GITNUXREPORT 2025

Digital Transformation In The Cosmetics Industry Statistics

Digital transformation boosts sales, personalization, engagement, and innovation in cosmetics.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of consumers prefer purchasing cosmetics online after engaging with brand social media content

Statistic 2

Augmented reality (AR) virtual try-ons increased customer engagement by 40%

Statistic 3

55% of consumers are more likely to buy a product after experiencing a personalized digital experience

Statistic 4

82% of consumers expect personalized experiences from cosmetics brands

Statistic 5

70% of consumers are more likely to buy from a brand that offers virtual try-on experiences

Statistic 6

55% of cosmetic brands deploy AI-powered chatbots for customer engagement

Statistic 7

67% of consumers use mobile apps to explore beauty products

Statistic 8

63% of consumers prefer brands with digital engagement options

Statistic 9

68% of cosmetic companies report increased data collection for targeted marketing

Statistic 10

49% of consumers participate in online beauty communities for product recommendations

Statistic 11

43% of beauty brands report improved customer loyalty through digital channels

Statistic 12

86% of consumers expect seamless digital experiences across channels

Statistic 13

39% of brands are experimenting with AI for personalized marketing content

Statistic 14

48% of consumers use online reviews heavily before purchasing beauty products

Statistic 15

72% of brands report increased engagement via social media campaigns

Statistic 16

61% of consumers value brand transparency enabled through digital channels

Statistic 17

64% of consumers use live shopping features for beauty product purchases

Statistic 18

69% of consumers prefer personalized recommendations based on their digital interactions

Statistic 19

59% of consumers find virtual try-ons more convincing than static images

Statistic 20

46% of consumers actively participate in online skincare or makeup tutorials hosted by brands

Statistic 21

67% of consumers explore augmented reality filters before making purchase decisions

Statistic 22

70% of cosmetics brands report increased sales due to digital transformation initiatives

Statistic 23

45% of cosmetic companies utilize AI for product development and personalization

Statistic 24

50% of cosmetic brands have integrated chatbots for customer service

Statistic 25

60% of cosmetic companies use data analytics to optimize marketing campaigns

Statistic 26

35% of cosmetic retailers report increased conversion rates after adopting AR and VR technology

Statistic 27

65% of cosmetic manufacturers use digital supply chain management to increase efficiency

Statistic 28

45% of brands utilize virtual reality for immersive product demonstrations

Statistic 29

52% of beauty brands have adopted digital-first marketing strategies post-pandemic

Statistic 30

71% of cosmetic firms have increased their digital advertising budgets in recent years

Statistic 31

75% of cosmetic retailers see digital transformation as essential for competitive advantage

Statistic 32

31% of beauty companies have implemented blockchain for authentication of product authenticity

Statistic 33

66% of cosmetic brands plan to increase their investment in digital innovation over the next two years

Statistic 34

54% of companies have adopted virtual consultations to enhance customer engagement

Statistic 35

40% of brands utilize artificial intelligence for inventory management

Statistic 36

33% of brands are investing in metaverse experiences for brand engagement

Statistic 37

62% of cosmetic brands believe digital transformation has improved their innovation capabilities

Statistic 38

54% of retailers have integrated omni-channel strategies to unify online and offline shopping experiences

Statistic 39

71% of cosmetic companies see digital transformation as a way to better meet consumer expectations

Statistic 40

The global beauty tech market is projected to reach $37 billion by 2028, growing at a CAGR of 20%

Statistic 41

29% of cosmetic brands employ 3D printing in product development

Statistic 42

29% of consumers consider augmented reality experiences as a key factor in their purchase decisions

Statistic 43

58% of cosmetic buyers research products online before purchasing in-store

Statistic 44

80% of cosmetic companies believe digital channels are critical to brand growth

Statistic 45

55% of beauty brands see increased ROI from targeted digital advertising campaigns

Statistic 46

78% of millennials and Gen Z consumers follow beauty brands on social media for product updates and tutorials

Statistic 47

48% of beauty brands plan to invest more in digital marketing in the next year

Statistic 48

42% of consumers say social media influences their purchase decisions for cosmetics

Statistic 49

40% of brands use influencer marketing to promote their digital presence

Statistic 50

77% of digital marketing budgets in cosmetics are allocated to social media advertising

Statistic 51

50% of cosmetic brands use influencer-created content for their digital campaigns

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Key Highlights

70% of cosmetics brands report increased sales due to digital transformation initiatives
65% of consumers prefer purchasing cosmetics online after engaging with brand social media content
45% of cosmetic companies utilize AI for product development and personalization
Augmented reality (AR) virtual try-ons increased customer engagement by 40%
The global beauty tech market is projected to reach $37 billion by 2028, growing at a CAGR of 20%
50% of cosmetic brands have integrated chatbots for customer service
55% of consumers are more likely to buy a product after experiencing a personalized digital experience
60% of cosmetic companies use data analytics to optimize marketing campaigns
78% of millennials and Gen Z consumers follow beauty brands on social media for product updates and tutorials
35% of cosmetic retailers report increased conversion rates after adopting AR and VR technology
48% of beauty brands plan to invest more in digital marketing in the next year
82% of consumers expect personalized experiences from cosmetics brands
65% of cosmetic manufacturers use digital supply chain management to increase efficiency

The cosmetics industry is experiencing a transformative digital revolution, with 70% of brands reporting increased sales from digital initiatives and consumers flocking online for personalized, immersive experiences—made possible by groundbreaking technologies like AI, AR, and chatbots.

