GITNUXREPORT 2025

Digital Transformation In The Spa Industry Statistics

Digital transformation boosts bookings, efficiency, personalization, and customer satisfaction.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

45% of spa clients prefer booking treatments via mobile apps

Statistic 2

54% of spa clients are more likely to return if they can book online

Statistic 3

32% of spas have integrated AI-powered chatbots for customer service

Statistic 4

65% of consumers view digital reviews before choosing a spa

Statistic 5

50% of spa businesses use CRM systems to personalize customer experiences

Statistic 6

40% of spa clients are willing to pay more for digital-enhanced services

Statistic 7

52% of spa managers believe digital tools improve client retention

Statistic 8

47% of spas use virtual reality for immersive client experiences

Statistic 9

38% of consumers prefer contactless payments in spa settings

Statistic 10

41% of spas have introduced digital feedback systems

Statistic 11

75% of clients want digital consultation options before visits

Statistic 12

49% of spa customers use mobile apps for loyalty programs

Statistic 13

80% of spa companies believe digital transformation improves customer satisfaction

Statistic 14

62% of spa industry professionals see AI as a tool for personalized treatments

Statistic 15

44% of clients prefer digital check-in processes to reduce wait times

Statistic 16

58% of consumers would stop using a spa if it didn’t offer digital conveniences

Statistic 17

48% of clients expect to receive digital promotional offers regularly

Statistic 18

39% of clients have abandoned bookings due to complicated digital interfaces

Statistic 19

60% of spa businesses use online reviews for reputation management

Statistic 20

72% of clients are more likely to recommend a spa with a strong digital presence

Statistic 21

53% of spa customers prefer virtual gift cards over physical ones

Statistic 22

49% of consumers conduct online research before their first visit to a spa

Statistic 23

60% of potential customers prefer digitally mediated consultations for privacy reasons

Statistic 24

72% of clients view online menus and pricing before visiting a spa

Statistic 25

42% of spa clients prefer using mobile payment options

Statistic 26

57% of spa consumers prefer contactless check-in and checkout experiences

Statistic 27

68% of spa businesses have adopted some form of digital booking system

Statistic 28

60% of spa bookings are now made online

Statistic 29

36% of spa owners have adopted telehealth services for consultations

Statistic 30

64% of spas invest in digital security to protect client data

Statistic 31

55% of spa companies see digital transformation as key to competitive advantage

Statistic 32

44% of spas have integrated e-commerce for product sales

Statistic 33

52% of consumers have added digital tools to their wellness routines

Statistic 34

70% of spa owners plan to upgrade to integrated digital management platforms within two years

Statistic 35

55% of spa operators plan to increase investment in digital transformation over the next two years

Statistic 36

70% of spas utilize digital marketing channels to attract new clients

Statistic 37

59% of spa operators report a measurable increase in revenue after digitizing their marketing

Statistic 38

73% of spa businesses use social media to engage clients

Statistic 39

46% of spa businesses report higher booking rates due to digital advertising campaigns

Statistic 40

63% of new spa clients discover the business through digital channels

Statistic 41

43% of spa advertising spend is now allocated to digital platforms

Statistic 42

35% of spa operators utilize data analytics for personalized marketing

Statistic 43

79% of spa brands plan to increase digital marketing budgets

Statistic 44

61% of spa brands are exploring virtual reality for marketing and client engagement

Statistic 45

53% of spa treatments are now promoted or booked online

Statistic 46

43% of spa marketing budgets are allocated to social media advertising

Statistic 47

78% of spa owners report increased efficiency after implementing online management tools

Statistic 48

66% of spa businesses utilize digital analytics to optimize operations

Statistic 49

70% of spas plan to implement IoT devices for asset management

Statistic 50

69% of spa staff use digital scheduling tools to coordinate appointments

Statistic 51

67% of spas report improved operational workflows after digital upgrades

Statistic 52

55% of spa businesses have implemented digital signature solutions to streamline intake

Statistic 53

68% of plans for digital transformation include upgrading existing infrastructure

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Key Highlights

68% of spa businesses have adopted some form of digital booking system
45% of spa clients prefer booking treatments via mobile apps
78% of spa owners report increased efficiency after implementing online management tools
54% of spa clients are more likely to return if they can book online
32% of spas have integrated AI-powered chatbots for customer service
65% of consumers view digital reviews before choosing a spa
50% of spa businesses use CRM systems to personalize customer experiences
40% of spa clients are willing to pay more for digital-enhanced services
70% of spas utilize digital marketing channels to attract new clients
55% of spa operators plan to increase investment in digital transformation over the next two years
60% of spa bookings are now made online
52% of spa managers believe digital tools improve client retention
47% of spas use virtual reality for immersive client experiences

In an era where nearly 70% of spas now see online bookings and 80% believe digital transformation elevates customer satisfaction, the spa industry is undergoing a profound digital revolution that’s reshaping how clients discover, book, and experience wellness services.

