Streaming captured 38.7% of US television time last year. Global box office revenue surged to $33.9 billion, driven by major theatrical releases. This data illustrates a fundamental shift in how content is consumed and financed.
Key Takeaways
- Global average US TV viewership was 3.2 hours per day in 2023.
- US linear TV audience declined 10% to 40 million daily in 2023.
- Streaming captured 38.7% of US TV time in 2023.
- Global box office revenue reached $33.9 billion in 2023, a 47% increase from $23 billion in 2022.
- North American box office grossed $9 billion in 2023, recovering to 82% of 2019 pre-pandemic levels.
- Top film 'Barbie' earned $1.446 billion worldwide in 2023.
- Netflix US streaming share was 7.6% of total TV in 2023.
- Disney+ reached 150 million subscribers worldwide in 2023.
- Amazon Prime Video had 200 million subscribers in 2023.
- Hollywood employment in production peaked at 2.7 million jobs in 2023.
- US film and TV industry employed 2.7 million people in 2023.
- VFX artists numbered 50,000 globally in film/TV 2023.
- The global film industry production costs averaged $100 million per major film in 2023.
- Hollywood produced 500 scripted films in 2023.
- Number of feature films released worldwide was 12,000 in 2022.
In 2023, streaming dominated as US linear TV fell 10% while Netflix and global video consumption soared.
Related reading
01 · Category
Audience Metrics30 stats
01
Global average US TV viewership was 3.2 hours per day in 2023.
02
US linear TV audience declined 10% to 40 million daily in 2023.
03
Streaming captured 38.7% of US TV time in 2023.
04
Netflix had 260 million global subscribers in 2023.
05
Super Bowl LVII drew 115 million US viewers in 2023.
06
Oscars 2023 telecast averaged 18.7 million viewers.
07
YouTube TV viewing reached 1 billion hours daily globally 2023.
08
India TV viewership totaled 1.5 trillion hours in 2023.
09
UK average daily TV consumption was 2.5 hours in 2023.
10
China TV audience share for dramas was 25% in 2023.
11
Sports events accounted for 20% of global TV viewership 2023.
12
Gen Z TV watching dropped to 1.5 hours/day in US 2023.
13
Cable TV subscribers fell to 60 million in US 2023.
14
Live sports streaming views surged 30% in 2023.
15
Emmys 2023 averaged 10.2 million viewers.
16
TikTok overtook YouTube for Gen Z video in 2023.
17
Global FAST services reached 200 million users in 2023.
18
Hispanics over-indexed TV viewership by 20% in US 2023.
19
Evening prime time share for broadcast was 15% in US 2023.
20
Women aged 18-49 demo delivered 40% of soap opera views 2023.
21
Global esports viewership hit 500 million in 2023.
22
Australia TV ratings averaged 6.5 million nightly in 2023.
23
France TF1 channel reached 20% audience share 2023.
24
Brazil Globo network had 30 million daily viewers 2023.
25
Japan NHK viewership was 15% share in 2023.
26
Social media video clips drove 25% TV discovery 2023.
27
US households with TV sets dropped to 75% in 2023.
28
Peak TV hours viewed shifted to 8-10 PM by 15% in 2023.
29
Global Netflix engagement was 2 hours/week per user 2023.
30
Linear TV ad impressions fell 12% to 1.2 trillion in US 2023.
Interpretation
Audience Metrics Interpretation
While streaming services have clearly stormed the living room fortress, traditional TV is fighting a spirited rearguard action, proving its enduring cultural power through live events and regional strongholds even as the audience fragments into a billion different screens.
02 · Category
Box Office Revenue30 stats
01
Global box office revenue reached $33.9 billion in 2023, a 47% increase from $23 billion in 2022.
02
North American box office grossed $9 billion in 2023, recovering to 82% of 2019 pre-pandemic levels.
03
Top film 'Barbie' earned $1.446 billion worldwide in 2023.
04
'Oppenheimer' generated $975 million globally in 2023.
05
China box office hit $7.4 billion in 2023, second highest ever.
06
US domestic box office for 2022 was $7.4 billion, down 37% from 2019.
