic 14

80% of social media users prefer to connect with brands via social channels

Statistic 15

91% of mobile users have access to their mobile device 24/7

Statistic 16

60% of marketers say social media has become more important to their business over the past year

Statistic 17

Mobile advertising spending globally reached over $290 billion in 2023, representing 70% of total digital ad spend

Statistic 18

Email marketing has an average return on investment (ROI) of $42 for every $1 spent

Statistic 19

52% of consumers say that skipping ads is a significant reason for unsubscribing from email lists

Statistic 20

65% of marketers say that social media has helped increase sales revenue

Statistic 21

75% of consumers say they have made a purchase because they saw an ad on social media

Statistic 22

Retargeting ads are 76% more effective in driving conversions

Statistic 23

88% of companies use social media as part of their marketing strategy

Statistic 24

71% of consumers are more likely to make a purchase based on an email send personalized to them

Statistic 25

Nearly 50% of searches are voice searches, and this is expected to increase to 55% by 2024

Statistic 26

45% of people watch more than an hour of Facebook or YouTube videos daily

Statistic 27

78% of consumers say personalized experiences increase their loyalty to brands

Statistic 28

50% of all searches are now voice searches, emphasizing the importance of voice-optimized content

Statistic 29

91% of social media users access their accounts via mobile devices

Statistic 30

43% of email recipients open messages based on the sender's name and subject line

Statistic 31

69% of marketers say that the ROI of email marketing is better than other channels

Statistic 32

Personalized email campaigns improve click-through rates by an average of 14% and conversions by 10%

Statistic 33

Businesses using marketing automation see a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead

Statistic 34

73% of marketers say their email marketing is closely tied to their overall marketing strategy

Statistic 35

Search engine optimization (SEO) has a 14.6% conversion rate, higher than paid search at 2.7%

Statistic 36

89% of marketers believe that influencer marketing ROI is comparable or better than traditional advertising

Statistic 37

Over 70% of marketers say that SEO yields a higher return on investment than paid advertising

Statistic 38

64% of consumers say that a shared link or other social share prompted their last purchase

Statistic 39

86% of consumers trust online reviews as much as personal recommendations

Statistic 40

67% of consumers say that their buying decision was influenced by a brand’s social media presence

Statistic 41

Influencer marketing is expected to be a $21.1 billion industry in 2023

Statistic 42

Video content is responsible for 82% of all consumer internet traffic

Statistic 43

Video ads have a 34% higher conversion rate than static display ads

Statistic 44

54% of consumers want to see more video content from brands they support

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Key Highlights

  • 81% of consumers research online before making a purchase
  • Content marketing generates over three times as many leads as outbound marketing and costs 62% less
  • 70% of marketers say content marketing has increased their brand awareness
  • Video content is responsible for 82% of all consumer internet traffic
  • 55% of all internet users watch videos online every day
  • 69% of marketers say that the ROI of email marketing is better than other channels
  • 80% of social media users prefer to connect with brands via social channels
  • 91% of mobile users have access to their mobile device 24/7
  • Personalized email campaigns improve click-through rates by an average of 14% and conversions by 10%
  • 78% of consumers say that personally relevant content increases their purchase likelihood
  • Businesses using marketing automation see a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead
  • 73% of marketers say their email marketing is closely tied to their overall marketing strategy
  • 60% of marketers say social media has become more important to their business over the past year

In an era where 81% of consumers turn to online research before purchasing, mastering digital marketing strategies—ranging from content creation and video dominance to personalized email campaigns and social media engagement—has become the key to unlocking unprecedented brand growth andROI in the competitive landscape.

Content Marketing Effectiveness

  • Content marketing generates over three times as many leads as outbound marketing and costs 62% less
  • 70% of marketers say content marketing has increased their brand awareness
  • 78% of consumers say that personally relevant content increases their purchase likelihood
  • 68% of digital marketers believe content marketing increases engagement
  • 83% of marketers say that their content marketing efforts have generated new leads
  • 59% of marketers say that creating personalized content is their top priority this year
  • 87% of brands feel that long-form content is an effective way to engage their audience
  • 54% of marketers are planning to increase their budget for content marketing in 2024
  • 68% of businesses regard their blog as a critical component of their digital marketing strategy
  • 77% of marketers see positive ROI from their content marketing efforts
  • 63% of B2B marketers use content marketing as part of their overall marketing strategy

Content Marketing Effectiveness Interpretation

In an era where content reigns supreme, marketers are increasingly investing in personalized, long-form, and strategically crafted content, recognizing it not only boosts brand awareness and engagement but also delivers higher lead generation and ROI at a fraction of the cost of traditional outbound methods.

