Streaming video is now a full time habit, with TikTok and Reels consuming 5 trillion hours of user generated short form video, while the average streaming viewer spends 3.2 hours a day watching. Meanwhile, Netflix alone moved 70% of viewing to non scripted content and still topped 1,200 original hours released in 2023, even as sports, anime, and FAST channels reshape where attention goes. Here are the clearest, sometimes surprising signals from across SVOD, AVOD, live, and creator platforms that explain how 2023 demand turned into today’s viewing behavior.
Key Takeaways
- Netflix original content hours released totaled 1,200 in 2023.
- 70% of Netflix viewing is now non-scripted content like reality TV.
- Global anime streaming demand grew 50% YoY to 1.2 billion hours in 2023.
- Netflix generated $33.7 billion in revenue for 2023, up 6.7% YoY.
- Disney streaming segment revenue hit $23.1 billion in FY2023.
- U.S. SVOD consumer spending reached $20.5 billion in 2023.
- The global video streaming market was valued at USD 129.74 billion in 2023 and is projected to grow to USD 372.87 billion by 2030 at a CAGR of 16.3%.
- Video streaming services accounted for 41.3% of all internet traffic in 2023, up from 35.2% in 2022.
- The U.S. streaming video market generated $47.8 billion in revenue in 2023, representing 38% of global totals.
- Netflix has 260.28 million paid memberships worldwide as of Q1 2024.
- Disney+ reached 150.2 million core subscribers globally in Q1 2024.
- Amazon Prime Video has 200 million Prime members, 75% use video streaming.
- 18-34 year olds represent 40% of global streaming users, with 85% daily usage.
- Women make up 52% of Netflix subscribers worldwide as of 2023.
- In the U.S., 62% of Gen Z (born 1997-2012) prefer streaming over traditional TV.
Streaming keeps surging with record viewing hours and fast-growing subscriptions across global platforms in 2023 and beyond.
Related reading
01 · Category
Content Trends26 stats
01
Netflix original content hours released totaled 1,200 in 2023.
02
70% of Netflix viewing is now non-scripted content like reality TV.
03
Global anime streaming demand grew 50% YoY to 1.2 billion hours in 2023.
04
Sports streaming accounted for 15% of total U.S. streaming hours in 2023.
05
Indian original OTT content production rose 40% to 150 series in 2023.
06
K-dramas streamed 850 million hours globally on Netflix in 2023.
07
Live events on YouTube generated 300 billion views in 2023.
08
FAST channels streamed 2 trillion hours cumulatively by end 2023.
09
U.S. viewers watched 12.5 billion hours of kids content on streaming in 2023.
10
Documentary streaming hours up 25% to 500 million monthly globally.
11
Latin American originals on Netflix totaled 50 titles in 2023.
12
Gaming streams on Twitch hit 22 billion hours watched in 2023.
13
Horror genre streaming demand spiked 35% during Halloween 2023.
14
African content on Netflix grew to 15% of regional viewing.
15
Rom-coms represented 8% of top 10 streaming charts weekly average.
16
User-generated short-form video hours consumed: 5 trillion on TikTok/Reels.
17
Premium VOD movie rentals totaled 1.5 billion transactions globally.
18
True crime podcasts/video series saw 300 million hours streamed.
19
Bollywood content streaming outside India up 60% YoY.
20
Educational video streaming grew 28% to 400 million users monthly.
21
Superhero content accounted for 12% of Marvel/DC streaming views.
22
Reality TV reunion specials streamed 200 million hours on Peacock.
23
French series exports to U.S. streaming doubled to 20 titles in 2023.
24
Fitness video streaming hours reached 150 million monthly globally.
25
News clips on YouTube totaled 50 billion views in 2023.
26
Netflix ad-tier users watched 15 billion hours in first year.
Interpretation
Content Trends Interpretation
Netflix may still be the king of scripted content hours, but the streaming wars have been decisively won by our collective, seemingly bottomless appetite for reality TV, anime, sports, and watching other people play video games.
02 · Category
Financials and Revenue30 stats
01
Netflix generated $33.7 billion in revenue for 2023, up 6.7% YoY.
02
Disney streaming segment revenue hit $23.1 billion in FY2023.
03
U.S. SVOD consumer spending reached $20.5 billion in 2023.
04
Global SVOD revenue grew to $50.1 billion in 2023, 8% increase.
05
Amazon Prime Video contributed $5.3 billion to AWS-adjacent revenue.
06
Warner Bros. Discovery streaming revenue $10.2 billion in 2023.
07
Paramount Global streaming revenue up 32% to $9.1 billion.
08
CTV advertising revenue worldwide $27.5 billion in 2023.
09
Netflix ad-supported plan revenue share reached 30% of new signups.
10
Hulu ad revenue $4.2 billion, SVOD $3.8 billion in 2023.
11
YouTube ad revenue $31.5 billion globally in 2023.