Customer Experience and Satisfaction

45% of spa clients prefer booking treatments via mobile apps
54% of spa clients are more likely to return if they can book online
32% of spas have integrated AI-powered chatbots for customer service
65% of consumers view digital reviews before choosing a spa
50% of spa businesses use CRM systems to personalize customer experiences
40% of spa clients are willing to pay more for digital-enhanced services
52% of spa managers believe digital tools improve client retention
47% of spas use virtual reality for immersive client experiences
38% of consumers prefer contactless payments in spa settings
41% of spas have introduced digital feedback systems
75% of clients want digital consultation options before visits
49% of spa customers use mobile apps for loyalty programs
80% of spa companies believe digital transformation improves customer satisfaction
62% of spa industry professionals see AI as a tool for personalized treatments
44% of clients prefer digital check-in processes to reduce wait times
58% of consumers would stop using a spa if it didn’t offer digital conveniences
48% of clients expect to receive digital promotional offers regularly
39% of clients have abandoned bookings due to complicated digital interfaces
60% of spa businesses use online reviews for reputation management
72% of clients are more likely to recommend a spa with a strong digital presence
53% of spa customers prefer virtual gift cards over physical ones
49% of consumers conduct online research before their first visit to a spa
60% of potential customers prefer digitally mediated consultations for privacy reasons
72% of clients view online menus and pricing before visiting a spa
42% of spa clients prefer using mobile payment options
57% of spa consumers prefer contactless check-in and checkout experiences

Customer Experience and Satisfaction Interpretation

As spa clients increasingly swipe and scroll their way to relaxation, industry insiders realize that embracing digital tools—from seamless booking apps to virtual reality—may not just enhance pampering experiences but is rapidly becoming the secret ingredient to consumer retention and satisfaction in a world where 80% of customers demand digital convenience.

Digital Adoption and Integration Strategies

68% of spa businesses have adopted some form of digital booking system
60% of spa bookings are now made online
36% of spa owners have adopted telehealth services for consultations
64% of spas invest in digital security to protect client data
55% of spa companies see digital transformation as key to competitive advantage
44% of spas have integrated e-commerce for product sales
52% of consumers have added digital tools to their wellness routines
70% of spa owners plan to upgrade to integrated digital management platforms within two years

Digital Adoption and Integration Strategies Interpretation

As the spa industry steams ahead into the digital age, with over two-thirds embracing online bookings and more than half leveraging telehealth, it’s clear that those who resist the digital tide risk being left behind in the steam room of obsolescence.

Future Trends and Investment Plans

55% of spa operators plan to increase investment in digital transformation over the next two years

Future Trends and Investment Plans Interpretation

With over half of spa operators gearing up to boost their digital investments, it's clear that even the most indulgent industry recognizes that in today's world, relaxation must be just a click away.

Marketing and Consumer Engagement

70% of spas utilize digital marketing channels to attract new clients
59% of spa operators report a measurable increase in revenue after digitizing their marketing
73% of spa businesses use social media to engage clients
46% of spa businesses report higher booking rates due to digital advertising campaigns
63% of new spa clients discover the business through digital channels
43% of spa advertising spend is now allocated to digital platforms
35% of spa operators utilize data analytics for personalized marketing
79% of spa brands plan to increase digital marketing budgets
61% of spa brands are exploring virtual reality for marketing and client engagement
53% of spa treatments are now promoted or booked online
43% of spa marketing budgets are allocated to social media advertising

Marketing and Consumer Engagement Interpretation

As the spa industry smooths out its traditional boundaries with nearly all operators embracing digital tools—from personalized marketing analytics to virtual reality—it's clear that the future of relaxation is now online, proving that even in pampering, digital transformation isn't just a trend but a revenue-boosting, client-engaging necessity.

Operational Efficiency and Technology Use

78% of spa owners report increased efficiency after implementing online management tools
66% of spa businesses utilize digital analytics to optimize operations
70% of spas plan to implement IoT devices for asset management
69% of spa staff use digital scheduling tools to coordinate appointments
67% of spas report improved operational workflows after digital upgrades
55% of spa businesses have implemented digital signature solutions to streamline intake
68% of plans for digital transformation include upgrading existing infrastructure

Operational Efficiency and Technology Use Interpretation

With over two-thirds of spa owners embracing digital tools—from analytics to IoT—it's clear that the industry is soaking up the benefits of technology to relax, streamline, and stay ahead in the crowded wellness marketplace.