Gitnux/Report 2026

Digital Transformation Industry Statistics

Worldwide public cloud spending is projected to hit $679 billion in 2026 as global digital transformation budgets rise to $2.0 trillion in 2025, yet security and skills pressures keep colliding with momentum, with 87% of enterprises reporting at least one security incident in the past 12 months and 55% calling skills gaps a major barrier. The page maps how organizations are funding the shift, measuring impact through faster incident response and DevOps deployment gains, and where emerging bets like data governance and workflow automation are reshaping the next wave of execution.
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November 11, 2026Updated
Digital Transformation Industry Statistics
David KowalskiWritten by David Kowalski·Edited by Maya Johansson·Fact-checked by Nikolas Papadopoulos
Published ·Updated
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The digital transformation industry at a glance

Digital transformation is entering an AI-led investment phase: global spending is projected to reach about $4.9 trillion by 2029, while adoption remains uneven between large firms and smaller businesses.

$1,302.9B[23]
Global market size, 2025
19.4%[23]
Forecast CAGR, 2026–2033
42.7%[23]
North America share, 2025
20%[2]
OECD firms using AI, 2025
Market size
Grand View Research estimates the global digital transformation market at $1,302.9 billion in 2025 and $1,583.2 billion in 2026. IDC separately measures worldwide digital-transformation spending and projects it to reach about $4.9 trillion by 2029, reflecting a broader spending definition than market revenue.[23][72]
Forecast & CAGR
The global market is forecast to expand at a 19.4% CAGR from 2026 to 2033, reaching $5,493.1 billion. IDC reports that worldwide DX spending increased 18.7% from 2025 to 2026 and is expected to approach $4.9 trillion by 2029.[23][72]
Market share & regions
North America held 42.7% of global digital-transformation market revenue in 2025. Asia-Pacific is identified as the fastest-growing region for 2026–2033 and is projected to reach $1,571.3 million by 2033 in Grand View Research’s regional outlook.[23]
Segmentation
The market is segmented by solution and service, hosted and on-premise deployment, enterprise size, end use and region. In 2025, solutions represented 67.6% of global revenue, hosted deployment was the leading deployment category, large enterprises were the largest enterprise-size segment and BFSI was the largest end-use segment.[23]
Trends, drivers & challenges
AI, cloud computing, analytics, cybersecurity and IoT are the main technology drivers, while legacy-system modernization and demand for operational efficiency support spending. Adoption remains uneven: in 2025, AI was used by 20% of OECD firms overall versus 52% of large firms, and more than half of OECD firms used cloud computing.[2][72]
Consumer behavior & competition
Digital transformation competition is increasingly centered on AI-enabled applications, cloud platforms, cybersecurity and data capabilities rather than standalone modernization projects. In the EU, 74% of businesses reached at least a basic level of digital intensity in 2024, but the rate was 98% for large businesses versus 73% for SMEs.[9][72]
M&A
AI infrastructure and cybersecurity are major M&A themes in the broader digital-transformation ecosystem. Google agreed to acquire cybersecurity company Wiz for $32 billion, a transaction AP described as Google’s largest acquisition and the largest cybersecurity acquisition on record at the time of announcement.[73]
Regulation
The EU Artificial Intelligence Act entered into force on August 1, 2024, with obligations phased in from February 2025, August 2025, August 2026 and August 2027. The regulation uses a risk-based framework covering AI systems and general-purpose AI models placed on the EU market.[74]
Latest news
Recent industry reporting indicates that AI infrastructure is accelerating digital-transformation investment: North American IT distribution revenue reached $28.9 billion in the third quarter of 2026, with infrastructure, components, semiconductors and networking accounting for 66% of the $6.5 billion year-over-year increase. IDC’s 2026 DX outlook also identifies AI as a central driver of the next phase of spending.[59][72]
report visual · Comparison

Revenue of the largest digital transformation companies

Alphabet leads with $403.0B in annual revenue (group level, converted to USD).

Alphabet$403.0B
Microsoft$281.7B
IBM$67.5B
Oracle$57.0B
Salesforce$41.5B
SAP$39.7B
source-verifiedabc.xyz · microsoft.com · newsroom.ibm.com · oracle.com · s205.q4cdn.com · sap.com2026

02 Ranking

Top 10 Companies in the Digital Transformation Industry

The leading companies in the digital transformation industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Microsoft leads Gitnux's 2026 digital transformation ranking with an Overall score of 9.7, with Microsoft Cloud revenue at $168.9 billion in fiscal 2025. Oracle is the highest-ranked enterprise applications provider at 9.6, driven by cloud infrastructure, databases and enterprise applications used in modernization programs.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in cloud platform

    Microsoft

    US

    Ranked #1 · 9.7 · Cloud platform

    Why we picked it: They monetize transformation through cloud and enterprise software; fiscal 2025 Microsoft Cloud revenue is $168.9B.

    See in ranking ↓Visit microsoft.com ↗

  2. Leader in enterprise applications

    Oracle

    US

    Ranked #2 · 9.6 · Enterprise applications

    Why we picked it: They focus on modernization stacks in cloud infrastructure, databases, and enterprise applications.

