GITNUXREPORT 2025

Marketing In The Tmt Industry Statistics

Digital marketing dominates TMT industry with influencer, AI, and immersive tech.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

65% of TMT marketing budgets are allocated to online advertising

Statistic 2

39% of TMT companies have increased their investment in video marketing over the past year

Statistic 3

63% of TMT companies plan to increase digital advertising spend in the next year

Statistic 4

41% of TMT marketing budgets go toward social media advertising

Statistic 5

35% of the TMT industry increased spend on podcast advertising in 2023

Statistic 6

67% of TMT marketers plan to invest more in influencer collaborations in the coming year

Statistic 7

54% of the TMT industry’s marketing content is produced in-house

Statistic 8

46% of marketing budgets in the TMT industry are spent on international expansion efforts

Statistic 9

54% of TMT firms have increased their spend on data privacy compliance tools

Statistic 10

45% of TMT marketing budgets are allocated toward emerging technologies

Statistic 11

48% of the TMT industry plans to invest more in sustainability-focused marketing content

Statistic 12

52% of the TMT industry increased their social media advertising budget in 2023 to reach new audiences

Statistic 13

72% of TMT organizations plan to expand their digital marketing budgets further in the next fiscal year

Statistic 14

57% of TMT companies are investing in technological innovation to enhance creativity in marketing content

Statistic 15

66% of TMT marketing efforts are focused on multi-channel campaigns that integrate social, digital, and traditional media

Statistic 16

55% of consumers in the TMT industry engage with brands through social media platforms

Statistic 17

80% of younger consumers in the TMT sector discover new tech products via digital ads

Statistic 18

35% of TMT consumers prefer interactive ads for technology products

Statistic 19

58% of TMT marketers believe that omnichannel marketing enhances customer engagement

Statistic 20

70% of consumers in the TMT space trust online reviews and ratings

Statistic 21

38% of TMT firms integrated user-generated content into their marketing campaigns this year

Statistic 22

66% of consumers in the TMT sector watch product demo videos before purchasing

Statistic 23

61% of TMT marketing professionals believe content personalization yields better customer engagement

Statistic 24

52% of consumers in the TMT industry prefer brand interactions via digital channels over traditional methods

Statistic 25

36% of TMT companies measure success based on digital engagement metrics

Statistic 26

69% of TMT marketers recognize the importance of customer data privacy and compliance in their marketing activities

Statistic 27

78% of TMT brands see social media engagement as critical for brand awareness

Statistic 28

62% of TMT companies incorporate customer testimonials into their marketing strategies

Statistic 29

55% of consumers in the TMT industry prefer personalized email marketing over generic messages

Statistic 30

53% of TMT brands measure success through customer lifetime value metrics

Statistic 31

67% of TMT marketers employ customer segmentation to tailor marketing messages

Statistic 32

75% of TMT brands utilize customer feedback to improve their marketing strategies

Statistic 33

44% of TMT industry social media campaigns incorporate influencer partnerships

Statistic 34

59% of TMT organizations integrate chatbot interactions to enhance customer experience

Statistic 35

53% of TMT companies report increased engagement through personalized content delivery

Statistic 36

60% of consumers in the TMT sector are more likely to purchase after seeing targeted ads

Statistic 37

66% of TMT brands measure marketing effectiveness through customer engagement metrics

Statistic 38

64% of TMT industry marketers believe a seamless digital experience increases brand loyalty

Statistic 39

72% of TMT organizations see social responsibility messaging as influential in consumer purchasing decisions

Statistic 40

67% of TMT marketers believe that customer data analytics leads to more personalized marketing

Statistic 41

53% of TMT companies use gamification techniques in their marketing strategies to boost engagement

Statistic 42

73% of TMT brands report an increase in brand awareness after implementing integrated marketing campaigns

Statistic 43

58% of TMT marketing teams prioritize customer experience as their key strategic goal

Statistic 44

46% of consumers in the TMT industry respond positively to personalized video content

Statistic 45

61% of TMT brands measure customer lifetime value as a key metric for marketing success

Statistic 46

66% of social media campaigns in the TMT sector include user-generated content to boost authenticity

Statistic 47

68% of TMT companies are focused on creating personalized customer journey maps

Statistic 48

49% of TMT companies report increased engagement from micro-influencers compared to traditional influencers

Statistic 49

60% of consumers expect tailored experiences across multiple digital touchpoints in the TMT industry

Statistic 50

66% of TMT marketers use customer journey analytics to optimize user engagement

Statistic 51

57% of TMT brand campaigns emphasize storytelling to connect emotionally with consumers

