Global notebook shipments increased by 12% last year, defying expectations of a slow-moving market. This growth occurred alongside a divergence in pricing and supply patterns.
Key Takeaways
- 55% of global consumers prefer notebooks with screens larger than 15 inches in 2023 surveys
- Lenovo held 23.5% global notebook market share by shipments in Q4 2023
- Global notebook PC market revenue reached $147.8 billion in 2023, driven by demand for hybrid work setups and AI-integrated devices
- Global notebook sales revenue for Q2 2023 was $38.2 billion, up 5% QoQ
- Global average notebook RAM increased to 16GB in 88% of shipments Q4 2023
Notebook industry sales are steady as demand for affordable, sustainable options continues to rise.
Related reading
01 · Category
Consumer Trends and Preferences22 stats
01
55% of global consumers prefer notebooks with screens larger than 15 inches in 2023 surveys
02
68% of remote workers prioritize battery life over 10 hours in notebook purchases in 2023
03
Gaming laptops saw 42% preference increase among 18-24 year olds in 2023 polls
04
73% of buyers opt for SSD storage in notebooks, up from 45% in 2020, per 2023 data
05
Windows OS holds 85% preference in notebook consumer segment in 2023 surveys
06
62% of female consumers prefer lightweight notebooks under 1.5kg in 2023 studies
07
Sustainability influences 51% of notebook purchases, with recycled materials favored, 2023 report
08
Touchscreen notebooks preferred by 38% of consumers for versatility in 2023
09
47% of students choose Chromebooks for affordability and cloud integration in 2023
10
AI features like Copilot boost preference by 29% in premium notebooks, 2023 poll
11
71% prioritize USB-C ports with charging capability in 2023 buyer surveys
12
RGB keyboard lighting desired by 35% of gamers in notebook choices 2023
13
59% of professionals seek 16GB RAM minimum in work notebooks 2023
14
Convertible 2-in-1s preferred by 24% for creative work in 2023 trends
15
66% avoid brands with poor repairability scores per 2023 consumer reports
16
OLED displays preferred by 41% in high-end notebooks 2023 surveys
17
52% of seniors prefer larger keyboards and screens in notebooks 2023
18
Privacy webcam shutters wanted by 63% of buyers in 2023 polls
19
48% shift to ARM-based notebooks for efficiency post-Apple M-series 2023
20
Budget under $600preferred by 39% emerging market consumers 2023
21
Wireless charging support desired by 27% in future notebooks 2023 foresight
22
55% favor matte anti-glare screens for outdoor use 2023
Interpretation
Consumer Trends and Preferences Interpretation
The modern notebook market is a tapestry of diverse demands, where professionals demand marathon battery life and repair-friendly designs, gamers seek RGB-lit performance, students value cloud-savvy affordability, and nearly everyone, from seniors to outdoor users, insists that their very specific screen, keyboard, and port preferences are non-negotiable.