    See in ranking ↓Visit oracle.com ↗

  3. Leader in workflow automation

    ServiceNow

    US

    Ranked #4 · 9.4 · Workflow automation

    Why we picked it: They target workflow automation and enterprise operations, supported by 20.9% revenue growth signals.

    See in ranking ↓Visit servicenow.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the digital transformation industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Microsoft

Cloud platform · US

9.7
2

Oracle

Enterprise applications · US

9.6
3

Alphabet

Cloud platform · US

9.5
4

ServiceNow

Workflow automation · US

9.4
5

Salesforce

CRM and customer platforms · US

9.3
6

SAP

Cloud ERP and enterprise applications · DE

9.2
7

IBM

Hybrid cloud, AI and transformation consulting · US

9.2
8

Cisco Systems

Networking, security and collaboration technology · US

9.1
9

Adobe

Digital experience and content platforms · US

9.0
10

Tata Consultancy Services

IT services, cloud and transformation delivery · IN

8.7

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

David Kowalski. (2026, February 13). Top 10 companies in the digital transformation industry. In Digital Transformation Industry Statistics. Gitnux. https://gitnux.org/digital-transformation-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

AI deployment is widespread in surveyed technology and telecom respondents, with 94% reporting AI implementation in 2026 and 66% using over 10% of digital budget on AI in 2024.

AI in the digital transformation industry

  • 66% of global enterprises spent more than 10% of their digital budget on AI in 2024.[1]
  • 50% of OECD firms used cloud computing in 2025, while adoption exceeded 80% among large firms.[2]
  • 20% of OECD firms used artificial intelligence in 2025, including 52% of large firms.[2]
  • 27% of financial-services firms reported financial benefits from AI in 2026, up from 14% in 2025.[3]
  • 40% of technology and telecommunications respondents said AI was scaled enterprise-wide in 2026.[4]
  • 94% of technology and telecommunications respondents said their companies had implemented AI in 2026.[4]

Automation in the digital transformation industry

  • 88% of operations executives agreed that AI and cloud technologies enabled organizations to leapfrog industry leaders in 2026.[4]
  • 57% of organizations reported AI-security and risk-management capability gaps in the 2026 technology-talent survey.[5]
  • 50% of all respondents said automation was shifting employees into analytical and supervisory roles in 2026.[4]
  • 43% of global trade executives reported partially automated terminal operations in 2025.[6]
  • 73% of professional, legal and services executives said automation was shifting employees into analytical and supervisory roles in 2026.[4]
  • 57% of organizations reported AI-operations and monitoring capability gaps in the 2026 technology-talent survey.[5]

Digital Transformation in the software and IT services sector (sector benchmark)

  • 72% of digital leaders globally expected to increase technology spending in 2024, compared with 50% of digital laggards, according to a survey of 855 technology and business decision-makers.[7]
  • 45% of North American technology and business decision-makers planned to adopt AI and machine learning to improve business within 12 to 24 months.[7]
  • 54.8% of surveyed organizations reported having a chief digital officer or another executive responsible for digital transformation.[8]
  • 75% of digital leaders globally planned to increase AI-related business expenditure in 2024.[7]
  • 34% of surveyed organizations globally identified replacing or upgrading legacy technology as a top digital-transformation goal in 2024.[7]

Technology Adoption in the software and IT services sector (sector benchmark)

  • 51.8% of surveyed organizations reported that AI solutions were somewhat or extremely rare in 2024.[8]
  • 57.7% of surveyed organizations reported having a chief information security officer or equivalent in 2024.[8]
  • 67.6% of IT services were delivered through cloud infrastructure among surveyed organizations in 2024.[8]
  • More than 50% of surveyed global IT decision-makers were exploring AI use cases or piloting AI technologies in 2024.[7]

Cloud Computing in the software and IT services sector (sector benchmark)

  • 85.2% of EU enterprises using paid cloud services used them for email in 2025.[9]
  • 26.1% of EU enterprises using paid cloud services used computing platforms for application development, testing or deployment in 2025.[9]
  • 71.5% of EU enterprises using paid cloud services used them for file storage in 2025.[9]
  • 71.7% of EU enterprises using paid cloud services used them for office software in 2025.[9]
  • 52.7% of EU enterprises with at least 10 employees used paid cloud-computing services in 2025.[9]
  • 65.5% of EU enterprises using paid cloud services used them for security software applications in 2025.[9]

Big Data in the software and IT services sector (sector benchmark)

  • 3% was the lowest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[2]
  • Big-data analytics adoption averaged 14% among OECD enterprises with at least 10 employees, compared with 49% for cloud computing in the latest comparable data.[2]
  • 40% was the highest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[2]

05 Statistics

Data & Analytics

Data governance shows as a binding constraint: 89% of chief data and analytics officers say effective governance is essential, while 76% of global data leaders say AI governance lags employee use in 2026.

