GITNUXREPORT 2025

Marketing In The Travel Industry Statistics

Travel marketing thrives on personalization, social media, visuals, and digital innovation.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of travelers use social media to plan their trips

Statistic 2

54% of travelers say user-generated content influences their booking decisions

Statistic 3

47% of travelers research online for at least a month before booking

Statistic 4

85% of travelers prefer personalized travel recommendations

Statistic 5

60% of travelers are influenced by online reviews before booking

Statistic 6

Augmented reality apps influence 35% of travelers’ destination choices

Statistic 7

Social media advertisements influence 60% of younger travelers’ trips

Statistic 8

50% of travelers share their travel experiences on social media

Statistic 9

82% of travelers say that brands that offer personalized travel deals are more attractive

Statistic 10

65% of travel app users prefer apps that offer real-time updates and notifications

Statistic 11

70% of travelers look at online videos before making travel decisions

Statistic 12

45% of travelers have booked via social media platforms

Statistic 13

46% of travelers prefer brands that engage with them via social media

Statistic 14

73% of travelers find destination websites useful for planning

Statistic 15

66% of tourists use maps and navigation apps to explore destinations

Statistic 16

57% of travelers book last-minute trips through mobile devices

Statistic 17

75% of travelers prefer personalized email offers

Statistic 18

59% of travelers want eco-friendly and sustainable travel options

Statistic 19

50 million new travelers are anticipated to join global travel markets by 2025

Statistic 20

43% of travelers use virtual reality experiences to preview destinations

Statistic 21

61% of travelers say trust in brand transparency influences their booking decisions

Statistic 22

69% of travelers prefer booking via mobile apps over desktop websites

Statistic 23

58% of travelers choose brands based on their social responsibility efforts

Statistic 24

45% of travelers subscribe to travel-related newsletters for updates and deals

Statistic 25

53% of travelers are influenced by video testimonials from other travelers

Statistic 26

62% of travelers seek out eco-friendly travel options

Statistic 27

36% of travelers use voice search to find destinations

Statistic 28

50% of travel consumers prefer personalized experiences based on their preferences

Statistic 29

65% of travelers prioritize digital reviews over recommendations from friends or family

Statistic 30

72% of travel bookings are influenced by social media advertising

Statistic 31

61% of travelers use mobile devices to access travel content during their trips

Statistic 32

75% of brand interactions happen on social media platforms

Statistic 33

70% of travel brands consider their content marketing efforts effective

Statistic 34

64% of travelers find it useful to see photos and videos of destinations before booking

Statistic 35

78% of travel companies use content marketing as a key strategy

Statistic 36

Content marketing generates 3 times more leads than traditional advertising in travel

Statistic 37

55% of travel companies plan to use AI-driven marketing tools in 2024

Statistic 38

The use of virtual tours increased by 40% in the travel industry in 2023

Statistic 39

Video marketing increases booking conversions by up to 30%

Statistic 40

Mobile bookings account for 50% of all travel bookings globally

Statistic 41

Chatbots handle 80% of customer service interactions in travel

Statistic 42

53% of travel bookings are made through OTAs (Online Travel Agencies)

Statistic 43

80% of travel bookings start with a search engine query

Statistic 44

Personalization in marketing can increase traveler engagement rates by up to 25%

Statistic 45

Email marketing generates an average ROI of $42 for every $1 spent in the travel industry

Statistic 46

72% of travelers book accommodations through online platforms

Statistic 47

Influencer marketing in travel saw a 30% increase in ROI in 2023

Statistic 48

55% of travel companies plan to increase their digital ad budget in 2024

Statistic 49

48% of travel consumers prefer booking through a brand’s mobile app

Statistic 50

Digital ads in travel industry grew by 20% in 2023

Statistic 51

62% of travel marketers prioritize content marketing over paid advertising

Statistic 52

68% of travel companies believe social media increased their brand awareness in 2023

Statistic 53

80% of travel brands plan to increase digital advertising spend in 2024

Statistic 54

74% of travel marketers plan to invest more in social media advertising in 2024

Statistic 55

47% of travelers want real-time customer support via chat or messaging

Statistic 56

58% of travelers are more likely to book from brands that respond quickly to inquiries

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Key Highlights

70% of travel brands consider their content marketing efforts effective
65% of travelers use social media to plan their trips
54% of travelers say user-generated content influences their booking decisions
80% of travel bookings start with a search engine query
Video marketing increases booking conversions by up to 30%
64% of travelers find it useful to see photos and videos of destinations before booking
47% of travelers research online for at least a month before booking
Mobile bookings account for 50% of all travel bookings globally
Personalization in marketing can increase traveler engagement rates by up to 25%
Email marketing generates an average ROI of $42 for every $1 spent in the travel industry
72% of travelers book accommodations through online platforms
Influencer marketing in travel saw a 30% increase in ROI in 2023
85% of travelers prefer personalized travel recommendations

In an era where digital innovation drives every booking and destination choice, travel brands are harnessing the power of personalized content, social media, and emerging technologies to transform the way travelers explore and book their adventures.

