Streaming video consumption is still accelerating, with 41% of global viewing time on streaming in 2023 jumping from 36% in 2022, and binge-watching driving 68% of US sessions over an hour. Meanwhile, audience behavior and platform power look nothing alike, from Netflix’s 21% global SVOD share by subscribers to Crunchyroll’s 70% anime streaming market dominance. In this post, we piece together the full scoreboard of streaming, advertising, and viewing habits so the biggest shifts become clear fast.
Key Takeaways
- Netflix holds 21% global SVOD market share by subscribers in 2023
- Disney+ commands 15% of US streaming hours in 2023
- YouTube #1 in global video views, 20% of all internet traffic in 2023
- US adults spend average 2.5 hours/day on streaming video in 2023
- 41% of global viewing time on streaming in 2023, up from 36% in 2022
- Binge-watching accounts for 68% of US streaming sessions over 1 hour
- Global streaming media market revenue reached $94.1 billion in 2023, projected to grow to $221.1 billion by 2028 at a CAGR of 18.6%
- Video-on-demand (VOD) subscription revenue in the US hit $41.3 billion in 2023, up 9.2% from 2022
- OTT video market in Asia-Pacific is expected to reach $65 billion by 2025, driven by mobile penetration
- US SVOD advertising revenue reached $5.2 billion in 2023, up 40% YoY
- Global SVOD revenue $50 billion in 2023, 55% from subscriptions
- Netflix revenue $33.7 billion in 2023, 90% from subscriptions
- US SVOD penetration reached 86% of broadband households in 2023
- Global average streaming services per household rose to 5.5 in 2023 from 4.8 in 2022
- 68% of US adults subscribe to Netflix in 2023, highest penetration rate
Streaming is surging fast in 2023, with Netflix, YouTube, and mobile driving record viewing and revenue.
Related reading
01 · Category
Competitive Landscape23 stats
01
Netflix holds 21% global SVOD market share by subscribers in 2023
02
Disney+ commands 15% of US streaming hours in 2023
03
YouTube #1 in global video views, 20% of all internet traffic in 2023
04
Amazon Prime Video 2nd in US SVOD subs at 110 million domestic
05
Max (HBO) 8% share of US streaming originals viewing in 2023
06
Hulu 12% US market share by revenue in 2023
07
Peacock grew market share to 4% US viewing in Q4 2023
08
Crunchyroll 70% share of anime streaming market in 2023
09
Paramount+ 5% global SVOD share, strong in sports/live
10
Apple TV+ niche 2% share but high engagement per sub
11
Discovery+ merged into Max, combined 11% US docu share
12
Twitch holds 60% live gaming stream share, 1.7B hours/month
13
iQIYI leads China with 110 million subs, 25% market share
14
Tencent Video 30% China revenue share in 2023
15
Youku 15% China streaming share, Alibaba-backed
16
Netflix 40% Latin America SVOD share in 2023
17
JioCinema dominates India IPL streaming, 32M peak concurrent
18
Hotstar (Disney) 35% India market share pre-merger
19
Canal+ leads France pay-TV/streaming hybrid
20
Joyn (ProSieben) top FAST in Germany 2023
21
Netflix 50% Australia SVOD share by hours viewed
22
Viaplay strong in Nordics sports streaming, 10% share
23
Samsung TV Plus FAST channels #1 US device share 2023
Interpretation
Competitive Landscape Interpretation
Even as Netflix plays king of the subscription castle globally, Disney+ carves its kingdom in the living room, YouTube utterly dominates the open internet like digital air, and a fragmented but fiercely competitive world of specialists—from anime to sports to live gaming—proves that while everyone is watching the screen, no single company owns the show.
