GITNUXREPORT 2025

Marketing In The Advertising Industry Statistics

Digital advertising surges with personalized, video, influencer, and social media strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Email marketing has an average ROI of $42 for every dollar spent

Statistic 2

Chatbots are predicted to save businesses over $8 billion annually by 2024

Statistic 3

The average click-through rate (CTR) for display ads is 0.05%

Statistic 4

Programmatic advertising accounts for 88% of digital display ad revenue in 2023

Statistic 5

The global digital advertising market is forecasted to grow annually at a rate of 8.4% from 2023 to 2027

Statistic 6

The average cost-per-click (CPC) for Google Ads in 2023 is $2.69

Statistic 7

70% of consumers prefer getting to know a company through articles rather than ads

Statistic 8

Video content accounts for 82% of all consumer internet traffic

Statistic 9

50% of consumers say that they have made a purchase after seeing a product on Instagram

Statistic 10

75% of users never scroll past the first page of search results

Statistic 11

72% of consumers prefer content over traditional advertising

Statistic 12

86% of women say that authenticity is the most important factor when deciding to follow a brand on social media

Statistic 13

74% of consumers get frustrated when website content is not personalized

Statistic 14

The average time spent on social media per day is 2 hours and 27 minutes

Statistic 15

54% of consumers want to see more video content from brands they support

Statistic 16

55% of consumers research a product online before purchasing

Statistic 17

85% of consumers say that product videos are convincing when making purchasing decisions

Statistic 18

4.9 billion people worldwide used social media in 2023, representing 59.4% of global population

Statistic 19

80% of local searches result in conversions, meaning that consumers often buy offline after searching online

Statistic 20

74% of consumers feel frustrated when website content is not personalized

Statistic 21

70% of consumers prefer to learn about a company through articles rather than ads

Statistic 22

The average consumer is exposed to between 4,000 and 10,000 ads daily

Statistic 23

83% of buyers say that they trust recommendations from family and friends over all other forms of advertising

Statistic 24

68% of consumers say that their purchasing decisions are influenced by social media content

Statistic 25

65% of consumers find video content more engaging than static content

Statistic 26

78% of consumers prefer personalized online experiences

Statistic 27

60% of consumers say that they are more likely to purchase from brands that personalize their experience

Statistic 28

70% of consumers say that user-generated content influences their purchasing decisions

Statistic 29

Voice search accounts for 20% of all mobile searches

Statistic 30

87% of smartphone users have watched videos on their phones in the past month

Statistic 31

73% of consumers prefer to buy from brands that personalize their shopping experience

Statistic 32

84% of consumers say that they trust reviews as much as personal recommendations

Statistic 33

81% of marketers say that their content marketing efforts have increased their sales

Statistic 34

Brands that blog generate 67% more leads than those that do not

Statistic 35

The average engagement rate for Instagram posts in 2023 is 1.22%

Statistic 36

55% of marketers state that content marketing is their top inbound tactic

Statistic 37

77% of marketers believe that storytelling helps build brand loyalty

Statistic 38

42% of marketers say that content personalization improves engagement

Statistic 39

Digital advertising spending worldwide is projected to reach $630 billion in 2023

Statistic 40

Native advertising generates 53% higher brand awareness than banner ads

Statistic 41

Mobile advertising spend is projected to account for 78% of all digital ad budgets in 2023

Statistic 42

61% of marketers consider SEO as a top inbound marketing strategy

Statistic 43

52% of marketers say that generating traffic and leads is their top challenge

Statistic 44

Facebook remains the most used social media platform for marketers, with 86% deploying ads there in 2023

Statistic 45

45% of marketers believe that data-driven marketing is their most effective tactic

Statistic 46

AI-powered marketing automation is expected to increase efficiency by 30% in 2023

Statistic 47

The use of augmented reality (AR) in marketing increased by 35% in 2023

Statistic 48

47% of B2B marketers use webinars as part of their marketing strategy

Statistic 49

Email marketing is responsible for 20% of all sales driven by digital marketing efforts

Statistic 50

91% of marketers believe that their social media marketing efforts have increased their brand exposure

Statistic 51

Influencer marketing is expected to be a $21.1 billion industry in 2023

Statistic 52

45% of companies say their most successful marketing campaigns use some form of influencer marketing

Statistic 53

60% of marketers consider social media engagement their top metric for success

Statistic 54

91% of marketers use social media ads as part of their campaigns

Statistic 55

81% of marketers consider influencer marketing effective in increasing brand awareness

Statistic 56

94% of marketers say that social media is important for their business

Statistic 57

The most effective social media platforms for B2C marketing are Facebook, Instagram, and TikTok

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Sources

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Key Highlights

Digital advertising spending worldwide is projected to reach $630 billion in 2023
70% of consumers prefer getting to know a company through articles rather than ads
Video content accounts for 82% of all consumer internet traffic
81% of marketers say that their content marketing efforts have increased their sales
91% of marketers believe that their social media marketing efforts have increased their brand exposure
Influencer marketing is expected to be a $21.1 billion industry in 2023
50% of consumers say that they have made a purchase after seeing a product on Instagram
Native advertising generates 53% higher brand awareness than banner ads
Email marketing has an average ROI of $42 for every dollar spent
75% of users never scroll past the first page of search results
72% of consumers prefer content over traditional advertising
Mobile advertising spend is projected to account for 78% of all digital ad budgets in 2023
86% of women say that authenticity is the most important factor when deciding to follow a brand on social media

With digital advertising expenditures soaring to an estimated $630 billion in 2023, the marketing landscape is increasingly driven by compelling content, innovative strategies like influencer collaborations, and personalized experiences that captivate consumers across social media, video, and emerging technologies.

