GITNUXREPORT 2025

Consumer Products Industry Statistics

Consumer preferences shift towards sustainability, personalization, and digital shopping.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Approximately 60% of consumers prefer sustainable products

Statistic 2

Millennials are 20% more likely to purchase eco-friendly products than other generations

Statistic 3

Approximately 48% of consumers are willing to pay more for products with sustainable packaging

Statistic 4

The average consumer spends around $1,100 annually on personal care products

Statistic 5

35% of global consumers are willing to switch brands to ensure sustainability

Statistic 6

70% of consumers say product quality influences their purchasing decisions more than price

Statistic 7

Approximately 80% of consumers consult their phones while shopping in-store

Statistic 8

55% of consumers have switched brands because of better environmental practices

Statistic 9

Over 40% of consumers prefer purchasing from brands that demonstrate transparency about their sourcing and manufacturing practices

Statistic 10

The largest share of consumers’ clothing and apparel spending is on casual and athleisure wear, accounting for over 64% of total clothing expenditures

Statistic 11

65% of consumers use social media to discover new products

Statistic 12

Nearly 45% of consumers prefer shopping through mobile devices over desktops

Statistic 13

Over 50% of consumers say their purchase decisions are influenced by social media reviews

Statistic 14

48% of consumers are more likely to stay loyal to brands that engage in eco-friendly practices

Statistic 15

The average in-store shopper visits about 1.8 stores per week

Statistic 16

In 2022, 65% of consumers globally made at least one purchase from a direct-to-consumer brand

Statistic 17

Approximately 55% of consumers are willing to pay a premium for products that are ethically sourced

Statistic 18

Nearly 50% of consumers prefer purchasing environmentally friendly cleaning products over conventional ones

Statistic 19

Online reviews influence over 90% of purchasing decisions in the consumer products segment

Statistic 20

Approximately 70% of consumers use their smartphones to compare prices before making a purchase in-store

Statistic 21

Nearly 40% of consumers prefer products with minimalist packaging

Statistic 22

80% of consumers say they are more likely to purchase from brands that align with their values

Statistic 23

Over 65% of consumers globally access online content to inform their purchasing decisions

Statistic 24

About 40% of consumers prefer products that are cruelty-free

Statistic 25

Nearly 75% of consumers are concerned about the environmental impact of their purchases

Statistic 26

Consumers aged 18-34 are 40% more likely to purchase eco-friendly and sustainable products than older demographics

Statistic 27

About 55% of consumers track their health and wellness through wearable devices

Statistic 28

45% of consumers want to see more plant-based ingredients in their personal care products

Statistic 29

Approximately 65% of global consumers are influenced by influencer marketing for their purchasing decisions

Statistic 30

The share of consumers who prefer vegan products has increased by 150% over the past five years

Statistic 31

The e-commerce share of consumer products sales is expected to account for 22% by 2024

Statistic 32

The global consumer goods market is projected to reach $2.25 trillion by 2025

Statistic 33

The global personal care market size was valued at $482.99 billion in 2020 and is expected to grow at a CAGR of 4.5% through 2028

Statistic 34

The food and beverage segment accounts for approximately 45% of global consumer packaged goods sales

Statistic 35

The average household ownership of smart home devices has increased by 35% globally between 2019 and 2023

Statistic 36

The global organic food market is expected to grow at a CAGR of 9.0% from 2021 to 2028

Statistic 37

Digital marketing accounts for approximately 54% of all advertising expenditure in the consumer products industry

Statistic 38

The fastest-growing segment in personal care is natural and organic products, with a CAGR of 9.5% from 2018-2023

Statistic 39

The global snack food market size is expected to reach $628.22 billion by 2026, growing at a CAGR of 4.2%

Statistic 40

The retail grocery sector is expected to reach $12.24 trillion globally by 2024

Statistic 41

Cosmetics sales are projected to reach $463 billion globally by 2027, growing at a CAGR of 5.3%

Statistic 42

The use of AI in consumer product personalization is expected to grow at a CAGR of 27% from 2023 to 2028

Statistic 43

The global home care market is expected to reach $96.2 billion by 2027, growing at a CAGR of 4.1%

