GITNUXREPORT 2025

Digital Transformation In The Fmcg Industry Statistics

Most FMCG companies prioritize digital transformation for growth, efficiency, and consumer engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

54% of FMCG companies use AI-driven analytics to forecast demand

Statistic 2

55% of FMCG companies leverage social media data to inform product development

Statistic 3

70% of FMCG firms use data analytics to optimize pricing strategies

Statistic 4

60% of FMCG brands plan to leverage big data analytics for personalized marketing by 2025

Statistic 5

78% of FMCG companies use social listening tools to monitor brand reputation online

Statistic 6

57% of FMCG brands rely on predictive analytics to optimize product mix and inventory levels

Statistic 7

63% of FMCG companies report success with AI personalization in digital marketing campaigns

Statistic 8

55% of FMCG brands are using data-driven insights to reduce product returns

Statistic 9

80% of FMCG companies have adopted digital tools for brand analytics

Statistic 10

45% of FMCG companies utilize AI-powered customer feedback systems

Statistic 11

67% of FMCG companies explore data centralization strategies to facilitate decision-making

Statistic 12

45% of FMCG companies report a positive ROI from their digital marketing investments

Statistic 13

46% of consumers prefer brands that offer seamless digital shopping experiences

Statistic 14

65% of FMCG brands utilize virtual or augmented reality tools for marketing campaigns

Statistic 15

77% of consumers would choose a brand that offers personalized digital experiences

Statistic 16

48% of FMCG brands are testing AI-driven chatbots to improve consumer engagement

Statistic 17

42% of consumers say they trust online reviews more than brand websites when making FMCG purchasing decisions

Statistic 18

71% of FMCG companies report that digital channels have increased customer retention

Statistic 19

54% of FMCG companies use video content marketing to increase consumer engagement

Statistic 20

49% of FMCG brands are investing in influencer marketing campaigns via digital channels

Statistic 21

61% of FMCG companies have adopted loyalty programs integrated with digital platforms

Statistic 22

82% of consumers prefer brands that offer seamless multi-channel experiences

Statistic 23

47% of FMCG brands are testing augmented reality to improve the in-store shopping experience

Statistic 24

62% of FMCG brands have adopted virtual customer service representatives

Statistic 25

72% of FMCG companies have adopted digital transformation strategies to enhance customer engagement

Statistic 26

42% of FMCG marketers have increased their use of digital advertising channels post-pandemic

Statistic 27

83% of FMCG brands have integrated CRM systems to enhance personalized marketing

Statistic 28

60% of FMCG companies are investing in digital training for their staff

Statistic 29

50% of FMCG companies plan to increase their focus on sustainability through digital initiatives

Statistic 30

85% of FMCG executives see digital transformation as essential to future growth

Statistic 31

Digital advertising spend in FMCG increased by 25% in 2023, reaching a total of $4.5 billion globally

Statistic 32

65% of FMCG companies report using chatbots for customer service

Statistic 33

55% of FMCG companies have implemented digital KPIs to measure transformation success

Statistic 34

37% of FMCG companies say that digital transformation has improved product innovation cycles

Statistic 35

74% of FMCG brands have increased their digital presence in the last year

Statistic 36

69% of FMCG companies invest in mobile commerce solutions to improve reach

Statistic 37

53% of FMCG companies see benefit in integrating digital wallets for faster checkout

Statistic 38

62% of FMCG brands have adopted omnichannel strategies in their marketing

Statistic 39

51% of FMCG companies report that digital transformation has reduced operational costs

Statistic 40

60% of FMCG companies utilize cloud computing solutions to improve scalability and data management

Statistic 41

45% of FMCG companies are exploring digital-first product launches to accelerate time-to-market

Statistic 42

73% of FMCG companies report an increase in consumer data collection efforts via digital channels

Statistic 43

71% of FMCG companies see digital transformation as key to competitive advantage

Statistic 44

79% of FMCG brands consider e-commerce a primary sales channel post-pandemic

Statistic 45

69% of FMCG companies plan to expand their use of digital payment solutions in retail outlets

Statistic 46

38% of FMCG companies aim to implement 5G technology to support digital initiatives

Statistic 47

60% of FMCG brands are collaborating with tech startups to innovate digital product experiences

Statistic 48

78% of FMCG companies are investing in digital skills development for their workforce

Statistic 49

69% of FMCG companies believe that digital transformation enhances customer satisfaction

Statistic 50

66% of FMCG companies report that digital channels have increased their market reach

