GITNUXREPORT 2025

Marketing In The Game Industry Statistics

Gaming marketing thrives with influencer, AR, data-driven, social strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

In 2023, over 2.5 billion people worldwide played video games

Statistic 2

65% of gamers watch gaming content on platforms like Twitch and YouTube

Statistic 3

60% of gamers prefer purchasing games through digital platforms

Statistic 4

40% of gamers discover new games via social media advertisements

Statistic 5

Nearly 60% of gamers aged 18-34 follow gaming brands on social media

Statistic 6

70% of gamers consult gameplay reviews or streams online before purchasing a game

Statistic 7

Approximately 35% of game consumers said they would pay more for exclusive in-game content

Statistic 8

65% of gamers aged 25-34 follow esports teams or players on social media

Statistic 9

55% of gamers buy pre-release demos or betas to evaluate a game before full purchase

Statistic 10

25% of gamers have purchased in-game items based on targeted marketing or advertisements

Statistic 11

68% of gamers in Asia-Pacific region follow gaming influencers for updates and content

Statistic 12

Nearly 50% of gamers are interested in play-to-earn (P2E) blockchain games, indicating a new marketing frontier

Statistic 13

60% of players share game-related content on social media within a week of a new release

Statistic 14

55% of gamers prefer to receive personalized recommendations based on their gameplay and purchase history

Statistic 15

62% of gamers aged 18-24 have purchased a game or in-game content after seeing promotional content

Statistic 16

72% of gamers at least occasionally follow gaming news and updates online, indicating high engagement with gaming content

Statistic 17

50% of gamers aged 35-44 have purchased merchandise related to their favorite games

Statistic 18

65% of game developers invested in multilingual marketing campaigns in 2023 to reach broader audiences

Statistic 19

The global game market revenue was approximately $184.4 billion in 2022

Statistic 20

Mobile gaming accounts for nearly 50% of the total gaming revenue worldwide

Statistic 21

The average marketing spend for AAA game titles was $5 million in 2022

Statistic 22

Esports marketing generated over $1.1 billion in revenue globally in 2023

Statistic 23

The top five countries for gaming revenue are China, the US, Japan, South Korea, and Germany

Statistic 24

The use of augmented reality (AR) marketing in gaming increased by 70% between 2021 and 2023

Statistic 25

The subscription model for gaming (like Xbox Game Pass) saw a 30% increase in subscribers in 2023

Statistic 26

Video game advertising revenue accounted for 8% of total digital advertising spend in 2023

Statistic 27

The use of virtual influencers in gaming marketing increased by 200% from 2021 to 2023

Statistic 28

The average return on investment (ROI) for digital marketing campaigns in gaming was 150% in 2022

Statistic 29

The annual growth rate of in-game advertising revenue was 20% between 2020 and 2023

Statistic 30

The average viewership of gaming live streams on platforms like Twitch was over 50 million hours per day in 2023

Statistic 31

The involvement of brands in virtual worlds and metaverses increased by 150% from 2022 to 2023

Statistic 32

The average cost-per-acquisition (CPA) for mobile games was $2.50 in 2023

Statistic 33

The global gaming headset market size reached $1.2 billion in 2022, driven by marketing efforts targeting esports and streamers

Statistic 34

The number of branded in-game events increased by 95% between 2020 and 2023

Statistic 35

73% of gamers in North America are influenced by marketing when choosing a game

Statistic 36

In 2022, 45% of game marketers used influencer marketing campaigns

Statistic 37

Approximately 38% of gamers are influenced by trailers and gameplay videos before making a purchase

Statistic 38

80% of game publishers invested in data analytics tools for targeted marketing in 2023

Statistic 39

The average lifespan of a marketing campaign for a new game is approximately 6 months

Statistic 40

85% of gamers are more likely to try a game if they see reviews from other gamers

Statistic 41

In 2022, community engagement through social media platforms increased brand loyalty by 55%

Statistic 42

50% of game launches in 2023 incorporated influencer collaborations as part of their marketing strategy

Statistic 43

The average click-through rate (CTR) for gaming ads on social media was 1.8% in 2023

Statistic 44

Live events and tournaments contributed to 20% of gaming-related marketing efforts in 2023

