Global consumer spend on streaming video and music reached $174.4 billion, with $78.2 billion coming from the U.S. alone. The audience is still huge, with Netflix at 260.2 million paid memberships, but pressure is rising as 55% of users said they canceled a subscription due to cost. This roundup covers the numbers shaping streaming across spending, usage, quality, and account security.
Key Takeaways
- $78.2 billion U.S. streaming video and music revenue in 2023 (includes SVOD/AVOD and music streaming).
- $174.4 billion global consumer spend on streaming video and music in 2023.
- $2.8 billion global creator economy funding for streaming/live in 2023 (industry roundup numbers).
- Netflix had 260.2 million paid memberships worldwide at Q1 2024 end.
- Max had 96.2 million paid subscribers at end of 2023 (Warner Bros. Discovery reporting; historical).
- In a 2023 survey, 55% of streaming users said they had canceled a subscription due to cost (industry survey).
- Completion rate for OTT ads averaged 73% for 15-second spots in 2023 (conviva/industry measurement).
- Viewers watched 2.4 episodes per sitting on SVOD in 2024 (survey-based).
- Streaming households in the UK spent 12.2 hours/week watching streaming video in 2023 (Ofcom/UK viewing).
- Median mobile download speed was 43.2 Mbps globally in March 2024 (Speedtest Global Index monthly).
- 4K availability: 74% of Netflix viewing now on devices capable of Ultra HD in 2023 (company reporting).
- 15% average adoption of Dolby Vision/Atmos among streaming titles in 2023 (industry metadata study).
- Streaming fraud (account takeover) led to an estimated 1.6 million credential attacks per day in 2023 targeting media accounts (industry cyber report).
- In 2023, video streaming accounted for 7% of all credential stuffing attacks globally (Mandiant/industry dataset).
- CAPTCHA bypass attempts fell 12% after bot mitigation changes in 2023 for major media sites (vendor security case study).
Global streaming revenue soared in 2023 alongside rising piracy risks and tougher competition for viewer attention.
Related reading
01 · Category
Risk & Security6 stats
01
Streaming fraud (account takeover) led to an estimated 1.6 million credential attacks per day in 2023 targeting media accounts (industry cyber report).
02
In 2023, video streaming accounted for 7% of all credential stuffing attacks globally (Mandiant/industry dataset).
03
CAPTCHA bypass attempts fell 12% after bot mitigation changes in 2023 for major media sites (vendor security case study).
04
Average content protection (DRM) license response time was below 50ms for Widevine in industry benchmarking (Google documentation).
05
15.6% of ransomware-related incident data in 2023 targeted the media/entertainment sector (per IBM Security X-Force Threat Intelligence).
06
4.8% of credential stuffing login attempts in 2023 were attributable to media-related targets (Mandiant dataset summary in public Mandiant reporting).
Interpretation
Risk & Security Interpretation
The Risk and Security picture for streaming is getting sharper, with media accounts facing about 1.6 million credential attack attempts per day in 2023 and video making up 7% of global credential stuffing, while media sector ransomware targeting reached 15.6% of ransomware incidents.
02 · Category
User Adoption5 stats
01
Netflix had 260.2 million paid memberships worldwide at Q1 2024 end.
02
Max had 96.2 million paid subscribers at end of 2023 (Warner Bros. Discovery reporting; historical).
03
In a 2023 survey, 55% of streaming users said they had canceled a subscription due to cost (industry survey).
04
In 2023, 39% of streaming users reported password sharing in the household (survey-based figure).
05
43% of U.S. adults say they watch live sports via streaming services (2023).
Interpretation
User Adoption Interpretation
With Netflix reaching 260.2 million paid memberships in early 2024 and 43% of U.S. adults watching live sports via streaming, user adoption is clearly strong, but it is held back by churn pressures and sharing behaviors, including 55% canceling due to cost and 39% reporting password sharing.
03 · Category
Consumption & Engagement5 stats
01
Completion rate for OTT ads averaged 73% for 15-second spots in 2023 (conviva/industry measurement).
02
Viewers watched 2.4 episodes per sitting on SVOD in 2024 (survey-based).
03
Streaming households in the UK spent 12.2 hours/week watching streaming video in 2023 (Ofcom/UK viewing).