02 · Category
Content Consumption20 stats
01
US adults spend average 2.5 hours/day on streaming video in 2023
02
41% of global viewing time on streaming in 2023, up from 36% in 2022
03
Binge-watching accounts for 68% of US streaming sessions over 1 hour
04
Sports streaming viewership grew 25% YoY to 12 billion hours globally in 2023
05
75% of Gen Z discover new content via social media recommendations in 2023
06
Average US streaming session length 45 minutes in 2023, up 10% YoY
07
Live streaming e-commerce generated $500 billion in China alone in 2023
08
82% of US viewers watch TV shows out of release order on streaming
09
Global anime streaming demand up 50% YoY in 2023, led by Crunchyroll
10
US households watch 16 hours/week of streaming originals, 40% of total TV
11
60% of streaming time on mobile devices in emerging markets 2023
12
Peak streaming hours in US (8-11pm) account for 35% daily consumption
13
International content demand rose 30% globally in 2023, Korean dramas top
14
47% of viewers abandon shows after 1 episode if not hooked
15
Gaming streaming (Twitch, YouTube) averaged 1.4 billion hours/month in 2023
16
US ad-supported streaming viewing share hit 38% in Q4 2023
17
Women 25-54 spend 28% more time on streaming than men
18
65% of streaming views are on-demand vs live in 2023 globally
19
Kids 2-11 US streaming time up 20% to 2.8 hours/day in 2023
20
Netflix original content hours viewed: 200 billion in 2023
Interpretation
Content Consumption Interpretation
The global streaming industry has us all firmly in its clutches, forging a new era where we voraciously consume personalized, on-demand worlds—from anime binges to live sports and TikTok-inspired shows—all while advertisers, algorithms, and our own short attention spans eagerly compete for every minute of our increasingly fragmented viewing time.
03 · Category
Market Size and Growth22 stats
01
Global streaming media market revenue reached $94.1 billion in 2023, projected to grow to $221.1 billion by 2028 at a CAGR of 18.6%
02
Video-on-demand (VOD) subscription revenue in the US hit $41.3 billion in 2023, up 9.2% from 2022
03
OTT video market in Asia-Pacific is expected to reach $65 billion by 2025, driven by mobile penetration
04
Worldwide SVOD subscribers grew to 1.8 billion in 2023, a 7.5% increase YoY
05
Streaming accounted for 38.7% of total US TV consumption in Q4 2023, surpassing cable's 29.4%
06
Global streaming market capex projected at $20 billion in 2024 for content and infrastructure
07
SVOD ARPU worldwide averaged $6.50per month in 2023, varying by region from $11 in North America to $3 in Asia
08
FAST (Free Ad-Supported Streaming TV) channels reached 1,500 globally by end of 2023
09
European streaming market revenue grew 12% to €28 billion in 2023, led by Netflix and Disney+
10
India's OTT market valued at $2.8 billion in 2023, expected to hit $5.1 billion by 2027
11
Latin America SVOD subscribers surpassed 100 million in 2023, with 15% YoY growth
12
China's streaming market revenue exceeded $15 billion in 2023, dominated by iQiyi and Tencent Video
13
Global AVOD revenue projected to reach $25 billion by 2027, growing at 15% CAGR
14
US streaming households reached 146 million in 2023, 84% of TV homes
15
Worldwide live streaming market size was $70.3 billion in 2023, CAGR 23.1% to 2030
16
Netflix added 13.1 million paid subscribers in Q4 2023, total reaching 260.3 million
17
Disney+ global subscribers hit 150 million in 2023, up 10% YoY
18
Amazon Prime Video estimated 200 million global subscribers in 2023
19
Hulu US subscribers reached 48.1 million in 2023
20
Paramount+ grew to 60 million global subscribers by end 2023
21
HBO Max (Max) US subscribers at 97.6 million in Q4 2023
22
Peacock added 3 million subscribers in Q4 2023, total 31 million paid
Interpretation
Market Size and Growth Interpretation
The global streaming gold rush is now a full-blown siege, where viewers are drowning in subscriptions, platforms are spending billions to dig the moat deeper, and the only thing growing faster than the content library is our collective bill.