Advertising Technologies and ROI

Email marketing has an average ROI of $42 for every dollar spent
Chatbots are predicted to save businesses over $8 billion annually by 2024
The average click-through rate (CTR) for display ads is 0.05%
Programmatic advertising accounts for 88% of digital display ad revenue in 2023
The global digital advertising market is forecasted to grow annually at a rate of 8.4% from 2023 to 2027
The average cost-per-click (CPC) for Google Ads in 2023 is $2.69

Advertising Technologies and ROI Interpretation

While email marketing boasts a remarkable $42 return per dollar and chatbots are poised to save over $8 billion annually by 2024, the industry’s struggle with a mere 0.05% display ad CTR and the dominance of programmatic advertising, accounting for 88% of digital display revenue amid an ever-expanding global market forecasted to grow at 8.4% annually, underscores that in the relentless quest for consumer attention, brands are paying more—$2.69 per Google click—yet sometimes receiving surprisingly little in return.

Consumer Behavior and Preferences

70% of consumers prefer getting to know a company through articles rather than ads
Video content accounts for 82% of all consumer internet traffic
50% of consumers say that they have made a purchase after seeing a product on Instagram
75% of users never scroll past the first page of search results
72% of consumers prefer content over traditional advertising
86% of women say that authenticity is the most important factor when deciding to follow a brand on social media
74% of consumers get frustrated when website content is not personalized
The average time spent on social media per day is 2 hours and 27 minutes
54% of consumers want to see more video content from brands they support
55% of consumers research a product online before purchasing
85% of consumers say that product videos are convincing when making purchasing decisions
4.9 billion people worldwide used social media in 2023, representing 59.4% of global population
80% of local searches result in conversions, meaning that consumers often buy offline after searching online
74% of consumers feel frustrated when website content is not personalized
70% of consumers prefer to learn about a company through articles rather than ads
The average consumer is exposed to between 4,000 and 10,000 ads daily
83% of buyers say that they trust recommendations from family and friends over all other forms of advertising
68% of consumers say that their purchasing decisions are influenced by social media content
65% of consumers find video content more engaging than static content
78% of consumers prefer personalized online experiences
60% of consumers say that they are more likely to purchase from brands that personalize their experience
70% of consumers say that user-generated content influences their purchasing decisions
Voice search accounts for 20% of all mobile searches
87% of smartphone users have watched videos on their phones in the past month
73% of consumers prefer to buy from brands that personalize their shopping experience
84% of consumers say that they trust reviews as much as personal recommendations

Consumer Behavior and Preferences Interpretation

In an era where over 80% of internet traffic is video, nearly 70% of consumers favor authentic articles and personalized content over traditional ads, proving that human connection and tailored experiences still rule the digital marketplace despite the bombardment of 10,000 daily ads; after all, trust in reviews rivals personal recommendations, and a significant portion of purchases are driven by social media influence—reminding brands that in the digital age, engaging storytelling and genuine authenticity aren’t just trendy—they’re essential.

Content Marketing and Engagement

81% of marketers say that their content marketing efforts have increased their sales
Brands that blog generate 67% more leads than those that do not
The average engagement rate for Instagram posts in 2023 is 1.22%
55% of marketers state that content marketing is their top inbound tactic
77% of marketers believe that storytelling helps build brand loyalty
42% of marketers say that content personalization improves engagement

Content Marketing and Engagement Interpretation

With 81% of marketers seeing sales boosts from content, 67% generating more leads through blogging, and 77% valuing storytelling for brand loyalty, it's clear that in today’s digital landscape, personalized, narrative-driven content remains the most powerful tool—though even with a modest 1.22% Instagram engagement rate, brands that master the art of authentic connection continue to outperform the competition.

Digital Marketing Trends and Strategies

Digital advertising spending worldwide is projected to reach $630 billion in 2023
Native advertising generates 53% higher brand awareness than banner ads
Mobile advertising spend is projected to account for 78% of all digital ad budgets in 2023
61% of marketers consider SEO as a top inbound marketing strategy
52% of marketers say that generating traffic and leads is their top challenge
Facebook remains the most used social media platform for marketers, with 86% deploying ads there in 2023
45% of marketers believe that data-driven marketing is their most effective tactic
AI-powered marketing automation is expected to increase efficiency by 30% in 2023
The use of augmented reality (AR) in marketing increased by 35% in 2023
47% of B2B marketers use webinars as part of their marketing strategy
Email marketing is responsible for 20% of all sales driven by digital marketing efforts

Digital Marketing Trends and Strategies Interpretation

As the digital advertising landscape surges to a colossal $630 billion this year, marketers are betting big on native, mobile, and data-driven strategies—leveraging AR, webinars, and SEO—while navigating the persistent challenge of traffic and leads, all amidst Facebook's dominance and email's steady contribution, reminding us that in today’s marketing game, innovation and agility are the keys to staying ahead in a fiercely competitive, ever-evolving digital arena.

Social Media and Influencer Marketing

91% of marketers believe that their social media marketing efforts have increased their brand exposure
Influencer marketing is expected to be a $21.1 billion industry in 2023
45% of companies say their most successful marketing campaigns use some form of influencer marketing
60% of marketers consider social media engagement their top metric for success
91% of marketers use social media ads as part of their campaigns
81% of marketers consider influencer marketing effective in increasing brand awareness
94% of marketers say that social media is important for their business
The most effective social media platforms for B2C marketing are Facebook, Instagram, and TikTok

Social Media and Influencer Marketing Interpretation

With nearly all marketers acknowledging social media’s pivotal role—from boosting brand visibility to fueling influencer-driven campaigns—it's clear that in today's digital landscape, if you're not investing in social ads and influencer partnerships, you're practically shouting into the void.