GITNUXREPORT 2025

Digital Transformation In The Car Industry Statistics

Digital transformation drives automotive connectivity, innovation, customer engagement, and efficiency.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The global market for automotive cyber security is expected to reach $1.7 billion by 2028

Statistic 2

65% of consumers are concerned about data privacy in connected cars

Statistic 3

60% of automotive cybersecurity incidents are caused by outdated systems

Statistic 4

By 2027, over 70% of new vehicles sold worldwide will have some form of advanced digital connectivity

Statistic 5

The global connected car market is projected to reach $225 billion by 2025

Statistic 6

Over 55% of automotive companies are actively deploying or planning to deploy AI-based voice assistants in their vehicles

Statistic 7

45% of vehicles manufactured by 2025 will incorporate some form of autonomous driving technology

Statistic 8

The adoption of over-the-air (OTA) update technology in vehicles increased by 200% in the last three years

Statistic 9

50% of vehicle infotainment systems now integrate smartphones via Apple CarPlay and Android Auto

Statistic 10

78% of car manufacturers develop connected car platforms

Statistic 11

70% of cars sold in North America are now connected vehicles

Statistic 12

The number of global IoT connected vehicles is expected to surpass 300 million by 2025

Statistic 13

60% of automakers have integrated or plan to integrate machine learning for predictive maintenance

Statistic 14

40% of new vehicles are now integrated with smart home connectivity features

Statistic 15

The global telematics market is set to grow at a CAGR of 20% till 2028

Statistic 16

65% of car manufacturers plan to adopt 5G technology to enhance vehicle connectivity by 2025

Statistic 17

30% of new cars sold globally will have integrated autonomous driving features by 2030

Statistic 18

65% of consumers favor vehicles with integrated digital experiences

Statistic 19

Over 30% of car sales are influenced by digital channels

Statistic 20

60% of car buyers use online tools during their purchasing process

Statistic 21

74% of customers are more likely to buy from brands offering personalized digital experiences

Statistic 22

90% of new vehicle buyers research online before purchasing

Statistic 23

Electric vehicles with digital interfaces are 35% more likely to be purchased than those without

Statistic 24

80% of consumers want more digital and contactless buying experiences in the auto industry

Statistic 25

60% of new cars sold in Europe are equipped with digital dashboards

Statistic 26

The average time spent in the car using digital features like streaming or gaming increased by 20% during 2022

Statistic 27

85% of vehicle buyers prefer to schedule test drives digitally

Statistic 28

72% of consumers have increased their use of digital tools for vehicle service scheduling during the past year

Statistic 29

55% of automotive customers desire digital onboarding processes for new vehicle services

Statistic 30

88% of consumers want personalized digital offers and experiences from automotive brands

Statistic 31

50% of car dealerships now offer digital financing options

Statistic 32

75% of consumers are willing to share their data if it ensures more personalized automotive services

Statistic 33

80% of automakers invest heavily in digital innovation

Statistic 34

Nearly 50% of all vehicle repairs are now diagnosed through digital tools

Statistic 35

By 2024, approximately 40% of vehicle maintenance services will be automated via digital platforms

Statistic 36

67% of automotive CEOs cite digital transformation as their top strategic priority

Statistic 37

The use of augmented reality for vehicle visualization increased by 150% in the last two years

Statistic 38

70% of car manufacturers plan to partner with tech firms for digital innovation by 2025

Statistic 39

85% of new vehicle models are expected to feature digital twin technology by 2030

Statistic 40

55% of automotive OEMs believe digital transformation will significantly reduce manufacturing costs

Statistic 41

40% of automotive aftermarket services are now delivered via digital platforms

Statistic 42

Over 80% of automotive brands plan to enhance their digital customer service channels by 2026

Statistic 43

65% of automotive companies have implemented or are planning to implement blockchain technology for supply chain transparency

Statistic 44

50% of vehicle manufacturing processes are now digitized, leading to a 15-20% increase in efficiency

Statistic 45

78% of automotive firms utilize augmented reality for sales and marketing

Statistic 46

80% of automotive OEMs believe digital transformation is crucial for future competitive advantage

Statistic 47

70% of automotive supply chains have implemented digital tracking and visibility solutions

Statistic 48

90% of vehicle data is stored and analyzed using cloud computing platforms

Statistic 49

45% of automotive OEMs actively develop or deploy digital twins for manufacturing optimization

Statistic 50

55% of automotive companies believe digital transformation will improve their supply chain resilience

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Key Highlights

By 2027, over 70% of new vehicles sold worldwide will have some form of advanced digital connectivity
65% of consumers favor vehicles with integrated digital experiences
The global connected car market is projected to reach $225 billion by 2025
80% of automakers invest heavily in digital innovation
Over 30% of car sales are influenced by digital channels
60% of car buyers use online tools during their purchasing process
74% of customers are more likely to buy from brands offering personalized digital experiences
90% of new vehicle buyers research online before purchasing
Nearly 50% of all vehicle repairs are now diagnosed through digital tools
By 2024, approximately 40% of vehicle maintenance services will be automated via digital platforms
Electric vehicles with digital interfaces are 35% more likely to be purchased than those without
67% of automotive CEOs cite digital transformation as their top strategic priority
The use of augmented reality for vehicle visualization increased by 150% in the last two years

As the automotive industry accelerates into a digital future, staggering statistics reveal that by 2027, over 70% of new vehicles worldwide will feature advanced connectivity, transforming how consumers buy, service, and interact with their cars.

