Cookie-less tracking and stricter privacy expectations are pushing marketers toward first-party data plans, and 78% say they have one in 2024. At the same time, 79% of B2B buyers begin research with online search, making content and search optimization a gating factor before any ad click. This article connects those shifts to the practical choices teams make across analytics, automation, compliance, and email deliverability.
Key Takeaways
- 79% of B2B buyers start their research with online search in 2024, emphasizing content and search optimization
- 52% of consumers expect brands to understand their unique needs and preferences, indicating expectation levels for personalization
- Over 50% of shoppers use smartphones to research products in 2024, supporting mobile-first optimization in marketing strategy
- The global marketing automation software market was valued at $6.1 billion in 2022 and is forecast to reach $25.1 billion by 2030, indicating long-run growth expectations
- $8.6 billion global marketing analytics spend is forecast for 2027, indicating accelerating adoption of analytics capabilities
- $16.4 billion global spend on social media management tools is forecast for 2024, supporting social operations tooling investment
- 62% of marketers reported that their organizations prioritize data privacy compliance, affecting how targeting and measurement marketing strategy is designed
- The EU GDPR has 99 articles and was adopted in May 2016, establishing a major compliance framework affecting marketing targeting and consent practices
- The U.S. CAN-SPAM Act was enacted in 2003, providing a baseline legal framework for commercial email marketing strategies
- 76% of organizations plan to increase investment in customer data platforms (CDPs) in 2024, suggesting growing CDP-centered data strategy
- The global customer data platform market is expected to grow from $5.8 billion in 2023 to $25.1 billion by 2030, showing sustained CDP momentum in marketing strategy
- Worldwide spending on advertising software is forecast to reach $61.2 billion in 2024, highlighting growth in spend on advertising technology
- 62% of consumers expect companies to provide clear explanations of how their data is used, meaning disclosure is a key lever in marketing strategy communications
- 85% of Americans have personally used online sources to find information about products, services, or brands, meaning digital research behavior is pervasive for marketing strategy targeting
- 69% of marketers reported improving marketing performance through marketing analytics, meaning analytics is widely perceived as improving channel outcomes
B2B and consumers increasingly expect personalized, privacy compliant, data driven marketing powered by automation and analytics.
Related reading
01 · Category
Customer Behavior5 stats
01
79% of B2B buyers start their research with online search in 2024, emphasizing content and search optimization
02
52% of consumers expect brands to understand their unique needs and preferences, indicating expectation levels for personalization
03
Over 50% of shoppers use smartphones to research products in 2024, supporting mobile-first optimization in marketing strategy
04
61% of consumers say they will only shop with brands that provide personalized experiences, underscoring personalization-driven marketing
05
72% of consumers trust online reviews as much as personal recommendations in 2023, reinforcing the value of review management
Interpretation
Customer Behavior Interpretation
In customer behavior, 79% of B2B buyers begin with online search in 2024, showing that online discoverability and content relevance are driving how customers start and shape their buying decisions.
02 · Category
Market Size4 stats
01
The global marketing automation software market was valued at $6.1 billion in 2022 and is forecast to reach $25.1 billion by 2030, indicating long-run growth expectations
02
$8.6 billion global marketing analytics spend is forecast for 2027, indicating accelerating adoption of analytics capabilities
03
$16.4 billion global spend on social media management tools is forecast for 2024, supporting social operations tooling investment
04
The global personalization software market is projected to reach $16.3 billion by 2028, indicating long-term growth for personalization capabilities
Interpretation
Market Size Interpretation
For the Market Size angle, the data shows strong scale and momentum with marketing automation growing from $6.1 billion in 2022 to a projected $25.1 billion by 2030, alongside steadily rising spend forecasts across analytics and personalization that signal expanding demand for core marketing strategy technologies.
03 · Category
Compliance & Roi7 stats
01
62% of marketers reported that their organizations prioritize data privacy compliance, affecting how targeting and measurement marketing strategy is designed
02
The EU GDPR has 99 articles and was adopted in May 2016, establishing a major compliance framework affecting marketing targeting and consent practices
03
The U.S. CAN-SPAM Act was enacted in 2003, providing a baseline legal framework for commercial email marketing strategies
04
Marketing email has an average deliverability rate of 98% in 2024, impacting strategy feasibility for list-based channels
05
The average B2B email list growth rate is about 7% per year in 2023, informing acquisition and list hygiene strategy targets
06
63% of marketers say they are measuring marketing ROI as part of executive reporting in 2024, reflecting a shift toward financial accountability
07
Cookie-less tracking is driving first-party data strategies: 78% of marketers say they have a plan for first-party data in 2024, supporting new measurement tactics
Interpretation
Compliance & Roi Interpretation
As compliance expectations become more central to ROI, 62% of marketers say data privacy compliance drives how they target and measure, while 63% are also reporting marketing ROI to executives in 2024.
More related reading
04 · Category
Industry Trends3 stats
01
76% of organizations plan to increase investment in customer data platforms (CDPs) in 2024, suggesting growing CDP-centered data strategy
02
The global customer data platform market is expected to grow from $5.8 billion in 2023 to $25.1 billion by 2030, showing sustained CDP momentum in marketing strategy
03
Worldwide spending on advertising software is forecast to reach $61.2 billion in 2024, highlighting growth in spend on advertising technology
Interpretation
Industry Trends Interpretation
Industry Trends show that marketing strategy is shifting toward stronger data and ad-tech investments, with 76% of organizations planning to increase CDP spend in 2024 and the global CDP market projected to jump from $5.8 billion in 2023 to $25.1 billion by 2030.
05 · Category
Customer Trust2 stats
01
62% of consumers expect companies to provide clear explanations of how their data is used, meaning disclosure is a key lever in marketing strategy communications
02
85% of Americans have personally used online sources to find information about products, services, or brands, meaning digital research behavior is pervasive for marketing strategy targeting
Interpretation
Customer Trust Interpretation
Customer Trust is strongly tied to transparency and helpful online information, as 62% of consumers want clear explanations of how their data is used and 85% of Americans personally rely on online sources to research brands before making decisions.
06 · Category
Channel Performance2 stats
01
69% of marketers reported improving marketing performance through marketing analytics, meaning analytics is widely perceived as improving channel outcomes
02
72% of marketers say they use marketing automation to nurture leads, meaning lifecycle automation is a common operational strategy
Interpretation
Channel Performance Interpretation
Within Channel Performance, 72% of marketers use marketing automation to nurture leads and 69% report that marketing analytics improves performance, showing that most teams rely on measurement and automation to strengthen how effectively their channels convert and engage prospects.
report visual · Comparison
Marketing Strategy Priorities (2024)
Majority signals point to personalization, analytics/ROI measurement, and first-party data strategies as key marketing priorities.
Cookie-less tracking is driving first-party data strategies: 78% of marketers say they have a plan for first-party data 78%
63% of marketers say they are measuring marketing ROI as part of executive reporting in 2024, reflecting a shift toward
63%
61% of consumers say they will only shop with brands that provide personalized experiences, underscoring personalization
61%
source-verifiedsalesforce.com · pure360.com · campaignlive.com2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
James Okoro. (2026, February 13). Marketing Strategy Statistics. Gitnux. https://gitnux.org/marketing-strategy-statistics
MLA
James Okoro. "Marketing Strategy Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-strategy-statistics.
Chicago
James Okoro. 2026. "Marketing Strategy Statistics." Gitnux. https://gitnux.org/marketing-strategy-statistics.
Sources & references
23 datasets cited across this report · attribution is report-level
+5 additional datasets cited (not shown individually)