07
Marvel films accounted for 28% of global box office in 2023.
08
Animated films grossed $4.2 billion worldwide in 2023.
09
India box office revenue was $2.5 billion in 2023.
10
Europe box office totaled $12.5 billion in 2022.
11
'Avatar: The Way of Water' earned $2.32 billion worldwide.
12
Horror genre box office reached $2.1 billion globally in 2023.
13
Japan box office was $1.8 billion in 2023.
14
South Korea box office grossed $1.15 billion in 2023.
15
UK box office revenue hit £1.1 billion in 2023.
16
France box office was €1.3 billion in 2023.
17
Average ticket price in US rose to $10.78in 2023.
18
Premium large format screens contributed 20% of US box office in 2023.
19
IMAX global box office was $1 billion in 2023.
20
3D films accounted for 15% of global box office revenue in 2023.
21
Latin America box office reached $2.8 billion in 2023.
22
Australia/New Zealand box office was $1 billion AUD in 2023.
23
Russia box office grossed 55 billion RUB in 2023.
24
Turkey box office revenue hit 5.5 billion TRY in 2023.
25
Germany box office was €950 million in 2023.
26
Italy box office reached €490 million in 2023.
27
Spain box office grossed €400 million in 2023.
28
Brazil box office was R$3.2 billion in 2023.
29
Mexico box office revenue totaled $450 million USD in 2023.
30
Middle East box office grew 25% to $750 million in 2023.
Interpretation
Box Office Revenue Interpretation
The film industry's 2023 box office resurgence, where pink dolls and atomic physicists raked in billions, proves that while superhero fatigue may be real, audiences will still flock to cinemas for a compelling dose of escapism and dread.
03 · Category
Digital and Streaming30 stats
01
Netflix US streaming share was 7.6% of total TV in 2023.
02
Disney+ reached 150 million subscribers worldwide in 2023.
03
Amazon Prime Video had 200 million subscribers in 2023.
04
HBO Max (Max) US monthly active users hit 95 million in 2023.
05
Global SVOD revenue reached $100 billion in 2023.
06
AVOD platforms like Tubi had 74 million MAUs in US 2023.
07
YouTube Premium subscribers topped 100 million globally 2023.
08
Peacock grew to 28 million subscribers in 2023.
09
Paramount+ reached 60 million global subs in 2023.
10
Apple TV+ had 25 million subscribers in 2023.
11
Global FAST channels numbered 1,000+ in 2023.
12
Netflix ad-tier subs hit 15 million in first year 2023.
13
US CTV/connected TV households reached 200 million in 2023.
14
Spotify video podcasts views surged 70% in 2023.
15
TikTok US users averaged 58 minutes/day in 2023.
16
Roku streaming accounts hit 80 million in 2023.
17
Fire TV devices activated 150 million worldwide 2023.
18
Global video streaming market size was $130 billion in 2023.
19
Password sharing crackdowns added 13 million Netflix subs 2023.
20
India OTT subscribers reached 500 million in 2023.
21
Europe SVOD penetration hit 50% of households in 2023.
22
China iQiyi had 100 million paid subs in 2023.
23
Brazil streaming subs grew 25% to 50 million 2023.
24
Ad-supported streaming revenue was $20 billion globally 2023.
25
Bundle deals like Disney+/Hulu/ESPN+ had 10 million subs 2023.
26
Global piracy sites blocked 2 billion visits in 2023.
27
5G boosted mobile streaming by 40% worldwide 2023.
28
VR/AR content streams tripled to 100 million hours 2023.
29
Live streaming events on Twitch averaged 30 billion hours 2023.
30
US streaming ad spend reached $25 billion in 2023.
Interpretation
Digital and Streaming Interpretation
The streaming wars have officially escalated from a battle for your attention to a full-blown siege on your wallet, your screen time, and your password-sharing friends, proving that in the modern gold rush, everyone is either a king, a contender, or just happily watching free stuff with ads.
More related reading
04 · Category
Employment Data25 stats
01
Hollywood employment in production peaked at 2.7 million jobs in 2023.
02
US film and TV industry employed 2.7 million people in 2023.