Business intelligence in the digital transformation industry

  • 30% of multicloud users reported advanced intercloud data-and-analytics capabilities.[10]
  • 89% of chief data and analytics officers agreed that effective data-and-analytics governance is essential for business and technology innovation.[10]
  • 13.6% was Gartner’s forecast five-year CAGR for worldwide data-and-analytics services through 2028.[10]
  • 85% of surveyed organizations deployed data, analytics and AI applications on multicloud environments.[10]
  • 13.9% was the 2024 growth rate of the worldwide data-and-analytics software market.[10]
  • 43% of respondents reported that their data-stewardship efforts were completely or mostly successful.[10]

Data analytics in the digital transformation industry

  • 92% of surveyed enterprises were leveraging or testing artificial intelligence and machine learning.[11]
  • 36% of respondents said their organizations had enterprise-wide training in data literacy and data-driven decision-making.[12]
  • 40% of enterprises planned to use generative AI for data augmentation to drive business value.[11]
  • 74% of decision-makers said their organizations were building custom AI tools either alone or alongside off-the-shelf tools.[11]
  • 47% of decision-makers identified optimizing data-and-analytics capabilities, including AI, machine learning and IoT, as a top digital-transformation objective.[11]
  • 39% of enterprises planned to use generative AI for intelligent search to drive business value.[11]

Data Quality in the software and IT services sector (sector benchmark)

  • In 2025, 43% of organizations globally rated their data excellent for quality and completeness, across surveyed technology and business organizations.[13]
  • In 2024, 95% of enterprise data leaders and practitioners reported a data-quality issue with a direct impact on business outcomes, across companies with at least $1 billion in revenue.[14]
  • In 2025, 34% of organizations globally rated their data excellent for relevance and suitability, across surveyed technology and business organizations.[13]
  • In 2025, 35% of organizations globally rated their data excellent for consistency and standardization, across surveyed technology and business organizations.[13]
  • In 2025, 46% of organizations globally rated their data excellent for accuracy and integrity, across surveyed technology and business organizations.[13]
  • In 2025, 46% of organizations globally said they were fully confident in their data quality, across surveyed technology and business organizations.[13]

Data Governance in the software and IT services sector (sector benchmark)

  • In 2026, 76% of global data leaders said their company’s AI governance did not completely keep pace with employee use of AI technology.[15]
  • In 2024, 18.3% of organizations reported having a data-governance or catalog solution as part of their governance program, according to a global governance study.[15]
  • In 2024, 32% of global technology leaders prioritized data governance among their data-management areas for the next 12 months.[16]
  • In 2024, 35% of U.S. technology executives prioritized data governance among their data-management areas for the next 12 months.[16]
  • In 2024, 61% of supply-management organizations reported having a dedicated data-governance function, based on an Institute for Supply Management survey.[17]
  • In 2024, 81.7% of organizations reported having no data-governance or catalog solution as part of their governance program, according to a global governance study.[15]

KPIs in the digital transformation industry

  • 67% of organizations evaluated digital-value gains quarterly or annually.[18]
  • 69% of organizations reported broad satisfaction with the value generated from their technology investments.[19]
  • 1.6 times as many strategic goals were achieved by service innovators as by less-advanced service organizations.[20]
  • 20% more enterprise value was attributed to digital transformation by organizations using the most holistic measurement approaches, compared with less holistic organizations.[18]
  • 81% of global organizations identified productivity as their leading measure of digital value.[18]
  • 75% of organizations cited difficulty defining exact impacts or metrics as their top challenge in measuring digital value.[18]

06 Statistics

Strategy & Growth

AI strategies connect to measurable revenue effects, with 28% of global organizations reporting current revenue growth from AI strategies in 2026.

Growth in the digital transformation industry

  • 28% of global organizations reported current revenue growth from AI strategies in 2026.[21]
  • 3.2% was Capgemini’s 2024 constant-currency growth in Strategy and Transformation services.[22]
  • $1,302.95 billion was the estimated global digital-transformation market size in 2025.[23]
  • 19.4% was the projected compound annual growth rate of the global digital-transformation market from 2026 to 2033.[23]
  • $5,493.15 billion was the projected global digital-transformation market size in 2033.[23]
  • 10.6% was Capgemini’s 2025 constant-currency growth after consolidating WNS and Cloud4C.[24]

Differentiation in the digital transformation industry

  • 9% of Capgemini’s 2024 group revenue came from Strategy and Transformation services.[22]
  • 29% of Capgemini’s 2024 group revenue came from Operations and Engineering services.[22]
  • 13% of Accenture’s fiscal 2026 revenue came from resources-sector clients.[25]
  • 62% of Capgemini’s 2024 group revenue came from Applications and Technology services.[22]
  • 20% of Accenture’s fiscal 2026 revenue came from health and public-service clients.[25]
  • 17% of Accenture’s fiscal 2026 revenue came from communications, media and technology clients.[25]

Mergers and acquisitions in the digital transformation industry

  • $499.0 billion was global technology-sector M&A value in 2024, up 32% from 2023.[26]
  • 40% of technology-sector cross-border deal value over the decade to 2024 involved software companies.[27]
  • Less than 15% of technology-sector cross-border M&A over the decade to 2024 involved companies from developing economies.[27]
  • $102 billion was the value of international digital-economy deals in developing Asia during 2020–2024.[27]
  • $1.096 trillion was the value of international digital-economy deals during 2020–2024 worldwide.[27]
  • $11 billion was the value of international digital-economy deals in Africa during 2020–2024.[27]

