GITNUX MARKETDATA REPORT 2024

Search Engine Industry Statistics

The search engine industry continues to grow rapidly, with Google maintaining a dominant market share but facing increasing competition from other platforms such as Bing and Yahoo.

Statistic 1

"Google dominates the search engine market with a share of over 92%."

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Statistic 2

"The first organic search result in Google receives 33% of all search traffic."

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Statistic 3

"Google's mobile-first index impacts the ranking of over 70% of websites on the internet."

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Statistic 4

"Google processes over 3.5 billion searches per day."

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Statistic 5

"The cost per click (CPC) for Google Ads varies widely but averages around $1-$2 on the search network."

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Statistic 6

"The percentage of search traffic from mobile devices was around 60% as of 2019."

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Statistic 7

"Voice search is expected to account for 50% of all searches by 2022."

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Statistic 8

"Google's annual advertising revenue was approximately $147 billion in 2020."

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Statistic 9

"Over 75% of users never scroll past the first page of search results."

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Statistic 10

"Baidu has approximately 1.5% of the global search engine market share and dominates the Chinese market."

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Statistic 11

"Yandex is the largest search engine in Russia with a market share of around 50%."

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Statistic 12

"The SEO industry is expected to grow to $80 billion by 2021."

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Statistic 13

"The top 5 search engines globally in terms of market share are Google, Bing, Baidu, Yahoo!, and Yandex."

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Statistic 14

"As of 2020, the global market for search engine advertising is valued at over $100 billion."

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Statistic 15

"Bing holds approximately 2.7% of the global search engine market share."

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Statistic 16

"The average click-through rate (CTR) for the first result on Google is around 31.7%."

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Statistic 17

"46% of all Google searches are tied to something local."

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Statistic 18

"Around 90% of internet users rely on search engines to find information."

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Statistic 19

"YouTube is the second most popular search engine after Google, with over 3 billion searches per month."

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Statistic 20

"Bing's market share in the US is approximately 6% as of early 2021."

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