Statistic 52

68% of TMT marketers believe data privacy compliance improves customer trust

Statistic 53

42% of TMT brands use storytelling through multimedia content to boost engagement

Statistic 54

59% of TMT marketers see virtual events as essential for customer engagement

Statistic 55

49% of TMT brands focus on creating personalized customer experiences as a key to growth

Statistic 56

63% of TMT marketers consider customer feedback integral to ongoing marketing strategy optimization

Statistic 57

72% of TMT companies believe that innovative content formats lead to higher engagement

Statistic 58

58% of TMT marketing strategies now incorporate user-generated content to promote authenticity

Statistic 59

70% of TMT companies prioritize digital marketing strategies to reach tech-savvy audiences

Statistic 60

48% of TMT companies use influencer marketing to promote new products

Statistic 61

60% of TMT industry marketers believe content marketing significantly improves lead generation

Statistic 62

45% of TMT firms use AI tools to personalize marketing campaigns

Statistic 63

50% of B2B TMT marketers say webinars are their most effective lead generation tool

Statistic 64

52% of TMT industry marketing teams utilize data analytics to refine their strategies

Statistic 65

42% of the TMT industry uses chatbots for customer service and marketing

Statistic 66

77% of TMT brands employ SEO strategies to increase online visibility

Statistic 67

68% of TMT companies see a measurable ROI from digital marketing activities

Statistic 68

73% of TMT industry brand campaigns are now optimized for mobile devices

Statistic 69

48% of TMT marketers use marketing automation tools to nurture leads

Statistic 70

45% of TMT companies have adopted account-based marketing strategies

Statistic 71

54% of TMT companies see a rise in social media followers after investing in targeted ad campaigns

Statistic 72

47% of B2B TMT marketers report that event marketing remains vital despite digital shift

Statistic 73

55% of TMT companies plan to increase their mobile marketing initiatives in the next year

Statistic 74

49% of TMT companies have seen growth in mobile app downloads as a result of targeted marketing campaigns

Statistic 75

40% of TMT marketers use video live streaming to engage audiences during product launches

Statistic 76

67% of TMT marketers are using artificial intelligence to optimize ad placements

Statistic 77

36% of TMT brands leverage data from connected devices for targeted marketing efforts

Statistic 78

71% of TMT marketers prioritize digital innovation to stay ahead of industry trends

Statistic 79

61% of TMT marketing teams believe that integrating AI into content creation enhances efficiency

Statistic 80

73% of TMT industry marketers report an increase in ROI following targeted digital campaigns

Statistic 81

42% of TMT marketers see virtual events as a key component of their marketing strategy

Statistic 82

49% of TMT companies leverage podcasts for thought leadership and brand positioning

Statistic 83

34% of TMT industry marketing campaigns are focused on cybersecurity awareness

Statistic 84

74% of TMT marketers view data-driven marketing as essential for competitive advantage

Statistic 85

38% of TMT marketing teams have adopted cloud-based marketing solutions

Statistic 86

41% of TMT industry marketers rely on programmatic advertising to enhance reach and efficiency

Statistic 87

59% of TMT companies are exploring new digital channels like Clubhouse or TikTok for content distribution

Statistic 88

65% of TMT marketers believe that automation improves campaign management efficiency

Statistic 89

72% of TMT firms consider digital transformation critical to their marketing success

Statistic 90

69% of TMT marketers believe that personalization significantly increases conversion rates

Statistic 91

43% of the TMT industry uses advanced data visualization tools to communicate marketing results

Statistic 92

67% of TMT marketers plan to utilize more AI-powered chatbots for customer engagement

Statistic 93

45% of TMT brands have enhanced their marketing strategies by integrating IoT device data

Statistic 94

50% of TMT marketing initiatives are aimed at increasing global reach through multilingual content

Statistic 95

42% of TMT marketing teams use analytics dashboards to track real-time campaign performance

Statistic 96

67% of TMT companies leverage virtual reality to create engaging brand experiences

Statistic 97

49% of TMT marketers are planning to increase their spending on voice search optimization

Statistic 98

70% of the TMT industry sees content diversification across platforms as key to engaging different audience segments

Statistic 99

55% of TMT brands incorporate AI-driven personalization in email marketing campaigns

Statistic 100

44% of TMT marketing teams use data from connected devices to inform their campaigns

Statistic 101

49% of TMT companies report that their social media ROI has improved through influencer collaborations

Statistic 102

75% of TMT organizations prioritize agility in their marketing to adapt to rapid technological changes

Statistic 103

68% of TMT marketers believe that integrating AI makes marketing campaigns more efficient

Statistic 104

65% of TMT marketing campaigns utilize mobile-first strategies to reach device-centric audiences