Statistic 51

73% of FMCG brands have integrated digital workflows across departments to improve efficiency

Statistic 52

51% of FMCG companies are investing in digital employee onboarding tools

Statistic 53

65% of FMCG brands plan to increase investment in e-commerce platforms over the next two years

Statistic 54

The global FMCG e-commerce market is projected to reach $1.2 trillion by 2027, growing at a CAGR of 11%

Statistic 55

68% of consumers prefer purchasing FMCG products via mobile apps

Statistic 56

80% of FMCG companies have seen growth in digital sales channels during the pandemic

Statistic 57

58% of FMCG companies report improved supply chain efficiency through digital tools

Statistic 58

71% of FMCG companies are using automation to streamline order processing

Statistic 59

49% of FMCG brands report that digital transformation has helped reduce product wastage

Statistic 60

38% of FMCG companies plan to adopt blockchain technology for supply chain transparency

Statistic 61

The number of FMCG companies using IoT devices in their supply chains increased by 30% in 2023

Statistic 62

59% of FMCG companies have adopted or are planning to adopt RFID technology for inventory management

Statistic 63

44% of FMCG companies are using AI-driven inventory management systems

Statistic 64

63% of FMCG companies are exploring automation to reduce manual warehousing tasks

Statistic 65

56% of FMCG companies are using digital twin technologies for supply chain simulations

Statistic 66

59% of FMCG companies are deploying digital solutions for traceability and origin verification

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Key Highlights

72% of FMCG companies have adopted digital transformation strategies to enhance customer engagement
65% of FMCG brands plan to increase investment in e-commerce platforms over the next two years
54% of FMCG companies use AI-driven analytics to forecast demand
The global FMCG e-commerce market is projected to reach $1.2 trillion by 2027, growing at a CAGR of 11%
58% of FMCG companies report improved supply chain efficiency through digital tools
42% of FMCG marketers have increased their use of digital advertising channels post-pandemic
68% of consumers prefer purchasing FMCG products via mobile apps
45% of FMCG companies report a positive ROI from their digital marketing investments
83% of FMCG brands have integrated CRM systems to enhance personalized marketing
55% of FMCG companies leverage social media data to inform product development
71% of FMCG companies are using automation to streamline order processing
49% of FMCG brands report that digital transformation has helped reduce product wastage
60% of FMCG companies are investing in digital training for their staff

As the FMCG industry accelerates into the digital age, with 72% adopting strategies to boost customer engagement and e-commerce projected to reach $1.2 trillion by 2027, it’s clear that digital transformation is not just an option but a vital driver of growth, innovation, and competitive advantage.

AI and Data Analytics

54% of FMCG companies use AI-driven analytics to forecast demand
55% of FMCG companies leverage social media data to inform product development
70% of FMCG firms use data analytics to optimize pricing strategies
60% of FMCG brands plan to leverage big data analytics for personalized marketing by 2025
78% of FMCG companies use social listening tools to monitor brand reputation online
57% of FMCG brands rely on predictive analytics to optimize product mix and inventory levels
63% of FMCG companies report success with AI personalization in digital marketing campaigns
55% of FMCG brands are using data-driven insights to reduce product returns
80% of FMCG companies have adopted digital tools for brand analytics
45% of FMCG companies utilize AI-powered customer feedback systems
67% of FMCG companies explore data centralization strategies to facilitate decision-making

AI and Data Analytics Interpretation

In the fast-paced world of FMCG, data isn’t just a tool—it's the new competitive edge, transforming everything from demand forecasting to personalized marketing, as over 75% of companies harness AI, social listening, and analytics to stay ahead in a crowded market.

Customer Engagement and Virtual Experiences

45% of FMCG companies report a positive ROI from their digital marketing investments
46% of consumers prefer brands that offer seamless digital shopping experiences
65% of FMCG brands utilize virtual or augmented reality tools for marketing campaigns
77% of consumers would choose a brand that offers personalized digital experiences
48% of FMCG brands are testing AI-driven chatbots to improve consumer engagement
42% of consumers say they trust online reviews more than brand websites when making FMCG purchasing decisions
71% of FMCG companies report that digital channels have increased customer retention
54% of FMCG companies use video content marketing to increase consumer engagement
49% of FMCG brands are investing in influencer marketing campaigns via digital channels
61% of FMCG companies have adopted loyalty programs integrated with digital platforms
82% of consumers prefer brands that offer seamless multi-channel experiences
47% of FMCG brands are testing augmented reality to improve the in-store shopping experience
62% of FMCG brands have adopted virtual customer service representatives

Customer Engagement and Virtual Experiences Interpretation

As FMCG brands sprint toward digital dominance—harnessing AI chatbots, AR, and personalized experiences—consumers, now more than ever, judge brands by their virtual footprints and seamless multichannel presence, making digital transformation not just an option but an essential survival strategy.