Statistic 45

45% of game players discover new titles via email marketing campaigns

Statistic 46

80% of brands participating in gaming marketing campaigns reported increased brand awareness

Statistic 47

90% of game marketers used some form of social media advertising in 2023

Statistic 48

40% of in-game advertising campaigns used personalization based on player data in 2023

Statistic 49

35% of gamers are more likely to remain loyal to a brand that sponsors gaming tournaments

Statistic 50

70% of game companies reported increased revenue after implementing influencer marketing strategies in 2022

Statistic 51

60% of mobile game developers invested more in user acquisition advertising in 2023

Statistic 52

55% of gamers participated in themed in-game events for marketing campaigns in 2023

Statistic 53

Award-winning marketing campaigns in gaming have seen a 120% increase in engagement metrics over the last three years

Statistic 54

80% of new game releases in 2023 included some element of cross-promotion or partnerships

Statistic 55

65% of gamers use discount codes or promotional offers obtained through marketing campaigns

Statistic 56

75% of game publishers used data analytics to optimize their marketing strategies in 2023

Statistic 57

In 2023, virtual reality (VR) game marketing campaigns increased by 80%, highlighting growth in immersive marketing strategies

Statistic 58

The average marketing-to-sale conversion rate for gaming products was 3.4% in 2023

Statistic 59

78% of gaming marketers agree that user-generated content significantly impacts their marketing success

Statistic 60

The integration of AI in marketing strategies increased by 60% in 2023, improving personalization and targeting

Statistic 61

70% of gamers report that limited-time events encourage them to engage more with a game

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global game market revenue was approximately $184.4 billion in 2022
Mobile gaming accounts for nearly 50% of the total gaming revenue worldwide
In 2023, over 2.5 billion people worldwide played video games
73% of gamers in North America are influenced by marketing when choosing a game
The average marketing spend for AAA game titles was $5 million in 2022
Esports marketing generated over $1.1 billion in revenue globally in 2023
65% of gamers watch gaming content on platforms like Twitch and YouTube
In 2022, 45% of game marketers used influencer marketing campaigns
60% of gamers prefer purchasing games through digital platforms
The top five countries for gaming revenue are China, the US, Japan, South Korea, and Germany
40% of gamers discover new games via social media advertisements
Approximately 38% of gamers are influenced by trailers and gameplay videos before making a purchase
The use of augmented reality (AR) marketing in gaming increased by 70% between 2021 and 2023

The gaming industry is booming like never before, with over 2.5 billion players worldwide and nearly $185 billion in revenue in 2022—making marketing strategies more vital than ever to captivate a global audience hungry for immersive, personalized experiences.

Demographics and Consumer Behavior

In 2023, over 2.5 billion people worldwide played video games
65% of gamers watch gaming content on platforms like Twitch and YouTube
60% of gamers prefer purchasing games through digital platforms
40% of gamers discover new games via social media advertisements
Nearly 60% of gamers aged 18-34 follow gaming brands on social media
70% of gamers consult gameplay reviews or streams online before purchasing a game
Approximately 35% of game consumers said they would pay more for exclusive in-game content
65% of gamers aged 25-34 follow esports teams or players on social media
55% of gamers buy pre-release demos or betas to evaluate a game before full purchase
25% of gamers have purchased in-game items based on targeted marketing or advertisements
68% of gamers in Asia-Pacific region follow gaming influencers for updates and content
Nearly 50% of gamers are interested in play-to-earn (P2E) blockchain games, indicating a new marketing frontier
60% of players share game-related content on social media within a week of a new release
55% of gamers prefer to receive personalized recommendations based on their gameplay and purchase history
62% of gamers aged 18-24 have purchased a game or in-game content after seeing promotional content
72% of gamers at least occasionally follow gaming news and updates online, indicating high engagement with gaming content
50% of gamers aged 35-44 have purchased merchandise related to their favorite games

Demographics and Consumer Behavior Interpretation

In the rapidly evolving gaming universe where over 2.5 billion players worldwide engage daily, savvy marketers are navigating a digital landscape where content consumption, social media influence, and personalization not only drive purchasing decisions but also redefine how the industry connects, competes, and capitalizes on the gamer’s fervent pursuit of exclusivity, community, and innovation.

