GITNUXREPORT 2025

Digital Transformation In The Tourism Industry Statistics

Digital transformation is crucial; 78% foresee significant business impacts by 2025.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

78% of travel companies believe digital transformation will significantly impact their business models by 2025

Statistic 2

52% of tourism businesses have increased their digital marketing budgets in the past year

Statistic 3

65% of tourism suppliers have integrated virtual reality experiences into their offerings

Statistic 4

48% of hotel bookings worldwide are now made via mobile apps

Statistic 5

81% of travel companies plan to increase investment in data analytics over the next two years

Statistic 6

44% of tourism industry professionals cite digital skills shortage as a barrier to digital transformation

Statistic 7

59% of travel agencies have seen increased bookings after implementing digital booking platforms

Statistic 8

40% of tourism businesses are using blockchain technology for secure transactions

Statistic 9

76% of tourism marketers plan to adopt augmented reality features within the next year

Statistic 10

62% of hotels reported revenue increases after deploying digital upselling techniques

Statistic 11

48% of tourism businesses have automated customer service processes

Statistic 12

35% of travel companies are exploring or implementing IoT solutions to enhance guest experiences

Statistic 13

55% of airlines use big data analytics for route optimization and pricing strategies

Statistic 14

30% of tourism companies believe blockchain will revolutionize payment processes in the next five years

Statistic 15

77% of travel companies report that digital customer experiences increase customer satisfaction

Statistic 16

65% of tourism marketing campaigns have shifted to digital-first strategies

Statistic 17

33% of travel agencies plan to use 3D virtual tours as a standard part of their rental listings

Statistic 18

66% of tourism operators are increasing investments in cybersecurity measures

Statistic 19

54% of hotels are planning to upgrade their digital infrastructure within the next year

Statistic 20

83% of travel companies believe augmented reality will become a standard feature in the next five years

Statistic 21

55% of hotel chains have adopted or plan to adopt smart room technology

Statistic 22

47% of tourism businesses are utilizing drone technology for promotional videos and surveillance

Statistic 23

63% of travel brands see virtual reality as a key tool for destination marketing

Statistic 24

49% of travel companies report higher ROI after investing in digital advertising campaigns

Statistic 25

40% of tourism organizations have been targeted by cyber attacks, emphasizing the need for cybersecurity investments

Statistic 26

66% of tourism operators have increased their investment in digital infrastructure over the past year

Statistic 27

58% of hotels are deploying IoT-enabled devices to monitor and control room environments

Statistic 28

76% of tourism brands consider digital transformation as essential for competitive advantage

Statistic 29

45% of the tourism workforce requires retraining to meet new digital skills

Statistic 30

62% of travel companies report a significant increase in revenue after adopting digital marketing strategies

Statistic 31

49% of travel agencies plan to expand into virtual experiences and online tours as core offerings

Statistic 32

70% of travel companies consider digital innovation a priority in their strategic planning

Statistic 33

47% of travel brands have incorporated influencer marketing into their digital campaigns

Statistic 34

61% of hospitality providers are investing in digital training programs for their staff

Statistic 35

59% of flights are now booked via online channels, an increase driven by digital transformation

Statistic 36

45% of tourists utilize online booking platforms that incorporate real-time availability updates

Statistic 37

29% of tourism businesses are deploying digital loyalty programs to retain customers

Statistic 38

53% of tourism operators plan to implement predictive maintenance solutions powered by IoT

Statistic 39

49% of tourism providers are adopting virtual reality for pre-trip destination previews

Statistic 40

65% of tourist attraction sites now offer free Wi-Fi powered by digital infrastructure upgrades

Statistic 41

42% of travel companies are leveraging cloud-based solutions for better data management

Statistic 42

74% of travel businesses have enhanced their digital payment systems to include contactless options

Statistic 43

66% of tourism companies view digital transformation as a way to better manage operational costs

Statistic 44

30% of tourism service providers are exploring digital twin technology for destination modeling

Statistic 45

54% of respondents in the tourism industry say that digital customer feedback tools improve service quality