Statistic 44

The average number of new product launches annually in the consumer packaged goods industry exceeds 30,000 globally

Statistic 45

The beauty and personal care segment is expected to see a growth rate of 5.2% annually through 2025

Statistic 46

The average household spends about $7,000 annually on non-durable consumer goods

Statistic 47

The global sales of plant-based foods are projected to reach $74.2 billion by 2027, growing at a CAGR of 11%

Statistic 48

The global bottled water market is expected to reach $283.2 billion by 2027, growing at a CAGR of 7.9%

Statistic 49

Personalized product recommendations can increase conversion rates by up to 70%

Statistic 50

The global luxury consumer products market is expected to reach $283 billion by 2025, growing at a CAGR of 4.6%

Statistic 51

The global fragrance market size was valued at $52 billion in 2021, with a projected CAGR of 3.8% through 2028

Statistic 52

The increasing popularity of subscription boxes has led to a 30% rise in consumer product sales in this channel from 2019 to 2022

Statistic 53

The apparel industry is projected to reach $1.53 trillion globally by 2028, growing at a CAGR of 5.1%

Statistic 54

The global dairy alternative market is expected to grow from $21 billion in 2020 to $37 billion by 2027, exhibiting a CAGR of 8.4%

Statistic 55

The global organic personal care market is projected to reach $25.1 billion by 2026, growing at a CAGR of 8.8%

Statistic 56

The fast-moving consumer goods (FMCG) sector accounts for about 50% of all retail sales globally

Statistic 57

The sustainability-conscious consumer segment is expected to grow at a CAGR of 7.8% from 2023 to 2030

Statistic 58

The global herbal supplement market is projected to reach $8.2 billion by 2028, with a CAGR of 6.7%

Statistic 59

The online grocery shopping segment is expected to account for 21% of all grocery sales by 2027

Statistic 60

The global personal care devices market is projected to reach $82 billion by 2027, growing at a CAGR of 8.0%

Statistic 61

In 2022, the sustainable packaging market was valued at $271 billion and is expected to grow at a CAGR of 5.7% through 2030

Statistic 62

The global premium and luxury beauty market is estimated to reach $96 billion by 2027, with a CAGR of 6.1%

Statistic 63

The global agri-food e-commerce market is expected to grow at a CAGR of 9.6% from 2021 to 2028

Statistic 64

The global wellness market, including personal care, nutrition, and fitness, is valued at $4.4 trillion as of 2022

Statistic 65

Adaptive shopping technologies, such as voice assistants, are expected to grow the consumer products market by 12% annually through 2026

Statistic 66

The global market for functional foods is projected to reach $275 billion by 2025, growing at a CAGR of 8.2%

Statistic 67

Over 50% of consumer product companies adopt some form of augmented reality (AR) or virtual reality (VR) in their marketing strategies

Statistic 68

The global halal cosmetics market is projected to grow at a CAGR of 7.4% from 2022 to 2030, reaching $13.3 billion

Statistic 69

The global flavoring market is projected to reach $7.3 billion by 2028, growing at a CAGR of 4.8%

Statistic 70

The global natural sweeteners market is forecasted to reach $2.5 billion by 2028, growing at a CAGR of 9.7%

Statistic 71

The sustainable apparel market is projected to grow at a CAGR of 11.8% from 2021 to 2028, reaching $9.81 billion

Statistic 72

The global eco-friendly cleaning products market is expected to reach $11.3 billion by 2028, growing at a CAGR of 8.3%

Statistic 73

The share of consumers opting for refillable products is increasing by approximately 10% annually

Statistic 74

The use of recycled materials in packaging has increased by 15% annually over the past five years

Slide 1 of 74

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global consumer goods market is projected to reach $2.25 trillion by 2025
Approximately 60% of consumers prefer sustainable products
The e-commerce share of consumer products sales is expected to account for 22% by 2024
Millennials are 20% more likely to purchase eco-friendly products than other generations
The global personal care market size was valued at $482.99 billion in 2020 and is expected to grow at a CAGR of 4.5% through 2028
Approximately 48% of consumers are willing to pay more for products with sustainable packaging
The average consumer spends around $1,100 annually on personal care products
35% of global consumers are willing to switch brands to ensure sustainability
The food and beverage segment accounts for approximately 45% of global consumer packaged goods sales
70% of consumers say product quality influences their purchasing decisions more than price
The average household ownership of smart home devices has increased by 35% globally between 2019 and 2023
The global organic food market is expected to grow at a CAGR of 9.0% from 2021 to 2028
Digital marketing accounts for approximately 54% of all advertising expenditure in the consumer products industry

