GITNUXREPORT 2025

Consumer Product Industry Statistics

Consumer industry shifts toward sustainability, online sales, and innovative AI-driven products.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

Approximately 72% of consumers prefer purchasing sustainable products

Statistic 2

Millennials and Generation Z make up over 60% of the global consumer goods market, driving demand for eco-friendly and tech-enabled products

Statistic 3

48% of consumers globally say that product reviews influence their purchasing decisions

Statistic 4

The average household replacement cycle for major appliances is approximately 10 years, influencing consumer product demand cycles

Statistic 5

Approximately 65% of consumers prefer shopping for health and wellness products online, up from 49% in 2019

Statistic 6

The average consumer spends roughly 20% of their income on food and beverage items, influencing product innovation and marketing

Statistic 7

Millennials are more likely than other generations to purchase products from brands with sustainability commitments, at a rate of 69%

Statistic 8

Around 60% of consumers look for organic certification when purchasing food and beverage products, making it a key marketing point

Statistic 9

Approximately 55% of consumers in developing countries are willing to pay more for eco-friendly products, reflecting a shift in emerging markets

Statistic 10

80% of consumers globally are more likely to purchase from brands that are transparent about their supply chains

Statistic 11

About 45% of consumers globally check for eco-labels before purchasing personal care products, ensuring product sustainability claims

Statistic 12

The resale of pre-owned consumer goods has increased by 25% in 2023, driven by consumers’ desire for eco-friendly options and value savings

Statistic 13

65% of consumers in the US are willing to pay more for products that are proven to be eco-friendly, impacting product development and marketing strategies

Statistic 14

The fastest-growing retail channel for consumer products in 2023 was direct online sales, increasing by 35% year-over-year

Statistic 15

The healthy snack segment in the US grew by 7% in 2022, outperforming the overall snack industry

Statistic 16

The pet food segment is expected to grow at a CAGR of 4.5% from 2023 to 2028, reaching $71 billion globally

Statistic 17

The fastest-growing segment in consumer electronics is wearables, with a CAGR of 14.5% expected through 2027

Statistic 18

In 2023, direct-to-consumer (DTC) brands in the consumer products space saw a 25% increase in revenue compared to 2022, driven by social media marketing

Statistic 19

The average lifespan of a consumer product in the beauty industry is about 2.5 years, influencing innovation cycles

Statistic 20

Digital marketing advertising spend in the consumer products industry increased by 18% in 2023, highlighting shifting promotion channels

Statistic 21

The number of vegan consumer products sold worldwide increased by 37% in 2023, reflecting rising consumer interest in plant-based options

Statistic 22

The beauty and personal care segment grew by 4.8% in 2022, emphasizing recovery after pandemic-related downturns

Statistic 23

Consumer product innovation is increasingly driven by AI, with 65% of companies integrating AI into product development processes in 2023

Statistic 24

The majority of consumer product companies are implementing blockchain technology to improve supply chain transparency, with 30% adopting it by 2023

Statistic 25

The global consumer products market was valued at approximately $4.7 trillion in 2022

Statistic 26

The Asia-Pacific region accounted for about 38% of the global consumer goods market in 2022

Statistic 27

In 2023, online sales of consumer products in the US reached $1.6 trillion, representing a 15% increase from the previous year

Statistic 28

The global organic personal care products market was valued at $13.33 billion in 2022, expected to grow at a CAGR of 8.4% through 2028

Statistic 29

The average US household spends around $6,500 annually on consumer products

Statistic 30

Food and beverage products constitute approximately 50% of total consumer product sales worldwide

Statistic 31

Subscription box services in the consumer products industry grew by 20% in 2023, reaching over 4 million active subscribers in the US

Statistic 32

E-commerce accounted for 23% of all consumer product sales worldwide in 2022, projected to reach 30% by 2025

Statistic 33

Private label products account for approximately 18% of the total grocery retail market in North America

Statistic 34

The global cosmetics market was valued at $380.2 billion in 2023, with a projected CAGR of 5.3% through 2028

Statistic 35

Millennials currently represent nearly 43% of consumers in the US, impacting marketing strategies across categories

Statistic 36

The global household cleaning product market was valued at $24 billion in 2022, expected to grow significantly with increasing urbanization

Statistic 37

The global baby care products market is projected to reach $17.7 billion by 2028, growing at a CAGR of 6.2%

Statistic 38

In 2022, the packaging industry for consumer products was valued at $463 billion and is expected to see steady growth due to sustainable packaging trends

Statistic 39

The global fragrance market was valued at $52.7 billion in 2022 and is forecasted to grow at a CAGR of 4.2% through 2027

Statistic 40

The US organic food market size increased to approximately $56 billion in 2022, with a CAGR of 8%