Statistic 46

73% of tourism companies have adopted AI chatbots to improve customer service

Statistic 47

58% of travelers prefer personalized recommendations driven by AI

Statistic 48

68% of tourism businesses plan to implement AI-powered revenue management systems soon

Statistic 49

42% of hospitality providers have enhanced guest personalization through machine learning algorithms

Statistic 50

41% of travel-related companies are adopting voice search optimization for better visibility

Statistic 51

54% of tourism businesses are investing in machine learning to improve analytics and market segmentation

Statistic 52

65% of tourism businesses plan to implement predictive analytics for demand forecasting

Statistic 53

58% of travel companies are exploring AI-driven dynamic pricing models

Statistic 54

30% of tourism sectors are experimenting with AI-driven personalization for hospitality services

Statistic 55

55% of hotels plan to implement AI for personalized guest experiences in the next two years

Statistic 56

80% of travel-related companies plan to increase their use of artificial intelligence

Statistic 57

47% of travel brands leverage machine learning for personalized marketing campaigns

Statistic 58

64% of travelers prefer to book their trips online using mobile devices

Statistic 59

89% of travelers utilize digital tools such as apps or websites to plan their trips

Statistic 60

57% of tourists are willing to share personal data if it enhances their travel experience

Statistic 61

69% of travelers use review and recommendation platforms like TripAdvisor before booking

Statistic 62

35% of tourists have participated in online live tours or experiences

Statistic 63

71% of travelers use social media for travel inspiration

Statistic 64

45% of tourists have used smartphone apps to locate nearby attractions

Statistic 65

44% of travelers are more likely to choose accommodations offering contactless check-in

Statistic 66

36% of travelers actively seek out eco-friendly digital solutions during their trips

Statistic 67

72% of travelers use mobile wallets for booking or payment purposes

Statistic 68

50% of tourists find augmented reality guides beneficial during excursions

Statistic 69

72% of travelers are concerned about privacy but still appreciate personalized digital services

Statistic 70

70% of travelers rate seamless digital integration as a key factor in their overall satisfaction

Statistic 71

28% of tourists prefer to interact with AI-powered virtual concierge services over human staff

Statistic 72

46% of travel-related bookings are now influenced by social media advertising

Statistic 73

60% of tourists use travel-specific apps for itinerary management

Statistic 74

33% of travelers actively seek out sustainable or eco-friendly digital travel options

Statistic 75

76% of online travel bookings happen through mobile devices

Statistic 76

42% of tourists use location-based services to enhance their travel experience

Statistic 77

69% of travelers are more likely to book if offered personalized travel content

Statistic 78

64% of tourists use digital language translation apps during their travels

Statistic 79

54% of travelers prefer digital check-in and check-out to avoid queues

Statistic 80

70% of tourists use online forums and review sites to plan their trips

Statistic 81

61% of travelers prefer contactless payment options during their journey

Statistic 82

72% of travelers are influenced by social media posts when choosing destinations

Statistic 83

55% of travelers would opt for digital safety certificates or health passports

Statistic 84

39% of tourists have experienced virtual reality excursions as part of their trip planning process

Statistic 85

58% of tourists use digital maps, geo-location, or navigation apps during their trips

Statistic 86

31% of tourists prefer eco-conscious accommodations with digital sustainability info

Statistic 87

54% of travelers rely on digital translation tools for language barriers

Statistic 88

67% of travelers prefer personalized digital content tailored to their interests

Statistic 89

74% of travelers rely on digital reviews for decision-making

Statistic 90

38% of travelers have used social media to share live updates or experiences during their trip

Statistic 91

70% of travelers prioritize digital safety features when choosing airlines, hotels, or services

Statistic 92

58% of tourists have increased their use of online safety or health verification tools post-pandemic

Statistic 93

63% of high-end travelers seek augmented reality experiences during their stays

Statistic 94

43% of travelers have used AI-powered recommendation engines for personalized travel suggestions

Statistic 95

35% of tourists consider digital sustainability practices a factor influencing their destination choice

