GITNUXREPORT 2025

Digital Transformation In The Wellness Industry Statistics

Digital wellness industry embraces technology to enhance services, personalization, and growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of consumers prefer virtual consultations over in-person visits for wellness services

Statistic 2

82% of wellness consumers use wearable devices to track health metrics

Statistic 3

40% of wellness consumers are willing to pay more for personalized digital health services

Statistic 4

52% of health and wellness consumers globally are open to using augmented reality (AR) and virtual reality (VR) for immersive wellness experiences

Statistic 5

Over 80% of consumers incorporate digital tracking tools into their daily wellness routines

Statistic 6

75% of wellness consumers have increased their use of digital health resources since 2020

Statistic 7

E-health literacy initiatives have increased digital engagement among wellness consumers by 25% in the last two years

Statistic 8

45% of consumers use online wellness platforms for mental health and mindfulness programs

Statistic 9

70% of wellness consumers prefer digital health monitoring devices over traditional methods

Statistic 10

80% of consumers use social media to find health and wellness advice, increasing reliance on digital peer-to-peer support

Statistic 11

55% of wellness users participate in online community forums to support their health goals

Statistic 12

74% of consumers interested in wellness services are willing to engage via digital platforms

Statistic 13

90% of wellness brands measure digital engagement metrics regularly to refine their offerings

Statistic 14

85% of wellness consumers search online for health solutions before booking services

Statistic 15

45% of consumers utilize digital appointment booking tools to schedule wellness services

Statistic 16

57% of wellness consumers are open to using AI-based diagnostics at home, such as symptom checkers and health monitors

Statistic 17

55% of wellness app users engage with social features within these apps to share progress and motivate others

Statistic 18

71% of consumers follow digital wellness influencers for health advice, highlighting the influence of digital communities

Statistic 19

75% of wellness industry businesses have adopted digital technologies to improve customer experience

Statistic 20

48% of wellness companies use AI-driven data analytics to personalize client programs

Statistic 21

67% of wellness industry startups have integrated mobile apps as core components of their services

Statistic 22

55% of wellness brands plan to increase their investment in digital marketing tools in 2023

Statistic 23

70% of wellness companies now offer telehealth or virtual consultation options

Statistic 24

60% of wellness industry leaders believe that AI and machine learning will be critical for future growth

Statistic 25

Digital payment solutions are now used for 85% of wellness transactions, including booking and purchasing services

Statistic 26

Artificial intelligence-powered chatbots handle 60% of initial customer interactions in digital wellness services

Statistic 27

90% of wellness startups plan to expand digital technology use in the next two years

Statistic 28

63% of wellness practices have integrated biometric data collection into their services

Statistic 29

82% of wellness providers have adopted electronic health records (EHRs) to improve care coordination

Statistic 30

67% of wellness companies invest in digital training for staff to enhance service delivery

Statistic 31

80% of wellness businesses have integrated or plan to integrate biometric wearable technology into their health programs

Statistic 32

34% of wellness app users subscribe to premium features, generating significant recurring revenue

Statistic 33

The use of chatbots in wellness customer service saves companies an average of 25% in operational costs annually

Statistic 34

65% of wellness brands utilize AI-powered personalized health recommendations

Statistic 35

42% of wellness apps incorporate AI to enhance user engagement and personalization

Statistic 36

28% of wellness startups have integrated virtual reality solutions for mindfulness and relaxation

Statistic 37

Digital wellness app downloads surged by 30% in 2022 compared to the previous year

Statistic 38

The global digital health market size was valued at $206 billion in 2022 and is projected to reach $551 billion by 2027

Statistic 39

Virtual fitness classes saw a 150% increase globally during the pandemic period

Statistic 40

The use of big data analytics in wellness industry is expected to grow at an annual rate of 20%

Statistic 41

62% of wellness industry executives see mobile health (mHealth) as a key driver of future growth