Strategic partnerships in the digital transformation industry

  • C$5 billion in annual revenue was generated by Microsoft’s partner ecosystem in Quebec.[28]
  • 32% of surveyed organizations identified sourcing as a digital-workflow capability requirement.[29]
  • C$4.1 billion in annual economic activity was driven by Microsoft cloud customers in Quebec.[28]
  • 25% of Microsoft-related revenue is the threshold at which partners can qualify for higher margins and revenue growth when focused on AI.[30]
  • 3,200-plus Microsoft partners operated in Quebec, according to the company’s commissioned regional ecosystem study.[28]
  • 57,600 full-time-equivalent jobs were supported by Microsoft’s ecosystem in Quebec.[28]

07 Statistics

People & Workforce

Workforce volatility persists alongside hybrid work patterns, including 48% remote in the U.S. software and IT survey for 2026 and 31% expected net hiring effect for IT roles in 2026.

Hiring in the digital transformation industry

  • 60% was the expected net hiring effect for artificial-intelligence-specific roles in 2026.[5]
  • 68% of UK companies paid more than £5,000 to hire IT staff in 2025.[31]
  • 4% was the expected net hiring effect among enterprises with more than 20,000 employees in 2026, expressed as a negative effect.[5]
  • 86% of U.S. companies paid at least $5,000 per IT hire in 2025.[31]
  • 31% was the expected net hiring effect for information-technology roles in 2026.[5]

Employee retention in the digital transformation industry

  • 64% of women technology professionals reported burnout in 2026.[32]
  • 41% of technology professionals identified work-life balance as the top reason they stayed with an employer in 2025.[32]
  • 14.1% was the median employee turnover rate across 30 software and IT-services companies in fiscal 2025.[33]
  • 73% of technology professionals said they would consider moving to a new employer within two years or had not ruled it out in 2026.[32]
  • 9.3% to 18.4% was the middle-half range for employee turnover among 30 software and IT-services companies in fiscal 2025.[33]

Remote Work in the software and IT services sector (sector benchmark)

  • 10% of technology-services respondents worked under fully flexible arrangements in 2025, allowing employees substantial control over remote work.[34]
  • 48% of U.S. software and IT professionals surveyed worked remotely in 2026, compared with 21% in France.[35]
  • 34.8% of global software and IT services respondents worked remotely in 2026, according to the Stack Overflow Developer Survey.[35]
  • 6% of global respondents worked fully remotely in 2025, defined as spending less than one day per week in the office.[34]
  • 84% of technology-services employers agreed in 2025 that the ability to work remotely is important for employee retention.[34]

Hybrid Work in the software and IT services sector (sector benchmark)

  • 47% of global respondents worked in hybrid arrangements in 2025, down from 63% in Cisco’s 2022 study.[34]
  • 52% of U.S. employees with remote-capable jobs worked in hybrid arrangements in May 2026, according to Gallup.[36]
  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[36]
  • 55% of technology-services respondents worked in a hybrid arrangement in 2025, the highest share among industries measured by Cisco.[34]
  • 56% of IT employees worked in hybrid arrangements in 2025, while 31% were fully remote and 13% attended the office daily.[37]

Upskilling in the digital transformation industry

  • 53% of employees were expected to need upskilling for their existing roles between 2026 and 2028.[21]
  • 7.9 times as many organizations preferred internal development as external hiring for preserving business context in 2026.[5]
  • 49% of technology organizations favored external hiring as a workforce strategy in 2026.[5]
  • 89% of companies said hiring and training a new employee took longer than upskilling an existing employee in 2025.[31]
  • 57% of technology organizations ranked upskilling or cross-skilling existing staff as their top workforce strategy in 2026.[5]

Employee Engagement in the software and IT services sector (sector benchmark)

  • 54% of exclusively remote U.S. employees were thriving in May 2026, compared with 52% of hybrid employees and 49% of on-site employees with remote-capable jobs.[36]
  • 22.2% of global software and IT respondents were happy with their current professional role in 2026, while 32.6% were unhappy.[35]
  • 74% of respondents approved of fully flexible hybrid policies in 2025, the highest positive sentiment among the policy types Cisco measured.[34]
  • 37% of exclusively remote U.S. employees were engaged in May 2026, compared with 34% of hybrid employees and 29% of on-site employees with remote-capable jobs.[36]
  • 92% of employees ranked collaboration and community as very important aspects of office culture in Cisco’s 2025 global study.[34]

08 Statistics

Customer & Sales

Customer experience spending stays a priority, with 78% of U.S. enterprise leaders planning to increase customer-experience spending in 2025 compared with 2024.