03
VFX artists numbered 50,000 globally in film/TV 2023.
04
Women comprised 24% of directors in top films 2023.
05
Below-the-line crew jobs totaled 1.5 million in Hollywood 2023.
06
Screenwriters in US numbered 100,000 active in 2023.
07
Actors guild members reached 160,000 in SAG-AFTRA 2023.
08
Diversity hires in production roles hit 35% in major studios 2023.
09
Grip and electricians employed 200,000 in US film 2023.
10
Post-production freelancers grew 20% to 300,000 worldwide 2023.
11
India film industry employed 3 million people in 2023.
12
UK screen industry jobs totaled 200,000 in 2023.
13
Canada VFX sector employed 20,000 in 2023.
14
France cinema workforce was 250,000 in 2023.
15
Australia screen industry jobs hit 100,000 in 2023.
16
South Korea entertainment industry employed 500,000 in 2023.
17
Union strikes reduced 50,000 jobs in Hollywood 2023.
18
Remote work in post-production adopted by 60% of workers 2023.
19
Entry-level PA jobs numbered 50,000 in US 2023.
20
BIPOC representation in key roles reached 25% in 2023.
21
Costume designers employed 10,000 in film/TV 2023.
22
Stunt performers totaled 5,000 union members 2023.
23
Location managers jobs grew 15% to 8,000 in 2023.
24
Music supervisors numbered 2,000 in Hollywood 2023.
25
Dialect coaches demand rose 30% with 1,500 employed 2023.
Interpretation
Employment Data Interpretation
Hollywood hit peak employment in 2023 with a robust 2.7 million jobs, yet beneath that glittering total, the data reveals a story of explosive global growth, lingering gender imbalances, hard-won diversity gains, the disruptive power of strikes, and the quiet revolution of remote post-production work.
05 · Category
Production Trends27 stats
01
The global film industry production costs averaged $100 million per major film in 2023.
02
Hollywood produced 500 scripted films in 2023.
03
Number of feature films released worldwide was 12,000 in 2022.
04
India produced over 1,800 films in 2023.
05
China released 700 feature films in 2023.
06
Average production budget for US blockbusters exceeded $200 million in 2023.
07
VFX spending in Hollywood reached $15 billion in 2023.
08
Number of streaming originals produced by Netflix was 1,000+ in 2023.
09
Global TV series production hit 20,000 hours in 2023.
10
South Korea produced 500 dramas in 2023.
11
UK film production slate included 200 features in 2023.
12
France produced 300 feature films in 2023.
13
Germany saw 400 film productions in 2023.
14
Animation production costs averaged $150 million for Disney features in 2023.
15
Number of independent films produced in US was 5,000 in 2023.
16
Horror film productions surged 30% to 250 in Hollywood 2023.
17
Documentary films produced globally numbered 4,000 in 2023.
18
Average TV episode production cost was $5 million for prestige dramas in 2023.
19
Bollywood production budgets averaged ₹50 crore per film in 2023.
20
Number of co-productions between Europe and US was 100 in 2023.
21
Streaming platforms commissioned 700 original films in 2023.
22
Post-production time for blockbusters averaged 18 months in 2023.
23
Use of AI in scriptwriting rose 25% in film production 2023.
24
Green production practices adopted in 40% of major films 2023.
25
Number of women directors in top 100 films was 16% in 2023.
26
Virtual production studios grew 50% to 200 worldwide in 2023.
27
Film festival submissions reached 15,000 for Cannes 2023.
Interpretation
Production Trends Interpretation
In the face of ever-ballooning budgets for an ever-expanding tsunami of content, the industry's motto seems to be "spend lavishly, produce voraciously, and pray someone, somewhere, presses play."
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Christopher Morgan. (2026, February 13). Film And Tv Industry Statistics. Gitnux. https://gitnux.org/film-and-tv-industry-statistics
MLA
Christopher Morgan. "Film And Tv Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/film-and-tv-industry-statistics.
Chicago
Christopher Morgan. 2026. "Film And Tv Industry Statistics." Gitnux. https://gitnux.org/film-and-tv-industry-statistics.
Sources & references
79 datasets cited across this report · attribution is report-level
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