GITNUX MARKETDATA REPORT 2024

Must-Know Consumer Behaviour Statistics [Current Data]

Statistic 1

"93% of consumers read online reviews before making a purchase decision."

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Statistic 2

"87% of consumers compare products online before shopping in physical stores."

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Statistic 3

"Millennials make up 30% of total global retail sales."

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Statistic 4

"71% of digitally influenced purchases were influenced by price, followed by product features at 58%."

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Statistic 5

"More than 60% of smartphone users are more likely to purchase from companies whose mobile websites provide relevant information."

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Statistic 6

"79% of consumers said they are more likely to purchase products if the brand provides a consistent experience across devices."

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Statistic 7

"75% of consumers expect to have a consistent experience with brands, regardless of the channel they engage with."

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Statistic 8

"84% of consumers believe companies should treat them as unique individuals."

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Statistic 9

"84% of consumers trust online reviews as much as personal recommendations."

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Statistic 10

"Impulse purchases account for 40% of all consumer spending."

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Statistic 11

"49% of US consumers say they would switch brands for a coupon or discount."

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Statistic 12

"73% of consumers prefer to do business with companies that personalize their shopping experiences."

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Statistic 13

"Over 50% of online consumers abandon their shopping carts."

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Statistic 14

"7 out of 10 consumers will leave a website if it takes longer than three seconds to load."

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Statistic 15

"81% of consumers are more likely to buy a product if their friends recommend it."

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Statistic 16

"80% of consumers would be willing to share basic personal information for a better shopping experience."

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Statistic 17

"88% of consumers who search for a local business on their smartphones visit or call within a day."

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