Customer experience in the digital transformation industry

  • 76% of U.S. enterprise leaders said their company’s customer experience was better in 2024 than in the previous year.[38]
  • 78% of U.S. enterprise leaders planned to increase customer-experience spending in 2025 compared with 2024.[38]
  • 51% of surveyed organizations planned to increase their use of customer-relationship-management systems in customer-interaction processes over the following 12 months.[39]
  • 53% of surveyed organizations planned to increase their use of customer-data analytics in customer-interaction processes over the following 12 months.[39]
  • 44% of U.S. enterprise leaders focused on AI-driven customer interactions such as chatbots and virtual assistants in 2025.[38]

Customer retention in the digital transformation industry

  • 96% was the new-customer retention rate for software companies with a medium annual contract value of $10,000 to $40,000 in BCG’s 2023 sample.[40]
  • 94% was the new-customer retention rate for midsize software companies with $30 million to $80 million in revenue in BCG’s 2023 sample.[40]
  • 93% was the overall new-customer retention rate for top-performing software companies in BCG’s 2023 sample.[40]
  • 90% was the median gross revenue retention rate for B2B SaaS companies with annual contract values below $25,000 in SaaS Capital’s 2023 survey.[41]
  • 93% was the median gross revenue retention rate for B2B SaaS companies with annual contract values above $25,000 in SaaS Capital’s 2023 survey.[41]

Customer acquisition in the digital transformation industry

  • 10x was the increase in Hyperscience’s platform usage reported after its customer-centric growth initiatives in 2021.[42]
  • 18.0% was the reported customer-acquisition growth rate for communications and media companies in the Fall 2024 CMO Survey.[43]
  • 7.0% was the reported customer-acquisition growth rate in the Fall 2024 CMO Survey.[43]
  • 300% was Hyperscience’s year-over-year annual-recurring-revenue growth reported in Bessemer Venture Partners’ 2021 cloud-company case study.[42]
  • 75% of surveyed technology marketers expected their company’s marketing function to contribute directly to growth objectives, according to Gartner’s industry-trend summary.[10]

Customer loyalty in the digital transformation industry

  • 86% of U.S. consumers said they were likely to return to brands delivering an amazing customer experience in Verint’s 2025 survey.[44]
  • 170% was Hyperscience’s net dollar retention reported in Bessemer Venture Partners’ 2021 cloud-company case study.[42]
  • 103% was the median net revenue retention for bootstrapped B2B SaaS companies with $3 million to $20 million in annual recurring revenue in 2026.[41]
  • 51% of U.S. enterprise leaders prioritized customer-loyalty and retention programs in their 2025 customer-experience plans.[38]
  • 89% of U.S. consumers aged 18 to 34 preferred digital channels over phone channels in Verint’s 2025 survey.[44]

09 Statistics

Marketing & Brand

Marketing budgets concentrate on online channels, with 69% of digital marketing spend going to paid online channels in Gartner’s 2025 CMO Spend Survey.

Marketing in the digital transformation industry

  • 12.2% of total marketing spend went to social advertising in Gartner’s 2025 CMO Spend Survey.[10]
  • 69% of digital marketing spend went to paid online channels in Gartner’s 2025 CMO Spend Survey.[10]
  • 12.5% of total marketing spend went to digital display advertising in Gartner’s 2025 CMO Spend Survey.[10]
  • 7.4% of total marketing spend went to email marketing in Gartner’s 2025 CMO Spend Survey.[10]
  • Nine marketing channels were overseen on average by chief marketing officers in Gartner’s 2025 Marketing Technology Survey.[10]

Digital marketing in the digital transformation industry

  • 7.4% of total digital-marketing spend went to email marketing in Gartner’s 2025 CMO Spend Survey.[10]
  • 75% of marketers used artificial intelligence for media production in HubSpot’s 2026 State of Marketing report.[45]
  • 13.9% of total digital-marketing spend went to paid search in Gartner’s 2025 CMO Spend Survey.[10]
  • 80% of marketers used artificial intelligence for content creation in HubSpot’s 2026 State of Marketing report.[45]
  • 12.5% of total digital-marketing spend went to digital display advertising in Gartner’s 2025 CMO Spend Survey.[10]

Branding in the digital transformation industry

  • 28.78% of marketers created content aligned with their brand’s values in HubSpot’s 2026 marketing-statistics compilation.[45]
  • 15.3% was the reported brand-value growth rate for manufacturing companies in the Fall 2024 CMO Survey.[43]
  • 15.2% was the reported brand-value growth rate for B2B product companies in the Fall 2024 CMO Survey.[43]
  • 70% of brands used Instagram for marketing in HubSpot’s 2026 State of Marketing report.[46]
  • 8.9% was the reported brand-value growth rate in the Fall 2024 CMO Survey.[43]

Social media in the digital transformation industry

  • 62% more marketing teams used TikTok in 2026 than in the previous year, according to HubSpot’s State of Marketing report.[47]
  • 40.3% of brands used organic social-media content in HubSpot’s 2026 State of Marketing report.[46]
  • 25.9% of brands identified paid social-media content as an impactful marketing channel in HubSpot’s 2026 State of Marketing report.[46]
  • 23.5% of brands identified organic social-media content as an impactful marketing channel in HubSpot’s 2026 State of Marketing report.[46]
  • 22.7% of brands identified social-media shopping tools as an impactful marketing channel in HubSpot’s 2026 State of Marketing report.[46]

Influencer Marketing in the software and IT services sector (sector benchmark)

  • Across B2B companies, 58% of marketing teams reported using an always-on influencer marketing approach in the 2025 B2B Influencer Marketing Report.[48]
  • Across B2B companies, 43% of marketers reported outstanding results from their influencer programs in the 2025 B2B Influencer Marketing Report.[48]
  • Across B2B companies, another 29% of marketing organizations planned to adopt influencer marketing within the next year in 2025, based on an Ipsos survey of 1,500 marketing leaders.[49]
  • Across B2B companies, 55% of marketing organizations were using influencers in 2025, based on an Ipsos survey of 1,500 marketing leaders.[49]
  • Across technology companies, 64% of marketers reported dedicated and growing budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[50]

10 Statistics

Operations & Execution

Execution gaps trace to integration complexity and data issues, cited as reasons digital investments underperformed in 2025 at 47% and 44% respectively.