Statistic 41

The global frozen foods market is expected to reach $284 billion by 2027, growing at a CAGR of 4.5%, due to convenience trends

Statistic 42

The penetration rate of smart home devices in households worldwide was 19% in 2023, with expectations to reach 33% by 2026

Statistic 43

The global coffee market, significant for many beverage consumer products, was valued at $102.2 billion in 2022 and is expected to grow steadily

Statistic 44

The global healthy snack market was valued at $33.5 billion in 2023, with ongoing growth driven by health-conscious consumers

Statistic 45

The global reusable packaging market is projected to reach $133 billion by 2030, growing at a CAGR of 11%, driven by sustainability efforts

Statistic 46

Global smart packaging market size was valued at $40.8 billion in 2022 and is projected to grow at a CAGR of 5.2% through 2028, propelled by technological advancements

Statistic 47

The global natural personal care products market is expected to reach $27.4 billion by 2028 with a CAGR of 6.5%, reflecting shifts toward organic and chemical-free products

Statistic 48

Sustainable packaging accounts for over 50% of new packaging designs in 2023, driven by consumer demand for eco-friendly options

Statistic 49

The majority of consumer product companies plan to increase their investment in sustainability initiatives by an average of 22% in 2024, according to industry surveys

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Key Highlights

  • The global consumer products market was valued at approximately $4.7 trillion in 2022
  • The Asia-Pacific region accounted for about 38% of the global consumer goods market in 2022
  • In 2023, online sales of consumer products in the US reached $1.6 trillion, representing a 15% increase from the previous year
  • Approximately 72% of consumers prefer purchasing sustainable products
  • The global organic personal care products market was valued at $13.33 billion in 2022, expected to grow at a CAGR of 8.4% through 2028
  • The average US household spends around $6,500 annually on consumer products
  • Food and beverage products constitute approximately 50% of total consumer product sales worldwide
  • Subscription box services in the consumer products industry grew by 20% in 2023, reaching over 4 million active subscribers in the US
  • Millennials and Generation Z make up over 60% of the global consumer goods market, driving demand for eco-friendly and tech-enabled products
  • The healthy snack segment in the US grew by 7% in 2022, outperforming the overall snack industry
  • E-commerce accounted for 23% of all consumer product sales worldwide in 2022, projected to reach 30% by 2025
  • Private label products account for approximately 18% of the total grocery retail market in North America
  • The global cosmetics market was valued at $380.2 billion in 2023, with a projected CAGR of 5.3% through 2028

The consumer product industry is experiencing a dynamic shift towards sustainability, technology, and e-commerce, shaping a market valued at over $4.7 trillion worldwide in 2022 and driven by evolving consumer preferences, with Millennials and Gen Z leading the charge in eco-friendly and innovative purchasing habits.

Consumer Preferences and Behavior

  • Approximately 72% of consumers prefer purchasing sustainable products
  • Millennials and Generation Z make up over 60% of the global consumer goods market, driving demand for eco-friendly and tech-enabled products
  • 48% of consumers globally say that product reviews influence their purchasing decisions
  • The average household replacement cycle for major appliances is approximately 10 years, influencing consumer product demand cycles
  • Approximately 65% of consumers prefer shopping for health and wellness products online, up from 49% in 2019
  • The average consumer spends roughly 20% of their income on food and beverage items, influencing product innovation and marketing
  • Millennials are more likely than other generations to purchase products from brands with sustainability commitments, at a rate of 69%
  • Around 60% of consumers look for organic certification when purchasing food and beverage products, making it a key marketing point
  • Approximately 55% of consumers in developing countries are willing to pay more for eco-friendly products, reflecting a shift in emerging markets
  • 80% of consumers globally are more likely to purchase from brands that are transparent about their supply chains
  • About 45% of consumers globally check for eco-labels before purchasing personal care products, ensuring product sustainability claims
  • The resale of pre-owned consumer goods has increased by 25% in 2023, driven by consumers’ desire for eco-friendly options and value savings
  • 65% of consumers in the US are willing to pay more for products that are proven to be eco-friendly, impacting product development and marketing strategies

Consumer Preferences and Behavior Interpretation

As sustainability and online influence intertwine, driven predominantly by Millennial and Gen Z consumers, the modern marketplace is shifting—demanding eco-friendly, transparent, and tech-enabled products that redefine both our purchasing choices and environmental impact, with nearly half of global consumers carefully scrutinizing reviews and eco-labels before clicking 'buy.'

E-commerce and Digital Trends

  • The fastest-growing retail channel for consumer products in 2023 was direct online sales, increasing by 35% year-over-year

E-commerce and Digital Trends Interpretation

With direct online sales soaring by 35% in 2023, it's clear that consumers are increasingly opting for digital convenience over brick-and-mortar trips—proof that the future of retail is just a click away.

