GITNUXREPORT 2025

Marketing In The Healthcare Industry Statistics

Personalized digital marketing boosts healthcare engagement and patient trust significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

75% of healthcare consumers say they want personalized health information from their providers

Statistic 2

Patient reviews influence 70% of new patient decisions

Statistic 3

72% of healthcare consumers prefer to receive health information via smartphone apps

Statistic 4

Email marketing has an average open rate of 22.4% in healthcare

Statistic 5

45% of healthcare consumers trust online reviews more than personal recommendations

Statistic 6

50% of healthcare consumers feel overwhelmed by the amount of health marketing messages they receive

Statistic 7

64% of healthcare consumers are more likely to trust providers that have an active social media presence

Statistic 8

73% of healthcare consumers use online reviews to select providers

Statistic 9

48% of healthcare consumers want brands to communicate health benefits via social media

Statistic 10

58% of healthcare consumers prefer receiving health updates via mobile notifications rather than email

Statistic 11

87% of younger healthcare consumers trust brands with transparent data practices

Statistic 12

69% of healthcare patients are more likely to choose providers who actively engage on social media

Statistic 13

54% of healthcare consumers prefer to book appointments online rather than through phone calls

Statistic 14

74% of healthcare consumers want to receive health information tailored to their demographics

Statistic 15

60% of healthcare providers increased their digital marketing budget in 2023

Statistic 16

Video marketing results in 54% higher engagement in healthcare marketing campaigns

Statistic 17

67% of healthcare marketers utilize social media to engage with their audience

Statistic 18

55% of healthcare organizations use content marketing as a core part of their strategy

Statistic 19

58% of healthcare marketers plan to increase investment in mobile marketing in 2023

Statistic 20

71% of healthcare providers engaged in some form of digital advertising in 2023

Statistic 21

47% of healthcare organizations have increased their investment in SEO in 2023

Statistic 22

30% of healthcare marketers plan to adopt AI tools to enhance marketing efforts in 2024

Statistic 23

53% of healthcare marketing budgets are allocated to digital channels

Statistic 24

88% of healthcare providers believe that digital marketing improves patient acquisition

Statistic 25

57% of healthcare organizations utilize influencer marketing strategies

Statistic 26

80% of healthcare marketers see increased brand awareness as a benefit of their digital marketing efforts

Statistic 27

90% of healthcare marketers are adopting or increasing investment in data-driven marketing strategies

Statistic 28

49% of healthcare organizations report scaling their marketing efforts due to increased digital adoption

Statistic 29

71% of healthcare providers plan to increase their social media advertising spend in 2023

Statistic 30

76% of healthcare organizations feel confident in their digital transformation efforts impacting marketing

Statistic 31

61% of healthcare marketers plan to incorporate more video content in their marketing strategies in 2024

Statistic 32

65% of healthcare marketing budgets are dedicated to social media campaigns

Statistic 33

81% of healthcare providers believe that their website is their most valuable marketing asset

Statistic 34

78% of healthcare providers tailor their email content based on patient data

Statistic 35

59% of healthcare companies have implemented chatbot technology for customer service

Statistic 36

55% of healthcare providers plan to expand their use of virtual reality for patient education in 2024

Statistic 37

77% of healthcare providers monitor online reviews and reputation regularly

Statistic 38

52% of healthcare advertising expenditure is focused on local targeting strategies

Statistic 39

84% of healthcare providers use online chatbots to answer patient inquiries

Statistic 40

80% of patients research their healthcare options online before making an appointment

Statistic 41

65% of healthcare providers report that social media has improved patient engagement

Statistic 42

43% of healthcare consumers use social media to find health-related information

Statistic 43

69% of patients prefer online appointment scheduling over traditional methods

Statistic 44

85% of healthcare consumers use their smartphones to access health information

Statistic 45

41% of healthcare marketing professionals cite patient education as their top campaign goal

Statistic 46

68% of healthcare providers believe digital marketing helps improve patient loyalty

Statistic 47

66% of healthcare marketers incorporate storytelling into their content strategies

Statistic 48

54% of healthcare marketers rate personalization as critical to the success of their campaigns

Statistic 49

42% of healthcare consumers follow at least one health-related social media account

Statistic 50

65% of healthcare marketers believe that telemedicine marketing boosts patient engagement

Statistic 51

59% of healthcare practitioners say that visual content helps them educate patients more effectively

Statistic 52

66% of online healthcare searches lead to a healthcare provider visit within a week

Statistic 53

68% of healthcare professionals believe that digital campaigns improve patient retention

Statistic 54

59% of healthcare marketers plan to invest in augmented reality tools for patient education in 2024

Statistic 55

Content marketing generates three times more leads in healthcare compared to traditional marketing methods

Statistic 56

82% of healthcare marketers see measurable ROI from their digital marketing efforts

Statistic 57

62% of healthcare marketers cite data analytics as a key tool in their strategy

Statistic 58

70% of healthcare marketers use analytics to measure campaign success

Slide 1 of 58

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

75% of healthcare consumers say they want personalized health information from their providers
60% of healthcare providers increased their digital marketing budget in 2023
80% of patients research their healthcare options online before making an appointment
Video marketing results in 54% higher engagement in healthcare marketing campaigns
67% of healthcare marketers utilize social media to engage with their audience
Patient reviews influence 70% of new patient decisions
72% of healthcare consumers prefer to receive health information via smartphone apps
Email marketing has an average open rate of 22.4% in healthcare
55% of healthcare organizations use content marketing as a core part of their strategy
65% of healthcare providers report that social media has improved patient engagement
45% of healthcare consumers trust online reviews more than personal recommendations
58% of healthcare marketers plan to increase investment in mobile marketing in 2023
Content marketing generates three times more leads in healthcare compared to traditional marketing methods

In an era where 80% of patients research healthcare options online and 75% seek personalized information, mastering digital marketing has become essential for healthcare providers aiming to boost engagement, build trust, and stay ahead in a rapidly transforming industry.