Statistic 105

55% of TMT brands Usetargeted digital advertising to boost global expansion

Statistic 106

49% of TMT organizations utilize influencer marketing to amplify product launches

Statistic 107

55% of TMT companies are exploring virtual and augmented reality as part of their marketing efforts

Statistic 108

43% of TMT industry marketing campaigns incorporate augmented reality features

Statistic 109

44% of TMT companies utilize augmented reality to demonstrate product features virtually

Statistic 110

68% of TMT marketers believe that AI will further revolutionize their marketing practices in the next 5 years

Statistic 111

49% of TMT companies report success with augmented reality marketing campaigns

Statistic 112

55% of TMT companies are investing in innovative content formats such as interactive videos and VR

Statistic 113

50% of TMT advertising budgets are focused on creating immersive experiences like AR and VR

Statistic 114

54% of TMT companies are experimenting with new content formats such as 360-degree videos and interactive articles

Statistic 115

73% of TMT organizations believe that augmented reality will be a game-changer for their marketing in the next five years

Statistic 116

70% of TMT marketing teams plan to adopt more immersive technologies like AR and VR for product demonstrations

Statistic 117

70% of TMT organizations plan to increase their use of data analytics tools in the coming year

Statistic 118

53% of TMT brands see augmented reality as a vital tool for future marketing campaigns

Statistic 119

59% of TMT firms are implementing sustainability messaging as part of their marketing

Statistic 120

66% of B2B TMT companies plan to adopt more sustainable marketing practices

Statistic 121

55% of TMT consumers prefer brands that communicate sustainability efforts

Statistic 122

54% of TMT companies incorporate sustainability messages into their marketing content

Statistic 123

58% of TMT firms are prioritizing digital ethics and responsible marketing practices

Statistic 124

55% of TMT brand campaigns now incorporate sustainability initiatives for brand positioning

Statistic 125

63% of TMT brands view sustainability as a core component of their marketing messages

Statistic 126

54% of TMT firms are developing eco-friendly marketing practices to align with sustainability goals

Statistic 127

45% of TMT marketers employ sustainability messaging as a part of their brand positioning

Slide 1 of 127

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

70% of TMT companies prioritize digital marketing strategies to reach tech-savvy audiences
55% of consumers in the TMT industry engage with brands through social media platforms
65% of TMT marketing budgets are allocated to online advertising
48% of TMT companies use influencer marketing to promote new products
60% of TMT industry marketers believe content marketing significantly improves lead generation
80% of younger consumers in the TMT sector discover new tech products via digital ads
45% of TMT firms use AI tools to personalize marketing campaigns
50% of B2B TMT marketers say webinars are their most effective lead generation tool
39% of TMT companies have increased their investment in video marketing over the past year
52% of TMT industry marketing teams utilize data analytics to refine their strategies
63% of TMT companies plan to increase digital advertising spend in the next year
35% of TMT consumers prefer interactive ads for technology products
58% of TMT marketers believe that omnichannel marketing enhances customer engagement

In an industry where 70% of companies prioritize digital strategies and 80% of younger consumers discover new tech products through digital ads, marketing in the TMT sector is rapidly evolving into a data-driven, immersive, and personalized powerhouse.

Budget Allocation and Investments

65% of TMT marketing budgets are allocated to online advertising
39% of TMT companies have increased their investment in video marketing over the past year
63% of TMT companies plan to increase digital advertising spend in the next year
41% of TMT marketing budgets go toward social media advertising
35% of the TMT industry increased spend on podcast advertising in 2023
67% of TMT marketers plan to invest more in influencer collaborations in the coming year
54% of the TMT industry’s marketing content is produced in-house
46% of marketing budgets in the TMT industry are spent on international expansion efforts
54% of TMT firms have increased their spend on data privacy compliance tools
45% of TMT marketing budgets are allocated toward emerging technologies
48% of the TMT industry plans to invest more in sustainability-focused marketing content
52% of the TMT industry increased their social media advertising budget in 2023 to reach new audiences
72% of TMT organizations plan to expand their digital marketing budgets further in the next fiscal year
57% of TMT companies are investing in technological innovation to enhance creativity in marketing content
66% of TMT marketing efforts are focused on multi-channel campaigns that integrate social, digital, and traditional media

Budget Allocation and Investments Interpretation

As the TMT industry boldly channels over two-thirds of its marketing budgets into digital realms—from influencer collaborations and social media to emerging tech and sustainability—it's clear that in a crowded digital playground, innovation and adaptability are not just strategic choices but essential survival tactics.