Market Growth and Innovation

  • The healthy snack segment in the US grew by 7% in 2022, outperforming the overall snack industry
  • The pet food segment is expected to grow at a CAGR of 4.5% from 2023 to 2028, reaching $71 billion globally
  • The fastest-growing segment in consumer electronics is wearables, with a CAGR of 14.5% expected through 2027
  • In 2023, direct-to-consumer (DTC) brands in the consumer products space saw a 25% increase in revenue compared to 2022, driven by social media marketing
  • The average lifespan of a consumer product in the beauty industry is about 2.5 years, influencing innovation cycles
  • Digital marketing advertising spend in the consumer products industry increased by 18% in 2023, highlighting shifting promotion channels
  • The number of vegan consumer products sold worldwide increased by 37% in 2023, reflecting rising consumer interest in plant-based options
  • The beauty and personal care segment grew by 4.8% in 2022, emphasizing recovery after pandemic-related downturns
  • Consumer product innovation is increasingly driven by AI, with 65% of companies integrating AI into product development processes in 2023
  • The majority of consumer product companies are implementing blockchain technology to improve supply chain transparency, with 30% adopting it by 2023

Market Growth and Innovation Interpretation

As the consumer landscape accelerates—from a 7% surge in healthy snacks and a 37% jump in vegan products to a 14.5% boom in wearables—industry players are racing to innovate faster, market smarter, and embrace blockchain, revealing that in today's fast-paced world, staying ahead means adapting at the speed of AI, social media, and healthier choices.

Market Size and Segmentation

  • The global consumer products market was valued at approximately $4.7 trillion in 2022
  • The Asia-Pacific region accounted for about 38% of the global consumer goods market in 2022
  • In 2023, online sales of consumer products in the US reached $1.6 trillion, representing a 15% increase from the previous year
  • The global organic personal care products market was valued at $13.33 billion in 2022, expected to grow at a CAGR of 8.4% through 2028
  • The average US household spends around $6,500 annually on consumer products
  • Food and beverage products constitute approximately 50% of total consumer product sales worldwide
  • Subscription box services in the consumer products industry grew by 20% in 2023, reaching over 4 million active subscribers in the US
  • E-commerce accounted for 23% of all consumer product sales worldwide in 2022, projected to reach 30% by 2025
  • Private label products account for approximately 18% of the total grocery retail market in North America
  • The global cosmetics market was valued at $380.2 billion in 2023, with a projected CAGR of 5.3% through 2028
  • Millennials currently represent nearly 43% of consumers in the US, impacting marketing strategies across categories
  • The global household cleaning product market was valued at $24 billion in 2022, expected to grow significantly with increasing urbanization
  • The global baby care products market is projected to reach $17.7 billion by 2028, growing at a CAGR of 6.2%
  • In 2022, the packaging industry for consumer products was valued at $463 billion and is expected to see steady growth due to sustainable packaging trends
  • The global fragrance market was valued at $52.7 billion in 2022 and is forecasted to grow at a CAGR of 4.2% through 2027
  • The US organic food market size increased to approximately $56 billion in 2022, with a CAGR of 8%
  • The global frozen foods market is expected to reach $284 billion by 2027, growing at a CAGR of 4.5%, due to convenience trends
  • The penetration rate of smart home devices in households worldwide was 19% in 2023, with expectations to reach 33% by 2026
  • The global coffee market, significant for many beverage consumer products, was valued at $102.2 billion in 2022 and is expected to grow steadily
  • The global healthy snack market was valued at $33.5 billion in 2023, with ongoing growth driven by health-conscious consumers
  • The global reusable packaging market is projected to reach $133 billion by 2030, growing at a CAGR of 11%, driven by sustainability efforts
  • Global smart packaging market size was valued at $40.8 billion in 2022 and is projected to grow at a CAGR of 5.2% through 2028, propelled by technological advancements
  • The global natural personal care products market is expected to reach $27.4 billion by 2028 with a CAGR of 6.5%, reflecting shifts toward organic and chemical-free products

Market Size and Segmentation Interpretation

With household budgets soaring, organic boomers expanding, and e-commerce edging past a quarter of global sales, it's clear the consumer product industry is crafting a smarter, greener, and increasingly subscription-worthy future—proof that in this market, staying fresh means constantly evolving.

Sustainability and Environmental Impact

  • Sustainable packaging accounts for over 50% of new packaging designs in 2023, driven by consumer demand for eco-friendly options
  • The majority of consumer product companies plan to increase their investment in sustainability initiatives by an average of 22% in 2024, according to industry surveys

Sustainability and Environmental Impact Interpretation

As green continues to be the new black, over half of 2023's new packaging designs echo eco-conscious consumer preferences, prompting companies toboost sustainability investments by an average of 22% in 2024—proof that now, more than ever, business success is about selling the planet as much as the product.

Sources & References