Consumer Trust and Preferences

75% of healthcare consumers say they want personalized health information from their providers
Patient reviews influence 70% of new patient decisions
72% of healthcare consumers prefer to receive health information via smartphone apps
Email marketing has an average open rate of 22.4% in healthcare
45% of healthcare consumers trust online reviews more than personal recommendations
50% of healthcare consumers feel overwhelmed by the amount of health marketing messages they receive
64% of healthcare consumers are more likely to trust providers that have an active social media presence
73% of healthcare consumers use online reviews to select providers
48% of healthcare consumers want brands to communicate health benefits via social media
58% of healthcare consumers prefer receiving health updates via mobile notifications rather than email
87% of younger healthcare consumers trust brands with transparent data practices
69% of healthcare patients are more likely to choose providers who actively engage on social media
54% of healthcare consumers prefer to book appointments online rather than through phone calls
74% of healthcare consumers want to receive health information tailored to their demographics

Consumer Trust and Preferences Interpretation

In an era where nearly three-quarters of patients demand personalized care and trust digital sources over personal whispers, healthcare providers must navigate a delicate dance—leveraging social media, mobile apps, and transparent data practices—while cutting through the noise to truly meet the evolving expectations of an increasingly tech-savvy and overwhelmed audience.

Digital Marketing Strategies and Tools

60% of healthcare providers increased their digital marketing budget in 2023
Video marketing results in 54% higher engagement in healthcare marketing campaigns
67% of healthcare marketers utilize social media to engage with their audience
55% of healthcare organizations use content marketing as a core part of their strategy
58% of healthcare marketers plan to increase investment in mobile marketing in 2023
71% of healthcare providers engaged in some form of digital advertising in 2023
47% of healthcare organizations have increased their investment in SEO in 2023
30% of healthcare marketers plan to adopt AI tools to enhance marketing efforts in 2024
53% of healthcare marketing budgets are allocated to digital channels
88% of healthcare providers believe that digital marketing improves patient acquisition
57% of healthcare organizations utilize influencer marketing strategies
80% of healthcare marketers see increased brand awareness as a benefit of their digital marketing efforts
90% of healthcare marketers are adopting or increasing investment in data-driven marketing strategies
49% of healthcare organizations report scaling their marketing efforts due to increased digital adoption
71% of healthcare providers plan to increase their social media advertising spend in 2023
76% of healthcare organizations feel confident in their digital transformation efforts impacting marketing
61% of healthcare marketers plan to incorporate more video content in their marketing strategies in 2024
65% of healthcare marketing budgets are dedicated to social media campaigns
81% of healthcare providers believe that their website is their most valuable marketing asset

Digital Marketing Strategies and Tools Interpretation

With over 90% of healthcare marketers embracing data-driven strategies and a majority investing heavily in digital channels—from social media and video to SEO and AI—it's clear that in the race to attract and retain patients, healthcare organizations are betting on digital transformation as their most valuable prescription for success.

Healthcare Provider and Organization Practices

78% of healthcare providers tailor their email content based on patient data
59% of healthcare companies have implemented chatbot technology for customer service
55% of healthcare providers plan to expand their use of virtual reality for patient education in 2024
77% of healthcare providers monitor online reviews and reputation regularly
52% of healthcare advertising expenditure is focused on local targeting strategies
84% of healthcare providers use online chatbots to answer patient inquiries

Healthcare Provider and Organization Practices Interpretation

With healthcare providers increasingly personalizing communication, harnessing AI chatbots, and exploring virtual reality for patient engagement, it's clear that digital innovation is transforming healthcare from reactive to proactively patient-centered—one click, review, and virtual session at a time.

Patient Engagement and Behavior

80% of patients research their healthcare options online before making an appointment
65% of healthcare providers report that social media has improved patient engagement
43% of healthcare consumers use social media to find health-related information
69% of patients prefer online appointment scheduling over traditional methods
85% of healthcare consumers use their smartphones to access health information
41% of healthcare marketing professionals cite patient education as their top campaign goal
68% of healthcare providers believe digital marketing helps improve patient loyalty
66% of healthcare marketers incorporate storytelling into their content strategies
54% of healthcare marketers rate personalization as critical to the success of their campaigns
42% of healthcare consumers follow at least one health-related social media account
65% of healthcare marketers believe that telemedicine marketing boosts patient engagement
59% of healthcare practitioners say that visual content helps them educate patients more effectively
66% of online healthcare searches lead to a healthcare provider visit within a week
68% of healthcare professionals believe that digital campaigns improve patient retention
59% of healthcare marketers plan to invest in augmented reality tools for patient education in 2024

Patient Engagement and Behavior Interpretation

In an era where 80% of patients vet their healthcare choices online and nearly two-thirds of marketers harness storytelling and personalization to boost engagement, the healthcare industry is clearly embracing digital and social media strategies—underscoring that in health, as in marketing, connection and convenience are king.

Return on Investment and Analytics

Content marketing generates three times more leads in healthcare compared to traditional marketing methods
82% of healthcare marketers see measurable ROI from their digital marketing efforts
62% of healthcare marketers cite data analytics as a key tool in their strategy
70% of healthcare marketers use analytics to measure campaign success

Return on Investment and Analytics Interpretation

In an industry where patient trust and outcomes are paramount, healthcare marketers are increasingly turning to data-driven content strategies—proving that when it comes to generating leads and measuring success, digital analytics isn't just a tool, but the heartbeat of modern healthcare marketing.