GITNUX MARKETDATA REPORT 2024

Mobile Gaming Industry Statistics [Fresh Research]

Highlights: Mobile Gaming Industry Statistics

  • The in-game advertising market is estimated to grow at a CAGR of 7.08% and reach US$221.511bn by 2027, having been worth US$137.266bn in 2020.
  • Mobile gaming accounts for 53% of the global games market, bringing in US$103.5bn in revenue and representing a growth of +5.1% as of 2022.
  • Women make up nearly half of the mobile gamers in the US, and 65% of women aged 10-65 play mobile games.
  • RPG is the most profitable mobile gaming genre, earning 31% of in-app purchase spending on games in 2022.
  • 40.8% of parents admit their child made in-app purchases without their knowledge.
  • The in-game advertising market is estimated to grow at a CAGR of 7.08% and reach US$221.511bn by 2027, having been worth US$137.266bn in 2020.
  • The global mobile gaming market reached a revenue of $77.2 billion in 2020.
  • Mobile gaming accounted for 58% of the global games market in 2021.
  • Casual games made up 82% of all mobile app downloads in 2020.
  • Mobile gaming is forecasted to reach $120.19 billion by 2025.
  • By 2023, mobile games are expected to account for over 60% of all gaming industry revenue.
  • 74% of consumer spending on mobile apps was from the gaming category in 2020.
  • The top three mobile gaming markets are China, the United States, and Japan.
  • Mobile games are responsible for 66% of gaming app ad revenue.
  • 62% of smartphone users install a game within the first week of owning their phone.
  • The average mobile gaming session lasts 8 minutes.
  • 99% of mobile games are free to download, but most of their revenue comes from in-game purchases.
  • Mobile gaming subscriptions are expected to reach $2.5 billion in revenue by 2024.
  • The average mobile gamer spends around 3 hours per week playing games on their device.
  • In 2020, the number of mobile gamers worldwide surpassed 2.6 billion.
  • The average in-game purchase is $24.33 for mobile games.

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The mobile gaming industry has seen tremendous growth in recent years, with more and more people playing games on their phones and tablets. This growth has been driven by the increasing availability of mobile devices, the rise of mobile-friendly gaming platforms, and the growing popularity of mobile gaming.

In this blog post, we’ll take a look at some of the latest mobile gaming industry statistics to get an idea of the size and scope of the industry. We’ll also discuss some of the trends that are shaping the future of mobile gaming. Finally, we’ll explore how businesses can leverage the mobile gaming industry to their advantage.

Mobile Gaming Industry: The Most Important Statistics

Mobile gaming segment revenue is projected to increase from US$315.90bn in 2023 to US$419.70bn by 2027, with the number of users reaching 2.32bn people and user penetration increasing from 25.1% to 29.2%.
The 2020 US mobile players survey shows that 49% of users identify as committed players, with 18-34 being the most prevalent age group and an equal number of male and female gamers.
The in-game advertising market is estimated to grow at a CAGR of 7.08% and reach US$221.511bn by 2027, having been worth US$137.266bn in 2020.

Mobile Gaming Industry Statistics Overview

Mobile gaming segment revenue is projected to increase from US$315.90bn in 2023 to US$419.70bn by 2027, with the number of users reaching 2.32bn people and user penetration increasing from 25.1% to 29.2%.

This shows the increasing popularity of mobile gaming and the potential for growth in the mobile gaming industry.

Mobile gaming accounts for 53% of the global games market, bringing in US$103.5bn in revenue and representing a growth of +5.1% as of 2022.

Mobile gaming is the largest market share within the gaming industry and is growing at a faster rate than the overall games market. Thus, it is a lucrative and growing industry, and businesses should consider investing in mobile gaming to capitalize on this growth.

The 2020 US mobile players survey shows that 49% of users identify as committed players, with 18-34 being the most prevalent age group and an equal number of male and female gamers.

These players tend to have higher than average income and higher education.

Women make up nearly half of the mobile gamers in the US, and 65% of women aged 10-65 play mobile games.

Women prefer playing on mobile and tend to play mobile games more frequently than men, yet are less likely to identify themselves as gamers. Therefore, companies should consider how to better engage with female gamers in order to maximize their potential.

RPG is the most profitable mobile gaming genre, earning 31% of in-app purchase spending on games in 2022.