12
Roku platform revenue $3.6 billion, up 13% YoY.
13
Tubi ad revenue exceeded $700 million in 2023.
14
Spotify premium revenue from video $500 million in 2023.
15
Peacock ad and SVOD revenue $2.8 billion total in 2023.
16
Apple Services (incl. TV+) revenue $85 billion in FY2023.
17
Average ARPU for U.S. SVOD services $12.45/month in 2023.
18
Global FAST ad revenue $7.5 billion in 2023, 50% growth.
19
Netflix content spend $17 billion in 2023.
20
Disney+ content amortization $12.4 billion in FY2023.
21
Churn rate for U.S. SVOD averaged 7.4% quarterly in 2023.
22
Transactional VOD revenue $5.2 billion globally in 2023.
23
Live sports streaming ad revenue $4.1 billion in U.S. 2023.
24
Bundle deals saved U.S. consumers $1.2 billion in 2023.
25
India OTT ad revenue reached INR 2,500 crore in 2023.
26
European SVOD ARPU averaged €9.80/month in 2023.
27
Gaming streaming sponsorship revenue $1.8 billion globally.
28
Piracy losses for streaming industry $29.2 billion annually.
29
U.K. streaming subscription spend £1,200 million in 2023.
30
Brazil SVOD revenue $1.1 billion, ad-supported $450 million.
Interpretation
Financials and Revenue Interpretation
In the high-stakes poker game of streaming, the chips have become mind-bogglingly huge, but the cards are constantly being reshuffled as everyone scrambles for a piece of a pie that is now being baked, sliced, and sold in a dozen different ways.
03 · Category
Market Size and Growth30 stats
01
The global video streaming market was valued at USD 129.74 billion in 2023 and is projected to grow to USD 372.87 billion by 2030 at a CAGR of 16.3%.
02
Video streaming services accounted for 41.3% of all internet traffic in 2023, up from 35.2% in 2022.
03
The U.S. streaming video market generated $47.8 billion in revenue in 2023, representing 38% of global totals.
04
OTT video market in Asia-Pacific is expected to grow at a CAGR of 18.5% from 2024 to 2030, driven by mobile penetration.
05
Live streaming market size reached $70.25 billion in 2023 and is forecasted to hit $247.91 billion by 2032 at 15.1% CAGR.
06
Global SVOD subscriptions grew by 10.2% year-over-year to 1.35 billion in Q4 2023.
07
The video-on-demand market expanded at 7.8% CAGR from 2018-2023, reaching $105 billion globally.
08
U.S. pay TV households declined to 65.2 million in 2023, with streaming households surpassing at 70.1 million.
09
Global streaming media market projected to reach $328.81 billion by 2028 at 18.2% CAGR from 2021.
10
AVOD market share increased to 22% of total video ad spend in 2023, up from 18% in 2021.
11
Latin America streaming market grew 22% YoY in 2023 to $6.5 billion.
12
Europe's SVOD revenue hit €12.5 billion in 2023, with 20% growth in Western Europe.
13
India OTT market revenue reached $1.2 billion in FY2023, expected to grow at 24% CAGR to 2028.
14
Global FAST (Free Ad-Supported Streaming TV) channels numbered over 1,000 in 2023.
15
Streaming video services captured 82.5% of U.S. TV consumption time in November 2023.
16
Worldwide online video market revenue forecasted to grow from $215 billion in 2023 to $303 billion by 2027 at 9% CAGR.
17
China's video streaming market valued at ¥450 billion in 2023, with 5.8 billion monthly active users.
18
MENA region's streaming subscriptions rose 28% to 45 million in 2023.
19
Global esports streaming viewers hit 532 million in 2023, up 11% YoY.
20
U.K. streaming market revenue grew 12% to £6.2 billion in 2023.
21
Australia's SVOD penetration reached 68% of households in 2023.
22
South Korea's OTT market size was KRW 5.5 trillion in 2023, growing 15% YoY.
23
Brazil streaming market expanded 25% to $2.8 billion in 2023.
24
Global video streaming software market to reach $42.5 billion by 2030 at 14.8% CAGR.
25
Japan VOD market revenue hit ¥700 billion in FY2023, with 15% growth.
26
Africa streaming market projected to grow at 20.4% CAGR to $2.1 billion by 2028.
27
Canada SVOD revenue reached CAD 4.1 billion in 2023, up 14%.
28
Southeast Asia OTT revenue grew 19% to $4.5 billion in 2023.
29
Global cloud-based video streaming market valued at $25.6 billion in 2023, CAGR 22.1% to 2030.
30
U.S. CTV ad spend hit $30 billion in 2023, 20% of total TV ad market.
Interpretation
Market Size and Growth Interpretation
This single sentence weaves all those numbers together: The world is now officially binge-watching its way to a projected $372.87 billion future, having firmly dethroned traditional TV by claiming over 82% of U.S. viewing time, a global phenomenon fueled by voracious subscription growth, booming ad-supported models, and a relentless mobile-first march, particularly across the Asia-Pacific region.