03 · Category
Market Size and Growth30 stats
01
Global notebook PC market revenue reached $147.8 billion in 2023, driven by demand for hybrid work setups and AI-integrated devices
02
The notebook market is projected to grow at a CAGR of 7.2% from 2024 to 2030, fueled by rising remote learning and professional mobility needs
03
In 2023, Asia-Pacific accounted for 45% of global notebook shipments, with China leading at 35 million units
04
U.S. notebook market size was valued at $28.5 billion in 2022, expected to reach $42.3 billion by 2030 at 5% CAGR
05
Premium notebook segment (above $1000) grew 15% YoY in Q4 2023, comprising 22% of total shipments
06
Global notebook shipments hit 265 million units in 2021 post-pandemic surge, up 15% from 2020
07
Europe notebook market declined 12% in 2023 to 48 million units due to inventory corrections
08
India's notebook market expanded 28% YoY in 2023, reaching 13.5 million units amid digital push
09
Chromebook shipments in notebooks fell 64% in Q1 2023 globally to 4.2 million units
10
Commercial notebook segment grew 8% in 2023 to 112 million units worldwide
11
Latin America notebook market rebounded 5% in 2023 to 18.4 million units after two-year slump
12
Middle East and Africa notebook shipments rose 10% YoY in Q3 2023 to 6.8 million units
13
Gaming notebook market valued at $12.4 billion in 2023, projected CAGR 11.5% to 2030
14
Ultrabook shipments increased 22% in 2023 to 45 million units globally
15
2-in-1 convertible notebook market grew 18% YoY in 2023, capturing 15% market share
16
Global notebook ASP rose 9% to $812 in 2023 due to premiumization
17
Enterprise notebook deployments surged 25% in cloud-hybrid environments in 2023
18
EMEA notebook market forecast at 3.5% CAGR through 2027 to 62 million units
19
Southeast Asia notebook shipments up 12% in 2023 to 22 million units
20
North America premium notebook revenue hit $18 billion in 2023, up 14%
21
Worldwide notebook market expected to recover to 275 million units by 2025
22
China's notebook exports reached 67 million units in 2023, 20% YoY growth
23
Student notebook segment grew 30% in emerging markets in 2023 to 35 million units
24
Detachable tablet-notebook hybrids shipments at 12 million in 2023, up 10%
25
Global thin-and-light notebook market share hit 28% in 2023 with 52 million units
26
Japan notebook market contracted 18% in 2023 to 7.2 million units
27
Brazil notebook shipments increased 15% YoY to 5.6 million in 2023
28
Australia notebook market valued at $2.8 billion in 2023, CAGR 6% forecast
29
Global notebook market recovery projected at 4.8% growth in 2024 to 252 million units
30
South Korea notebook shipments down 25% in 2023 to 4.1 million units amid saturation
Interpretation
Market Size and Growth Interpretation
The global notebook market is a tale of two worlds: while Asia-Pacific and premium segments soar on the wings of hybrid work and AI, Europe and Japan are napping through a correction, proving that even in a digital age, economic gravity still applies.
More related reading
04 · Category
Sales and Revenue29 stats
01
Global notebook sales revenue for Q2 2023 was $38.2 billion, up 5% QoQ
02
Lenovo generated $15.7 billion from notebook sales in FY2023, 28% of total revenue
03
HP Inc. notebook revenue reached $32.4 billion in fiscal 2023, down 10% YoY
04
Dell Technologies notebook sales hit $18.9 billion in 2023, with 12% commercial growth
05
Apple's MacBook revenue was $40.1 billion in FY2023, up 7% driven by M3 chips
06
Acer notebook group revenue stood at $7.2 billion in 2023, rebounding 5%
07
Asus notebook sales revenue grew 8% to $11.5 billion in FY2023, led by gaming
08
MSI reported $4.8 billion in notebook revenue for 2023, 22% YoY increase
09
Samsung notebook sales reached $2.1 billion in 2023, focusing on premium Galaxy Book
10
Global online notebook sales accounted for 42% of total revenue in 2023 at $62 billion
11
Amazon captured 35% of U.S. notebook e-commerce revenue in 2023, totaling $9.8 billion
12
Best Buy notebook sales revenue was $5.6 billion in fiscal 2023, down 8%
13
Walmart U.S. notebook revenue hit $3.2 billion in 2023, up 12% via back-to-school
14
Notebook retail channel sales globally were $85 billion in 2023, 58% of total
15
Enterprise notebook sales to IT managers generated $45 billion in 2023 worldwide
16
Gaming notebook revenue in U.S. reached $4.5 billion in 2023, 25% growth
17
Chromebook sales revenue dropped to $6.8 billion globally in 2023 from $12 billion peak
18
Premium notebook sales (> $1200) generated $38 billion in 2023, 26% of market
19
Lenovo's consumer notebook sales were $8.9 billion in 2023, up 15%
20
HP commercial notebook revenue $22.1 billion in 2023, stable despite downturn
21
Dell consumer notebook sales $7.6 billion in 2023, down 5% YoY
22
Apple's MacBook Air sales revenue $25.3 billion in FY2023, 63% of Mac total
23
Acer gaming notebook revenue $2.4 billion in 2023, 33% of notebook total
24
Asus ROG series notebook sales $4.2 billion in 2023, driving 18% growth
25
Global B2B notebook sales revenue $72 billion in 2023, 49% market share
26
U.S. back-to-school notebook sales peaked at $7.8 billion in Q3 2023
27
Europe online notebook sales revenue $18.5 billion in 2023, 40% total
28
China's domestic notebook sales revenue $28 billion in 2023, up 18%
29
India notebook e-tail sales $4.2 billion in 2023, 55% of total sales
Interpretation
Sales and Revenue Interpretation
The notebook market's 2023 ledger reads like a tense boardroom drama where Apple’s M3 chips are making tidy profits, gamers are fueling a boom, businesses are keeping the lights on for some, and Chromebooks are getting a harsh lesson in market volatility.
