The Most Surprising Streaming Industry Statistics And Trends in 2024

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In this post, we explore the dynamic landscape of the streaming industry through a collection of compelling statistics. From the rapid rise of new platforms to shifting consumer habits, these data points shed light on the evolving nature of how we consume entertainment in today’s digital age.

Statistic 1

"60% of ad-supported streaming service viewers in the U.S. are under the age of 35."

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Statistic 2

"Disney+ gained over 100 million subscribers within 16 months of its launch."

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Statistic 3

"Spotify has over 365 million monthly active users and 165 million premium subscribers as of Q2 2021."

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Statistic 4

"Apple Music has over 72 million subscribers as of June 2021."

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Statistic 5

"YouTube is the most popular video streaming site, with over 2 billion logged-in monthly users as of 2021."

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Statistic 6

"Hulu had 43.8 million subscribers as of Q2 2021."

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Statistic 7

"The global streaming market was valued at $50.11 billion in 2020."

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Statistic 8

"The total number of cord-cutters in the U.S. is expected to grow to 55.1 million by 2022."

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Statistic 9

"The streaming video market is projected to reach $223.98 billion by 2028."

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Statistic 10

"YouTube TV reached 3 million subscribers by Q4 2020."

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Statistic 11

"The music streaming industry revenue in the U.S. is projected to reach $18.3 billion by 2025."

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Statistic 12

"Netflix had approximately 209 million paid subscribers worldwide as of Q2 2021."

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Statistic 13

"The live streaming market is expected to grow from $70 billion in 2021 to $184 billion by 2027."

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Statistic 14

"The average American household subscribes to four streaming services."

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Statistic 15

"In 2020, 55% of U.S. households had at least one streaming subscription."

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Statistic 16

"The ad-supported video streaming market is expected to reach $31.9 billion by 2023."

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Statistic 17

"78% of consumers said they have subscribed to a streaming service due to exclusive content."

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Statistic 18

"Around 84% of U.S. households have a subscription video-on-demand (SVOD) service."

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Statistic 19

"Twitch users watched over 22.8 billion hours of content in 2020."

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Statistic 20

"63% of Millennials use streaming services daily compared to 44% of Gen X and 21% of Boomers."

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The statistics in the streaming industry paint a clear picture of its rapid growth and significant impact on consumer behavior. The data reveals a strong trend towards streaming services among younger demographics, with platforms like Disney+, Spotify, and YouTube leading the way in subscriber numbers. The increasing popularity of streaming services is showcased by the rising number of cord-cutters and the projected market value growth. Exclusive content and convenience drive consumer subscriptions, with a majority of households in the U.S. already subscribing to multiple streaming services. With continuous innovation and evolving consumer preferences, the streaming industry is poised for continued expansion in the coming years.

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