GITNUXREPORT 2025

Marketing In The Life Science Industry Statistics

Life science marketing emphasizes digital channels, personalization, influencer, and analytics.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

48% of life science companies have dedicated marketing analytics teams

Statistic 2

56% of life science brands plan to adopt artificial intelligence tools in their marketing efforts

Statistic 3

41% of life science organizations are using augmented reality (AR) and virtual reality (VR) in their marketing tools

Statistic 4

63% of life science companies plan to leverage blockchain technology for secure data sharing in marketing campaigns

Statistic 5

48% of life science brands have increased their use of analytics tools to better understand customer behaviors

Statistic 6

55% of life science companies are actively developing virtual and augmented reality experiences for marketing purposes

Statistic 7

70% of life sciences companies incorporate data-driven insights to guide their strategic marketing decisions

Statistic 8

54% of life science marketers believe that the increased use of patient data has driven more targeted marketing campaigns

Statistic 9

42% of pharmaceutical marketing content is now tailored to specific target audiences based on data analytics

Statistic 10

65% of life science marketers use content marketing as their primary strategy

Statistic 11

54% of life science companies plan to increase their investment in social media marketing within the next year

Statistic 12

72% of life science buyers say they prefer to learn about products through digital channels

Statistic 13

69% of life science companies leverage video content for educational and promotional purposes

Statistic 14

38% of life science companies find their biggest challenge in creating compliant marketing content

Statistic 15

51% of life science marketers report a measurable increase in engagement through personalized marketing campaigns

Statistic 16

73% of life science companies believe digital channels increase their reach and engagement with healthcare professionals

Statistic 17

49% of life science companies see podcasts as an effective marketing channel to reach professionals

Statistic 18

66% of life science companies prioritize content personalization to improve engagement

Statistic 19

80% of healthcare professionals prefer receiving information via email marketing campaigns from life science brands

Statistic 20

54% of life sciences companies have experienced challenges in adhering to regulatory requirements in marketing communications

Statistic 21

44% of life science marketing content is now developed specifically for mobile devices

Statistic 22

50% of life sciences companies report that digital marketing has led to increased lead generation

Statistic 23

37% of life science marketers find that their content marketing efforts have directly improved patient or practitioner engagement

Statistic 24

39% of life science marketers see regulatory compliance as a significant obstacle in content marketing

Statistic 25

75% of marketing professionals in the industry believe that digital storytelling is more effective than traditional marketing

Statistic 26

49% of life science companies utilize customer reviews and testimonials in their marketing efforts

Statistic 27

61% of life science companies are investing in online education platforms and webinars as part of their marketing repertoire

Statistic 28

78% of life science companies consider digital marketing a top priority for their growth strategies

Statistic 29

44% of life science companies monitor and analyze competitor marketing strategies regularly

Statistic 30

67% of life science marketers believe data privacy concerns are a barrier to digital marketing expansion

Statistic 31

59% of life science firms are investing in chatbot technology for customer engagement

Statistic 32

33% of life science organizations believe their current marketing strategies are not fully aligned with digital transformation initiatives

Statistic 33

70% of life science marketers believe AI will transform their marketing practices within the next five years

Statistic 34

61% of life sciences companies use customer relationship management (CRM) systems to optimize marketing efforts

Statistic 35

58% of marketers in the life sciences industry are increasing investments in mobile marketing

Statistic 36

52% of respondents in the industry cited lack of skilled marketing talent as a barrier to digital initiatives

Statistic 37

77% of life science companies believe that customer experience (CX) will be a critical focus in their marketing strategies moving forward

Statistic 38

69% of life science marketing campaigns involve the integration of multiple channels for a seamless customer experience

Statistic 39

81% of healthcare professionals prefer digital communication methods over traditional channels

Statistic 40

58% of marketers in the industry consider marketing automation essential for scaling their campaigns

Statistic 41

29% of life science companies have adopted virtual events as a key component of their marketing strategy

Statistic 42

68% of life sciences firms use email marketing automation to nurture leads and maintain customer engagement

Statistic 43

53% of life sciences marketers plan to increase their spend on digital signage in healthcare facilities

Statistic 44

82% of life science marketers believe influencer marketing can impact purchasing decisions

Statistic 45

44% of life science organizations use influencer collaborations to educate and promote their products

Statistic 46

42% of marketing budgets in the life sciences industry are allocated to digital advertising

Statistic 47

65% of life science brands report increased website traffic after implementing digital marketing strategies

Statistic 48

47% of life sciences companies track the performance of their marketing initiatives with KPI dashboards

Statistic 49

65% of life science organizations plan to adopt more sustainable and eco-friendly marketing practices over the next five years

Statistic 50

36% of life science marketers report difficulty in measuring ROI on their marketing activities

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Sources

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Key Highlights

78% of life science companies consider digital marketing a top priority for their growth strategies
65% of life science marketers use content marketing as their primary strategy
54% of life science companies plan to increase their investment in social media marketing within the next year
72% of life science buyers say they prefer to learn about products through digital channels
48% of life science companies have dedicated marketing analytics teams
82% of life science marketers believe influencer marketing can impact purchasing decisions
56% of life science brands plan to adopt artificial intelligence tools in their marketing efforts
69% of life science companies leverage video content for educational and promotional purposes
38% of life science companies find their biggest challenge in creating compliant marketing content
51% of life science marketers report a measurable increase in engagement through personalized marketing campaigns
44% of life science companies monitor and analyze competitor marketing strategies regularly
67% of life science marketers believe data privacy concerns are a barrier to digital marketing expansion
41% of life science organizations are using augmented reality (AR) and virtual reality (VR) in their marketing tools

In a rapidly evolving digital landscape, 78% of life science companies are prioritizing digital marketing as a catalyst for growth, leveraging innovative strategies from content marketing to AI, AR, and personalized campaigns to engage healthcare professionals and stay ahead in a competitive industry.