05 · Category
Technological Advancements and Features25 stats
01
Global average notebook RAM increased to 16GB in 88% of shipments Q4 2023
02
52% of new notebooks shipped with Intel Core Ultra (Meteor Lake) processors in Q1 2024
03
OLED panels in notebooks grew to 12 million units in 2023, 150% YoY increase
04
Wi-Fi 7 adoption reached 5% in premium notebooks by end-2023
05
NPU-equipped AI PCs comprised 18% of notebook shipments in Q4 2023 ramp-up
06
Average notebook battery capacity hit 68Wh in 2023 models, up 12% YoY
07
Thunderbolt 5 ports appeared in 2% of high-end notebooks late 2023
08
120Hz+ display refresh rates in 42% of gaming notebooks 2023
09
ARM-based Windows notebooks shipped 1.2 million units in 2023, 300% growth
10
256GB SSD became standard in 76% of mid-range notebooks 2023
11
Mini-LED backlights in 8% of creator notebooks for better HDR 2023
12
Integrated 1080p webcams standard in 92% of new notebooks Q4 2023
13
DDR5 RAM in 35% of premium notebooks by end-2023
14
Haptic touchpads with force feedback in 15% ultrabooks 2023
15
5G connectivity in 7% of mobile professional notebooks 2023
16
Liquid metal thermal compound in 22% gaming notebooks for better cooling 2023
17
Under-display fingerprint sensors in 28% premium Windows notebooks 2023
18
4K displays in 11% high-end notebooks with 100% DCI-P3 color 2023
19
AI-optimized NPUs deliver 40+ TOPS in 25% Q1 2024 notebook previews
20
Vapor chamber cooling standard in 65% RTX 40-series gaming laptops 2023
21
90W USB-C PD charging in 48% thin-and-lights under 14 inches 2023
22
Triple-fan cooling systems in 33% 16-inch gaming notebooks 2023
23
E-ink secondary displays in 3% productivity notebooks 2023
24
165Hz QHD panels in 19% mid-high gaming notebooks 2023
25
Post-quantum cryptography chips in 1% enterprise notebooks pilots 2023
Interpretation
Technological Advancements and Features Interpretation
The notebook market is sprinting into an AI-augmented future where nearly all machines now boast 16GB of RAM, OLED screens are proliferating wildly, and Intel's new Ultra chips are already in over half of new shipments, yet despite these leaps in power and display quality, we still can't seem to escape the era of the mediocre integrated webcam.
Reference
Cite This Report
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APA
Timothy Grant. (2026, February 13). Notebook Industry Statistics. Gitnux. https://gitnux.org/notebook-industry-statistics
MLA
Timothy Grant. "Notebook Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/notebook-industry-statistics.
Chicago
Timothy Grant. 2026. "Notebook Industry Statistics." Gitnux. https://gitnux.org/notebook-industry-statistics.
Sources & references
46 datasets cited across this report