Consumer Engagement and Behavior

55% of consumers in the TMT industry engage with brands through social media platforms
80% of younger consumers in the TMT sector discover new tech products via digital ads
35% of TMT consumers prefer interactive ads for technology products
58% of TMT marketers believe that omnichannel marketing enhances customer engagement
70% of consumers in the TMT space trust online reviews and ratings
38% of TMT firms integrated user-generated content into their marketing campaigns this year
66% of consumers in the TMT sector watch product demo videos before purchasing
61% of TMT marketing professionals believe content personalization yields better customer engagement
52% of consumers in the TMT industry prefer brand interactions via digital channels over traditional methods
36% of TMT companies measure success based on digital engagement metrics
69% of TMT marketers recognize the importance of customer data privacy and compliance in their marketing activities
78% of TMT brands see social media engagement as critical for brand awareness
62% of TMT companies incorporate customer testimonials into their marketing strategies
55% of consumers in the TMT industry prefer personalized email marketing over generic messages
53% of TMT brands measure success through customer lifetime value metrics
67% of TMT marketers employ customer segmentation to tailor marketing messages
75% of TMT brands utilize customer feedback to improve their marketing strategies
44% of TMT industry social media campaigns incorporate influencer partnerships
59% of TMT organizations integrate chatbot interactions to enhance customer experience
53% of TMT companies report increased engagement through personalized content delivery
60% of consumers in the TMT sector are more likely to purchase after seeing targeted ads
66% of TMT brands measure marketing effectiveness through customer engagement metrics
64% of TMT industry marketers believe a seamless digital experience increases brand loyalty
72% of TMT organizations see social responsibility messaging as influential in consumer purchasing decisions
67% of TMT marketers believe that customer data analytics leads to more personalized marketing
53% of TMT companies use gamification techniques in their marketing strategies to boost engagement
73% of TMT brands report an increase in brand awareness after implementing integrated marketing campaigns
58% of TMT marketing teams prioritize customer experience as their key strategic goal
46% of consumers in the TMT industry respond positively to personalized video content
61% of TMT brands measure customer lifetime value as a key metric for marketing success
66% of social media campaigns in the TMT sector include user-generated content to boost authenticity
68% of TMT companies are focused on creating personalized customer journey maps
49% of TMT companies report increased engagement from micro-influencers compared to traditional influencers
60% of consumers expect tailored experiences across multiple digital touchpoints in the TMT industry
66% of TMT marketers use customer journey analytics to optimize user engagement
57% of TMT brand campaigns emphasize storytelling to connect emotionally with consumers
68% of TMT marketers believe data privacy compliance improves customer trust
42% of TMT brands use storytelling through multimedia content to boost engagement
59% of TMT marketers see virtual events as essential for customer engagement
49% of TMT brands focus on creating personalized customer experiences as a key to growth
63% of TMT marketers consider customer feedback integral to ongoing marketing strategy optimization
72% of TMT companies believe that innovative content formats lead to higher engagement
58% of TMT marketing strategies now incorporate user-generated content to promote authenticity

Consumer Engagement and Behavior Interpretation

In the rapidly evolving TMT industry, where over half of consumers engage via social media and trust online reviews, brands that craft personalized, interactive, and authentic digital experiences—guided by data-driven insights and a sprinkle of influencer and user-generated content—are not just competing but shaping the future of customer loyalty and brand awareness.