RPG games are the most popular and profitable genre in the mobile gaming industry. This information can be used by mobile game developers to decide which genre to focus on for maximum profitability.

US mobile gamers spent 14.8% more on arcade games and 0.9% more on tabletop games in the first half of 2022 compared to the first half of 2021, while other genres saw a decline in revenue.

The mobile gaming industry is still growing, despite the overall decline in revenue for most genres. It indicates that the industry is still strong and that certain genres, such as arcade and tabletop games, are still popular and profitable.

Mobile gamers spent US$110bn worldwide in 2022, a 5% decrease from US$116bn in 2021. Genshin Impact was the top title, with US$25.5bn in player spending worldwide, and China was the leader in mobile game spending with US$42.4bn.

The majority of parents of kids aged 6-15 approve of in-app purchases, yet worry their kids are overspending and limit their spending to $10 per month.

40.8% of parents admit their child made in-app purchases without their knowledge.

This highlights the importance of parental control features to help parents monitor their children’s spending.

The in-game advertising market is estimated to grow at a CAGR of 7.08% and reach US$221.511bn by 2027, having been worth US$137.266bn in 2020.

Thus, in-game advertising is a lucrative and growing market, which means that mobile gaming companies can benefit from investing in in-game advertising, as it can help to increase their revenue and profits.

Additionally, this statistic shows that mobile gaming companies should focus on developing strategies to capitalize on the growth of in-game advertising in order to remain competitive in the market.

Most mobile developers believe that in-app ads and rewarded video are effective for monetization and player retention, which is important for the mobile gaming industry.

Supplementary Statistics

The global mobile gaming market reached a revenue of $77.2 billion in 2020.

Gaming has become a major source of revenue for the gaming industry, and that it is continuing to grow at a rapid pace. This statistic is an important indicator of the potential of the mobile gaming industry, and it is essential for anyone interested in the industry to be aware of it.

Mobile gaming accounted for 58% of the global games market in 2021.

Mobile gaming has become a major force in the global games market, accounting for the majority of the market share. This statistic is a clear indication that mobile gaming is here to stay and is likely to continue to grow in the coming years.

Casual games made up 82% of all mobile app downloads in 2020.

Casual games are the most sought-after type of mobile app, accounting for the majority of downloads in 2020. This is a clear indication that casual games are the driving force behind the mobile gaming industry, and that they are likely to remain so in the future.

Mobile gaming is forecasted to reach $120.19 billion by 2025.

The industry is expected to experience tremendous growth in the coming years, making it an attractive option for investors and entrepreneurs alike. With such a promising outlook, it is no wonder that the mobile gaming industry is gaining more and more attention.

By 2023, mobile games are expected to account for over 60% of all gaming industry revenue.

Thus, mobile gaming is becoming increasingly popular and profitable, and is likely to become the dominant form of gaming in the near future. This is an important point to consider when discussing the mobile gaming industry, as it shows the potential for further growth and development in the sector.

74% of consumer spending on mobile apps was from the gaming category in 2020.

It demonstrates that the gaming category has become a major player in the mobile app market, accounting for a significant portion of consumer spending. This statistic is a testament to the success of the mobile gaming industry and provides valuable insight into the current state of the industry.

52% of mobile gamers are women.

Women are increasingly engaging with mobile gaming, and that the industry should take this into account when creating content and marketing strategies. It also serves as a reminder that the industry should strive to create an inclusive and welcoming environment for all gamers, regardless of gender.

The top three mobile gaming markets are China, the United States, and Japan.

Knowing this information can help inform decisions about where to focus marketing efforts, which games to develop, and which platforms to target. It also provides insight into the competitive landscape, allowing companies to better understand the dynamics of the mobile gaming industry.

Mobile games are responsible for 66% of gaming app ad revenue.

Mobile gaming apps are a lucrative source of ad revenue, and that developers should consider investing in this sector. Furthermore, it serves as a reminder that mobile gaming is a rapidly growing industry, and that it is worth exploring for those looking to make a profit.

62% of smartphone users install a game within the first week of owning their phone.

A majority of smartphone users are eager to jump into the mobile gaming experience, suggesting that the mobile gaming industry is a lucrative and attractive market. This statistic is a valuable insight for anyone interested in the mobile gaming industry, as it demonstrates the potential for success in the industry.

The average mobile gaming session lasts 8 minutes.