Process optimization in the digital transformation industry

  • 91% of operations and supply-chain leaders said they would significantly change supply-chain strategies because of US trade-policy changes in 2025.[4]
  • 44% of operations and supply-chain leaders cited data issues as a reason digital investments had not delivered expected results in 2025, globally.[4]
  • 47% of operations and supply-chain leaders identified integration complexity as a reason technology investments had not delivered expected results in 2025, globally.[4]
  • 72% of surveyed digital operations teams reported faster time to market in 2025, compared with 60% in 2024, globally.[51]
  • 74% of surveyed digital operations teams reported improved operational maturity in 2025, up from 63% in 2024, across global organizations.[51]

Operational efficiency in the digital transformation industry

  • 74% of respondents reported improved effective use of automation by digital operations teams in 2025, up from 63% in 2024, globally.[51]
  • 54% of industrial-products respondents using AI and machine learning said those technologies were very effective in creating value in 2025.[4]
  • 53% of industrial-products respondents using cloud technology said it was very effective in creating value in 2025.[4]
  • 56% of operations and supply-chain leaders reported using cloud technology in 2025, and 96% of those users said it was somewhat or very effective in creating value.[4]
  • 59% of operations and supply-chain leaders said AI was used by their companies in 2025, while 98% of those users said it was somewhat or very effective in creating value.[4]

Quality management in the digital transformation industry

  • 83% of operations and supply-chain leaders cited two or more reasons technology investments had not fully delivered expected results in 2025.[4]
  • 40% of KPMG survey respondents identified pattern detection and issue correction as a current AI value area in 2024.[16]
  • 96% of technology and telecommunications leaders said digital tools improved visibility into end-to-end supply-chain costs in 2025.[4]
  • 87% of US operations and supply-chain leaders said poor data quality had affected their organizations’ ability to achieve value from digital initiatives in 2026.[4]
  • 72% of digital operations teams reported faster time to market in 2025, indicating improvement in delivery-performance management.[51]

Supply chain in the digital transformation industry

  • 51% of global organizations invested more than $10 million in supply chains in 2024.[52]
  • 96% of companies reported improved end-to-end supply-chain visibility through digital tools in 2025.[53]
  • 79% of global organizations increased supply-chain investments in 2024.[52]
  • 71% of companies reported cost reductions from improved digital supply-chain visibility in 2025.[53]
  • 25% of companies planned major investments in digital supply-chain systems in 2025, down from 47% the previous year.[54]

Outsourcing / Offshoring in the software and IT services sector (sector benchmark)

  • Among German IT-service generalists, 19.5% of digital-experience services for customer projects were delivered nearshore in 2024.[55]
  • Among German IT-service generalists, 10.2% of digital-experience services for customer projects were delivered offshore in 2024.[55]
  • Across EU enterprises sourcing business functions internationally during 2021–2023, 28.7% moved information and communication technology services abroad.[9]
  • Across German digital-experience service providers, 13.2% of services for customer projects were delivered nearshore in 2024.[55]
  • Across German digital-experience service providers, 7.6% of services for customer projects were delivered offshore in 2024.[55]

11 Statistics

Finance & Pricing

AI monetization pressure shows up in CFO concerns: 71% said they were struggling to monetize AI effectively in DigitalRoute’s 2025 study.

Pricing strategy in the digital transformation industry

  • 29% of companies had a working AI monetization model in DigitalRoute’s 2025 study.[21]
  • 68% of technology firms said traditional pricing strategies were no longer applicable in an AI-driven economy in DigitalRoute’s 2025 study.[21]
  • 22% of digital-agency leaders reported raising hourly rates from 2023 to 2024, according to a survey covering mostly US agencies.[56]
  • 43% was the average price-realization rate reported in Simon-Kucher’s 2025 global pricing study.[57]
  • 53% of companies used contract indexation in Simon-Kucher’s 2025 global pricing study.[57]

Cost reduction in the digital transformation industry

  • 54% of industrial-products respondents ranked cost control as a high priority in 2025.[4]
  • 91% of industrial-products respondents ranked cost control as a moderate or high priority in 2025.[4]
  • 73% of executives cited better planning and improved fulfillment as a strategy to improve supply-chain margins in 2025.[58]
  • 67% of executives identified technology modernization as a top cost-optimization priority in Deloitte’s 2026 survey.[18]
  • 35% of industrial-products respondents said cost management was primarily a long-term goal in 2025.[4]

Profitability in the digital transformation industry

  • 14% was the average net margin of digital agencies in 2022, according to Promethean Research.[56]
  • Digital agencies that significantly reduced their service offerings contracted 4.0% in 2023.[56]
  • Specialized digital agencies earned net margins 30% higher than service-generalist agencies in 2023.[56]
  • Digital agencies that shifted their service mix grew 82% faster than average in 2023.[56]
  • 15% was the average net margin of digital agencies in 2023, according to Promethean Research’s 2024 report.[56]

