Market data
Media
Explore verified media statistics and market research reports with sourced data and trend analysis.
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Abigail Foster
Korean Media Industry Statistics
From 2023 OTT scale of 4.5 trillion KRW to YouTube Korea’s 50 billion monthly watch hours, Korea’s media habits are more streaming driven than ever with VOD at 80 percent of video consumption. The page also ties platform power to export muscle, from Webtoon global users reaching 170 million and Korean film box office rising to 1.43 trillion KRW, to K dramas reaching 190 countries while Netflix Squid Game racks up 1.65 billion viewing hours in its first 28 days.
Malaysia Media Industry Statistics
Malaysia’s media and entertainment market is pegged at MYR 18.5 billion, and digital ad spend surged to MYR 5.6 billion in 2022 even as traditional media still held 45% of ad share in 2023, a tension marketers cannot ignore. From radio to TV to OOH, this page maps where budgets really went, highlighting an ad market projected to grow at 12% CAGR to 2026 and what it means for ROI, brand safety, and future reach across Malaysia.
Books Publishing Industry Statistics
Book buying is getting more gender and device specific than ever, with women making up 52% of US buyers and 65% favoring physical books over digital, while the average reader slips to 12.6 books a year. Still, attention is being redirected fast, from BookTok’s 20 million unit push in 2023 to Gen Z and audiobook growth, making 2023 a sharp snapshot of where reading demand is quietly moving next.
Broadcast Television Industry Statistics
Broadcast TV is still commanding the biggest screens, with the Super Bowl moving average 30 second ad pricing at about $7 million and primetime 18 to 49 CPM averaging $25.40 in Q1 2023, but the ecosystem is clearly shifting as ad dollars migrate to addressable and streaming measurement. Track how local TV news sits at $18.5 billion in 2022 revenue while broadcast ad load averages 14.2 minutes per hour and category winners move, including legal services surging 22% on local TV, all alongside viewing signals like 115.1 million average Super Bowl LVII viewers and how that momentum plays out for networks and affiliates.
Korea Webtoon Industry Statistics
See what happens when Korea’s webtoon engine goes fully vertical and creator driven yet still rewards only the very top. With 12.3% YoY growth to KRW 1.45 trillion in 2023 and 12,000 plus new series launched, you will spot how 45,200 active creators share a market where most readers stay on mobile while earnings are intensely concentrated and genre tides swing from romance to surging fantasy.
Italian Publishing Industry Statistics
Italian trade books are still overwhelmingly print led, yet digital is already reshaping buying habits with e-books at 8.5% of trade revenue and audiobook sales up 25% to 15 million euros in 2022. See how 68,400 new titles were published that year and how social media drove 22% of book discoveries, alongside a workforce of 25,000 people and a market turnover of 1.548 billion euros.
French Publishing Industry Statistics
With 78,000 book titles launched and total industry turnover of 2.7 billion euros, France’s publishing market is bigger than ever even as digital revenue still sits at 180 million euros for e books and 85 million euros for audiobooks. See how Paris based publishers drive 55% of titles and how translations make up 18% of new releases, while reprints account for 15% of production and total print reaches 220 million copies.
China Animation Industry Statistics
China’s animation economy is surging from content to commerce, reaching 457.3 billion yuan in market size in 2022 as platform ads hit 30 billion yuan from 500 billion streaming views and box office powered domestic films to 45.6 billion yuan. If you want to understand why IP spillover dominates, this page stacks blockbuster performance like Ne Zha and Deep Sea against subscriptions, merchandise, overseas licensing, and games where animation fueled 10 billion yuan in extra revenue.
Korean Animation Industry Statistics
With streaming platforms driving 720 billion KRW of Korean animation revenue in 2023, Korean studios are scaling fast while their added value reached 900 billion KRW and employment rose to 12,500, even as webtoon adaptations still power 70% of new projects. See how exports, OTT licensing, AI and R&D investment, and IP derivative growth reshape the market from screens to merchandise and beyond.
South Korea Broadcasting Industry Statistics
With pay TV penetration at 85.3% of households in 2023, South Korea’s screen habits are clearly shifting online, from IPTV OTT hybrid usage up 29% to 22 million subscribers and OTT households reaching 65.3% penetration. Track how platforms like Netflix, Wavve, and TVING compete for attention, while broadcasters’ video output, radio listening, and ad revenues reveal exactly where the country’s broadcasting money and time are moving next.
