GITNUXREPORT 2025

Digital Transformation In The Salon Industry Statistics

Digital transformation boosts efficiency, revenue, and client engagement in salons.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of salon clients prefer booking appointments online

Statistic 2

52% of salons use social media platforms for marketing and customer engagement

Statistic 3

82% of salons utilize customer relationship management (CRM) software to enhance client relationships

Statistic 4

60% of salons have integrated analytics tools to track business performance and client preferences

Statistic 5

55% of salon professionals believe that virtual consultations will become a standard part of their services

Statistic 6

33% of clients prefer using digital channels over in-person consultations for beauty services

Statistic 7

69% of salons utilize online reviews and ratings as a key marketing tool

Statistic 8

54% of salon clients are more likely to revisit a salon with a strong online presence

Statistic 9

39% of salons have implemented automated marketing campaigns via email or SMS

Statistic 10

40% of salon clients utilize mobile apps for loyalty rewards and discounts

Statistic 11

38% of salons have adopted AI-powered chatbots for customer service and bookings

Statistic 12

72% of salon owners report improved customer satisfaction since going digital

Statistic 13

71% of salons prefer digital follow-ups through SMS or email instead of phone calls

Statistic 14

85% of clients are more likely to choose salons with online booking capabilities

Statistic 15

55% of salon businesses use virtual or augmented reality for product demonstrations or virtual try-ons

Statistic 16

29% of salons have experienced increased competitiveness due to digital transformation

Statistic 17

58% of salon clients read online reviews before booking an appointment

Statistic 18

63% of salons believe that digital tools improve the client experience

Statistic 19

45% of salons have seen a growth in new clients due to their online presence

Statistic 20

67% of salons report a reduction in no-shows after adopting digital appointment confirmations

Statistic 21

49% of salons incorporate online tutorials and video content as part of their marketing strategy

Statistic 22

62% of clients are more loyal to salons with personalized digital communication

Statistic 23

37% of salons use digital feedback tools to gather customer insights

Statistic 24

51% of clients prefer digital communication over traditional methods for post-appointment follow-up

Statistic 25

41% of salons have invested in digital signage within their premises for promotions and branding

Statistic 26

30% of salons have seen an increase in bookings after launching a digital loyalty program

Statistic 27

49% of salon clients are influenced by online influencer marketing

Statistic 28

40% of salons use AI-driven tools for personalized product recommendations

Statistic 29

72% of clients are more likely to revisit salons with an active online presence

Statistic 30

66% of salons use customer data for targeted marketing campaigns

Statistic 31

46% of salons utilize virtual consultations for new customer acquisition

Statistic 32

78% of salons have adopted digital booking systems to improve customer experience

Statistic 33

47% of salons have adopted mobile apps to facilitate appointment scheduling and promotions

Statistic 34

48% of salon owners plan to invest more in digital tools over the next year

Statistic 35

44% of salons have increased their online marketing budget in the past year

Statistic 36

50% of salons plan to upgrade their digital POS systems within the next year

Statistic 37

69% of salons have integrated digital health and safety protocols, especially post-pandemic

Statistic 38

46% of salons have increased their online advertising spend due to digital growth strategies

Statistic 39

55% of salons utilize digital analytics to optimize marketing efforts and operational workflows

Statistic 40

64% of salons are planning to expand their digital transformation initiatives in the next 12 months

Statistic 41

65% of salons have adopted digital payment options to increase convenience and safety

Statistic 42

50% of salons consider digital transformation essential for staying competitive in the industry

Statistic 43

70% of salon owners believe that digital transformation has made their operations more efficient

Statistic 44

75% of salons that adopted digital inventory management reported reductions in product waste

Statistic 45

53% of salons have adopted automated appointment scheduling software

Statistic 46

59% of salons report that digital transformation has helped reduce operational costs

Statistic 47

71% of salon owners found that digital tools improve appointment management efficiency

Statistic 48

43% of salons report increased revenue after implementing digital payment solutions

Statistic 49

66% of salon professionals use digital training and tutorials for skill development

Statistic 50

74% of salons see improved staff training outcomes after adopting digital learning platforms

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Key Highlights

78% of salons have adopted digital booking systems to improve customer experience
65% of salon clients prefer booking appointments online
52% of salons use social media platforms for marketing and customer engagement
43% of salons report increased revenue after implementing digital payment solutions
70% of salon owners believe that digital transformation has made their operations more efficient
82% of salons utilize customer relationship management (CRM) software to enhance client relationships
60% of salons have integrated analytics tools to track business performance and client preferences
55% of salon professionals believe that virtual consultations will become a standard part of their services
47% of salons have adopted mobile apps to facilitate appointment scheduling and promotions
33% of clients prefer using digital channels over in-person consultations for beauty services
48% of salon owners plan to invest more in digital tools over the next year
75% of salons that adopted digital inventory management reported reductions in product waste
69% of salons utilize online reviews and ratings as a key marketing tool

In an industry increasingly driven by technology, a striking 78% of salons have embraced digital booking systems, transforming how beauty professionals connect with clients and stay competitive in the modern era.