Statistic 42

The global VR wellness market is projected to reach $2.15 billion by 2025, with a compound annual growth rate of 20%

Statistic 43

58% of wellness companies are investing in cybersecurity to safeguard digital health data

Statistic 44

The global digital therapeutic market is projected to reach $9.1 billion by 2026, growing at a CAGR of 24%

Statistic 45

30% of wellness industry total revenue is now generated through digital channels, including apps, telehealth, and online services

Statistic 46

Digital wellness market segment is expected to grow by 20% annually over the next five years

Statistic 47

Telehealth visits in wellness sectors increased by 250% during 2020-2022

Statistic 48

69% of wellness service providers now offer app-based motivational coaching

Statistic 49

The global mental health app market alone is projected to hit $4.3 billion by 2027, growing at a CAGR of 20%

Statistic 50

78% of wellness industry providers plan to increase digital content output, including videos and online programs, in 2023

Statistic 51

The global digital therapeutics market is expected to triple in size over the next decade, reaching over $27 billion by 2033

Statistic 52

64% of wellness providers see telehealth as essential for reaching rural or underserved populations

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Key Highlights

75% of wellness industry businesses have adopted digital technologies to improve customer experience
Digital wellness app downloads surged by 30% in 2022 compared to the previous year
65% of consumers prefer virtual consultations over in-person visits for wellness services
48% of wellness companies use AI-driven data analytics to personalize client programs
The global digital health market size was valued at $206 billion in 2022 and is projected to reach $551 billion by 2027
82% of wellness consumers use wearable devices to track health metrics
67% of wellness industry startups have integrated mobile apps as core components of their services
55% of wellness brands plan to increase their investment in digital marketing tools in 2023
40% of wellness consumers are willing to pay more for personalized digital health services
Virtual fitness classes saw a 150% increase globally during the pandemic period
70% of wellness companies now offer telehealth or virtual consultation options
52% of health and wellness consumers globally are open to using augmented reality (AR) and virtual reality (VR) for immersive wellness experiences
60% of wellness industry leaders believe that AI and machine learning will be critical for future growth

Digital transformation is revolutionizing the wellness industry at an unprecedented pace, with over 75% of businesses adopting innovative digital technologies, a surge in wellness app downloads by 30% in 2022, and projections estimating the global digital health market will hit $551 billion by 2027—highlighting a future where personalized, tech-driven wellness becomes the new standard.

Consumer Preferences and Behavior

65% of consumers prefer virtual consultations over in-person visits for wellness services
82% of wellness consumers use wearable devices to track health metrics
40% of wellness consumers are willing to pay more for personalized digital health services
52% of health and wellness consumers globally are open to using augmented reality (AR) and virtual reality (VR) for immersive wellness experiences
Over 80% of consumers incorporate digital tracking tools into their daily wellness routines
75% of wellness consumers have increased their use of digital health resources since 2020
E-health literacy initiatives have increased digital engagement among wellness consumers by 25% in the last two years
45% of consumers use online wellness platforms for mental health and mindfulness programs
70% of wellness consumers prefer digital health monitoring devices over traditional methods
80% of consumers use social media to find health and wellness advice, increasing reliance on digital peer-to-peer support
55% of wellness users participate in online community forums to support their health goals
74% of consumers interested in wellness services are willing to engage via digital platforms
90% of wellness brands measure digital engagement metrics regularly to refine their offerings
85% of wellness consumers search online for health solutions before booking services
45% of consumers utilize digital appointment booking tools to schedule wellness services
57% of wellness consumers are open to using AI-based diagnostics at home, such as symptom checkers and health monitors
55% of wellness app users engage with social features within these apps to share progress and motivate others
71% of consumers follow digital wellness influencers for health advice, highlighting the influence of digital communities

Consumer Preferences and Behavior Interpretation

In an era where over 80% of wellness enthusiasts embrace digital tools—from virtual visits to AR-enhanced experiences—the industry is not just digitizing but transforming into a highly personalized, immersive, and socially interconnected landscape where convenience and community take center stage.

