GITNUXREPORT 2025

Digital Transformation In The Consumer Goods Industry Statistics

Digital transformation boosts consumer engagement, revenue, supply chain, and competitiveness.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of consumers prefer to purchase from brands that utilize innovative digital technologies

Statistic 2

70% of consumer goods companies have invested in data analytics to improve customer insights

Statistic 3

78% of consumers have made a purchase through a digital channel in the past six months

Statistic 4

68% of consumers prefer brands that offer seamless and personalized online shopping experiences

Statistic 5

73% of consumers are more likely to purchase from brands that use AI chatbots for customer service

Statistic 6

46% of consumers have abandoned online shopping carts due to lack of personalization

Statistic 7

61% of consumers want brands to use AI to personalize their shopping experiences

Statistic 8

63% of consumers have increased their digital product searches in 2023

Statistic 9

44% of consumers prefer brands that provide a seamless digital omnichannel experience

Statistic 10

77% of consumers are more likely to buy from brands that provide personalized digital content and offers

Statistic 11

48% of consumers have made online product comparisons via digital platforms before purchasing

Statistic 12

51% of consumers prefer brands offering digital subscription services for exclusive access or discounts

Statistic 13

44% of consumers prefer brands that utilize AR for try-before-you-buy experiences

Statistic 14

76% of consumers engage with brands through digital loyalty programs

Statistic 15

47% of consumers are willing to share data for personalized product recommendations

Statistic 16

77% of consumer goods companies invest in big data analytics to better understand consumer trends

Statistic 17

54% of brands have integrated IoT sensors into products to collect usage data for insights and improvements

Statistic 18

The global digital commerce sales in consumer goods reached $1.8 trillion in 2023, representing a 20% increase from the previous year

Statistic 19

62% of businesses adopt digital payment solutions to enhance customer checkout experiences

Statistic 20

73% of consumer goods companies have accelerated their digital transformation efforts due to the COVID-19 pandemic

Statistic 21

52% of consumer goods companies report increased revenue directly attributable to digital transformation initiatives

Statistic 22

81% of CPG executives believe that digital transformation will be critical in gaining competitive advantage

Statistic 23

60% of CPG companies now use AI-driven automation for supply chain management

Statistic 24

45% of consumer goods companies plan to increase their digital marketing budgets significantly in 2024

Statistic 25

54% of CPG companies have implemented real-time customer feedback mechanisms via digital platforms

Statistic 26

66% of consumer goods executives say that digital innovation is essential for adapting to changing consumer behaviors

Statistic 27

82% of global consumer goods companies use mobile apps to enhance customer engagement

Statistic 28

58% of CPG firms have adopted blockchain technology for supply chain transparency

Statistic 29

71% of consumer goods companies plan to adopt machine learning for demand forecasting within the next two years

Statistic 30

Digital shelf analytics are now used by 65% of CPG brands to optimize product placement online

Statistic 31

80% of consumer goods executives see IoT implementation as a key driver for operational efficiency

Statistic 32

55% of consumer goods companies are investing in digital supply chain solutions to mitigate disruptions

Statistic 33

The average digital transformation budget for consumer goods companies increased by 30% from 2022 to 2023

Statistic 34

59% of CPG companies now utilize predictive analytics to optimize inventory levels

Statistic 35

83% of top-performing consumer goods brands prioritize digital innovation as part of their strategic planning

Statistic 36

69% of brands now use influencer marketing combined with digital strategies to boost product awareness

Statistic 37

54% of consumer goods companies use digital twins to simulate and optimize manufacturing processes

Statistic 38

86% of consumer goods companies plan to increase their investments in automation technologies over the next three years

Statistic 39

74% of consumer goods companies consider digital transformation a top priority for innovation strategies

Statistic 40

55% of consumer goods companies utilize cloud-based platforms for real-time data sharing across departments

Statistic 41

67% of consumer goods companies are experimenting with 5G technology to enhance retail and supply chain operations

Statistic 42

72% of consumer goods companies see digital transformation as essential for sustainability initiatives

Statistic 43

50% of CPG brands have adopted automated e-commerce fulfillment systems

Statistic 44

65% of consumer goods companies have increased their focus on digital transformation to meet ESG (Environmental, Social, and Governance) goals