Consumer Engagement and Personalization

65% of consumers prefer purchasing cosmetics online after engaging with brand social media content
Augmented reality (AR) virtual try-ons increased customer engagement by 40%
55% of consumers are more likely to buy a product after experiencing a personalized digital experience
82% of consumers expect personalized experiences from cosmetics brands
70% of consumers are more likely to buy from a brand that offers virtual try-on experiences
55% of cosmetic brands deploy AI-powered chatbots for customer engagement
67% of consumers use mobile apps to explore beauty products
63% of consumers prefer brands with digital engagement options
68% of cosmetic companies report increased data collection for targeted marketing
49% of consumers participate in online beauty communities for product recommendations
43% of beauty brands report improved customer loyalty through digital channels
86% of consumers expect seamless digital experiences across channels
39% of brands are experimenting with AI for personalized marketing content
48% of consumers use online reviews heavily before purchasing beauty products
72% of brands report increased engagement via social media campaigns
61% of consumers value brand transparency enabled through digital channels
64% of consumers use live shopping features for beauty product purchases
69% of consumers prefer personalized recommendations based on their digital interactions
59% of consumers find virtual try-ons more convincing than static images
46% of consumers actively participate in online skincare or makeup tutorials hosted by brands
67% of consumers explore augmented reality filters before making purchase decisions

Consumer Engagement and Personalization Interpretation

In an industry where beauty is more than skin deep, digital transformation is not just enhancing customer engagement by up to 40%—it's reshaping consumer preferences with 65% preferring online purchases post social media interactions and 82% demanding personalized experiences, proving that in cosmetics, virtual try-ons and AI-driven insights are now the new foundation for loyalty and sales.

Digital Transformation and Technology Adoption

70% of cosmetics brands report increased sales due to digital transformation initiatives
45% of cosmetic companies utilize AI for product development and personalization
50% of cosmetic brands have integrated chatbots for customer service
60% of cosmetic companies use data analytics to optimize marketing campaigns
35% of cosmetic retailers report increased conversion rates after adopting AR and VR technology
65% of cosmetic manufacturers use digital supply chain management to increase efficiency
45% of brands utilize virtual reality for immersive product demonstrations
52% of beauty brands have adopted digital-first marketing strategies post-pandemic
71% of cosmetic firms have increased their digital advertising budgets in recent years
75% of cosmetic retailers see digital transformation as essential for competitive advantage
31% of beauty companies have implemented blockchain for authentication of product authenticity
66% of cosmetic brands plan to increase their investment in digital innovation over the next two years
54% of companies have adopted virtual consultations to enhance customer engagement
40% of brands utilize artificial intelligence for inventory management
33% of brands are investing in metaverse experiences for brand engagement
62% of cosmetic brands believe digital transformation has improved their innovation capabilities
54% of retailers have integrated omni-channel strategies to unify online and offline shopping experiences
71% of cosmetic companies see digital transformation as a way to better meet consumer expectations

Digital Transformation and Technology Adoption Interpretation

As the cosmetics industry blushes with digital innovation—from AI-driven personalization and virtual reality demos to blockchain authentication—over 70% of brands now see digital transformation not just as a beauty upgrade, but as essential for staying ahead in a fiercely competitive, data-driven marketplace.

Emerging Technologies and Innovations

The global beauty tech market is projected to reach $37 billion by 2028, growing at a CAGR of 20%
29% of cosmetic brands employ 3D printing in product development
29% of consumers consider augmented reality experiences as a key factor in their purchase decisions

Emerging Technologies and Innovations Interpretation

As the global beauty tech market surges toward $37 billion by 2028, with nearly a third of brands embracing 3D printing and consumers craving augmented reality experiences, the cosmetics industry unmistakably embodies a digital renaissance—where innovation and imagination are now the fiercest beauty tools.

Market Trends and Consumer Preferences

58% of cosmetic buyers research products online before purchasing in-store
80% of cosmetic companies believe digital channels are critical to brand growth
55% of beauty brands see increased ROI from targeted digital advertising campaigns

Market Trends and Consumer Preferences Interpretation

With 58% of shoppers researching online before hitting the store, 80% of brands banking on digital channels for growth, and over half seeing a boost in ROI from targeted ads, it’s clear that in the beauty industry, going digital isn't just a trend—it's the foundation of future glamour and growth.

Social Media and Influencer Marketing

78% of millennials and Gen Z consumers follow beauty brands on social media for product updates and tutorials
48% of beauty brands plan to invest more in digital marketing in the next year
42% of consumers say social media influences their purchase decisions for cosmetics
40% of brands use influencer marketing to promote their digital presence
77% of digital marketing budgets in cosmetics are allocated to social media advertising
50% of cosmetic brands use influencer-created content for their digital campaigns

Social Media and Influencer Marketing Interpretation

With nearly four-fifths of millennials and Gen Z following beauty brands online, it's clear that in the cosmetics industry, digital influence isn't just a trend—it's the lipstick version of necessity, turning social media into the ultimate glam room for both consumers and brands.