Financial planning in the digital transformation industry

  • 56% of CEOs had not yet seen a financial benefit from AI initiatives in 2026, according to research reported by ITPro.[59]
  • 71% of CFOs said they were struggling to monetize AI effectively in DigitalRoute’s 2025 study.[21]
  • Nearly 90% of CFOs identified AI as a mission-critical priority for the next five years in DigitalRoute’s 2025 study.[21]
  • 38% of organizations were already over budget on AI initiatives in 2026, according to ActivTrak research reported by TechRadar Pro.[21]
  • 85% of organizations planned to spend more on AI in 2027, according to ActivTrak research reported by TechRadar Pro.[21]

12 Statistics

Product & Service

Budgets connect to monetization targets, with 23% of digital-transformation budgets allocated to digital-technology monetization on average.

Product development in the digital transformation industry

  • 26 percentage points is the planned three-year increase in industrial companies’ use of agile development methods in digital product development.[60]
  • 41% of industrial companies use data analytics and artificial intelligence for at least part of digital product development, according to a 2025 German survey.[60]
  • 74% of fashion stakeholders expected digitization of product-development and sourcing processes to accelerate in 2020.[54]
  • 30 percentage points is the planned three-year increase in industrial companies’ use of data analytics and AI for digital product development.[60]
  • 60% of fashion stakeholders expected on-demand production through partial automation to become common practice after the 2020 crisis.[54]

Product lifecycle in the digital transformation industry

  • 75% of surveyed organizations cited inability to define exact impacts or metrics as their top challenge in measuring digital value across transformation initiatives.[18]
  • 70% of respondents whose companies built a new digital business said they failed to sustain financial and operational targets.[54]
  • 67% of organizations assess digital-value gains quarterly or annually, indicating the measurement cadence used during transformation lifecycles.[18]
  • 23% of digital-transformation budgets are allocated to digital-technology monetization on average.[18]
  • 70% of organizations use customer-personalization strategies through new products and services to a moderate, large or very large extent.[18]

After-sales in the digital transformation industry

  • 79% of B2B buyers believe self-service portals will play an important role in purchasing and after-sales within three years.[61]
  • 57% of organizations using generative AI in service reported improved customer-effort scores across industries.[20]
  • 17% of surveyed automotive organizations involve IT or digital teams in customer-experience initiatives, including after-sales activities.[24]
  • 41% of automotive organizations limit customer-experience initiatives to a few functional areas such as sales, customer service and support.[24]
  • 48% was the average annual service-representative attrition rate reported by financial-services contact-center leaders for 2023.[20]

Value proposition in the digital transformation industry

  • 14% was the market-capitalization differential associated with effectively aligning digital change capabilities, strategy and technology investment.[18]
  • 75% of global respondents ranked cloud platforms among their top three digital-transformation investments.[18]
  • 74% of global respondents ranked mobile technology among their top three digital-transformation investments.[18]
  • 69% of surveyed organizations were broadly satisfied with the value generated from their technology investments.[19]
  • 68% of respondents called digital transformation the single most important investment for driving enterprise value now and in the future.[18]

13 Statistics

Sustainability & Ethics

Sustainability reporting is scaling under constraints, including 301 million tonnes of operational carbon-dioxide-equivalent emissions reported by digital companies in 2024.

Sustainability in the digital transformation industry

  • 200 digital companies were assessed globally for climate performance using data from the 2024 reporting year.[62]
  • 114 emissions-reduction targets submitted by digital companies were validated by science-based frameworks.[62]
  • 151 of 200 assessed digital companies submitted near-term Scope 1 and 2 emissions-reduction targets.[62]
  • 59% of surveyed organizations planned to expand digital-twin use into sustainability and environmental management.[63]
  • 90% of surveyed organizations viewed hardware-software collaboration as essential to innovation in digital transformation.[63]

ESG in the digital transformation industry

  • 47% of surveyed technology, media and telecommunications companies were in the process of establishing a cross-functional ESG council or working group.[18]
  • 80% of information-technology companies in the Russell 1000 aligned sustainability reporting with TCFD in 2024.[64]
  • 85% of surveyed technology, media and telecommunications companies had made progress establishing a cross-functional ESG working group.[18]
  • 84% of information-technology companies in the Russell 1000 aligned sustainability reporting with GRI in 2024.[64]
  • 38% of surveyed technology, media and telecommunications companies had already established a cross-functional ESG council or working group.[18]

Ethics in the digital transformation industry

  • 61% of surveyed organizations cited bias and fairness in AI algorithms as an ethical concern.[63]
  • 73% of surveyed organizations cited data privacy and security as an ethical concern for Industry 5.0 technologies.[63]
  • 87% of surveyed organizations were increasing their use of generative AI.[18]
  • 90% of surveyed organizations reported having ethical AI frameworks.[63]
  • 94% of surveyed organizations had generative AI in development, testing or use.[18]

Circular economy in the digital transformation industry

  • 80% of smartphone greenhouse-gas emissions arise during production rather than use, according to UNCTAD's digital-economy analysis.[27]
  • 6.4% was India's share of global smartphone, computer and small IT-equipment waste in 2022, up from 3.1% in 2010.[27]