It speaks to the industry’s ability to create engaging and immersive experiences that keep players coming back for more. With such a short average session time, it’s clear that mobile gaming is a powerful force in the gaming world.

99% of mobile games are free to download, but most of their revenue comes from in-game purchases.

This indicates that mobile gaming is a lucrative and growing market, and that developers are finding innovative ways to monetize their games. This is an important statistic to consider when discussing the mobile gaming industry, as it demonstrates the potential for success in the industry.

Mobile gaming subscriptions are expected to reach $2.5 billion in revenue by 2024.

The industry is growing rapidly and is expected to generate a staggering $2.5 billion in revenue by 2024. This is a clear indication that mobile gaming is a lucrative and profitable venture, and one that is worth investing in.

The average mobile gamer spends around 3 hours per week playing games on their device.

People are dedicating a significant amount of time to playing games on their devices, which speaks to the widespread appeal of mobile gaming. This statistic is an important piece of evidence that the mobile gaming industry is thriving and has a large and dedicated fanbase.

In 2020, the number of mobile gamers worldwide surpassed 2.6 billion.

The industry has grown exponentially over the past few years, and that it is now one of the most popular forms of entertainment in the world. This is an important statistic to consider when discussing the Mobile Gaming Industry, as it demonstrates the potential for growth and success in the industry.

The average in-game purchase is $24.33 for mobile games.

Players are willing to invest in their gaming experience, and that developers are able to monetize their games effectively. This statistic is a key indicator of the industry’s overall health and growth potential.

Conclusion

In conclusion, the mobile gaming industry is a rapidly growing market with a wide range of potential for developers and players alike.

With the increasing popularity of mobile gaming, it is important to stay up to date with the latest industry statistics in order to make informed decisions about the future of the industry. With the right strategies and resources, mobile gaming can be a lucrative and rewarding experience for all involved.

References

1 – https://www.statista.com/outlook/dmo/digital-media/video-games/mobile-games/worldwide

2 – https://newzoo.com/insights/articles/the-games-market-will-show-strong-resilence-in-2022#:~:text=Our%20latest%20market%20forecasts%20show,surpass%20the%20%24200%20billion%20mark.

3 – https://www.disqo.com/wp-content/uploads/2020/09/AdColony_DISQO_TheModernMobileGamerReport.pdf

4 – https://services.google.com/fh/files/misc/changethegame_white_paper.pdf

5 – https://www.statista.com/statistics/260157/mobile-gaming-revenue-worldwide/

6 – https://www.statista.com/statistics/1155866/mobile-game-revenue-growth/

7 – https://www.gamesindustry.biz/dataai-global-mobile-game-revenue-dipped-5-to-110bn-in-2022

8 – https://www.sellcell.com/blog/more-than-two-thirds-of-parents-worry-kids-overspending-on-in-app-purchases/

9 – https://www.businesswire.com/news/home/20220816005484/en/In-Game-Advertising-Global-Market-Report-2022-Prevalence-of-Mobile-Games-Huge-Investments-in-the-Sector-Driving-Growth—ResearchAndMarkets.com

10 – https://www.facebook.com/audiencenetwork/resources/blog/driving-mobile-gaming-monetization

11 – https://www.businesswire.com

12 – https://www2.deloitte.com

13 – https://www.grandviewresearch.com

14 – https://www.emarketer.com

15 – https://www.statista.com

16 – https://newzoo.com

17 – https://www.ironsrc.com

18 – https://sensortower.com

19 – https://www.gamesindustry.biz

20 – https://www.adweek.com

21 – https://www.lifewire.com

FAQs

What is the size of the mobile gaming industry?

The global mobile gaming market size was valued at USD 74.4 billion in 2019 and is expected to reach USD 150.6 billion by 2027, registering a CAGR of 9.2% from 2020 to 2027.

What are the most popular mobile gaming genres?

The most popular mobile gaming genres include puzzle, strategy, action, and sports games.

What are the most successful mobile games?

The most successful mobile games include Candy Crush Saga, Pokémon Go, Clash of Clans, and Fortnite.

What platforms are used for mobile gaming?

Mobile gaming platforms include iOS, Android, Windows, and Blackberry.

What are the major trends in the mobile gaming industry?

Major trends in the mobile gaming industry include the rise of cloud gaming, the emergence of 5G technology, the increasing popularity of esports, and the growth of mobile gaming in emerging markets.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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