Turkey Tv Industry Statistics
Turkey’s pay TV base is now 12.8 million subscriptions in 2022 while 90.2% of households have internet access, and the macro backdrop swings from -1.8% real GDP growth in 2020 to 5.3% in 2021 that shifts how advertisers budget for reach. This page pulls together the factors behind TV demand and pricing in Turkey from unemployment and CPI to CPM levels, channel licensing counts, and content and platform rules so you can see exactly why television competition is tightening fast.
Childrens Book Sales Statistics
US children’s book sales hit $1.38 billion with a 2.5% rise, while global runaway bestsellers keep stacking momentum from Dog Man’s 1.4 million US copies to Harry Potter topping 120 million cumulative US sales. Expect surprising category shifts too, like board books dipping as audiobooks surge, alongside a lineup of mega sellers that range from The Very Hungry Caterpillar’s 50 million US copies to Magic Tree House’s 130 million worldwide.
Podcasting Industry Statistics
Women make up 52% of monthly US podcast listeners in 2024 while Gen Z reach jumped 15% year over year to 30% penetration in 2024, even as 68% of listeners still multitask during episodes. This page pulls together the audience, consumption, and monetization snapshots behind who listens, how long they listen, and what it means for growth and ad dollars.
Japan Broadcasting Industry Statistics
Japan’s media roadmap looks unusually data-driven right now, with $4.3 billion in 2023 video ad spending and a ¥180 billion podcast ad market poised for growth in 2024 alongside rapid operational gains like 1.6x faster AI editing and 41% fewer transcoding failures. At the same time, next-gen pressure is visible in 29% of broadcasters running ATSC 3.0 like trials and a 41% share of online simulcast hours, even as 52.6 million mobile video viewers and smartphone first access challenge traditional distribution assumptions.
Local Tv Industry Statistics
Local TV brought in $22.6 billion in ad revenue in 2022 and is still tied to retransmission consent deals that grow as cable and broadband carriage persists, while the U.S. counts 1,000+ commercial TV stations on the air in 2024. This page connects station licensing and coverage capacity with what viewers actually do now, from smartphone driven access to streaming time shifts, so you can see exactly how local markets keep funding free over the air news.
Newspaper Statistics
With global newspaper print circulation down 5.2% year over year in 2023 to about 144 million copies a day while global ad spending totals about €45 billion in 2022, this page tracks the squeeze that is reshaping revenue from ink to clicks. It pairs stark newsroom cuts and shrinking circulation with the shift toward subscriptions, including 55% of global newspaper revenue coming from subscriptions in 2022 and programsmatic ads driving 30% of US digital ad revenue in 2023.
Korean Tv Industry Statistics
Korean TV’s workforce and pay gaps are already visible from the latest mix of stability and disruption, with technical post production staff up 30% to 5,000 and the audience shift toward OTT pushing terrestrial viewership share down to 45% in 2022 from 60% in 2018. Read this page to connect how 2.1 trillion KRW in 2023 terrestrial ad revenue and Netflix’s 800 billion KRW+ content investment land alongside 10 billion streaming hours of K-dramas abroad and 12.5 billion USD in total Hallyu TV exports in 2022.
News Statistics
Power users and platforms are reshaping news behavior fast, from 82% of top US sites going mobile first to 59% of mature market digital news revenue coming from subscriptions. At the same time, trust and misinformation pressures intensify with 73% of fake news stories originating on social media and YouTube demonetizing 1.2 billion views, leaving readers to weigh what they consume against what they can actually verify.
Television Streaming Industry Statistics
Streaming ad and subscription growth is accelerating fast, with 2027 projected global TV advertising revenue of $19.2 billion and 2030 video streaming revenue forecast at $185.9 billion, even as 2024 startup failure hit 4.6% of measured playback sessions. At the same time, Netflix’s 260.2 million paid memberships by Q1 2024 and the sheer 7.0 GB per hour “Ultra HD” data use tension with 91% of survey respondents saying pricing drives loyalty, plus research showing rebuffering can push users out.
Npr Statistics
NPR’s FY2023 audience totals 87 million unduplicated listeners across platforms, with weekly podcast unique reach up to 21 million and 1.2 billion on demand audio streams, all while most audience members are college educated and under 55. The page also tracks how the organization’s digital surge and deep newsroom work translate into real-world impact, from election year traffic spikes to policy changing investigations and major awards for journalism.