Statistic 45

60% of consumer goods companies plan to implement digital-driven innovations over the next two years

Statistic 46

74% of consumer goods companies are integrating AI to optimize marketing campaigns

Statistic 47

83% of top brands prioritize digital transformation to enhance supply chain transparency and traceability

Statistic 48

63% of CPG companies plan to adopt advanced analytics to improve product development processes

Statistic 49

59% of consumer goods firms are investing in cybersecurity measures as they digitize operations

Statistic 50

57% of consumer goods companies report that digital transformation has helped reduce operational costs

Statistic 51

69% of brands are exploring digital solutions to enhance product personalization

Statistic 52

44% of consumer goods companies have increased their use of digital training programs for employees

Statistic 53

The use of virtual reality (VR) in consumer goods marketing increased by 35% globally in 2023

Statistic 54

50% of CPG companies have integrated augmented reality (AR) features into their online shopping experiences

Statistic 55

45% of companies use augmented reality to enhance packaging experiences for consumers

Statistic 56

79% of CPG brands employ biometric technology to improve consumer engagement and personalization

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Key Highlights

73% of consumer goods companies have accelerated their digital transformation efforts due to the COVID-19 pandemic
65% of consumers prefer to purchase from brands that utilize innovative digital technologies
52% of consumer goods companies report increased revenue directly attributable to digital transformation initiatives
81% of CPG executives believe that digital transformation will be critical in gaining competitive advantage
70% of consumer goods companies have invested in data analytics to improve customer insights
60% of CPG companies now use AI-driven automation for supply chain management
The global digital commerce sales in consumer goods reached $1.8 trillion in 2023, representing a 20% increase from the previous year
78% of consumers have made a purchase through a digital channel in the past six months
45% of consumer goods companies plan to increase their digital marketing budgets significantly in 2024
54% of CPG companies have implemented real-time customer feedback mechanisms via digital platforms
66% of consumer goods executives say that digital innovation is essential for adapting to changing consumer behaviors
82% of global consumer goods companies use mobile apps to enhance customer engagement
58% of CPG firms have adopted blockchain technology for supply chain transparency

In an era where digital innovation is reshaping consumer behaviors and industry standards, over 73% of consumer goods companies have accelerated their digital transformation efforts—driving increased revenues, enhanced customer engagement, and a competitive edge in the global marketplace.

Consumer Behavior and Preferences

65% of consumers prefer to purchase from brands that utilize innovative digital technologies
70% of consumer goods companies have invested in data analytics to improve customer insights
78% of consumers have made a purchase through a digital channel in the past six months
68% of consumers prefer brands that offer seamless and personalized online shopping experiences
73% of consumers are more likely to purchase from brands that use AI chatbots for customer service
46% of consumers have abandoned online shopping carts due to lack of personalization
61% of consumers want brands to use AI to personalize their shopping experiences
63% of consumers have increased their digital product searches in 2023
44% of consumers prefer brands that provide a seamless digital omnichannel experience
77% of consumers are more likely to buy from brands that provide personalized digital content and offers
48% of consumers have made online product comparisons via digital platforms before purchasing
51% of consumers prefer brands offering digital subscription services for exclusive access or discounts
44% of consumers prefer brands that utilize AR for try-before-you-buy experiences
76% of consumers engage with brands through digital loyalty programs

Consumer Behavior and Preferences Interpretation

With nearly three-quarters of consumers craving seamless, personalized digital experiences—whether through AI chatbots, AR try-ons, or loyalty programs—brands ignoring the digital transformation risk losing their share of the 78% who have already embraced online shopping in the past six months.

Data Sharing, Analytics, and Market Insights

47% of consumers are willing to share data for personalized product recommendations
77% of consumer goods companies invest in big data analytics to better understand consumer trends
54% of brands have integrated IoT sensors into products to collect usage data for insights and improvements

Data Sharing, Analytics, and Market Insights Interpretation

As nearly half of consumers eagerly share their data for tailored experiences, the majority of consumer goods firms are diving into big data and IoT innovations, transforming the industry from guesswork to data-driven precision—proof that today, smart isn't just a buzzword, it's a business strategy.