More related reading
04 · Category
Revenue and Monetization20 stats
01
US SVOD advertising revenue reached $5.2 billion in 2023, up 40% YoY
02
Global SVOD revenue $50 billion in 2023, 55% from subscriptions
03
Netflix revenue $33.7 billion in 2023, 90% from subscriptions
04
Disney streaming revenue $21.4 billion in FY2023, including ads $4.7B
05
Ad revenue for US FAST services $2.3 billion in 2023
06
Amazon Prime Video ad tier generated $1.5 billion run-rate in 2023 Q4
07
Global TVOD revenue $25 billion in 2023, led by iTunes and PVOD
08
YouTube ad revenue $31.5 billion in 2023, 10% from streaming video
09
Warner Bros Discovery streaming revenue $10.3 billion in 2023
10
Paramount Global streaming revenue up 22% to $7.9 billion in 2023
11
Comcast Peacock revenue $1.3 billion in 2023, projected $2.6B 2024
12
Spotify video podcast revenue share 5% of total $13 billion in 2023
13
Global streaming transaction revenue (TVOD/AVOD) $18 billion in 2023
14
US pay-TV revenue declined 8% to $95 billion, offset by streaming growth
15
Netflix password sharing crackdown added $1 billion revenue in 2023
16
Ad-supported tier uptake drove 15% ARPU lift for Disney+ in 2023
17
TikTok live gifts revenue $10 billion globally in 2023
18
Roku platform revenue $3.6 billion in 2023, 45% from ads
19
Global esports streaming sponsorships $1.2 billion in 2023
20
Netflix merchandise tie-in revenue estimated $500 million in 2023
Interpretation
Revenue and Monetization Interpretation
The old adage that “content is king” is being dethroned by a court jester in a billboard costume, as this avalanche of numbers proves the streaming world is now frantically pivoting from just your credit card to also mining your attention span for gold.
05 · Category
Subscriber Numbers and Penetration19 stats
01
US SVOD penetration reached 86% of broadband households in 2023
02
Global average streaming services per household rose to 5.5 in 2023 from 4.8 in 2022
03
68% of US adults subscribe to Netflix in 2023, highest penetration rate
04
Churn rate for SVOD services averaged 8% quarterly in 2023 globally
05
45% of Gen Z (18-24) use 6+ streaming services, vs 22% of Boomers
06
UK SVOD households at 18.5 million in 2023, 63% penetration
07
Brazil SVOD subscribers grew 20% to 45 million in 2023
08
Australia streaming penetration hit 87% of households in 2023
09
France SVOD subscribers reached 25 million in 2023, 40% of population
10
Germany 22 million SVOD users in 2023, led by Netflix at 13 million
11
Japan Netflix subscribers at 7.9 million in 2023, penetration 6.3%
12
South Korea SVOD market penetration 55% in 2023, 28 million users
13
Mexico 35 million SVOD subscribers in 2023, 27% household penetration
14
Canada 92% of households subscribe to at least one SVOD in 2023
15
55% of US households have ad-supported tiers in 2023, up from 25% in 2022
16
Global SVOD bundling households increased 25% to 120 million in 2023
17
US average monthly SVOD spend per household $61in 2023, up 5%
18
Worldwide 1.3 billion mobile streaming users in 2023, 72% of total
19
Netflix churn rate dropped to 2.2% in Q4 2023 from 3.5% prior
Interpretation
Subscriber Numbers and Penetration Interpretation
In 2023, the world decided it's cheaper to just have a "subscriptions" line-item in the family budget, with nearly everyone now subscribing to a dizzying array of streamers—because apparently owning five and a half services each is the new normal, even though we still all just end up watching Netflix.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Elena Vasquez. (2026, February 13). Streaming Media Industry Statistics. Gitnux. https://gitnux.org/streaming-media-industry-statistics
MLA
Elena Vasquez. "Streaming Media Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/streaming-media-industry-statistics.
Chicago
Elena Vasquez. 2026. "Streaming Media Industry Statistics." Gitnux. https://gitnux.org/streaming-media-industry-statistics.
Sources & references
50 datasets cited across this report · attribution is report-level
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