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Key Highlights

78% of travel companies believe digital transformation will significantly impact their business models by 2025
64% of travelers prefer to book their trips online using mobile devices
52% of tourism businesses have increased their digital marketing budgets in the past year
89% of travelers utilize digital tools such as apps or websites to plan their trips
73% of tourism companies have adopted AI chatbots to improve customer service
65% of tourism suppliers have integrated virtual reality experiences into their offerings
57% of tourists are willing to share personal data if it enhances their travel experience
48% of hotel bookings worldwide are now made via mobile apps
81% of travel companies plan to increase investment in data analytics over the next two years
69% of travelers use review and recommendation platforms like TripAdvisor before booking
44% of tourism industry professionals cite digital skills shortage as a barrier to digital transformation
35% of tourists have participated in online live tours or experiences
59% of travel agencies have seen increased bookings after implementing digital booking platforms

As the tourism industry rides the wave of digital transformation, over 78% of travel companies believe it will radically reshape their business models by 2025, with travelers increasingly relying on mobile apps, AI, and virtual reality to enhance every step of their journeys.

Digital Transformation and Technology Adoption

78% of travel companies believe digital transformation will significantly impact their business models by 2025
52% of tourism businesses have increased their digital marketing budgets in the past year
65% of tourism suppliers have integrated virtual reality experiences into their offerings
48% of hotel bookings worldwide are now made via mobile apps
81% of travel companies plan to increase investment in data analytics over the next two years
44% of tourism industry professionals cite digital skills shortage as a barrier to digital transformation
59% of travel agencies have seen increased bookings after implementing digital booking platforms
40% of tourism businesses are using blockchain technology for secure transactions
76% of tourism marketers plan to adopt augmented reality features within the next year
62% of hotels reported revenue increases after deploying digital upselling techniques
48% of tourism businesses have automated customer service processes
35% of travel companies are exploring or implementing IoT solutions to enhance guest experiences
55% of airlines use big data analytics for route optimization and pricing strategies
30% of tourism companies believe blockchain will revolutionize payment processes in the next five years
77% of travel companies report that digital customer experiences increase customer satisfaction
65% of tourism marketing campaigns have shifted to digital-first strategies
33% of travel agencies plan to use 3D virtual tours as a standard part of their rental listings
66% of tourism operators are increasing investments in cybersecurity measures
54% of hotels are planning to upgrade their digital infrastructure within the next year
83% of travel companies believe augmented reality will become a standard feature in the next five years
55% of hotel chains have adopted or plan to adopt smart room technology
47% of tourism businesses are utilizing drone technology for promotional videos and surveillance
63% of travel brands see virtual reality as a key tool for destination marketing
49% of travel companies report higher ROI after investing in digital advertising campaigns
40% of tourism organizations have been targeted by cyber attacks, emphasizing the need for cybersecurity investments
66% of tourism operators have increased their investment in digital infrastructure over the past year
58% of hotels are deploying IoT-enabled devices to monitor and control room environments
76% of tourism brands consider digital transformation as essential for competitive advantage
45% of the tourism workforce requires retraining to meet new digital skills
62% of travel companies report a significant increase in revenue after adopting digital marketing strategies
49% of travel agencies plan to expand into virtual experiences and online tours as core offerings
70% of travel companies consider digital innovation a priority in their strategic planning
47% of travel brands have incorporated influencer marketing into their digital campaigns
61% of hospitality providers are investing in digital training programs for their staff
59% of flights are now booked via online channels, an increase driven by digital transformation
45% of tourists utilize online booking platforms that incorporate real-time availability updates
29% of tourism businesses are deploying digital loyalty programs to retain customers
53% of tourism operators plan to implement predictive maintenance solutions powered by IoT
49% of tourism providers are adopting virtual reality for pre-trip destination previews
65% of tourist attraction sites now offer free Wi-Fi powered by digital infrastructure upgrades
42% of travel companies are leveraging cloud-based solutions for better data management
74% of travel businesses have enhanced their digital payment systems to include contactless options
66% of tourism companies view digital transformation as a way to better manage operational costs
30% of tourism service providers are exploring digital twin technology for destination modeling
54% of respondents in the tourism industry say that digital customer feedback tools improve service quality

Digital Transformation and Technology Adoption Interpretation

With 78% of travel companies predicting digital transformation will reshape their business models by 2025—despite nearly half citing a skills shortage and over 40% facing cyber threats—the tourism industry finds itself caught in a high-stakes digital race where innovation, investment, and cybersecurity are essential for a journey towards sustained competitiveness.