Digital Consumer Behavior and Engagement

  • 81% of consumers research online before making a purchase
  • 55% of all internet users watch videos online every day
  • 80% of social media users prefer to connect with brands via social channels
  • 91% of mobile users have access to their mobile device 24/7
  • 60% of marketers say social media has become more important to their business over the past year
  • Mobile advertising spending globally reached over $290 billion in 2023, representing 70% of total digital ad spend
  • Email marketing has an average return on investment (ROI) of $42 for every $1 spent
  • 52% of consumers say that skipping ads is a significant reason for unsubscribing from email lists
  • 65% of marketers say that social media has helped increase sales revenue
  • 75% of consumers say they have made a purchase because they saw an ad on social media
  • Retargeting ads are 76% more effective in driving conversions
  • 88% of companies use social media as part of their marketing strategy
  • 71% of consumers are more likely to make a purchase based on an email send personalized to them
  • Nearly 50% of searches are voice searches, and this is expected to increase to 55% by 2024
  • 45% of people watch more than an hour of Facebook or YouTube videos daily
  • 78% of consumers say personalized experiences increase their loyalty to brands
  • 50% of all searches are now voice searches, emphasizing the importance of voice-optimized content
  • 91% of social media users access their accounts via mobile devices
  • 43% of email recipients open messages based on the sender's name and subject line

Digital Consumer Behavior and Engagement Interpretation

In an era where 81% of consumers consult online before purchasing and 88% of companies leverage social media—driven by mobile devices used 91% of the time—successful marketing hinges on personalized, voice-optimized strategies that not only capture attention but also convert social interactions into measurable revenue, as evidenced by the compelling ROI of email and social media advertising.

Marketing Strategies and Performance Metrics

  • 69% of marketers say that the ROI of email marketing is better than other channels
  • Personalized email campaigns improve click-through rates by an average of 14% and conversions by 10%
  • Businesses using marketing automation see a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead
  • 73% of marketers say their email marketing is closely tied to their overall marketing strategy
  • Search engine optimization (SEO) has a 14.6% conversion rate, higher than paid search at 2.7%
  • 89% of marketers believe that influencer marketing ROI is comparable or better than traditional advertising
  • Over 70% of marketers say that SEO yields a higher return on investment than paid advertising

Marketing Strategies and Performance Metrics Interpretation

In the evolving digital marketing landscape, with nearly three-fourths aligning email closely with strategy, SEO outperforming paid search in conversions, and influencer marketing rivaling traditional ads—all backed by impressive ROI figures—it's clear that savvy marketers are leveraging personalized content and automation to turn digital channels into gold mines rather than just noise.

Social Media and Review Influence

  • 64% of consumers say that a shared link or other social share prompted their last purchase
  • 86% of consumers trust online reviews as much as personal recommendations
  • 67% of consumers say that their buying decision was influenced by a brand’s social media presence
  • Influencer marketing is expected to be a $21.1 billion industry in 2023

Social Media and Review Influence Interpretation

These digital trends reveal that the modern consumer's trust is heavily influenced by social proof—from shared links and reviews to brands' social media presence—making influencer marketing's projected $21.1 billion industry a clear indicator that authentic online engagement is now the currency of purchase decisions.

Visual and Video Content Trends

  • Video content is responsible for 82% of all consumer internet traffic
  • Video ads have a 34% higher conversion rate than static display ads
  • 54% of consumers want to see more video content from brands they support

Visual and Video Content Trends Interpretation

With video now commanding 82% of consumer internet traffic, boasting a 34% higher conversion rate than static ads, and over half of consumers craving more of it, brands ignoring this digital pivot risk being left behind in the visual dust.