Customer Engagement and Preferences

65% of salon clients prefer booking appointments online
52% of salons use social media platforms for marketing and customer engagement
82% of salons utilize customer relationship management (CRM) software to enhance client relationships
60% of salons have integrated analytics tools to track business performance and client preferences
55% of salon professionals believe that virtual consultations will become a standard part of their services
33% of clients prefer using digital channels over in-person consultations for beauty services
69% of salons utilize online reviews and ratings as a key marketing tool
54% of salon clients are more likely to revisit a salon with a strong online presence
39% of salons have implemented automated marketing campaigns via email or SMS
40% of salon clients utilize mobile apps for loyalty rewards and discounts
38% of salons have adopted AI-powered chatbots for customer service and bookings
72% of salon owners report improved customer satisfaction since going digital
71% of salons prefer digital follow-ups through SMS or email instead of phone calls
85% of clients are more likely to choose salons with online booking capabilities
55% of salon businesses use virtual or augmented reality for product demonstrations or virtual try-ons
29% of salons have experienced increased competitiveness due to digital transformation
58% of salon clients read online reviews before booking an appointment
63% of salons believe that digital tools improve the client experience
45% of salons have seen a growth in new clients due to their online presence
67% of salons report a reduction in no-shows after adopting digital appointment confirmations
49% of salons incorporate online tutorials and video content as part of their marketing strategy
62% of clients are more loyal to salons with personalized digital communication
37% of salons use digital feedback tools to gather customer insights
51% of clients prefer digital communication over traditional methods for post-appointment follow-up
41% of salons have invested in digital signage within their premises for promotions and branding
30% of salons have seen an increase in bookings after launching a digital loyalty program
49% of salon clients are influenced by online influencer marketing
40% of salons use AI-driven tools for personalized product recommendations
72% of clients are more likely to revisit salons with an active online presence
66% of salons use customer data for targeted marketing campaigns
46% of salons utilize virtual consultations for new customer acquisition

Customer Engagement and Preferences Interpretation

As the digital wave surges through the salon industry—with over two-thirds adopting online booking, CRM, and analytics—it's clear that beauty professionals who embrace virtual consultations, online reviews, and personalized digital marketing are not only enhancing customer satisfaction but also securing a more loyal clientele, proving that in today’s era, beauty and tech are truly a perfect curl—er, combination.

Digital Adoption and Tools

78% of salons have adopted digital booking systems to improve customer experience
47% of salons have adopted mobile apps to facilitate appointment scheduling and promotions
48% of salon owners plan to invest more in digital tools over the next year
44% of salons have increased their online marketing budget in the past year
50% of salons plan to upgrade their digital POS systems within the next year
69% of salons have integrated digital health and safety protocols, especially post-pandemic
46% of salons have increased their online advertising spend due to digital growth strategies
55% of salons utilize digital analytics to optimize marketing efforts and operational workflows
64% of salons are planning to expand their digital transformation initiatives in the next 12 months
65% of salons have adopted digital payment options to increase convenience and safety
50% of salons consider digital transformation essential for staying competitive in the industry

Digital Adoption and Tools Interpretation

With nearly three-quarters of salons embracing digital booking and over half investing in online marketing and payment options, it's clear that digital transformation isn't just a trend but a necessary haircut for survival in the modern salon industry—cutting-edge tech now trims the line between staying competitive and falling behind.

Operational Efficiency and Automation

70% of salon owners believe that digital transformation has made their operations more efficient
75% of salons that adopted digital inventory management reported reductions in product waste
53% of salons have adopted automated appointment scheduling software
59% of salons report that digital transformation has helped reduce operational costs
71% of salon owners found that digital tools improve appointment management efficiency

Operational Efficiency and Automation Interpretation

These impressive statistics underscore that embracing digital transformation in the salon industry isn't just a beauty trend but a strategic move that boosts efficiency, slashes waste, and cuts costs—proving that in the age of technology, looking good is only half the equation.

Revenue and Business Performance

43% of salons report increased revenue after implementing digital payment solutions

Revenue and Business Performance Interpretation

A digital payment rollout isn't just about convenience—it's proving to be a cut above for salons, with 43% reporting a boost in revenue that’s throwing traditional transaction methods into the stylist’s chair.

Staff Training, Feedback, and Loyalty

66% of salon professionals use digital training and tutorials for skill development
74% of salons see improved staff training outcomes after adopting digital learning platforms

Staff Training, Feedback, and Loyalty Interpretation

With nearly two-thirds embracing digital training and three-quarters experiencing better staff development, the salon industry is proof that a well-trained team is just a click away in the era of digital transformation.