GITNUXREPORT 2025

Marketing In The Consumer Goods Industry Statistics

Personalization, sustainability, and digital channels dominate consumer goods marketing strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

72% of consumers prefer brands that align with their values, making brand purpose a key marketing focus

Statistic 2

85% of marketers find content marketing effective for brand building in the consumer goods sector

Statistic 3

47% of consumers say sustainability practices influence their purchasing decisions in the consumer goods industry

Statistic 4

76% of consumers prefer brands that offer loyalty programs

Statistic 5

74% of consumers are influenced by eco-friendly packaging in their purchase decisions

Statistic 6

72% of consumer goods firms plan to implement more sustainable packaging solutions within the next three years

Statistic 7

54% of consumers have made purchasing decisions based on brands’ environmental commitments

Statistic 8

63% of consumers participate in loyalty programs that incorporate experiential rewards

Statistic 9

66% of marketing professionals in consumer goods think that integrating sustainability into brand storytelling increases customer loyalty

Statistic 10

80% of consumers are more inclined to purchase from brands with active corporate social responsibility programs

Statistic 11

70% of consumers say they are more likely to buy from brands that support social causes

Statistic 12

78% of consumers say that personalization influences their purchase decisions in the consumer goods industry

Statistic 13

50% of consumers buy from brands they follow on social media regularly

Statistic 14

45% of consumers use mobile devices for product research before purchasing consumer goods

Statistic 15

55% of consumers are more likely to buy from brands offering seamless omnichannel experiences

Statistic 16

43% of consumers prefer self-service options when shopping for consumer goods online

Statistic 17

65% of consumers have abandoned online shopping carts due to poor website experience

Statistic 18

53% of consumers say they are more likely to trust brands that actively participate in social responsibility initiatives

Statistic 19

58% of consumer goods companies utilize video marketing to engage customers

Statistic 20

45% of consumers look for product reviews online before making a purchase

Statistic 21

66% of consumers follow their favorite brands on social media for exclusive content and promotions

Statistic 22

69% of brands see improved customer engagement through social media advertising

Statistic 23

80% of consumers expect brands to address social issues, making corporate social responsibility a vital component of marketing

Statistic 24

55% of consumers have engaged with branded content on TikTok, leading to increased brand awareness

Statistic 25

61% of consumers use their smartphones to compare prices in-store, influencing their purchase decisions

Statistic 26

76% of consumers are more likely to purchase from brands that offer easy-to-understand product information

Statistic 27

59% of consumers prefer shopping from brands that demonstrate transparency in sourcing and manufacturing processes

Statistic 28

79% of marketers see social media as the most effective channel for real-time customer engagement

Statistic 29

59% of consumer goods companies are focusing on sustainability reporting as part of their marketing communication

Statistic 30

75% of consumers trust recommendations from online reviews over traditional advertising

Statistic 31

69% of consumers expect brands to be proactive in addressing consumer concerns on social media

Statistic 32

61% of consumers make purchase decisions influenced by influencer reviews on social media

Statistic 33

70% of consumer brands are increasing their reliance on user-generated content to foster trust

Statistic 34

74% of consumers believe brands should be more transparent about environmental impacts

Statistic 35

69% of consumers research products via online videos before making a purchase

Statistic 36

53% of brands are planning to use more interactive content to engage consumers in 2024

Statistic 37

58% of consumers follow brands for exclusive behind-the-scenes content that offers a sense of participation

Statistic 38

70% of consumer goods companies use augmented reality (AR) to enhance shopping experiences

Statistic 39

54% of consumers use social media to discover new consumer goods products

Statistic 40

70% of consumers expect brands to provide product information via chatbots

Statistic 41

67% of consumer goods companies plan to leverage AR and VR for virtual try-ons or product demonstrations

Statistic 42

54% of marketing professionals in consumer goods believe that immersive content (AR/VR) will be essential for future campaigns

Statistic 43

46% of consumers prefer brands with a strong online presence, including active social media profiles and engaging websites

Statistic 44

64% of consumer goods companies believe that virtual events will significantly boost brand engagement in the next year

Statistic 45

60% of marketing budgets in consumer goods are allocated to digital channels as of 2023

Statistic 46

65% of consumer goods companies have increased their investment in influencer marketing over the past year