04
In 2024, 51% of U.K. respondents reported watching live or on-demand streaming several times per week (Ofcom).
05
43% of streaming viewers reported using a second screen while watching in 2023 (survey).
Interpretation
Consumption & Engagement Interpretation
For the Consumption and Engagement angle, streaming audiences are clearly deeply involved with 2023 and 2024 data showing strong viewing habits, including 73% completion for 15 second OTT ads, UK streaming time of 12.2 hours per week in 2023, and 51% of respondents watching live or on demand several times a week in 2024, with 43% also using a second screen while watching.
More related reading
04 · Category
Market Size4 stats
01
$78.2 billion U.S. streaming video and music revenue in 2023 (includes SVOD/AVOD and music streaming).
02
$174.4 billion global consumer spend on streaming video and music in 2023.
03
$2.8 billion global creator economy funding for streaming/live in 2023 (industry roundup numbers).
04
US$13.7 billion in U.S. box office revenue was generated in 2023 (domestic theatrical receipts), indicating continued spending pressure on entertainment budgets.
Interpretation
Market Size Interpretation
With 2023 U.S. streaming video and music revenue reaching $78.2 billion and global consumer spend totaling $174.4 billion, the market size for streaming is scaling fast worldwide, even as the broader $13.7 billion U.S. box office points to strong overall entertainment spending alongside continued momentum in streaming.
05 · Category
Performance & Quality3 stats
01
Median mobile download speed was 43.2 Mbps globally in March 2024 (Speedtest Global Index monthly).
02
4K availability: 74% of Netflix viewing now on devices capable of Ultra HD in 2023 (company reporting).
03
15% average adoption of Dolby Vision/Atmos among streaming titles in 2023 (industry metadata study).
Interpretation
Performance & Quality Interpretation
For Performance and Quality, median global mobile download speeds of 43.2 Mbps in March 2024 are being matched by growing content and device capability, with 74% of Netflix viewing on Ultra HD capable devices and 15% of streaming titles supporting Dolby Vision and Atmos in 2023.
06 · Category
Industry Overview4 stats
01
FAST grew to 1,000+ channels in the U.S. by mid-2023 (industry aggregation figure).
02
Privacy: The EU Digital Services Act took effect in 2024 for online platforms, impacting moderation and transparency for streaming services (official EU publication).
03
The EU Digital Services Act requires very large online platforms to provide transparency reports; the Act entered into application phases in 2024 for platforms designated for systemic risk.
04
Average cost of broadband internet in the U.S. was $59.99/month in 2023 (FCC broadband report).
Interpretation
Industry Overview Interpretation
By mid-2023, FAST had expanded to 1,000+ channels in the U.S., and when paired with the EU’s Digital Services Act taking effect in 2024 and requiring transparency reports from very large platforms, plus the U.S. broadband average cost of $59.99 per month in 2023, the industry overview points to rapid channel growth alongside tighter platform compliance and steady access pricing.
report visual · Key figures
Streaming industry: audience habits vs. monetization & scale
A snapshot of how streaming is used (habits, device readiness, and viewing frequency) alongside key scale and monetization signals.
55%
In a 2023 survey, 55% of streaming users said they had canceled a subscription due to cost (industry survey).
39%
In 2023, 39% of streaming users reported password sharing in the household (survey-based figure).
2.4
Viewers watched 2.4 episodes per sitting on SVOD in 2024 (survey-based).
74%
4K availability: 74% of Netflix viewing now on devices capable of Ultra HD in 2023 (company reporting).
$174.4 billion
$174.4 billion global consumer spend on streaming video and music in 2023.
source-verifiedaxios.com · legacy.com · parrotanalytics.com · ir.netflix.net · globaldata.com2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Christopher Morgan. (2026, February 13). Streaming Industry Statistics. Gitnux. https://gitnux.org/streaming-industry-statistics
MLA
Christopher Morgan. "Streaming Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/streaming-industry-statistics.
Chicago
Christopher Morgan. 2026. "Streaming Industry Statistics." Gitnux. https://gitnux.org/streaming-industry-statistics.
Sources & references
27 datasets cited across this report · attribution is report-level
+4 additional datasets cited (not shown individually)