Digital Transformation and Adoption

72% of FMCG companies have adopted digital transformation strategies to enhance customer engagement
42% of FMCG marketers have increased their use of digital advertising channels post-pandemic
83% of FMCG brands have integrated CRM systems to enhance personalized marketing
60% of FMCG companies are investing in digital training for their staff
50% of FMCG companies plan to increase their focus on sustainability through digital initiatives
85% of FMCG executives see digital transformation as essential to future growth
Digital advertising spend in FMCG increased by 25% in 2023, reaching a total of $4.5 billion globally
65% of FMCG companies report using chatbots for customer service
55% of FMCG companies have implemented digital KPIs to measure transformation success
37% of FMCG companies say that digital transformation has improved product innovation cycles
74% of FMCG brands have increased their digital presence in the last year
69% of FMCG companies invest in mobile commerce solutions to improve reach
53% of FMCG companies see benefit in integrating digital wallets for faster checkout
62% of FMCG brands have adopted omnichannel strategies in their marketing
51% of FMCG companies report that digital transformation has reduced operational costs
60% of FMCG companies utilize cloud computing solutions to improve scalability and data management
45% of FMCG companies are exploring digital-first product launches to accelerate time-to-market
73% of FMCG companies report an increase in consumer data collection efforts via digital channels
71% of FMCG companies see digital transformation as key to competitive advantage
79% of FMCG brands consider e-commerce a primary sales channel post-pandemic
69% of FMCG companies plan to expand their use of digital payment solutions in retail outlets
38% of FMCG companies aim to implement 5G technology to support digital initiatives
60% of FMCG brands are collaborating with tech startups to innovate digital product experiences
78% of FMCG companies are investing in digital skills development for their workforce
69% of FMCG companies believe that digital transformation enhances customer satisfaction
66% of FMCG companies report that digital channels have increased their market reach
73% of FMCG brands have integrated digital workflows across departments to improve efficiency
51% of FMCG companies are investing in digital employee onboarding tools

Digital Transformation and Adoption Interpretation

With over 70% of FMCG companies embracing digital transformation—ranging from integrating CRM and omnichannel strategies to investing in AI and digital skills—it's clear that in today’s fast-paced market, digital initiatives are not just a boost but the very backbone of sustainable growth and consumer engagement.

E-commerce Market Growth

65% of FMCG brands plan to increase investment in e-commerce platforms over the next two years
The global FMCG e-commerce market is projected to reach $1.2 trillion by 2027, growing at a CAGR of 11%
68% of consumers prefer purchasing FMCG products via mobile apps
80% of FMCG companies have seen growth in digital sales channels during the pandemic

E-commerce Market Growth Interpretation

With nearly two-thirds of FMCG brands ramping up e-commerce investment amid a global market projected to hit $1.2 trillion by 2027 and the majority of consumers favoring mobile shopping, it's clear that in the fast-paced digital race, brands must go mobile or risk getting left behind in the dust of a rapidly growing e-commerce realm.

Supply Chain and Logistics Optimization

58% of FMCG companies report improved supply chain efficiency through digital tools
71% of FMCG companies are using automation to streamline order processing
49% of FMCG brands report that digital transformation has helped reduce product wastage
38% of FMCG companies plan to adopt blockchain technology for supply chain transparency
The number of FMCG companies using IoT devices in their supply chains increased by 30% in 2023
59% of FMCG companies have adopted or are planning to adopt RFID technology for inventory management
44% of FMCG companies are using AI-driven inventory management systems
63% of FMCG companies are exploring automation to reduce manual warehousing tasks
56% of FMCG companies are using digital twin technologies for supply chain simulations
59% of FMCG companies are deploying digital solutions for traceability and origin verification

Supply Chain and Logistics Optimization Interpretation

As FMCG companies race to digitize their supply chains—from embracing AI and IoT to exploring blockchain and digital twins—they're not just chasing efficiency but also trying to turn the age-old race to the finish line into a precise, transparent relay, lest they get left behind in a world where digital is the new raw material.