Automotive Security and Data Privacy

The global market for automotive cyber security is expected to reach $1.7 billion by 2028
65% of consumers are concerned about data privacy in connected cars
60% of automotive cybersecurity incidents are caused by outdated systems

Automotive Security and Data Privacy Interpretation

As the automotive industry accelerates into digitalization, with a booming cybersecurity market expected to hit $1.7 billion by 2028, it's clear that while consumers rev up their concern for data privacy—65% and climbing—the real pit stop is modernizing outdated systems, which account for 60% of cyber incidents, lest our connected cars become sitting ducks in the digital auto aisle.

Connected and Autonomous Vehicles

By 2027, over 70% of new vehicles sold worldwide will have some form of advanced digital connectivity
The global connected car market is projected to reach $225 billion by 2025
Over 55% of automotive companies are actively deploying or planning to deploy AI-based voice assistants in their vehicles
45% of vehicles manufactured by 2025 will incorporate some form of autonomous driving technology
The adoption of over-the-air (OTA) update technology in vehicles increased by 200% in the last three years
50% of vehicle infotainment systems now integrate smartphones via Apple CarPlay and Android Auto
78% of car manufacturers develop connected car platforms
70% of cars sold in North America are now connected vehicles
The number of global IoT connected vehicles is expected to surpass 300 million by 2025
60% of automakers have integrated or plan to integrate machine learning for predictive maintenance
40% of new vehicles are now integrated with smart home connectivity features
The global telematics market is set to grow at a CAGR of 20% till 2028
65% of car manufacturers plan to adopt 5G technology to enhance vehicle connectivity by 2025
30% of new cars sold globally will have integrated autonomous driving features by 2030

Connected and Autonomous Vehicles Interpretation

As cars evolve into digital ecosystems—where over 70% of new models will boast advanced connectivity, AI voice assistants become commonplace, and autonomous driving approaches mainstream—automakers are racing to embed smarter, faster, and more integrated technologies, transforming the traditional vehicle into a mobile hub that’s as connected as the cloud, all while the industry gears up for a future where autonomous and smart features are standard, not special.

Consumer Behavior and Preferences

65% of consumers favor vehicles with integrated digital experiences
Over 30% of car sales are influenced by digital channels
60% of car buyers use online tools during their purchasing process
74% of customers are more likely to buy from brands offering personalized digital experiences
90% of new vehicle buyers research online before purchasing
Electric vehicles with digital interfaces are 35% more likely to be purchased than those without
80% of consumers want more digital and contactless buying experiences in the auto industry
60% of new cars sold in Europe are equipped with digital dashboards
The average time spent in the car using digital features like streaming or gaming increased by 20% during 2022
85% of vehicle buyers prefer to schedule test drives digitally
72% of consumers have increased their use of digital tools for vehicle service scheduling during the past year
55% of automotive customers desire digital onboarding processes for new vehicle services
88% of consumers want personalized digital offers and experiences from automotive brands
50% of car dealerships now offer digital financing options
75% of consumers are willing to share their data if it ensures more personalized automotive services

Consumer Behavior and Preferences Interpretation

With over 90% of buyers researching online and 74% craving personalized digital experiences, the evolving auto industry has shifted from traditional showrooms to a high-tech digital highway where consumers drive the wave—making digital savvy the new fuel for car sales.

Digital Transformation and Innovation

80% of automakers invest heavily in digital innovation
Nearly 50% of all vehicle repairs are now diagnosed through digital tools
By 2024, approximately 40% of vehicle maintenance services will be automated via digital platforms
67% of automotive CEOs cite digital transformation as their top strategic priority
The use of augmented reality for vehicle visualization increased by 150% in the last two years
70% of car manufacturers plan to partner with tech firms for digital innovation by 2025
85% of new vehicle models are expected to feature digital twin technology by 2030
55% of automotive OEMs believe digital transformation will significantly reduce manufacturing costs
40% of automotive aftermarket services are now delivered via digital platforms
Over 80% of automotive brands plan to enhance their digital customer service channels by 2026
65% of automotive companies have implemented or are planning to implement blockchain technology for supply chain transparency
50% of vehicle manufacturing processes are now digitized, leading to a 15-20% increase in efficiency
78% of automotive firms utilize augmented reality for sales and marketing
80% of automotive OEMs believe digital transformation is crucial for future competitive advantage
70% of automotive supply chains have implemented digital tracking and visibility solutions
90% of vehicle data is stored and analyzed using cloud computing platforms
45% of automotive OEMs actively develop or deploy digital twins for manufacturing optimization
55% of automotive companies believe digital transformation will improve their supply chain resilience

Digital Transformation and Innovation Interpretation

As automakers turbocharge into a digitally driven future—where augmented reality, blockchain, and digital twins accelerate efficiency and innovation—it's clear that the car industry is steering towards not just smarter vehicles but smarter businesses, with 80% making hefty investments in digital transformation to stay in the fast lane of competition.