GITNUXREPORT 2025

Marketing In The Ict Industry Statistics

ICT marketing relies heavily on content, data, personalization, and digital strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of ICT buyers say online content influenced their purchasing decisions

Statistic 2

70% of ICT buyers prefer to research products online before speaking to a sales representative

Statistic 3

50% of ICT companies believe that superior customer experience is their primary marketing goal

Statistic 4

67% of ICT decision-makers say that peer reviews influence their purchase decisions

Statistic 5

60% of ICT companies use chatbots to improve customer engagement

Statistic 6

40% of ICT marketers report difficulty in generating quality leads

Statistic 7

77% of ICT marketers report that customer engagement activities directly influence sales

Statistic 8

72% of ICT companies prioritize content marketing as a key strategy

Statistic 9

55% of ICT marketers see content personalization as critical to their marketing success

Statistic 10

78% of ICT firms have a dedicated team for content marketing

Statistic 11

74% of ICT marketers rank content quality as the most important factor for successful marketing campaigns

Statistic 12

68% of ICT marketing campaigns incorporate customer testimonials or case studies

Statistic 13

70% of ICT marketers see content diversity (blogs, videos, whitepapers etc.) as vital for engaging their audience

Statistic 14

54% of ICT companies report an increase in marketing ROI after adopting inbound marketing strategies

Statistic 15

45% of ICT companies have seen growth in digital ad engagement following personalization initiatives

Statistic 16

66% of ICT decision-makers seek vendor content that demonstrates innovation and thought leadership

Statistic 17

62% of ICT marketing efforts include testimonials and success stories to build trust

Statistic 18

80% of ICT marketers find that regular content updates improve search engine rankings

Statistic 19

85% of ICT marketers use data analytics to optimize campaigns

Statistic 20

64% of ICT marketers say that marketing automation improved their lead generation efforts

Statistic 21

75% of ICT marketers believe that AI will significantly impact their marketing strategies in the next 5 years

Statistic 22

85% of B2B ICT marketers plan to expand their use of AI and machine learning in marketing

Statistic 23

54% of ICT marketing professionals believe that targeted advertising improves campaign performance

Statistic 24

81% of ICT buyers value vendor information that includes technical detail

Statistic 25

65% of ICT companies track marketing performance using KPIs and analytics tools

Statistic 26

83% of ICT marketers believe that customer data privacy regulations will impact their marketing practices

Statistic 27

78% of ICT firms utilize data-driven personalization to improve customer retention

Statistic 28

55% of ICT companies leverage artificial intelligence to optimize their marketing strategies

Statistic 29

48% of ICT companies believe that digital innovation is a key competitive advantage

Statistic 30

60% of ICT firms find email marketing to be the most effective marketing channel

Statistic 31

The global B2B ICT marketing market is expected to reach $45 billion by 2024

Statistic 32

58% of ICT decision-makers said they rely on vendor webinars for product information

Statistic 33

70% of ICT companies reported a boost in brand visibility through digital marketing strategies

Statistic 34

48% of ICT marketing professionals say that SEO is among their top three marketing priorities

Statistic 35

45% of ICT companies plan to increase their digital ad spend in 2024

Statistic 36

65% of ICT companies participate in trade shows and industry events for marketing purposes

Statistic 37

40% of ICT companies have dedicated marketing teams for digital channels

Statistic 38

49% of ICT marketing budget is allocated to digital marketing

Statistic 39

56% of ICT companies invest more in digital marketing than traditional marketing strategies

Statistic 40

47% of ICT companies use programmatic advertising to enhance campaign efficiency

Statistic 41

59% of ICT companies use account-based marketing (ABM) to target key clients

Statistic 42

50% of ICT marketers plan to increase their video marketing budget in the next year

Statistic 43

69% of ICT marketers utilize mobile marketing strategies to reach on-the-go professionals

Statistic 44

80% of ICT companies use social media marketing to generate leads

Statistic 45

52% of ICT companies leverage influencer marketing to reach technical audiences

Statistic 46

62% of ICT marketers are using video content in their marketing efforts

Statistic 47

55% of ICT companies report a higher ROI from social media campaigns compared to traditional advertising

Statistic 48

42% of ICT marketers use webinar marketing as part of their lead nurturing strategies

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Key Highlights

72% of ICT companies prioritize content marketing as a key strategy
65% of ICT buyers say online content influenced their purchasing decisions
80% of ICT companies use social media marketing to generate leads
60% of ICT firms find email marketing to be the most effective marketing channel
The global B2B ICT marketing market is expected to reach $45 billion by 2024
58% of ICT decision-makers said they rely on vendor webinars for product information
70% of ICT companies reported a boost in brand visibility through digital marketing strategies
55% of ICT marketers see content personalization as critical to their marketing success
48% of ICT marketing professionals say that SEO is among their top three marketing priorities
45% of ICT companies plan to increase their digital ad spend in 2024
85% of ICT marketers use data analytics to optimize campaigns
52% of ICT companies leverage influencer marketing to reach technical audiences
64% of ICT marketers say that marketing automation improved their lead generation efforts

In the rapidly evolving ICT industry, showcasing innovative content and digital strategies has become essential, with 72% of companies prioritizing content marketing and over 80% leveraging social media to generate leads—indicating a transformative shift towards data-driven, personalized, and multimedia marketing approaches that are shaping the future of B2B tech engagement.