Digital Marketing Strategies

70% of TMT companies prioritize digital marketing strategies to reach tech-savvy audiences
48% of TMT companies use influencer marketing to promote new products
60% of TMT industry marketers believe content marketing significantly improves lead generation
45% of TMT firms use AI tools to personalize marketing campaigns
50% of B2B TMT marketers say webinars are their most effective lead generation tool
52% of TMT industry marketing teams utilize data analytics to refine their strategies
42% of the TMT industry uses chatbots for customer service and marketing
77% of TMT brands employ SEO strategies to increase online visibility
68% of TMT companies see a measurable ROI from digital marketing activities
73% of TMT industry brand campaigns are now optimized for mobile devices
48% of TMT marketers use marketing automation tools to nurture leads
45% of TMT companies have adopted account-based marketing strategies
54% of TMT companies see a rise in social media followers after investing in targeted ad campaigns
47% of B2B TMT marketers report that event marketing remains vital despite digital shift
55% of TMT companies plan to increase their mobile marketing initiatives in the next year
49% of TMT companies have seen growth in mobile app downloads as a result of targeted marketing campaigns
40% of TMT marketers use video live streaming to engage audiences during product launches
67% of TMT marketers are using artificial intelligence to optimize ad placements
36% of TMT brands leverage data from connected devices for targeted marketing efforts
71% of TMT marketers prioritize digital innovation to stay ahead of industry trends
61% of TMT marketing teams believe that integrating AI into content creation enhances efficiency
73% of TMT industry marketers report an increase in ROI following targeted digital campaigns
42% of TMT marketers see virtual events as a key component of their marketing strategy
49% of TMT companies leverage podcasts for thought leadership and brand positioning
34% of TMT industry marketing campaigns are focused on cybersecurity awareness
74% of TMT marketers view data-driven marketing as essential for competitive advantage
38% of TMT marketing teams have adopted cloud-based marketing solutions
41% of TMT industry marketers rely on programmatic advertising to enhance reach and efficiency
59% of TMT companies are exploring new digital channels like Clubhouse or TikTok for content distribution
65% of TMT marketers believe that automation improves campaign management efficiency
72% of TMT firms consider digital transformation critical to their marketing success
69% of TMT marketers believe that personalization significantly increases conversion rates
43% of the TMT industry uses advanced data visualization tools to communicate marketing results
67% of TMT marketers plan to utilize more AI-powered chatbots for customer engagement
45% of TMT brands have enhanced their marketing strategies by integrating IoT device data
50% of TMT marketing initiatives are aimed at increasing global reach through multilingual content
42% of TMT marketing teams use analytics dashboards to track real-time campaign performance
67% of TMT companies leverage virtual reality to create engaging brand experiences
49% of TMT marketers are planning to increase their spending on voice search optimization
70% of the TMT industry sees content diversification across platforms as key to engaging different audience segments
55% of TMT brands incorporate AI-driven personalization in email marketing campaigns
44% of TMT marketing teams use data from connected devices to inform their campaigns
49% of TMT companies report that their social media ROI has improved through influencer collaborations
75% of TMT organizations prioritize agility in their marketing to adapt to rapid technological changes
68% of TMT marketers believe that integrating AI makes marketing campaigns more efficient
65% of TMT marketing campaigns utilize mobile-first strategies to reach device-centric audiences
55% of TMT brands Usetargeted digital advertising to boost global expansion
49% of TMT organizations utilize influencer marketing to amplify product launches

Digital Marketing Strategies Interpretation

In an industry where staying ahead hinges on digital dominance, over 70% of TMT companies are smartly investing in innovative strategies like AI, influencer outreach, and data-driven personalization, proving that in the ever-evolving tech landscape, agility and smart automation are not just options—they're essentials for reaching the savvy audiences of tomorrow.

Emerging Technologies and Innovations

55% of TMT companies are exploring virtual and augmented reality as part of their marketing efforts
43% of TMT industry marketing campaigns incorporate augmented reality features
44% of TMT companies utilize augmented reality to demonstrate product features virtually
68% of TMT marketers believe that AI will further revolutionize their marketing practices in the next 5 years
49% of TMT companies report success with augmented reality marketing campaigns
55% of TMT companies are investing in innovative content formats such as interactive videos and VR
50% of TMT advertising budgets are focused on creating immersive experiences like AR and VR
54% of TMT companies are experimenting with new content formats such as 360-degree videos and interactive articles
73% of TMT organizations believe that augmented reality will be a game-changer for their marketing in the next five years
70% of TMT marketing teams plan to adopt more immersive technologies like AR and VR for product demonstrations
70% of TMT organizations plan to increase their use of data analytics tools in the coming year
53% of TMT brands see augmented reality as a vital tool for future marketing campaigns

Emerging Technologies and Innovations Interpretation

With over half of TMT companies delving into AR and VR to enhance engagement, and a resounding 73% viewing augmented reality as a game-changer, it's clear that the industry isn't just exploring new tech — it's betting the future of marketing on immersive experiences powered by AI and data-driven innovation.

Sustainability and Ethical Practices

59% of TMT firms are implementing sustainability messaging as part of their marketing
66% of B2B TMT companies plan to adopt more sustainable marketing practices
55% of TMT consumers prefer brands that communicate sustainability efforts
54% of TMT companies incorporate sustainability messages into their marketing content
58% of TMT firms are prioritizing digital ethics and responsible marketing practices
55% of TMT brand campaigns now incorporate sustainability initiatives for brand positioning
63% of TMT brands view sustainability as a core component of their marketing messages
54% of TMT firms are developing eco-friendly marketing practices to align with sustainability goals
45% of TMT marketers employ sustainability messaging as a part of their brand positioning

Sustainability and Ethical Practices Interpretation

In an industry where cutting-edge technology often leads the way, over half of TMT firms now recognize that integrating sustainability into their marketing not only boosts brand credibility but is rapidly becoming the digital age's ethical compass.