Advanced Technologies and Data Use

48% of life science companies have dedicated marketing analytics teams
56% of life science brands plan to adopt artificial intelligence tools in their marketing efforts
41% of life science organizations are using augmented reality (AR) and virtual reality (VR) in their marketing tools
63% of life science companies plan to leverage blockchain technology for secure data sharing in marketing campaigns
48% of life science brands have increased their use of analytics tools to better understand customer behaviors
55% of life science companies are actively developing virtual and augmented reality experiences for marketing purposes
70% of life sciences companies incorporate data-driven insights to guide their strategic marketing decisions
54% of life science marketers believe that the increased use of patient data has driven more targeted marketing campaigns
42% of pharmaceutical marketing content is now tailored to specific target audiences based on data analytics

Advanced Technologies and Data Use Interpretation

In the rapidly evolving realm of life sciences marketing, nearly half of companies are embracing analytics and AR/VR tools while over 70% leverage data-driven insights and blockchain tech, illustrating a decisive shift toward smarter, more secure, and immersive strategies—proving that in this industry, science is indeed becoming as innovative as the medicines it develops.

Content Marketing and Engagement

65% of life science marketers use content marketing as their primary strategy
54% of life science companies plan to increase their investment in social media marketing within the next year
72% of life science buyers say they prefer to learn about products through digital channels
69% of life science companies leverage video content for educational and promotional purposes
38% of life science companies find their biggest challenge in creating compliant marketing content
51% of life science marketers report a measurable increase in engagement through personalized marketing campaigns
73% of life science companies believe digital channels increase their reach and engagement with healthcare professionals
49% of life science companies see podcasts as an effective marketing channel to reach professionals
66% of life science companies prioritize content personalization to improve engagement
80% of healthcare professionals prefer receiving information via email marketing campaigns from life science brands
54% of life sciences companies have experienced challenges in adhering to regulatory requirements in marketing communications
44% of life science marketing content is now developed specifically for mobile devices
50% of life sciences companies report that digital marketing has led to increased lead generation
37% of life science marketers find that their content marketing efforts have directly improved patient or practitioner engagement
39% of life science marketers see regulatory compliance as a significant obstacle in content marketing
75% of marketing professionals in the industry believe that digital storytelling is more effective than traditional marketing
49% of life science companies utilize customer reviews and testimonials in their marketing efforts
61% of life science companies are investing in online education platforms and webinars as part of their marketing repertoire

Content Marketing and Engagement Interpretation

In an industry where 73% of companies believe digital channels expand their reach and 75% endorse digital storytelling over traditional methods, life science marketers are skillfully balancing innovation with compliance challenges—showing that in the quest to educate and engage healthcare professionals, content remains king, even as regulatory hurdles threaten to dethrone creativity.

Digital Transformation and Strategy

78% of life science companies consider digital marketing a top priority for their growth strategies
44% of life science companies monitor and analyze competitor marketing strategies regularly
67% of life science marketers believe data privacy concerns are a barrier to digital marketing expansion
59% of life science firms are investing in chatbot technology for customer engagement
33% of life science organizations believe their current marketing strategies are not fully aligned with digital transformation initiatives
70% of life science marketers believe AI will transform their marketing practices within the next five years
61% of life sciences companies use customer relationship management (CRM) systems to optimize marketing efforts
58% of marketers in the life sciences industry are increasing investments in mobile marketing
52% of respondents in the industry cited lack of skilled marketing talent as a barrier to digital initiatives
77% of life science companies believe that customer experience (CX) will be a critical focus in their marketing strategies moving forward
69% of life science marketing campaigns involve the integration of multiple channels for a seamless customer experience
81% of healthcare professionals prefer digital communication methods over traditional channels
58% of marketers in the industry consider marketing automation essential for scaling their campaigns
29% of life science companies have adopted virtual events as a key component of their marketing strategy
68% of life sciences firms use email marketing automation to nurture leads and maintain customer engagement
53% of life sciences marketers plan to increase their spend on digital signage in healthcare facilities

Digital Transformation and Strategy Interpretation

As life science companies increasingly recognize that digital marketing is essential for growth and patient engagement—despite hurdles like data privacy concerns and talent shortages—they are boldly investing in AI, chatbots, and multi-channel strategies, signaling a transformative era where the science of marketing becomes as precise and innovative as the research they conduct.

Influencer and Customer Relationships

82% of life science marketers believe influencer marketing can impact purchasing decisions
44% of life science organizations use influencer collaborations to educate and promote their products

Influencer and Customer Relationships Interpretation

With nearly nine out of ten life science marketers trusting influencer marketing to sway purchasing decisions, and almost half leveraging influencer collaborations for education, it's clear that even in the lab, influence is the new catalyst for innovation and growth.

Marketing Budgets, Measurement, and Performance

42% of marketing budgets in the life sciences industry are allocated to digital advertising
65% of life science brands report increased website traffic after implementing digital marketing strategies
47% of life sciences companies track the performance of their marketing initiatives with KPI dashboards
65% of life science organizations plan to adopt more sustainable and eco-friendly marketing practices over the next five years

Marketing Budgets, Measurement, and Performance Interpretation

With nearly half the industry funneling our budgets into digital campaigns, it's clear that in life sciences, the future is not only in innovation but also in tracking success through KPIs and embracing greener marketing practices—proving science and sustainability are now equally integral to growth.

Measurement, Budgeting, and Performance

36% of life science marketers report difficulty in measuring ROI on their marketing activities

Measurement, Budgeting, and Performance Interpretation

With over a third of life science marketers struggling to quantify their ROI, it’s clear that in this field, proving the value of your efforts is as complex as the science itself.