Digital Commerce and Payment Solutions

The global digital commerce sales in consumer goods reached $1.8 trillion in 2023, representing a 20% increase from the previous year
62% of businesses adopt digital payment solutions to enhance customer checkout experiences

Digital Commerce and Payment Solutions Interpretation

With digital commerce sales soaring to $1.8 trillion in 2023—a solid 20% jump—and over half of consumer goods companies now streamlining checkouts through digital payments, it's clear that in this fast-evolving landscape, embracing digital isn't just trend—it's survival.

Digital Transformation and Technology Adoption

73% of consumer goods companies have accelerated their digital transformation efforts due to the COVID-19 pandemic
52% of consumer goods companies report increased revenue directly attributable to digital transformation initiatives
81% of CPG executives believe that digital transformation will be critical in gaining competitive advantage
60% of CPG companies now use AI-driven automation for supply chain management
45% of consumer goods companies plan to increase their digital marketing budgets significantly in 2024
54% of CPG companies have implemented real-time customer feedback mechanisms via digital platforms
66% of consumer goods executives say that digital innovation is essential for adapting to changing consumer behaviors
82% of global consumer goods companies use mobile apps to enhance customer engagement
58% of CPG firms have adopted blockchain technology for supply chain transparency
71% of consumer goods companies plan to adopt machine learning for demand forecasting within the next two years
Digital shelf analytics are now used by 65% of CPG brands to optimize product placement online
80% of consumer goods executives see IoT implementation as a key driver for operational efficiency
55% of consumer goods companies are investing in digital supply chain solutions to mitigate disruptions
The average digital transformation budget for consumer goods companies increased by 30% from 2022 to 2023
59% of CPG companies now utilize predictive analytics to optimize inventory levels
83% of top-performing consumer goods brands prioritize digital innovation as part of their strategic planning
69% of brands now use influencer marketing combined with digital strategies to boost product awareness
54% of consumer goods companies use digital twins to simulate and optimize manufacturing processes
86% of consumer goods companies plan to increase their investments in automation technologies over the next three years
74% of consumer goods companies consider digital transformation a top priority for innovation strategies
55% of consumer goods companies utilize cloud-based platforms for real-time data sharing across departments
67% of consumer goods companies are experimenting with 5G technology to enhance retail and supply chain operations
72% of consumer goods companies see digital transformation as essential for sustainability initiatives
50% of CPG brands have adopted automated e-commerce fulfillment systems
65% of consumer goods companies have increased their focus on digital transformation to meet ESG (Environmental, Social, and Governance) goals
60% of consumer goods companies plan to implement digital-driven innovations over the next two years
74% of consumer goods companies are integrating AI to optimize marketing campaigns
83% of top brands prioritize digital transformation to enhance supply chain transparency and traceability
63% of CPG companies plan to adopt advanced analytics to improve product development processes
59% of consumer goods firms are investing in cybersecurity measures as they digitize operations
57% of consumer goods companies report that digital transformation has helped reduce operational costs
69% of brands are exploring digital solutions to enhance product personalization
44% of consumer goods companies have increased their use of digital training programs for employees

Digital Transformation and Technology Adoption Interpretation

As the consumer goods industry accelerates its digital transformation—driven by pandemic-induced urgency and fueled by innovations like AI, blockchain, and IoT—companies now recognize that embracing digital not only enhances operational efficiency and customer engagement but is also essential for sustaining competitive advantage in an increasingly connected marketplace.

Innovative Technologies and Engagement Methods

The use of virtual reality (VR) in consumer goods marketing increased by 35% globally in 2023
50% of CPG companies have integrated augmented reality (AR) features into their online shopping experiences
45% of companies use augmented reality to enhance packaging experiences for consumers
79% of CPG brands employ biometric technology to improve consumer engagement and personalization

Innovative Technologies and Engagement Methods Interpretation

As consumer goods companies embrace digital transformation with a 35% surge in VR marketing, half incorporating AR into online shopping, nearly half enhancing packaging, and an impressive 79% deploying biometric tech for personalized engagement, it's clear that the industry is unfolding a high-tech, immersive future—because if you're not virtualizing your brand, you're virtually lagging behind.