Implementation of Artificial Intelligence and Machine Learning

73% of tourism companies have adopted AI chatbots to improve customer service
58% of travelers prefer personalized recommendations driven by AI
68% of tourism businesses plan to implement AI-powered revenue management systems soon
42% of hospitality providers have enhanced guest personalization through machine learning algorithms
41% of travel-related companies are adopting voice search optimization for better visibility
54% of tourism businesses are investing in machine learning to improve analytics and market segmentation
65% of tourism businesses plan to implement predictive analytics for demand forecasting
58% of travel companies are exploring AI-driven dynamic pricing models
30% of tourism sectors are experimenting with AI-driven personalization for hospitality services
55% of hotels plan to implement AI for personalized guest experiences in the next two years
80% of travel-related companies plan to increase their use of artificial intelligence
47% of travel brands leverage machine learning for personalized marketing campaigns

Implementation of Artificial Intelligence and Machine Learning Interpretation

As the tourism industry embraces AI at an unprecedented clip—ranging from personalized guest experiences to predictive demand forecasting—it's clear that in the race to innovate, companies are betting on algorithms to turn travelers' desires into quantifiable data, promising a future where spontaneity meets precision.

Traveler Behavior and Preferences

64% of travelers prefer to book their trips online using mobile devices
89% of travelers utilize digital tools such as apps or websites to plan their trips
57% of tourists are willing to share personal data if it enhances their travel experience
69% of travelers use review and recommendation platforms like TripAdvisor before booking
35% of tourists have participated in online live tours or experiences
71% of travelers use social media for travel inspiration
45% of tourists have used smartphone apps to locate nearby attractions
44% of travelers are more likely to choose accommodations offering contactless check-in
36% of travelers actively seek out eco-friendly digital solutions during their trips
72% of travelers use mobile wallets for booking or payment purposes
50% of tourists find augmented reality guides beneficial during excursions
72% of travelers are concerned about privacy but still appreciate personalized digital services
70% of travelers rate seamless digital integration as a key factor in their overall satisfaction
28% of tourists prefer to interact with AI-powered virtual concierge services over human staff
46% of travel-related bookings are now influenced by social media advertising
60% of tourists use travel-specific apps for itinerary management
33% of travelers actively seek out sustainable or eco-friendly digital travel options
76% of online travel bookings happen through mobile devices
42% of tourists use location-based services to enhance their travel experience
69% of travelers are more likely to book if offered personalized travel content
64% of tourists use digital language translation apps during their travels
54% of travelers prefer digital check-in and check-out to avoid queues
70% of tourists use online forums and review sites to plan their trips
61% of travelers prefer contactless payment options during their journey
72% of travelers are influenced by social media posts when choosing destinations
55% of travelers would opt for digital safety certificates or health passports
39% of tourists have experienced virtual reality excursions as part of their trip planning process
58% of tourists use digital maps, geo-location, or navigation apps during their trips
31% of tourists prefer eco-conscious accommodations with digital sustainability info
54% of travelers rely on digital translation tools for language barriers
67% of travelers prefer personalized digital content tailored to their interests
74% of travelers rely on digital reviews for decision-making
38% of travelers have used social media to share live updates or experiences during their trip
70% of travelers prioritize digital safety features when choosing airlines, hotels, or services
58% of tourists have increased their use of online safety or health verification tools post-pandemic
63% of high-end travelers seek augmented reality experiences during their stays
43% of travelers have used AI-powered recommendation engines for personalized travel suggestions
35% of tourists consider digital sustainability practices a factor influencing their destination choice

Traveler Behavior and Preferences Interpretation

As digital tools become the passport to modern travel, with over 70% of tourists relying on mobile devices and review platforms, travelers increasingly blur the lines between convenience, personalization, and privacy—proof that in the digital age, a well-optimized app and eco-conscious credentials are now just as essential as a good itinerary.