Statistic 47

80% of consumer goods companies plan to increase digital ad spend in 2024

Statistic 48

68% of consumer goods companies are exploring or expanding e-commerce capabilities

Statistic 49

71% of consumer goods marketers believe AI will significantly impact their marketing strategies in the next five years

Statistic 50

82% of consumer goods brands are utilizing data analytics to optimize marketing campaigns

Statistic 51

48% of consumer goods companies report increased ROI from influencer collaborations

Statistic 52

65% of consumer goods marketers believe that data privacy concerns will impact marketing strategies in the coming years

Statistic 53

67% of consumer brands plan to increase investment in AI-driven marketing tools within two years

Statistic 54

58% of consumer goods companies believe that short-form video content is the future of brand storytelling

Statistic 55

62% of consumers are willing to share their data if it results in personalized shopping experiences

Statistic 56

77% of consumer goods companies plan to adopt very personalized marketing strategies within two years

Statistic 57

48% of consumers say they’ve discovered new brands through targeted social media ads

Statistic 58

54% of brands tailor their marketing content based on regional preferences to increase relevance

Statistic 59

82% of marketing professionals in consumer goods see data analytics as critical to customer personalization

Statistic 60

74% of consumers prefer brands offering personalized offers and discounts

Statistic 61

77% of consumers trust brands more when their marketing aligns with their personal values

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Sources

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Key Highlights

78% of consumers say that personalization influences their purchase decisions in the consumer goods industry
60% of marketing budgets in consumer goods are allocated to digital channels as of 2023
65% of consumer goods companies have increased their investment in influencer marketing over the past year
72% of consumers prefer brands that align with their values, making brand purpose a key marketing focus
50% of consumers buy from brands they follow on social media regularly
70% of consumer goods companies use augmented reality (AR) to enhance shopping experiences
45% of consumers use mobile devices for product research before purchasing consumer goods
85% of marketers find content marketing effective for brand building in the consumer goods sector
55% of consumers are more likely to buy from brands offering seamless omnichannel experiences
80% of consumer goods companies plan to increase digital ad spend in 2024
62% of consumers are willing to share their data if it results in personalized shopping experiences
68% of consumer goods companies are exploring or expanding e-commerce capabilities
47% of consumers say sustainability practices influence their purchasing decisions in the consumer goods industry

In an era where personalization, sustainability, and digital innovation dominate consumer preferences, the consumer goods industry is rapidly transforming its marketing landscape—driven by data analytics, immersive experiences like AR, and a strong emphasis on brand purpose that influences nearly 78% of purchase decisions.

Brand Loyalty and Consumer Behavior

72% of consumers prefer brands that align with their values, making brand purpose a key marketing focus
85% of marketers find content marketing effective for brand building in the consumer goods sector
47% of consumers say sustainability practices influence their purchasing decisions in the consumer goods industry
76% of consumers prefer brands that offer loyalty programs
74% of consumers are influenced by eco-friendly packaging in their purchase decisions
72% of consumer goods firms plan to implement more sustainable packaging solutions within the next three years
54% of consumers have made purchasing decisions based on brands’ environmental commitments
63% of consumers participate in loyalty programs that incorporate experiential rewards
66% of marketing professionals in consumer goods think that integrating sustainability into brand storytelling increases customer loyalty
80% of consumers are more inclined to purchase from brands with active corporate social responsibility programs
70% of consumers say they are more likely to buy from brands that support social causes

Brand Loyalty and Consumer Behavior Interpretation

In a market where 72% of consumers seek brands aligned with their values and sustainability influences nearly half of their choices, consumer goods companies must not only craft compelling content but also authentically embed purpose, social responsibility, and eco-friendly practices into their DNA to foster loyalty in a world increasingly guided by conscience over convenience.