The consumer products industry is undergoing a seismic shift driven by a surge in demand for sustainability, digital influence, and personalized experiences, with projections indicating a global market surpassing $2.25 trillion by 2025 and tech-enabled, eco-friendly choices taking center stage.

Consumer Preferences and Behavior

Approximately 60% of consumers prefer sustainable products
Millennials are 20% more likely to purchase eco-friendly products than other generations
Approximately 48% of consumers are willing to pay more for products with sustainable packaging
The average consumer spends around $1,100 annually on personal care products
35% of global consumers are willing to switch brands to ensure sustainability
70% of consumers say product quality influences their purchasing decisions more than price
Approximately 80% of consumers consult their phones while shopping in-store
55% of consumers have switched brands because of better environmental practices
Over 40% of consumers prefer purchasing from brands that demonstrate transparency about their sourcing and manufacturing practices
The largest share of consumers’ clothing and apparel spending is on casual and athleisure wear, accounting for over 64% of total clothing expenditures
65% of consumers use social media to discover new products
Nearly 45% of consumers prefer shopping through mobile devices over desktops
Over 50% of consumers say their purchase decisions are influenced by social media reviews
48% of consumers are more likely to stay loyal to brands that engage in eco-friendly practices
The average in-store shopper visits about 1.8 stores per week
In 2022, 65% of consumers globally made at least one purchase from a direct-to-consumer brand
Approximately 55% of consumers are willing to pay a premium for products that are ethically sourced
Nearly 50% of consumers prefer purchasing environmentally friendly cleaning products over conventional ones
Online reviews influence over 90% of purchasing decisions in the consumer products segment
Approximately 70% of consumers use their smartphones to compare prices before making a purchase in-store
Nearly 40% of consumers prefer products with minimalist packaging
80% of consumers say they are more likely to purchase from brands that align with their values
Over 65% of consumers globally access online content to inform their purchasing decisions
About 40% of consumers prefer products that are cruelty-free
Nearly 75% of consumers are concerned about the environmental impact of their purchases
Consumers aged 18-34 are 40% more likely to purchase eco-friendly and sustainable products than older demographics
About 55% of consumers track their health and wellness through wearable devices
45% of consumers want to see more plant-based ingredients in their personal care products
Approximately 65% of global consumers are influenced by influencer marketing for their purchasing decisions
The share of consumers who prefer vegan products has increased by 150% over the past five years

Consumer Preferences and Behavior Interpretation

With consumers increasingly prioritizing sustainability, quality, and transparency—especially among Millennials—brands must now compete not just on price or trendiness, but on how authentically they align with environmental values and digital trust, turning mindful shopping into a must-have for survival.

E-commerce and Digital Shopping

The e-commerce share of consumer products sales is expected to account for 22% by 2024

E-commerce and Digital Shopping Interpretation

With nearly a quarter of consumer product sales anticipated to go digital by 2024, traditional retail must adapt swiftly or risk becoming yesterday's click.