Developer Investments and Localization

65% of game developers invested in multilingual marketing campaigns in 2023 to reach broader audiences

Developer Investments and Localization Interpretation

With 65% of game developers investing in multilingual marketing in 2023, it's clear that breaking language barriers is now a high score in the game industry's strategy for leveling up global reach.

Market Revenue and Growth Trends

The global game market revenue was approximately $184.4 billion in 2022
Mobile gaming accounts for nearly 50% of the total gaming revenue worldwide
The average marketing spend for AAA game titles was $5 million in 2022
Esports marketing generated over $1.1 billion in revenue globally in 2023
The top five countries for gaming revenue are China, the US, Japan, South Korea, and Germany
The use of augmented reality (AR) marketing in gaming increased by 70% between 2021 and 2023
The subscription model for gaming (like Xbox Game Pass) saw a 30% increase in subscribers in 2023
Video game advertising revenue accounted for 8% of total digital advertising spend in 2023
The use of virtual influencers in gaming marketing increased by 200% from 2021 to 2023
The average return on investment (ROI) for digital marketing campaigns in gaming was 150% in 2022
The annual growth rate of in-game advertising revenue was 20% between 2020 and 2023
The average viewership of gaming live streams on platforms like Twitch was over 50 million hours per day in 2023
The involvement of brands in virtual worlds and metaverses increased by 150% from 2022 to 2023
The average cost-per-acquisition (CPA) for mobile games was $2.50 in 2023
The global gaming headset market size reached $1.2 billion in 2022, driven by marketing efforts targeting esports and streamers
The number of branded in-game events increased by 95% between 2020 and 2023

Market Revenue and Growth Trends Interpretation

With a $184.4 billion global influence in 2022—nearly half from mobile—and a marketing landscape booming with AR, virtual influencers, and virtual worlds, the game industry has skillfully leveled up from pixels to profit, proving that in gaming, marketing is as trapped in the leaderboard as players are in the leaderboard.

Marketing Strategies and Influences

73% of gamers in North America are influenced by marketing when choosing a game
In 2022, 45% of game marketers used influencer marketing campaigns
Approximately 38% of gamers are influenced by trailers and gameplay videos before making a purchase
80% of game publishers invested in data analytics tools for targeted marketing in 2023
The average lifespan of a marketing campaign for a new game is approximately 6 months
85% of gamers are more likely to try a game if they see reviews from other gamers
In 2022, community engagement through social media platforms increased brand loyalty by 55%
50% of game launches in 2023 incorporated influencer collaborations as part of their marketing strategy
The average click-through rate (CTR) for gaming ads on social media was 1.8% in 2023
Live events and tournaments contributed to 20% of gaming-related marketing efforts in 2023
45% of game players discover new titles via email marketing campaigns
80% of brands participating in gaming marketing campaigns reported increased brand awareness
90% of game marketers used some form of social media advertising in 2023
40% of in-game advertising campaigns used personalization based on player data in 2023
35% of gamers are more likely to remain loyal to a brand that sponsors gaming tournaments
70% of game companies reported increased revenue after implementing influencer marketing strategies in 2022
60% of mobile game developers invested more in user acquisition advertising in 2023
55% of gamers participated in themed in-game events for marketing campaigns in 2023
Award-winning marketing campaigns in gaming have seen a 120% increase in engagement metrics over the last three years
80% of new game releases in 2023 included some element of cross-promotion or partnerships
65% of gamers use discount codes or promotional offers obtained through marketing campaigns
75% of game publishers used data analytics to optimize their marketing strategies in 2023
In 2023, virtual reality (VR) game marketing campaigns increased by 80%, highlighting growth in immersive marketing strategies
The average marketing-to-sale conversion rate for gaming products was 3.4% in 2023
78% of gaming marketers agree that user-generated content significantly impacts their marketing success
The integration of AI in marketing strategies increased by 60% in 2023, improving personalization and targeting
70% of gamers report that limited-time events encourage them to engage more with a game

Marketing Strategies and Influences Interpretation

In the dynamic dance between pixels and pitches, savvy marketers in the gaming industry are increasingly leveraging influencer shoutouts, personalized ads, and immersive VR campaigns—proving that in gaming as in marketing, it's all about hitting the right buttons before the level ends.