Consumer Behavior and Preferences in Travel

65% of travelers use social media to plan their trips
54% of travelers say user-generated content influences their booking decisions
47% of travelers research online for at least a month before booking
85% of travelers prefer personalized travel recommendations
60% of travelers are influenced by online reviews before booking
Augmented reality apps influence 35% of travelers’ destination choices
Social media advertisements influence 60% of younger travelers’ trips
50% of travelers share their travel experiences on social media
82% of travelers say that brands that offer personalized travel deals are more attractive
65% of travel app users prefer apps that offer real-time updates and notifications
70% of travelers look at online videos before making travel decisions
45% of travelers have booked via social media platforms
46% of travelers prefer brands that engage with them via social media
73% of travelers find destination websites useful for planning
66% of tourists use maps and navigation apps to explore destinations
57% of travelers book last-minute trips through mobile devices
75% of travelers prefer personalized email offers
59% of travelers want eco-friendly and sustainable travel options
50 million new travelers are anticipated to join global travel markets by 2025
43% of travelers use virtual reality experiences to preview destinations
61% of travelers say trust in brand transparency influences their booking decisions
69% of travelers prefer booking via mobile apps over desktop websites
58% of travelers choose brands based on their social responsibility efforts
45% of travelers subscribe to travel-related newsletters for updates and deals
53% of travelers are influenced by video testimonials from other travelers
62% of travelers seek out eco-friendly travel options
36% of travelers use voice search to find destinations
50% of travel consumers prefer personalized experiences based on their preferences
65% of travelers prioritize digital reviews over recommendations from friends or family
72% of travel bookings are influenced by social media advertising
61% of travelers use mobile devices to access travel content during their trips
75% of brand interactions happen on social media platforms

Consumer Behavior and Preferences in Travel Interpretation

In an era where 85% of travelers crave personalized recommendations and nearly two-thirds rely on social media and online reviews to shape their journeys, it’s clear that travel brands must master the digital landscape—leveraging immersive tech like AR/VR, authentic user-generated content, and eco-conscious messaging—to turn browsers into booked travelers in a fiercely connected, environmentally conscious, and mobile-first world.

Content Marketing, Visuals, and User Engagement

70% of travel brands consider their content marketing efforts effective
64% of travelers find it useful to see photos and videos of destinations before booking
78% of travel companies use content marketing as a key strategy
Content marketing generates 3 times more leads than traditional advertising in travel

Content Marketing, Visuals, and User Engagement Interpretation

With 78% of travel companies leveraging content marketing to generate three times more leads and 64% of travelers relying on compelling visuals pre-booking, it's clear that in the travel industry, a picture isn't just worth a thousand words—it's the passport to increased engagement and bookings.

Technology Adoption and Innovations in Travel

55% of travel companies plan to use AI-driven marketing tools in 2024
The use of virtual tours increased by 40% in the travel industry in 2023

Technology Adoption and Innovations in Travel Interpretation

With over half of travel companies gearing up to harness AI and a 40% surge in virtual tours in 2023, the industry is clearly navigating towards a future where personalized, immersive experiences are no longer just a luxury but a strategic necessity.

Travel Booking, Customer Service, and Personalization

Video marketing increases booking conversions by up to 30%
Mobile bookings account for 50% of all travel bookings globally
Chatbots handle 80% of customer service interactions in travel
53% of travel bookings are made through OTAs (Online Travel Agencies)

Travel Booking, Customer Service, and Personalization Interpretation

In a landscape where video marketing boosts bookings by 30%, half of travelers click via mobile, chatbots manage most customer questions, and over half of trips are booked through OTAs, the travel industry’s secret weapon is undeniably digital—fast, efficient, and deeply personalized.

Travel Industry Digital Marketing Strategies and Trends

80% of travel bookings start with a search engine query
Personalization in marketing can increase traveler engagement rates by up to 25%
Email marketing generates an average ROI of $42 for every $1 spent in the travel industry
72% of travelers book accommodations through online platforms
Influencer marketing in travel saw a 30% increase in ROI in 2023
55% of travel companies plan to increase their digital ad budget in 2024
48% of travel consumers prefer booking through a brand’s mobile app
Digital ads in travel industry grew by 20% in 2023
62% of travel marketers prioritize content marketing over paid advertising
68% of travel companies believe social media increased their brand awareness in 2023
80% of travel brands plan to increase digital advertising spend in 2024
74% of travel marketers plan to invest more in social media advertising in 2024
47% of travelers want real-time customer support via chat or messaging
58% of travelers are more likely to book from brands that respond quickly to inquiries

Travel Industry Digital Marketing Strategies and Trends Interpretation

As travel brands increasingly wager on digital dominance—ranging from search engine queries to influencer ROI and real-time engagement—it's clear that personalization, mobile mastery, and swift communication aren't just optional extras but the new passport for capturing the modern traveler's heart and wallet.