Buyer Behavior and Engagement Preferences

65% of ICT buyers say online content influenced their purchasing decisions
70% of ICT buyers prefer to research products online before speaking to a sales representative
50% of ICT companies believe that superior customer experience is their primary marketing goal
67% of ICT decision-makers say that peer reviews influence their purchase decisions
60% of ICT companies use chatbots to improve customer engagement
40% of ICT marketers report difficulty in generating quality leads
77% of ICT marketers report that customer engagement activities directly influence sales

Buyer Behavior and Engagement Preferences Interpretation

In an industry where 77% of marketers acknowledge that customer engagement drives sales, it's clear that in ICT, playing the digital field—whether through peer reviews, online research, or chatbots—is no longer optional but essential for closing deals in the information age.

Content Marketing and Personalization

72% of ICT companies prioritize content marketing as a key strategy
55% of ICT marketers see content personalization as critical to their marketing success
78% of ICT firms have a dedicated team for content marketing
74% of ICT marketers rank content quality as the most important factor for successful marketing campaigns
68% of ICT marketing campaigns incorporate customer testimonials or case studies
70% of ICT marketers see content diversity (blogs, videos, whitepapers etc.) as vital for engaging their audience
54% of ICT companies report an increase in marketing ROI after adopting inbound marketing strategies
45% of ICT companies have seen growth in digital ad engagement following personalization initiatives
66% of ICT decision-makers seek vendor content that demonstrates innovation and thought leadership
62% of ICT marketing efforts include testimonials and success stories to build trust
80% of ICT marketers find that regular content updates improve search engine rankings

Content Marketing and Personalization Interpretation

In the ICT industry, content isn't just king—it's the entire royal court—driving higher engagement, trust, and ROI through personalized, high-quality, and diverse storytelling that keeps the digital audience captivated and loyal.

Data Analytics and Customer Insights

85% of ICT marketers use data analytics to optimize campaigns
64% of ICT marketers say that marketing automation improved their lead generation efforts
75% of ICT marketers believe that AI will significantly impact their marketing strategies in the next 5 years
85% of B2B ICT marketers plan to expand their use of AI and machine learning in marketing
54% of ICT marketing professionals believe that targeted advertising improves campaign performance
81% of ICT buyers value vendor information that includes technical detail
65% of ICT companies track marketing performance using KPIs and analytics tools
83% of ICT marketers believe that customer data privacy regulations will impact their marketing practices
78% of ICT firms utilize data-driven personalization to improve customer retention
55% of ICT companies leverage artificial intelligence to optimize their marketing strategies
48% of ICT companies believe that digital innovation is a key competitive advantage

Data Analytics and Customer Insights Interpretation

As ICT marketers increasingly harness data analytics, automation, and AI—while navigating privacy regulations—it's clear that in this fiercely competitive industry, innovation and personalization aren't just trends; they're essential to sustaining a cutting-edge edge.

Digital Marketing Strategies and Budget Allocation

60% of ICT firms find email marketing to be the most effective marketing channel
The global B2B ICT marketing market is expected to reach $45 billion by 2024
58% of ICT decision-makers said they rely on vendor webinars for product information
70% of ICT companies reported a boost in brand visibility through digital marketing strategies
48% of ICT marketing professionals say that SEO is among their top three marketing priorities
45% of ICT companies plan to increase their digital ad spend in 2024
65% of ICT companies participate in trade shows and industry events for marketing purposes
40% of ICT companies have dedicated marketing teams for digital channels
49% of ICT marketing budget is allocated to digital marketing
56% of ICT companies invest more in digital marketing than traditional marketing strategies
47% of ICT companies use programmatic advertising to enhance campaign efficiency
59% of ICT companies use account-based marketing (ABM) to target key clients
50% of ICT marketers plan to increase their video marketing budget in the next year
69% of ICT marketers utilize mobile marketing strategies to reach on-the-go professionals

Digital Marketing Strategies and Budget Allocation Interpretation

With over half of ICT firms viewing email marketing as their top channel and nearly 70% boosting brand visibility through digital strategies, it's clear that in the rapidly evolving tech landscape, the message is simple: if you’re not investing heavily in digital, you’re not just falling behind—you’re virtually invisible.

Social Media, Influencer, and Video Marketing

80% of ICT companies use social media marketing to generate leads
52% of ICT companies leverage influencer marketing to reach technical audiences
62% of ICT marketers are using video content in their marketing efforts
55% of ICT companies report a higher ROI from social media campaigns compared to traditional advertising
42% of ICT marketers use webinar marketing as part of their lead nurturing strategies

Social Media, Influencer, and Video Marketing Interpretation

In the fast-evolving ICT landscape, where 80% harness social media, over half leverage influencers and videos, and nearly half embrace webinars, it's clear that tech companies are not just adopting digital tools—they're wielding them to turn clicks into clients and ROI into results.