Digital Adoption and Technology Integration

75% of wellness industry businesses have adopted digital technologies to improve customer experience
48% of wellness companies use AI-driven data analytics to personalize client programs
67% of wellness industry startups have integrated mobile apps as core components of their services
55% of wellness brands plan to increase their investment in digital marketing tools in 2023
70% of wellness companies now offer telehealth or virtual consultation options
60% of wellness industry leaders believe that AI and machine learning will be critical for future growth
Digital payment solutions are now used for 85% of wellness transactions, including booking and purchasing services
Artificial intelligence-powered chatbots handle 60% of initial customer interactions in digital wellness services
90% of wellness startups plan to expand digital technology use in the next two years
63% of wellness practices have integrated biometric data collection into their services
82% of wellness providers have adopted electronic health records (EHRs) to improve care coordination
67% of wellness companies invest in digital training for staff to enhance service delivery
80% of wellness businesses have integrated or plan to integrate biometric wearable technology into their health programs

Digital Adoption and Technology Integration Interpretation

As wellness businesses embrace digital transformation—from AI-driven personalization and telehealth to biometric wearables and seamless payments—it's clear that the industry's recipe for health and happiness is now digitally infused, with nearly everyone betting on tech to elevate therapy, convenience, and growth in the health revolution.

Financial and Business Strategies

34% of wellness app users subscribe to premium features, generating significant recurring revenue
The use of chatbots in wellness customer service saves companies an average of 25% in operational costs annually

Financial and Business Strategies Interpretation

With over a third of wellness app users investing in premium features and chatbots slashing operational costs by a quarter, digital transformation is not just enhancing health but also fortifying the industry's bottom line.

Health Technology Innovations

65% of wellness brands utilize AI-powered personalized health recommendations
42% of wellness apps incorporate AI to enhance user engagement and personalization
28% of wellness startups have integrated virtual reality solutions for mindfulness and relaxation

Health Technology Innovations Interpretation

As the wellness industry embraces artificial intelligence and virtual reality at increasing rates—65% leveraging AI for personalized health advice, 42% integrating AI to heighten user engagement, and 28% adopting VR for mindfulness—it's clear that digital innovation is not just a trend but a vital force transforming the way we pursue health and well-being.

Market Growth and Industry Trends

Digital wellness app downloads surged by 30% in 2022 compared to the previous year
The global digital health market size was valued at $206 billion in 2022 and is projected to reach $551 billion by 2027
Virtual fitness classes saw a 150% increase globally during the pandemic period
The use of big data analytics in wellness industry is expected to grow at an annual rate of 20%
62% of wellness industry executives see mobile health (mHealth) as a key driver of future growth
The global VR wellness market is projected to reach $2.15 billion by 2025, with a compound annual growth rate of 20%
58% of wellness companies are investing in cybersecurity to safeguard digital health data
The global digital therapeutic market is projected to reach $9.1 billion by 2026, growing at a CAGR of 24%
30% of wellness industry total revenue is now generated through digital channels, including apps, telehealth, and online services
Digital wellness market segment is expected to grow by 20% annually over the next five years
Telehealth visits in wellness sectors increased by 250% during 2020-2022
69% of wellness service providers now offer app-based motivational coaching
The global mental health app market alone is projected to hit $4.3 billion by 2027, growing at a CAGR of 20%
78% of wellness industry providers plan to increase digital content output, including videos and online programs, in 2023
The global digital therapeutics market is expected to triple in size over the next decade, reaching over $27 billion by 2033
64% of wellness providers see telehealth as essential for reaching rural or underserved populations

Market Growth and Industry Trends Interpretation

As the wellness industry rides a digital wave projected to triple its market value, with app downloads up 30% and telehealth visits soaring by 250%, it's clear that embracing virtual, data-driven, and secure solutions isn't just a trend—it's the new health gospel for reaching everyone from urban yogis to rural residents.