Consumer Trust and Engagement

78% of consumers say that personalization influences their purchase decisions in the consumer goods industry
50% of consumers buy from brands they follow on social media regularly
45% of consumers use mobile devices for product research before purchasing consumer goods
55% of consumers are more likely to buy from brands offering seamless omnichannel experiences
43% of consumers prefer self-service options when shopping for consumer goods online
65% of consumers have abandoned online shopping carts due to poor website experience
53% of consumers say they are more likely to trust brands that actively participate in social responsibility initiatives
58% of consumer goods companies utilize video marketing to engage customers
45% of consumers look for product reviews online before making a purchase
66% of consumers follow their favorite brands on social media for exclusive content and promotions
69% of brands see improved customer engagement through social media advertising
80% of consumers expect brands to address social issues, making corporate social responsibility a vital component of marketing
55% of consumers have engaged with branded content on TikTok, leading to increased brand awareness
61% of consumers use their smartphones to compare prices in-store, influencing their purchase decisions
76% of consumers are more likely to purchase from brands that offer easy-to-understand product information
59% of consumers prefer shopping from brands that demonstrate transparency in sourcing and manufacturing processes
79% of marketers see social media as the most effective channel for real-time customer engagement
59% of consumer goods companies are focusing on sustainability reporting as part of their marketing communication
75% of consumers trust recommendations from online reviews over traditional advertising
69% of consumers expect brands to be proactive in addressing consumer concerns on social media
61% of consumers make purchase decisions influenced by influencer reviews on social media
70% of consumer brands are increasing their reliance on user-generated content to foster trust
74% of consumers believe brands should be more transparent about environmental impacts
69% of consumers research products via online videos before making a purchase
53% of brands are planning to use more interactive content to engage consumers in 2024
58% of consumers follow brands for exclusive behind-the-scenes content that offers a sense of participation

Consumer Trust and Engagement Interpretation

In an era where 78% of consumers tout personalization as pivotal and 80% desire brands to champion social issues, navigating the consumer goods landscape requires brands not only to harness social media and seamless omnichannel experiences but also to commit authentically to transparency and social responsibility—proving that in the digitally driven age, trust is the ultimate currency.

Digital Interaction and Innovation

70% of consumer goods companies use augmented reality (AR) to enhance shopping experiences
54% of consumers use social media to discover new consumer goods products
70% of consumers expect brands to provide product information via chatbots
67% of consumer goods companies plan to leverage AR and VR for virtual try-ons or product demonstrations
54% of marketing professionals in consumer goods believe that immersive content (AR/VR) will be essential for future campaigns
46% of consumers prefer brands with a strong online presence, including active social media profiles and engaging websites
64% of consumer goods companies believe that virtual events will significantly boost brand engagement in the next year

Digital Interaction and Innovation Interpretation

As consumer expectations for immersive, tech-savvy shopping experiences soar, brands that embrace AR, VR, and dynamic online presence are poised to turn virtual engagement into real-world loyalty—and perhaps even a few virtual high-fives.

Marketing Budget Allocation and Strategy

60% of marketing budgets in consumer goods are allocated to digital channels as of 2023
65% of consumer goods companies have increased their investment in influencer marketing over the past year
80% of consumer goods companies plan to increase digital ad spend in 2024
68% of consumer goods companies are exploring or expanding e-commerce capabilities
71% of consumer goods marketers believe AI will significantly impact their marketing strategies in the next five years
82% of consumer goods brands are utilizing data analytics to optimize marketing campaigns
48% of consumer goods companies report increased ROI from influencer collaborations
65% of consumer goods marketers believe that data privacy concerns will impact marketing strategies in the coming years
67% of consumer brands plan to increase investment in AI-driven marketing tools within two years
58% of consumer goods companies believe that short-form video content is the future of brand storytelling

Marketing Budget Allocation and Strategy Interpretation

With the consumer goods industry rapidly shifting almost two-thirds of its marketing budget to digital, embracing AI, influencer collaborations, and short-form videos, brands are navigating a delicate balance between innovative engagement and data privacy concerns to stay ahead in a fiercely competitive landscape.

Personalization and Customer Preferences

62% of consumers are willing to share their data if it results in personalized shopping experiences
77% of consumer goods companies plan to adopt very personalized marketing strategies within two years
48% of consumers say they’ve discovered new brands through targeted social media ads
54% of brands tailor their marketing content based on regional preferences to increase relevance
82% of marketing professionals in consumer goods see data analytics as critical to customer personalization
74% of consumers prefer brands offering personalized offers and discounts
77% of consumers trust brands more when their marketing aligns with their personal values

Personalization and Customer Preferences Interpretation

In a landscape where nearly all parties agree that personalized experiences foster trust and discovery, consumer goods companies must navigate the fine line between leveraging data-driven insights and respecting consumer privacy to truly succeed.