Market Size and Growth Trends

The global consumer goods market is projected to reach $2.25 trillion by 2025
The global personal care market size was valued at $482.99 billion in 2020 and is expected to grow at a CAGR of 4.5% through 2028
The food and beverage segment accounts for approximately 45% of global consumer packaged goods sales
The average household ownership of smart home devices has increased by 35% globally between 2019 and 2023
The global organic food market is expected to grow at a CAGR of 9.0% from 2021 to 2028
Digital marketing accounts for approximately 54% of all advertising expenditure in the consumer products industry
The fastest-growing segment in personal care is natural and organic products, with a CAGR of 9.5% from 2018-2023
The global snack food market size is expected to reach $628.22 billion by 2026, growing at a CAGR of 4.2%
The retail grocery sector is expected to reach $12.24 trillion globally by 2024
Cosmetics sales are projected to reach $463 billion globally by 2027, growing at a CAGR of 5.3%
The use of AI in consumer product personalization is expected to grow at a CAGR of 27% from 2023 to 2028
The global home care market is expected to reach $96.2 billion by 2027, growing at a CAGR of 4.1%
The average number of new product launches annually in the consumer packaged goods industry exceeds 30,000 globally
The beauty and personal care segment is expected to see a growth rate of 5.2% annually through 2025
The average household spends about $7,000 annually on non-durable consumer goods
The global sales of plant-based foods are projected to reach $74.2 billion by 2027, growing at a CAGR of 11%
The global bottled water market is expected to reach $283.2 billion by 2027, growing at a CAGR of 7.9%
Personalized product recommendations can increase conversion rates by up to 70%
The global luxury consumer products market is expected to reach $283 billion by 2025, growing at a CAGR of 4.6%
The global fragrance market size was valued at $52 billion in 2021, with a projected CAGR of 3.8% through 2028
The increasing popularity of subscription boxes has led to a 30% rise in consumer product sales in this channel from 2019 to 2022
The apparel industry is projected to reach $1.53 trillion globally by 2028, growing at a CAGR of 5.1%
The global dairy alternative market is expected to grow from $21 billion in 2020 to $37 billion by 2027, exhibiting a CAGR of 8.4%
The global organic personal care market is projected to reach $25.1 billion by 2026, growing at a CAGR of 8.8%
The fast-moving consumer goods (FMCG) sector accounts for about 50% of all retail sales globally
The sustainability-conscious consumer segment is expected to grow at a CAGR of 7.8% from 2023 to 2030
The global herbal supplement market is projected to reach $8.2 billion by 2028, with a CAGR of 6.7%
The online grocery shopping segment is expected to account for 21% of all grocery sales by 2027
The global personal care devices market is projected to reach $82 billion by 2027, growing at a CAGR of 8.0%
In 2022, the sustainable packaging market was valued at $271 billion and is expected to grow at a CAGR of 5.7% through 2030
The global premium and luxury beauty market is estimated to reach $96 billion by 2027, with a CAGR of 6.1%
The global agri-food e-commerce market is expected to grow at a CAGR of 9.6% from 2021 to 2028
The global wellness market, including personal care, nutrition, and fitness, is valued at $4.4 trillion as of 2022
Adaptive shopping technologies, such as voice assistants, are expected to grow the consumer products market by 12% annually through 2026
The global market for functional foods is projected to reach $275 billion by 2025, growing at a CAGR of 8.2%
Over 50% of consumer product companies adopt some form of augmented reality (AR) or virtual reality (VR) in their marketing strategies
The global halal cosmetics market is projected to grow at a CAGR of 7.4% from 2022 to 2030, reaching $13.3 billion
The global flavoring market is projected to reach $7.3 billion by 2028, growing at a CAGR of 4.8%
The global natural sweeteners market is forecasted to reach $2.5 billion by 2028, growing at a CAGR of 9.7%
The sustainable apparel market is projected to grow at a CAGR of 11.8% from 2021 to 2028, reaching $9.81 billion
The global eco-friendly cleaning products market is expected to reach $11.3 billion by 2028, growing at a CAGR of 8.3%

Market Size and Growth Trends Interpretation

As the consumer products industry races towards a projected $2.25 trillion global value by 2025, it’s clear that while smart homes and personalized AI thrive at a 27% CAGR, the real trend is consumers shimmering toward organic, sustainable, and innovative choices, proving that even in a crowded market exceeding 30,000 product launches annually, the future belongs to brands that can blend wit, ethics, and tech in a bottle—or a box.

Sustainability and Eco-Friendly Products

The share of consumers opting for refillable products is increasing by approximately 10% annually
The use of recycled materials in packaging has increased by 15% annually over the past five years

Sustainability and Eco-Friendly Products Interpretation

As eco-conscious consumers double down on sustainability—refillables growing by 10% annually and recycled packaging up 15% over five years—industry players must rethink innovation or risk being left behind in the green dust.