Carbon footprint in the digital transformation industry

  • 11% was the emissions reduction recorded by 14 large telecommunications operators between 2020 and 2024.[62]
  • 76% of total emissions among digital companies disclosing value-chain emissions came from Scope 3 sources.[62]
  • 54% of the electricity reported by digital companies in 2024 was concentrated in 10 companies.[62]
  • Over 80% of average digital-company total emissions were Scope 3 emissions in the 2024 ITU-WBA assessment.[62]
  • 301 million tonnes of operational carbon-dioxide-equivalent emissions were reported by digital companies in 2024.[62]

15 Statistics

Globalization & Expansion

Cross-border delivery remains central, with $137.2 billion of Microsoft fiscal 2025 revenue coming from customers outside the United States.

Globalization in the digital transformation industry

  • $137.2 billion of Microsoft’s fiscal 2025 revenue came from customers outside the United States.[28]
  • $74.2 billion was Accenture’s fiscal 2026 revenue worldwide, with 49% from the Americas, 36% from EMEA and 14% from Asia Pacific.[25]
  • $168.9 billion was Microsoft’s fiscal 2025 Microsoft Cloud revenue.[28]
  • $27.0 billion of Accenture’s fiscal 2026 revenue came from EMEA.[25]
  • 814,000 people were employed by Accenture at the end of fiscal 2026.[25]

Cultural adaptation in the digital transformation industry

  • 75% of Accenture’s Fortune Global 100 and 500 clients were served by the company in fiscal 2026.[25]
  • 14% of Accenture’s fiscal 2026 revenue came from Asia-Pacific markets.[25]
  • €6.188 billion was Capgemini’s 2024 revenue in North America.[22]
  • 36% of Accenture’s fiscal 2026 revenue came from EMEA markets.[25]
  • €2.753 billion was Capgemini’s 2024 revenue in the United Kingdom and Ireland.[22]

Supplier management in the digital transformation industry

  • 42% was the average current digitalization rate of procurement processes in technology, software and telecom companies.[4]
  • 9% of technology, software and telecom procurement respondents identified digital transformation as a top strategic priority.[4]
  • 36% of technology, software and telecom companies planned contract-lifecycle-management digitalization by 2027.[4]
  • 14% of technology, software and telecom procurement respondents identified supplier sourcing as a top strategic priority.[4]
  • 66% of technology, software and telecom procurement respondents rated financial performance as a top strategic priority.[4]

Stakeholder management in the digital transformation industry

  • 40% of surveyed organizations identified customer collaboration as a digital-workflow capability requirement.[29]
  • 25% of technology, software and telecom procurement respondents prioritized governance-risk monitoring.[4]
  • 35% of surveyed organizations identified supplier collaboration as a digital-workflow capability requirement.[29]
  • 51% of technology, software and telecom procurement respondents cited senior or executive sponsorship as a success factor.[4]
  • 35% of technology, software and telecom procurement respondents prioritized social-risk monitoring.[4]

Distribution channels in the digital transformation industry

  • 7,760 million dollars was Microsoft’s fiscal 2025 revenue from enterprise and partner services.[28]
  • 87,767 million dollars was Microsoft’s fiscal 2025 revenue from Microsoft 365 commercial products and cloud services.[28]
  • $5.75 of economic value was generated by European service-led partners for every $1 of Microsoft revenue in 2021.[71]
  • 18% was the 2021 revenue growth reported by Microsoft partners in Europe related to their Microsoft business.[71]
  • $7.86 of economic value was generated by European software-led partners for every $1 of Microsoft revenue in 2021.[71]

Key questions about the Digital Transformation Industry

What is the 2025 digital transformation market size, and what is the 2026 value?
Grand View Research estimates the global digital-transformation market at $1,302.9B in 2025 and $1,583.2B in 2026.
How fast does the market grow after 2026?
The market is forecast to expand at a 19.4% CAGR from 2026 to 2033, reaching $5,493.1B.
Which companies lead the digital transformation industry?
Microsoft leads Gitnux's 2026 digital transformation ranking with an Overall score of 9.7, with Microsoft Cloud revenue at $168.9 billion in fiscal 2025. Oracle is the highest-ranked enterprise applications provider at 9.6, driven by cloud infrastructure, databases and enterprise applications used in modernization programs.
What technology shifts define the AI-led investment phase?
AI, cloud computing, analytics, cybersecurity and IoT are the main technology drivers, with adoption uneven between large firms and smaller businesses.
Where is adoption highest by region and what does uneven usage look like?
North America held 42.7% of global digital-transformation market revenue in 2025; in 2025 AI was used by 20% of OECD firms overall vs 52% of large firms.
Reference

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APA
David Kowalski. (2026, February 13). Digital Transformation Industry Statistics. Gitnux. https://gitnux.org/digital-transformation-industry-statistics
MLA
David Kowalski. "Digital Transformation Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/digital-transformation-industry-statistics.
Chicago
David Kowalski. 2026. "Digital Transformation Industry Statistics." Gitnux. https://gitnux.org/digital-transformation-industry-statistics.

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