More related reading
04 · Category
Platform Statistics26 stats
01
Netflix has 260.28 million paid memberships worldwide as of Q1 2024.
02
Disney+ reached 150.2 million core subscribers globally in Q1 2024.
03
Amazon Prime Video has 200 million Prime members, 75% use video streaming.
04
YouTube has 2.7 billion monthly active users, 1 billion watch hours daily.
05
Hulu added 2.5 million subscribers in 2023, totaling 48.4 million.
06
Max (Warner Bros. Discovery) has 97.6 million global subscribers as of Q1 2024.
07
Paramount+ grew to 60 million subscribers worldwide in 2023.
08
Peacock reached 28 million paid subscribers by end of 2023.
09
Apple TV+ has approximately 25 million subscribers globally in 2023.
10
Spotify video podcasts saw 250,000 hours streamed daily in 2023.
11
Twitch averaged 2.3 million concurrent viewers daily in 2023.
12
TikTok video views exceeded 1 trillion per day in 2023.
13
Roku platform had 81.6 million streaming households in Q4 2023.
14
Fire TV devices activated reached 150 million worldwide in 2023.
15
Samsung Smart TV streaming apps saw 1.2 billion monthly sessions.
16
DAZN has 20 million subscribers across 200 territories in 2023.
17
Crunchyroll surpassed 13 million paid subscribers in 2023.
18
BritBox International has 3.5 million subscribers globally.
19
ViX (TelevisaUnivision) reached 50 million monthly active users.
20
Discovery+ had 55 million global subscribers before Max merger.
21
Tubi streams 64 million monthly active users in U.S. and Canada.
22
Pluto TV has 80 million monthly active users across 35 countries.
23
Sling TV ended 2023 with 1.9 million subscribers.
24
FuboTV has 1.47 million paid subscribers as of Q1 2024.
25
Philo reached 800,000 subscribers in 2023.
26
YouTube TV has over 8 million subscribers in 2023.
Interpretation
Platform Statistics Interpretation
We've collectively traded the simplicity of three broadcast channels for the dizzying fragmentation of three hundred streaming services, and every one of these statistics is a different army fighting for a slice of our attention and wallets.
05 · Category
User Demographics26 stats
01
18-34 year olds represent 40% of global streaming users, with 85% daily usage.
02
Women make up 52% of Netflix subscribers worldwide as of 2023.
03
In the U.S., 62% of Gen Z (born 1997-2012) prefer streaming over traditional TV.
04
Average streaming user watches 3.2 hours per day, up 12% from 2022.
05
73% of U.S. adults aged 18-29 have at least one SVOD subscription.
06
Hispanics in the U.S. stream 25% more video content than average.
07
55% of global streaming users access via mobile devices exclusively.
08
Baby Boomers (55+) now account for 22% of U.S. streaming households.
09
Urban dwellers stream 1.8x more than rural users globally.
10
68% of streaming users aged 25-44 binge-watch weekly.
11
African American viewers in U.S. have 15% higher SVOD penetration at 82%.
12
47% of streaming users are parents with children under 18.
13
Males aged 35-54 represent 28% of gaming streaming viewers.
14
61% of U.K. streaming users are female, higher than U.S. average.
15
Low-income households (<$30k) have 45% SVOD adoption in U.S., up 10% YoY.
16
75% of Indian streaming users are under 35 years old.
17
LGBTQ+ users stream 20% more LGBTQ+-themed content.
18
52% of Brazilian streaming users access via shared accounts.
19
Seniors (65+) in Europe stream 2.1 hours/day on average.
20
39% of streaming users multitask while watching (e.g., phone use).
21
College-educated users subscribe to 2.3 SVOD services on average.
22
67% of Australian streamers are millennials.
23
Gamers aged 18-24 spend 4.5 hours/week on Twitch.
24
48% of French streaming households are single-person.
25
Rural Chinese users grew 30% in streaming adoption to 200 million.
26
55% of South Korean streamers are women.
Interpretation
User Demographics Interpretation
Streaming has become the definitive cultural campfire, a globally inclusive but intensely personalized ritual where young adults set the nightly schedule, women increasingly hold the remote, and nearly everyone—from urbanites to booming grandparents—is finding their own couch, screen, and story.
Reference
Cite This Report
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APA
David Sutherland. (2026, February 13). Streaming Video Industry Statistics. Gitnux. https://gitnux.org/streaming-video-industry-statistics
MLA
David Sutherland. "Streaming Video Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/streaming-video-industry-statistics.
Chicago
David Sutherland. 2026. "Streaming Video Industry Statistics." Gitnux. https://gitnux.org/streaming-video-industry-statistics.
Sources & references
100 datasets cited across this report · attribution is report-level
aboutamazon.comir.aboutamazon.com+1 additional datasets cited (not shown individually)